Sat.May 28, 2016 - Fri.Jun 03, 2016

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McDonald’s creative review seem barmier by the day

More About Advertising

It’s been a while since we had a client who, on the surface of it, seemed utterly bonkers – intriguingly most of them seem to originate in the US. A few years ago we had Joel Ewanick at General Motors whose increasingly eccentric initiatives resulted in a shotgun marriage of Interpublic’s McCann with Omnicom’s Goodby.

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Beyond our righteous indignation, why this already infamous “Chinese laundry” ad should make everyone feel dirty.

Gods of Advertising

If you haven’t already seen the commercial, here it is. If you have, well, once is enough. This vulgar, racist thing from China pretty much lowers the bar into mud what constitutes mainstream content. A perky Chinese gal literally whitewashes a lecherous black man. Galling. One assumes racial relations in China regarding Africans and themselves is far less volatile than what we see in America but that’s still no excuse for this vulgar artifact.

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Legal Cannabis Is A Massive Opportunity for Marketing and Media Pros

AdPulp

Legal cannabis—medical and recreational—is a burgeoning opportunity for cannabis entrepreneurs like retailers and growers. It’s also a wide open opportunity for the larger ecosystem that supports this industry, including design shops, ad agencies, and media organizations. I recently had dinner with an account executive in Portland and asked him who was knocking on his shop’s […].

Media 40
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TCPA Plaintiffs Must “Actually Receive” a Rule 68 Offer

All About Advertising Law

See page for author [Public domain], via Wikimedia Commons In the first federal appellate decision addressing Rule 68 offers of judgment for TCPA claims under the Federal Rule of Civil Procedure since the Supreme Court issued its decision in Campbell-Ewald v. Gomez , the Ninth Circuit has evaluated the potential avenues for defendants to moot a case by making a Rule 68 offer.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Out of home industry challenges media buyers in a post-online world

More About Advertising

To Barcelona for the FEPE International Congress, a line-up of the world’s top out of home media owners, agencies, technology suppliers and some clients. Out of homers are a ‘glass half full’ breed but one of the things that’s been interesting so far is the way current doings in the world of online media buying.

Media 40
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Tune In To The 2016 Radio Mercury Awards

AdPulp

As a copywriter, you have to appreciate radio advertising, when it’s well done. After all, it’s the writer’s medium. As a connoisseur of well-made radio, you also want to thank 2016 Radio Mercury Awards for honoring outstanding radio each year, and for gathering 101 compelling radio spots in one place. “At the heart of a […].

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Lee Clow, Supreme Master, Will See You At The Gala

AdPulp

“Every morning I sit for hours on the beach holding my ether orb.” -Lee Clow The “cult of creativity” that is LA’s ad scene, will be gathering at the Beverly Hilton this week to give themselves trophies. What you are about to see are promotional videos for the “Sold Out” event. Southern California advertising people […].

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Clearasil May Not Know Teens, But It Knows When To Trust Its Ad Agency

AdPulp

Droga5 and Clearasil found a new way to talk to teens. This is from YouTube: Teens, would an uplifting video be a good way to tell you how fast our products work? We made one. For you. Because we heard you like these. We hope you like this one. Let us know if you do! […]. The post Clearasil May Not Know Teens, But It Knows When To Trust Its Ad Agency appeared first on AdPulp.

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Grain Belt’s New Lager Gets The Colle & McVoy Treatment

AdPulp

Inspired by the Mississippi River and the hard working lock and dam system that powered the original Grain Belt brewery, this new brew combines old-world techniques with a hint of hops to bring the traditional American lager into the 21st century. Design and packaging from Colle + McVoy in Minneapolis. Grain Belt is now made […]. The post Grain Belt’s New Lager Gets The Colle & McVoy Treatment appeared first on AdPulp.

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Subaru of America: A Living Case Study In Micro-Targeting

AdPulp

How did Subaru of America build on its niche lifestyle targeting to become a mass-market car brand? Alex Mayyasi of Priceonomics reports: When Subaru marketers went searching for people willing to pay a premium for all-wheel-drive, they identified four core groups who were responsible for half of the company’s American sales: teachers and educators, healthcare […].

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Trump’s “First Family” Look Is An Image That’s Hard To Beat

AdPulp

There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone’s political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump’s […].