Fuel Lines

APRIL 30, 2016

Sponsored: 64% off Code Black Drone with HD Camera. Our #1 Best-Selling Drone--Meet the Dark Night of the Sky!

100

100

More About Advertising

MAY 5, 2016

Jules Chalkley, creative director at Engine, is joining BMB (formerly Beattie McGuinness Bungay) as CCO. At Engine Chalkley headed its government business, working closely with agency WCRS on accounts including the Royal Navy. Before Engine he worked at RKCR/Y&R. Chalkley says: “Engine has been a brilliant time in my life. I’ve been very lucky to.

Agency 75

Agency Advertising 75

Gods of Advertising

MAY 2, 2016

Looking for my next gig, I have visited a fair number of agencies. Typically, I meet with people representing the management team. It’s a bit of a gauntlet. In that context, one expects a positive attitude throughout, from both the interviewee and the interviewer(s). However, that is not always the case. At one agency, a number of the folks I’d met were pretty down on their company and told me so.

Communications 73

Communications Agency Impressions Advertising 73

InMobi

MAY 6, 2016

We’re proud to be supporting the new developer survey run by our friends at VisionMobile. This is the 11th developer survey and it’s entitled Developer Tools Benchmarking - as you can understand, the focus is on developer tools. The survey features questions on topics like programming languages, platforms, app categories, tool categories, revenue models, IoT verticals - and, of course - tools!

Marketing 52

Marketing 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

All About Advertising Law

MAY 6, 2016

It is no surprise that each year more advertisers are turning to bilingual and foreign language advertising to market their products. According to U.S. census data, over 55 million Americans speak a language other than English in the home. Spanish language advertising, in particular, has increased over the years, in response to the growth of the Spanish-speaking audience: Hispanics constituted 17 percent of the nation’s total population and had a current spending power of about $1.4 trillion as

Marketing 40

Marketing Audience Advertising Media 40

More About Advertising

MAY 6, 2016

Firstly, let’s start with a question; what’s the criteria for being a member of this rarified club? Here’s my stab at it: The Creative Director was the very heart and soul of the agency. They were the one that every prospective client wanted to meet and every departing client tried to avoid. The one who.

Agency 74

Agency Advertising 74

InMobi

MAY 3, 2016

Watch the Mob-Ex 2016 Award-winning Campaign

Pop-Up 52

Pop-Up 52

All About Advertising Law

MAY 3, 2016

Our friend Elaine Kolish, Director of the Children’s Food and Beverage Advertising Initiative is stepping down shortly after a remarkable ten year run. So we thought this was a great opportunity to sit down with Elaine and look back over her accomplishments, what might be coming next for the organization, and lessons that companies in other industries might draw from the CFBAI.

Food 40

Food Advertising 40

More About Advertising

MAY 5, 2016

Brian Coopper is chief creative officer of Oliver Group UK. He has held executive creative director posts at Dare, Ogilvy and Wieden+Kennedy, working on Nokia. He led Apple’s iAd business in Europe and is one of the few creatives to take charge in both traditional and digital agencies. He began his career as a copywriter.

Agency 64

Agency Advertising 64

More About Advertising

MAY 3, 2016

April was far from the cruellest month for ads, particularly from UK agencies. After a slow start to the year there was a rush of good to great ads in April: JWT’s Rembrandt recreation by its Amsterdam office, Martini from AMV BBDO, Maynards from Wieden+Kennedy London, iD from CHI and Fosters from adam&eveDDB to mention.

Agency 56

Agency Advertising 56

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

More About Advertising

MAY 3, 2016

Someone at Ogilvy has remembered that what we now call German shepherd dogs were once known as Alsatians (because they came from Alsace, maybe) and the supercharged mutts are the heroes of the latest instalment of Kronenbourg’s Eric Cantona campaign. Cantona and Kronenbourg are a marriage made in heaven: seeing the famously irascible footballer send.

Agency 53

Agency Advertising 53

More About Advertising

MAY 3, 2016

Samsung is launching a new global campaign ‘Launching People’ – through BBH, trying to put on a human face on virtual reality. It’s ‘discovered’ that a third of parents aren’t there to read their children bedtime stories – but now you can, with a couple of rather daunting Samsung VR headsets. Which are doubtless OK.

Agency 53

Agency Advertising 53

More About Advertising

MAY 5, 2016

Adam&eveDDB, fresh from its triumph with 100 year-old model Bo Gilbert for Harvey Nichols/Vogue, is launching Harvey’s new Menswear Destination with an integrated campaign ‘Great Men.’ The late Peter Marsh would have had one thing in common with A&E: half the job is to get your ads talked about and the new campaign, featuring various.

Agency 49

Agency Advertising 49

More About Advertising

MAY 5, 2016

Global marketing consultancy R3 Worldwide has produced its review of the first three months of 2016 and, among the goodies therein, is an interesting tally of new business wins – for creative agencies, media agencies and holding companies. Most interesting, perhaps, is the holding company table (we’re having a bit of a holding company week).

Agency 49

Agency Media Marketing Finance 49

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

MAY 4, 2016

One of the biggest dogs that didn’t bark in adland was the succession to founder Sir Martin Sorrell (below) at WPP. Once a year WPP told its shareholders that, of course, a succession plan was in place but never said what it was. Probably because there wasn’t one. Now new chairman Roberto Quarta has caused.

Finance 45

Finance Agency Advertising 45

More About Advertising

MAY 6, 2016

The internet has already laid waste to swathes of the UK print industry and, finally, it’s wreaking havoc on the high street. The BHS debacle is partly due to business moving online – but only partly – while even Next, the best multichannel retailer, is struggling this year. In a way this helps the new.

Retail 40

Retail Agency Advertising 40

More About Advertising

MAY 6, 2016

Ad Age reckons that WPP has pulled out of the holding company review for the $1.4bn McDonald’s creative account, cutting the field down to Omnicom and Publicis Groupe, owners of the two McDonald’s incumbents DDB and Leo Burnett (both in Chicago) respectively. On the face of it this looks like a most un-WPP thing to.

Agency 40

Agency Advertising 40

More About Advertising

MAY 5, 2016

On this week’s #MediaSnack Tom and David discuss the ANA’s Advertising Financial Management conference in Florida, the financial struggles of MDC and the first-ever ID Comms Media Transparency Webinar. Tom opens the show reporting from the Florida event while David asks the questions from the comfort of the ID Comms London office. Tom highlights the.

Media 40

Media Advertising Finance Agency 40

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

MAY 5, 2016

By Ciesco. IPG set the pace in Q1 but it was Publicis who surprised the market with above expected growth. Interpublic Group’s reported revenue increased 3.9% to $1.7bn. As with full year 2015 results, IPG enjoyed the highest organic growth of the four largest holding companies in Q1 2016, with 6.7%. Net acquisitions accounted for.

Impressions 40

Impressions Marketing Ad Tech Finance 40

More About Advertising

MAY 5, 2016

Trinity Mirror’s new newspaper New Day has closed after two months. Well there’s a turn up. The cheaply produced paper saw its circulation plummet from two million free copies on the launch day to 40,000 when its price rose to the planned 50p. Trinity was aiming for 200,000. The only surprise about this is that.

Finance 40

Finance Media Advertising 40

More About Advertising

MAY 4, 2016

Wieden+Kennedy Amsterdam is certainly pulling out all the stops for big new client Milka. Last month it launched a new global platform ‘Tenderness Is Inside’ and now it’s produced ‘Take Them Home,’ a Europe-wide cookie jar competition in which Facebook fans go into a draw to win a not very European sounding cookie jar. So.

Cookies 40

Cookies Agency Advertising 40

More About Advertising

MAY 4, 2016

Hyper-energetic Havas has been ringing more changes, this time in Havas Media Group. North America CEO Lori Hiltz is moving up to be CEO global brands, handling a number of the agency’s biggest accounts, to be replaced by Colin Kinsella (left), former CEO of WPP media agency Mindshare in North America and, before that, Publicis.

Media 40

Media Agency Advertising 40

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

MAY 4, 2016

Air France is launching Cinema to Go, celebrating its 36-year partnership with the Cannes Film Festival, by offering some its customers the opportunity to watch or finish watching their film from its Cannes Film Festival selection after their flight on tablet, smartphone or PC with a gift code. The service is available on-board all longhaul.

Agency 40

Agency Advertising 40