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APRIL 11, 2016
UK supermarket disrupter Aldi has decided to keep its creative account with McCann Manchester following a pitch involving M&C Saatchi, Mother, Havas and J. Walter Thompson. Cue much gnashing of teeth in London’s advertising parlours – and relief at McCann. Of all the supermarket accounts to come up recently Aldi was the big one; a.
Gods of Advertising
APRIL 14, 2016
A while back, in the Admiral’s Club at Laguardia airport, this youngster caught my attention. Regular looking kid, a bit disheveled in his ill-fitting blue sweatshirt and no-name blue jeans. But something marked him apart: a striped cap with a propeller on top! Wow. I remember thinking he’s safe here but that goofy cap would be a death sentence in the schoolyard -certainly in the ones I attended.
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All About Advertising Law
APRIL 14, 2016
Photo by slgckgc [ CC BY 2.0 ] via flickr Folks tend to stay at the Federal Trade Commission’s (“FTC”) Bureau of Consumer Protection for a long time. One notable example is Steve Baker, who just ended a 27-plus-year run as the Director of the Midwest Regional Office in Chicago (“MWRO”). Prior to that Steve was an attorney advisor to Daniel Oliver.
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APRIL 15, 2016
FCB Inferno has won Npower, one of the big UK energy suppliers, from McCann Manchester. Npower is owned by Germany’s RWE. McCann ran a campaign featuring comedians but this was never likely to cut the mustard for a huge company operating in a politically charged business environment. FCB competed against against BBH, Karmarama and Mother.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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APRIL 14, 2016
In case anyone had forgotten, the Cannes Lions Festival of Creativity is gearing up for action in June and the first gong – Creative Marketer of the Year – has gone to Samsung Electronics. As indeed it probably should given that the Korean giant, by some estimates, has the world’s biggest marketing budget at around.
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APRIL 15, 2016
Omnicom CEO John Wren (below) took a pay cut last year, only $500,000 admittedly with his total ‘compensation’ dropping to $23.6m (£14.2m). His base salary is $1m, with the rest coming more or less equally from performance-related pay and stock awards. Omnicom notched up 5.3 per cent organic growth in 2015, better than most of.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 15, 2016
We’ve praised Coca-Cola’s new global ad campaign ‘Taste the Feeling’ – produced by a veritable gaggle of ad agencies – and been roundly derided by some for lauding cheesiness. But that’s Coke isn’t it? One of the interesting things about the campaign is the print component, one that makes it pleasingly old style.
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APRIL 15, 2016
Here’s a campaign to gladden the hearts of datanozzles (as my friend George Parker would describe them), IBM’s visualisation of its own ‘cloud.’ From Ogilvy New York and Park Pictures. Such clouds are the stuff of modern computing, designed to give you the impression that there’s a wonderful new store of knowledge floating around somewhere.
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APRIL 15, 2016
Adland remains a super-competitive place and there’s a considerable degree of satisfaction at AMV BBDO, the UK’s biggest creative agency, at landing Virgin Holidays. Any new account is good, of course, and £5m Virgin Holidays now seems established as a successful and profitable holiday player. But the particular satisfaction for AMV lies in the agencies.
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APRIL 14, 2016
More interesting stuff about that video – the one in l’affaire Martinez. Plaintiff Erin Johnson’s lawyers have written to the judge in the case opposing WPP/JWT’s proposal that the video of Gustavo Martinez (below) addressing a JWT meeting should only be shown in court if JWT staff faces are blanked on privacy grounds. Johnson’s attorney.
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More About Advertising
APRIL 14, 2016
MyCarNeedsA.com doesn’t exactly trip off the tongue but there seems to be a pretty limitless appetite for car websites of one sort or another. The Northern Ireland-based business, founded in 2014, invites car owners to specify the work they require and this is put out to tender among a network of 3000 service providers. Havas-owned.
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APRIL 14, 2016
RKCR/Y&R has hired Tamsin Djaba as strategy partner as part of a new management structure at the agency. She joins from Droga5 in London where she was strategy director. New Y&R London CEO Jon Sharpe is reworking the agency’s management with trios of managing partners, strategy partners and creative partners leading account portfolios.
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APRIL 13, 2016
The&Partnership’s CHI agency seems to be back in the driving seat for News UK as it’s handling this weekend’s campaign for the Sunday Times Rich List, the hugely depressing tally of the UK’s richest citizens. One that doesn’t feature many denizens of adland these days.
More About Advertising
APRIL 13, 2016
The latest news of Asda appointing Saatchi & Saatchi is the latest in retailers feeling the pinch and therefore looking for a quick fix. The reality is that former agency VCCP and S&S have similar levels of talent in their respective homes and I doubt that S&S have suddenly discovered the holy grail of brand.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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APRIL 13, 2016
It’s a testimony to the power of advertising, I guess, that some old campaigns seem to stick around for ever – to come back to haunt other agencies who have a go at it. Back in 1982 Ogilvy produced ‘No FT. No Comment’ for the Financial Times, reminding its readers that they needed to bone.
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APRIL 13, 2016
The Corner has won National Accident Helpline in a pitch involving incumbent The Gate and MBA. NAH marketing director Beth Powell says: “The team at The Corner were very quick to understand our business challenges and opportunities and the new relationship we wish to build with people who have been injured and are seeking compensation.
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APRIL 13, 2016
For decades Birds Eye Fish Fingers was one of the UK’s biggest TV brands, back when it was owned by Unilever. Unilever sold Birds Eye to private equity and fish fingers haven’t been on TV for ten years. But now they’re back back in a new campaign from Havas London, which features a nod to.
More About Advertising
APRIL 12, 2016
Asda’s £100m creative account is returning to Saatchi & Saatchi after less than three years at VCCP. The move follows the appointment of a new chief customer officer Andy Murray from Asda owner Walmart. Saatchi handles Walmart creative in the US. In a double boost for Saatchi owner Publicis Groupe Asda is moving out of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 11, 2016
One rather hesitates to interfere with the American obsession for basketball but here goes. Apple has signed NBA star Kobe Bryant for a new TBWAMedia Arts Lab ad plugging both its Siri ‘concierge’ service and its fourth generation Apple TV product. Bryant retires this week. Playing him in a movie is young actor Michael B.
More About Advertising
APRIL 11, 2016
The head tennis between lawyers for WPP/JWT and JWT communications boss Erin Johnson (left) who’s suing the agency in l’affaire Martinez has taken another (rather predictable) twist.
More About Advertising
APRIL 12, 2016
Here’s Tony Kaye’s ad for Black Farmer bangers, featuring the black farmer himself. You never get fired for featuring the client – well sometimes you do. Kaye is the most awarded director in D&AD records it seems. It’s fair to say his oeuvre hasn’t always given up its meaning on first viewing, which is a.
More About Advertising
APRIL 11, 2016
Saatchi & Saatchi Madrid has created ‘The Posting Tail,’ for Pedigree Petfoods, a device that allows dogs to share what they like on social media, without a human being involved. When the dog sees something it likes, it wags its tail in a particular way. An accelerometer detects this movement and sends a signal to.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
APRIL 11, 2016
Litigation surrounding the enforceability of website terms isn’t new. Indeed, back in 2014, we blogged about the Nyugen case. Yet, courts continue to grapple with the question of what constitutes an adequate disclosure and binds website visitors to the terms and conditions of a service agreement. Last week, the Seventh Circuit decided in Sgouros v.
More About Advertising
APRIL 11, 2016
Ad agencies have been trying to develop non client sources of revenue since the Stone Age, nearly always unsuccessfully. The latest fashion in this is ‘incubators,’ using agency marketing skills to give a leg up to new businesses in which they have a stake. BBH in the UK has gone down this route numerous times.
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APRIL 11, 2016
MoneySuperMarket and agency Mother seem to be winning the price comparison site ad wars with their unlikely trio of ‘epic’ dancers – hotpants-clad Dave, builder Colin and ‘wolf’ Gary (the latest) – and now they’ve been brought together in an ‘Epic Dance Off’ competition. The ad made its debut in the equally wacky first instalment.
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APRIL 11, 2016
Daily Mail and General Trust, which owns the Mail newspapers and Mail Online, has joined the suitors for Yahoo; which shows, if nothing else, that hope springs eternal.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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