Fuel Lines
APRIL 6, 2016
Creating and maintaining agency new business is often harder than it should be because one key ingredient is often missing. I was recently included in RSW/US Thought Leader panel. Along with providing questions for their Thought Leader survey itself, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider.
More About Advertising
APRIL 8, 2016
Rhode Island is running a tourism campaign called ‘Cooler and Warmer’ so Havas PR (cue trouble) was commissioned to make a film using stock footage (cue more trouble). Havas roped in small local agency IndieWhip to put it all together. Which they did with the insertion of a skateboarding scene filmed in, er, Iceland. It.
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AdPulp
APRIL 4, 2016
Online marketing techniques and standards are constantly changing. Something that seemed extremely innovative last year, becomes obsolete today, giving place to the brand new digital engagement experience. If you are a web-store owner, you have to live with this harsh reality, whether you like it or not. In order to survive and lead your e-Commerce […].
All About Advertising Law
APRIL 8, 2016
As the weather changes and I reach for the allergy medicine in my bottom desk drawer, I’m reminded of that old proverb, “March winds and April showers bring forth May flowers.” March winds also bring plenty of pollen and, apparently, a flurry of activity on the Telephone Consumer Protection Act (“TCPA”) front regarding what constitutes an autodialer and how to determine whether a telephone number is a residential one as opposed to a business line. .
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
APRIL 5, 2016
Originally published on Internet Retailer. The combination of social media and mobile devices has become a way of life in China. A lesser-known ancient Chinese proverb translates as “Dig the well before you’re thirsty.” In many ways, this beautifully illustrates the secret behind the mind-boggling success of mobile commerce in China. China is the world’s largest smartphone and e-commerce market, and some believe that China is an entire decade ahead of the West when it comes to mobile commerce.
More About Advertising
APRIL 6, 2016
Will we end up with the world’s big media accounts being handled by just two entities: WPP’s GroupM and Omnicom’s OMG? Publicis Groupe, Interpublic (in the US), Dentsu/Aegis and others would violently disagree but that’s the way it seems to be going. Ad Age reports that Walmart, which announced it was leaving Publicis-owned Mediavest last.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
APRIL 6, 2016
The Federal Trade Commission (FTC or the Commission) announced yesterday that it has created a web-based guidance tool for developers of health-related mobile applications (health apps). FTC did not take this action alone, but rather developed the tool in conjunction with the Department of Health and Human Services’s (HHS) Office of the National Coordinator for Health Information Technology (ONC), Office for Civil Rights (OCR), and the U.S.
More About Advertising
APRIL 4, 2016
They say adland used to be like showbiz and, just as lots of people from the UK’s great age of high-rating showbiz TV programmes are dying off – most recently Ronnie Corbett of ‘The Two Ronnies’ fame – so are some of the more exotic inhabitants of adland. Peter Marsh, a founder of agency Allen.
More About Advertising
APRIL 8, 2016
Coca-Cola has remastered its celebrated ‘Hilltop’ ad from 1971, readying it for ‘4K’ television, whatever that might be. The original film apparently sits in the US Library of Congress and it played a part in the final series of Mad Men. This YouTube version isn’t the full 4K works, it seems, but it looks pretty.
More About Advertising
APRIL 7, 2016
Greater clarity on rebates and agency business models are key to the level of trust between brands and media agencies, according to a new survey by media management consultancy ID Comms. The ID Comms 2016 Transparency Survey found that globally more than 70 per cent of advertisers and agencies believe that the way an agency.
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More About Advertising
APRIL 4, 2016
Marketing Week columnist Mark Ritson, whose day job is professor of marketing at Melbourne Business School, has added his two-pennorth to the debate/bemusement around Haymarket’s decision to nix its Marketing, Brand Republic and Media Week entities and fold them all into Campaign. Ritson (below), who wrote for Marketing before defecting to Centaur-owned Marketing Week a.
More About Advertising
APRIL 8, 2016
On this week’s #MediaSnack Tom and David open the floor to questions from viewers, answering some great questions about everything from the best brands at media, how do brands secure a competitive advantage in media, what would the perfect agency look like and which is the least transparent media holding company.
More About Advertising
APRIL 8, 2016
WPP media agency MEC is making perhaps the boldest move yet by a media agency into creative by launching new content outfit Wavemaker. The new division will bring MEC’s content, access and organic performance offerings under one roof. The purpose being to identify where content can deliver “measurable business impact.” So will MEC’s Wavemaker produce.
More About Advertising
APRIL 8, 2016
Eagle-eyed George Parker spotted this one (it had to be George), a crowd-funding exercise for The Order of Yoni beer. Yoni is Sanskrit for vagina. George calls it “pussy porter.” The core product use swabs from a lubricious model but you can also incorporate the stuff you like from your own girlfriend. Or any lady.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 7, 2016
RKCR/Y&R has decided not to repitch for Premier Inn, which decided to review its account in February after eight years with the agency. New Y&R CEO Jon Sharpe says: “With our big new wins this year in Premier League and Chanel and more on the horizon we’re off to a strong start and we’ve decided.
More About Advertising
APRIL 7, 2016
Enfant terrible Tony Kaye (although he’s getting on a bit now) is returning to ads for food outfit The Black Farmer, which is actually owned by black farmer Wilfred Emmanuel-Jones. Emmanuel Jones apparently insisted that Kaye direct The Black Farmer’s TV ad debut – brave man. Kaye at his best is one of the ad.
More About Advertising
APRIL 6, 2016
Saatchi & Saatchi worldwide creative director Pablo Del Campo is leaving, to be replaced by London creative head Kate Stanners. Del Campo made his reputation at his own agency in Argentina, which then became part of the Saatchi network. In Argentina the agency won buckets of awards and Del Campo and cohorts relocated to Spain.
More About Advertising
APRIL 6, 2016
Fragrance houses love their famous directors and Burberry boss Christopher Bailey has signed 12 Years A Slave director Steve McQueen to help launch new fragrance Mr Burberry online. It shows a weekend of sight-seeing, posing and, er, bonking by a designer couple, the lady donning a Burberry trench coat (they were originally designed for First.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 6, 2016
Golfer Rory McIlroy is trying to add the Masters to his collection of golfing majors (he has the other three) at the grand old age of 26 this weekend. He’s a Nike property, which caused him some pain when he switched to Nike clubs a couple of years ago and couldn’t hit the ball. But.
More About Advertising
APRIL 5, 2016
You know you’re getting old when you keep reading the obituaries of people you worked with back in your “Mad Man” days. From Ronnie Kirkwood to Winston Fletcher to David Abbott. The latest is Peter Marsh of long defunct British agency, Allen Brady & Marsh. When in the early seventies I moved back to London.
More About Advertising
APRIL 5, 2016
This will bring a glow to WPP boss Sir Martin Sorrell’s heart. SMS is forever telling us that ‘data’ can be creative too and WPP agency JWT Amsterdam has teamed with Microsoft to create (strictly recreate) the ‘next Rembrandt,’ a painting by the Dutch master based on clever algorithms and tons of data gleaned from.
More About Advertising
APRIL 5, 2016
French jam maker Bonne Maman has appointed The Bank as its lead creative agency following a pitch. Bonne Maman is introducing a range of chilled desserts and a £2.5m launch campaign by The Bank will run later this month in Bonne Maman’s first big UK advertising push. Bonne Maman makes a range range of preserves.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 5, 2016
JWT and owner WPP seem to be getting themselves into a right old tangle in l’affaire Martinez, now arguing via their lawyers that the video which allegedly includes footage of former CEO Gustavo Martinez making offensive remarks should not be shown in court because it would violate the “privacy” of JWT employees who might find.
More About Advertising
APRIL 5, 2016
LG says its new G5 phone is “the first phone built for play,” not gaming as such but one that can connect various other devices – so-called ‘Friends’ – such as a VR headset and even a robot to make life more fun. Fun for some people anyway. So agency EnergyBBDO has signed up British.
More About Advertising
APRIL 4, 2016
How come everything in modern life is supposed to make your life better – but doesn’t. A case in point in Amazon, Jeff Bezos’s construct that delivers you what you want, when you want it at a lower price than everybody else. Or maybe not. My other half placed an order last week for a.
More About Advertising
APRIL 4, 2016
Mondelez, which is struggling somewhat to sustain aggressive pricing in the chocs market, moved its global business from Crispin Porter’s (also struggling) London office into Wieden+Kennedy Amsterdam last year. At the time it said it wanted to focus on “human emotion and tenderness.” What’s wrong with chocolate? They aren’t daft at W+K Amsterdam so they’ve.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 4, 2016
Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins from advertising and media data company WARC where she has been CEO since 2012. Prior to WARC Ainsworth was senior vice-president for Nielsen’s international Advertiser Solutions team and MD EMEA at Nielsen Online.
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