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MARCH 24, 2016
Diversity, agility, responsibility… we’re increasingly used to seeing these words used by businesses that want to promote themselves as modern and progressive employers. But looking beyond them, what do they really mean, why do they matter, and how do we actually deliver against them in a meaningful way? At Maxus these are questions we have.
All About Advertising Law
MARCH 25, 2016
Image by theimpulsivebuy [ CC BY-SA 2.0 ] via flickr The pitter patter of class action footsteps that food companies hear may have gotten a bit quieter, at least for now, based upon a Ninth Circuit decision in Kane v. Chobani this week. The lawsuit centers on Chobani’s use of the terms “evaporated cane juice” and “only natural ingredients” on its yogurt labels.
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Gods of Advertising
MARCH 21, 2016
Graceless expectations… “Expectations are resentments under construction,” wrote Bay Area author Anne Lamott. There is much wisdom in her statement, but for most of us it takes a lifetime to learn. Or unlearn. It boils down to this: Every time we enter into a conversation, meeting or transaction we bring with us a set of expectations. When positive expectations are unmet or negative ones confirmed the interaction falters.
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MARCH 23, 2016
Ben Bilboul is group CEO of Karmarama. He started his advertising career at Still Price Lintas working on Peperami and the global Lynx/Axe account. In 1996, after too many years of reconstituted meat and sexy girls he became St Luke’s first hiring, heading up the IKEA account. During his five years at St Luke’s he.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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MARCH 21, 2016
If I had a dollar for every time I have heard someone exclaim that they have just created the “Agency of the Future” I would be a very rich man. Unfortunately, many of these promised wonders have ended up being Agencies of the Past, or merely facsimiles of bog standard Agencies of the Present. Remember.
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MARCH 22, 2016
Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt is Good’ campaign for Omo/Persil. As you do. Why? It thinks childhood play is under threat, with most children spending less time outside than these prisoners, who get two hours per day outdoors. The prisoners.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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MARCH 22, 2016
TV marketing body Thinkbox has commissioned a new neuroscientific study which, it says, has identified creative factors that help make TV advertising work. The study is from Neuro-Insight, said to be a leader in ‘consumer neuroscience market research.’ It analysed over 150 ads, coding each of them against over 50 different creative factors to identify.
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MARCH 24, 2016
Wieden+Kennedy spent a fruitless (though no doubt financially rewarding) three years trying to get something, anything, decent out for Tesco. Then Tesco upped sticks for BBH. The jury, as they say, is still out. Last year W+K won TK Maxx, hardly Tesco but a retailer of some scale. What on earth were they going to.
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MARCH 22, 2016
On this week’s #MediaSnack we have a special guest, Gary Vaynerchuck, founder of VaynerMedia. Gary dropped in for a chat with ID Comms co-founder Tom Denford ahead of his agency’s London launch and to promote his new book #AskGaryVee. Tom asks Gary about the thinking behind his fast-growing media agency business and asks why he.
All About Advertising Law
MARCH 24, 2016
It’s hard to know where to begin when describing all the claims that were at issue in a recent NAD proceeding involving a challenge by Energizer to claims made by LEI Electronics (“LEI”) for its Eco Alkalines brand batteries. It’s safe to say, however, that if you’re looking for an easy way to recharge your power over the Federal Trade Commission’s (“FTC”) Green Guide requirements, you could read NAD’s decision in this matter and feel pretty juiced up.
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More About Advertising
MARCH 24, 2016
I see that Leo Burnett has retained the Co-op account in a final pitch against WCRS. Against the odds, no doubt, as in most repitches. Also WCRS is on a roll. This unusual decision may testify to the influence of the Co-op’s chairman Allan Leighton, brought in to supervise proceedings after the Co-op got itself.
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MARCH 24, 2016
It’s always worth taking a look at anything that emanates from BETC Paris, even a thirty second ad plugging a cheap menu. Here, in ‘The Flood’ we have a young girl making the above clever choice and then being asked to exercise said intelligence on a matter of greater import. After being, seemingly, abducted. You’d.
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MARCH 23, 2016
Dawson Pickering co-founder Neil Dawson is joining TBWA’s Nissan United as global executive creative director. Nissan United is a dedicated unit of TBWA owner Omnicom that leads the Nissan account globally. The appointment marks Dawson’s return to TBWA where he was creative director in the London office from 2003 to 2005. In his new role.
All About Advertising Law
MARCH 22, 2016
FTC Commissioner Julie Brill. The Federal Trade Commission (“FTC”) announced today that Commissioner Julie Brill will step down at the end of March. Commissioner Brill has been with the FTC since April 2010, and prior to that held positions with several State Attorneys General offices. Her departure, which follows that of Commissioner Wright, leaves the Commission with only three members.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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MARCH 22, 2016
Sexism is one of the issues of the moment, in adland and elsewhere, with l’affaire Martinez in New York and various surveys and the like showing that women still don’t get their fair share of top jobs (although Martinez’ successor as head of JWT is Tamara Ingram). Even though it’s now finished, Mad Men still.
More About Advertising
MARCH 22, 2016
When you’re charged with dreaming up a new campaign for Nivea Men Crème moisturiser the first thing you do is repair to your library and pick up a copy of Dostoyevsky’s novella The Double. Such was the recourse of Ian Hunter, creative director of London agency Stack who wrote and art directed this new global.
All About Advertising Law
MARCH 21, 2016
CA Office of Environmental Health Hazard Assessment proposes both an emergency regulation to allow temporary use of a standard point-of-sale warning message for BPA exposures from canned and bottled foods and beverages, and a Proposition 65 Maximum Allowable Dose Level for BPA. On March 17, 2016, the California Office of Environmental Health Hazard Assessment (OEHHA) issued a proposal to promulgate an emergency regulation to allow temporary use of a standard point-of-sale warning message for bi
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MARCH 21, 2016
I’m beginning to think that ad breaks have been taken over by little blue puppets. Here’s TBWAMedia Arts Labs’ latest effort for Apple’s hands-free Siri; nice enough especially when you’re up to your elbows in kitchen flour. It’s the Cookie Monster from Sesame Street apparently. That intelligence comes from Ad Age, which described it as.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 21, 2016
McCoy’s, which claims to be the number one ‘ridged crisp’ in the UK, is launching its first campaign through new agency WCRS, “When Flavour Calls.’ And, indeed it does, via a gold-plated telephone. The £3m campaign runs on ITV, Channel 4, Channel 5, digital TV and online.
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