More About Advertising
MARCH 1, 2016
Leagas Delaney has beaten a number of other agencies to Value Retail’s luxury shopping business through its Chic Outlet Shopping Villages. Value Retail has villages in the UK (Bicester outside London on the M40), Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt and Munich. Suzhou Village in China opened in 2015, Shanghai Village.
Gods of Advertising
MARCH 1, 2016
The glittery potential for every brand… According to Zen, one’s serenity is inversely affected by one’s attachment to things. The more you live the more you realize it. Obviously, you can’t take anything with you but I wonder why it takes us so long to figure that out? On some level, we all accept the spiritual truth in this idea but on a day to day basis most of us don’t “go there.
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InMobi
MARCH 1, 2016
Originally published on Adweek. People see it. People buy it. The crux of the buy button’s mission on any platform—social, web or mobile app—seems like child’s play, but it is easier said than done. The buy button occupied center stage in 2015, however despite lackluster results and raised eyebrows, there is still hope for success. The promise of the buy button What’s the allure of the buy button?
All About Advertising Law
MARCH 1, 2016
Readers know that the FTC frequently settles its cases through suspended judgments, where the full amount of the judgment is suspended based on the defendant’s ability to pay. A recent case highlights the risks companies and individuals face if they fail to adequately disclose their assets to the FTC during settlement discussions. The FTC sued HCG Direct and its principal Clint Ethington in January 2014 for making false and deceptive claims regarding the weight loss efficacy of liquid homeopath
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MARCH 1, 2016
Adobe and agency Goodby Silverstein have moved B2B marketing on a few notches (helped by a pretty generous budget). Here’s a winner from February, featuring the ‘b t detector,’ attacking digital buzzwords for Adobe’s Marketing Cloud. Actually ‘cloud’ is a pretty bullshitty buzzword in many of its uses but never mind.
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FEBRUARY 29, 2016
Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value but in terms of numbers of deals. 2016 looks like being more of the same and WPP’s Millward Brown, what used to be known as a ‘qualitative research’ company, has agreed to buy Analytics Quotient.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MARCH 1, 2016
Originally published on Retail TouchPoints. Mobile is an integrated part of a consumer’s life, being the first thing you look at when you wake up, and the last thing you look at before you go to sleep. With this in mind, well-designed mobile shopping apps seem to be the way to a consumer’s mind, heart and wallet. Consumers now have powerful search engines and extensive mobile stores at their fingertips, with seemingly infinite selections of products.
InMobi
MARCH 1, 2016
Originally published on Fourth Source. In 2015, retailers continued to hit the mark with magnificent advertising campaigns, particularly towards the end of the year. But while many of us were on our fifteenth view of John Lewis’ heartwarming man on the moon, Mog’s adorable Christmas calamity for Sainsbury’s, and Harvey Nichols’ unmistakable #GiftFace, UK retailers have been busy prepping for the year ahead, with good reason.
More About Advertising
MARCH 3, 2016
Independent London agency 101 has struck a rich vein of new business form, adding leading UK out of town homewares retailer Dunelm to the Heineken assignment it won two weeks ago and Britvic’s Drench and R. White’s lemonade it won in January. Dunelm, founded by Bill and Jean Adderley, has grown from a Leicester market.
More About Advertising
MARCH 1, 2016
BBDO has been named best agency network in the 2016 Warc 100 rankings, while WPP picked up the gong for best holding company. The rankings purport to measure creative effectiveness. MullenLowe Lintas Group Mumbai was named best creative agency, Starcom MediaVest Group Chicago best media agency and Arc Chicago best digital/specialist agency. The Warc 100.
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More About Advertising
MARCH 1, 2016
No advertiser/agency combo has used online video as well as US insurer Geico and The Martin Agency. To get over a very simple message (which doesn’t appear in all the ads) that “15 minutes saves you 15 per cent” it inverts the online medium itself: last year with its award-winning ‘Unskippable’ series, now with ‘Fast.
More About Advertising
MARCH 4, 2016
On this week’s #MediaSnack Tom and David discuss a fascinating “confession” made on Digiday.com by an unnamed agency CEO about the state of the digital display market. His or her claim is that display is a waste of money and advertisers generally have been spending in display for years without seeing any meaningful results. It’s.
More About Advertising
MARCH 4, 2016
WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year of pretty solid growth (in the company’s 30th year) in both revenue and earnings, with.
More About Advertising
MARCH 4, 2016
Dating site eHarmony is talking to agencies about its ad account, currently with Albion. Albion has been running the ‘brains behind the butterflies’ campaign, showing unlikely matches to position eHarmony as more thorough than its racy rivals like Tinder. It claims to match people through a 29-stage process. Dating sites are big business these days.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 4, 2016
Billboards do all sorts of clever things these days, some bewilderingly pointless. But Stockholm agency Animal has come up with a clever wheeze to launch Reebok’s ZPump. 2.0 shoe (what’s the significance of 2.0?), an installation that gives you a free pair of the above if you manage to run by it at 17kmph or.
More About Advertising
MARCH 4, 2016
Here’s the first ‘family Hegarty’ ad, from Sir John (writer) and son Elliot (director) for The Chapar, a new online service that sends you ‘personally styled’ clothes to match your tastes. You send back the ones you don’t want. For men who “love clothes but hate shopping.” It comes out of Hegarty’s new incubator The.
More About Advertising
MARCH 3, 2016
Droga5 in the US has produced a new campaign ‘be together. not the same’ – for Google’s operating system Android. It features a rather winning trio of the famously incompatible rock, paper and scissors. But what on earth’s the point? Is it taking a pop at Apple and its one-size-fits-all IOS line-up? Bewildering. MAA creative.
More About Advertising
MARCH 3, 2016
We rather lost interest in the Oscars ads but here’s an interesting one that made its debut there – from Wieden+Kennedy Portland for Samsung’s Glaxy S7 edge. Featuring an all-star line-up including Wesley Snipes, Lil Wayne and main man William H. Macy. Actually the world as a whole seems to be losing interest in upscale.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 3, 2016
When I occasionally mention that I like the Carphone Warehouse Keith Lemon campaign some people seem to think whatever reason they once credited me for has left town. Here’s the latest effort from Brothers and Sisters with Keith in the Alps, inviting Carphone customers to ask for an upgrade. Sensible advice surely and nicely.
More About Advertising
MARCH 3, 2016
New business is being showered around like confetti in the UK this week (Leagas Delaney has won Value Retail, BBH Uber, 101 Dunelm, Karmarama Confused.com) and now M&C Saatchi has been appointed to handle the UK government’s Department for Communities and Local Government Neighbourhood Planning brief following a pitch. One of the Cameron government’s big.
More About Advertising
MARCH 3, 2016
More new business – this is becoming exhausting. This time on the media front. Upscale estate agent and property company Savills has chosen Arena Media to manage its residential media planning and buying after a competitive four-way pitch. The win covers media planning and buying media for the UK residential business and reshaping Savills communications.
More About Advertising
MARCH 2, 2016
IKEA has joined the ever-growing list of global advertisers reviewing their media accounts, putting its $444m media business up for review. Across the world IKEA uses media agencies from all the big marcoms companies but the agency in the frame this time seems to be Dentsu Aegis’ second network Vizeum which handles IKEA in Europe.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 2, 2016
ITV’s pre-tax profits rose to £641m in 2015 – £843m on an ‘adjusted’ basis, which is a hell of an adjustment – with total revenue up 14 per cent to £3.38bn. Ad revenue rose six per cent to £1.72bn with programme maker ITV Studios bursting through the £1bn mark for the first time to £1.
More About Advertising
MARCH 2, 2016
Hunterlodge Advertising has won the integrated marketing account for Henley Business School, covering strategy, creative and digital. The agency has been tasked with developing the school’s brand nationally and internationally. One of the first business schools to be established in the UK, Henley is ranked among the top one per cent of business schools worldwide.
More About Advertising
MARCH 1, 2016
Price comparison site Confused.com has appointed Karmarama to handle its creative account. The business moves from Publicis, which didn’t re-pitch. Karmarama won the account against TBWA and Wieden+Kennedy. Media spend is about £40m. Confused’s new CMO Paul Troy, who took over from Mike Hoban, now at Morrisons, says: “These are exciting times for Confused.com and.
More About Advertising
MARCH 1, 2016
An independent review commissioned by the UK Government to look at how the BBC is governed and regulated has concluded that the current model should be replaced. The report, which forms part of the Government’s review of the BBC’s Royal Charter, recommends that: 1/Regulatory oversight of the BBC should be passed wholly to Ofcom. 2/The.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 29, 2016
No Suspense. No build up. Here they are: What does the brand love? What does it want more of in the world? Two simple questions that are designed to help define what the brand is all about, what it believes in, what drives it, what gets it out of bed every morning, what brings the.
More About Advertising
FEBRUARY 29, 2016
By most people’s judgement this year’s Super Bowl ads failed to wow – how did the Oscars do? Here are a couple of advertisers who seemed to have spent their money wisely. McDonald’s looks like it may be turning things round with its All Day Breakfast (business isn’t always rocket science is it?). Agency Leo.
More About Advertising
FEBRUARY 29, 2016
Out of home operator Exterion Media is expanding its EM Ventures with the launch of a Media for Equity programme offering start-ups outdoor advertising space and other services in return for an equity share.
All About Advertising Law
FEBRUARY 29, 2016
Given the increasingly national scope of commerce, consumer products companies find it difficult to deal with issues regulated at the state level, particularly if states adopt differing and sometimes conflicting solutions to a common problem. As a result, industry often turns to the federal government for help in creating a common federal solution.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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