Fuel Lines

FEBRUARY 3, 2016

Prospective clients shouldn’t hire a marketing agency that can’t market themselves. I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. The subject of the interview is Douglas Burdett, former artillery officer, Madison Avenue ad man, stand-up comedian and the principal of Artillery, a small agency in Norfolk, Virginia.

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FEBRUARY 4, 2016

London’s FCB Inferno has pulled off a considerable coup by luring Giles Hedger, global chief strategy officer of Leo Burnett, to be its new CSO. He will also have a global role. Hedger (below) joined Burnett as group CSO in 2008 from MCBD where he was planning partner. In 2012 he was promoted to group.

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Gods of Advertising

FEBRUARY 4, 2016

Crazy good… For the past few days, even longer, I have been working on a manifesto for one of our clients. Actually, I’ve been working on two. Even more actually, I’ve been working on manifestos for 25 years, since becoming a copywriter. Nothing suits me more. For like many a creative soul, I am by nature a show off. And this is the way I can do it.

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InMobi

FEBRUARY 3, 2016

The origin of the first digital ad can be traced back 21 years to the AT&T banner ad which appeared on HotWired.com. Since then the consumer technology ecosystem has grown leaps and bounds and the number of screens where advertisements can be displayed have grown in tandem. As consumer usage patterns evolve, digital advertising budget accountability has to be split across an even wider range of devices and screens- desktops, laptops, tablets, mobile phones, smart watches!

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Fuel Lines

FEBRUARY 3, 2016

How to create a predictable pipeline of leads through inbound marketing. You want to attract new clients from outside of your current sphere of influence, spend less time on unqualified prospects, avoid client reviews, and build a predictable pipeline of targeted accounts. And you can accomplish everything on this wish list with blogging. But there’s one problem: Writing quality content and connecting this with lead generation isn’t easy.

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FEBRUARY 2, 2016

This is a bit risky – rounding up the best ads of 2016 on a monthly basis. No leaving it until the end of the year and forgetting the odd lapse of, er, judgement. Anyway, we liked Kwik Fit’s Christmas campaign from PR agency Taylor Herring (as did most of the rest of the world).

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All About Advertising Law

FEBRUARY 2, 2016

Photo by Jim G [ CC BY 2.0 ] via Flickr Will the Patriots’ dreams of heading to this year’s Super Bowl® get deflated ? What, exactly, will Olympic® gold medalist Ryan Lochte do in Rio? How much madness will March cause? This year will be a big one for sports fans and advertisers alike, with Super Bowl 50 and March Madness ® around the corner, followed this summer by the Olympic Games ® in Rio de Janeiro, Brazil.

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InMobi

FEBRUARY 4, 2016

The InMobi Insights team is excited to release the first State of Mobile App Developers 2016. We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. The Mobile app developer survey 2016 from InMobi drawn from over 1000+ respondents across 155 countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer mindshare, platform of choice, revenue models, and mobile ad network preferenc

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FEBRUARY 1, 2016

2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, media and social partners, and this year was the most active we’ve measured to date.

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FEBRUARY 1, 2016

By Sydney Finkelstein “Jay was not a copywriter or an art director; he was like a basketball manager, or a coach, he made people better. It was instinctive, in his gut; he knew how to make people better.” – David Murphy, Chiat/Day Jay Chiat, legendary creative risk-taker, advertising agency founder, and spawner of some of.

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FEBRUARY 5, 2016

Read the other days that UK consumers are giving up crisps for popcorn – popcorn? – and now Kerry Foods’ Mattesons is picking on the poor crisp makers again, this time plugging the snacking benefits of meat (not very popcorn at all). For the purpose Saatchi & Saatchi has created the ‘Snackarchist,’ a young Bill.

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FEBRUARY 5, 2016

The formidable trio of H&M, David Beckham and adam&eveDDB are back with a Modern Essentials ad. That’s the easy bit. This online film (presumably, at two minutes and fifty seconds) finishes then repeats itself – just as the people in the ad (and a dog) echo Dave in his H&M Essentials. Dave realises that something.

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FEBRUARY 1, 2016

With the recent news that Xerox is about to split itself into two units, in common with other once great companies such as HP, Yahoo and EBay that have fallen on increasingly hard times, I am reminded of the years I worked on the account at Y&R back in the nineties. It was f *d up.

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FEBRUARY 4, 2016

Volkswagen – it’s not VW of ‘Das Auto’ fame any more since the emissions scandal broke – is going back into brand advertising for the first time since its fiddling of emissions was revealed with this new campaign from DDB Germany, with some sort of input from DDB offices elsewhere in Europe. It shows various.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

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FEBRUARY 4, 2016

I convince myself from time to time that I have lost the plot on the rapidly changing world of marketing and advertising. Then I stand back and attempt to assess what I’m being told or read. I had a mailing from a mid-sized agency that began life doing advertising and, let’s call it, below the.

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FEBRUARY 4, 2016

Teaser ads for the Super Bowl are usually a big, big bore but Snickers’ effort from BBDO New York was diverting, a take on Marilyn Monroe serenading JFK. One dozy trade publication thought ‘Marilyn’ was a lady with a very sore throat but we spotted it was a bloke – ha! Here’s what we assume.

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FEBRUARY 3, 2016

Who’d ‘a thought it? Pot Noodles are becoming cool. Unilever’s archetypal convenience food for slackers has been running a campaign through Lucky Generals called ‘You Can Make It,’ showing the achievements of some unlikely heroes. The backing track on this one, ‘Winner,’ is by a new rapper called Raylo. Such has been the interest in.

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FEBRUARY 2, 2016

Here’s Eric Schmidt, chairman of Google owner Alphabet, now the biggest company in the world by market cap at $535bn, chatting up David Cameron at a soiree in 2012. No idea what they’re talking about but I bet it wasn’t Google’s labyrinthine tax arrangements which see the company (under its new ‘above-the-board’ deal in the.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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FEBRUARY 2, 2016

Drinks giant Diageo has been doing some funny things with its advertising of late but thank goodness it’s left Guinness alone (for now). It’s running a series about ‘ordinary people doing extraordinary things’ and next up is John Hammond, one of the undisputed giants of the music industry. Among other things Hammond signed Bob Dylan.

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JANUARY 31, 2016

Karmarama has produced the heavy artillery in its ‘Don’t join the Army’ recruitment campaign for the British Army, having started with a striking poster campaign. Two TV ads broke over the weekend with the rejoinder “Don’t become a better me?” Challenging stuff and no mistake.

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FEBRUARY 5, 2016

Budweiser and agency Anomaly have abandoned puppies this Super Bowl, although the ‘signature’ Clydesdale horses are still with us. And set about telling us all the things Budweiser is not, leading to the conclusion that this bit of Americana is “not backing down” (from what? its many critics?) even though it’s “not for everyone.” It’s.

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FEBRUARY 5, 2016

US company Randolph Engineering is trying to show it’s the top gun in the eyewear business with a new campaign, ‘Seen It All,’ from RKCR/Y&R showing dramatic events as they’d be seen through Randall lenses. The launch campaign shows a pilot flying upside down, an off-piste skier and a soldier climbing down a rope from.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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FEBRUARY 5, 2016

Wieden+Kennedy’s Bud Light Party for the Super Bowl is upon us (with Amy Schumer, Seth Rogen and now Paul Rudd and a cast of thousands) and…hmm. As with the teaser there’s a crescendo of hype. The problem with such an approach is that you either need to reveal something completely amazing or, more likely, deflate.

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FEBRUARY 4, 2016

Publicis Groupe’s much-heralded revamp continues apace with the news that Saatchi & Saatchi Fallon global CEO Robert Senior (left) is to head all its agencies in the UK under the new entity Publicis Communications. Senior’s new remit includes Leo Burnett, Publicis Worldwide, production agency Prodigious, PR outfit MSL and ‘incubator’ Drugstore as well as his.

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FEBRUARY 3, 2016

Nike and Wieden+Kennedy Portland are giving the content revolution a significant nudge forward with an eight-part series ‘Margot vs Lily,’ featuring YouTube-obsessed star Lily and her exercise-averse sister Margot (sensible girl). Producer is RSA. The series is linked to Nike’s ‘Better For It’ athletics initiative. In this first episode “the sisters return home for the.

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FEBRUARY 3, 2016

London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in marketing technology, mobile, digital media, advertising, data and analytics and related sectors, a 7.5 per cent increase on 2014. The total disclosed value of these deals was $60.7bn, though with undisclosed deals the figure may.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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FEBRUARY 3, 2016

Actresses of a certain age are always complaining about the lack of opportunities. Not so, presumably, English institution Dame Helen Mirren who seems to be everywhere. Here she is fronting one of Anomaly’s Super Bowl spots for Budweiser, telling 300 million Americans not to drink so much. That’s what companies do these days although whether.

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FEBRUARY 2, 2016

Taylor Herring, which we called a PR company, made a quite a stir in adland with its Christmas campaign for Kwik Fit. Well it’s not a PR company any more it’s a ‘creative brand communications agency’ and it’s just won a key role in marketing the 150th anniversary of author Beatrix Potter for publisher Penguin.

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FEBRUARY 2, 2016

Sainsbury’s’ successful £1.3bn bid for Home Retail Group – Argos in other words, now that Homebase is being sold to Australians – is puzzling in lots of ways. One because Sainsbury’s has a lot on its plate battling Aldi and Lidl (and Tesco which will surely start recovering soon). Two because it’s something of a.

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FEBRUARY 2, 2016

We’ve had two men in a bar already today – a Super Bowl clunker for LG starring Liam Neeson – but here’s a much better effort from Adobe and agency Goodby Silverstein for its ‘marketing cloud’ (still not entirely sure what that is but maybe that’s my fault). George Parker of Adscam likes it and.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.