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DECEMBER 14, 2015
If we were to award a Campaign of the Year gong ‘France is in the air’ for Air France from BETC Paris would be a strong contender. Packed full of ‘ooh-la-la’ it gives Air France a point of difference – you can’t imagine this getting by alpha males like BA’s Willie Walsh or Ryanair’s Michael.
Gods of Advertising
DECEMBER 16, 2015
Beaten down by the force? The Force Awakens. Boy, has it ever. The hoopla surrounding JJ Abrams’ reboot of the galaxy “far far away” is creating as much noise this December as Christmas. That’s saying a lot. Though I’m certainly over the hype surrounding the new Star Wars film, The Force Awakens , I am glad the reviews for the movie are good.
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AdPulp
DECEMBER 15, 2015
It can be difficult to make ends meet in today’s economy. Although the recession is officially over, many people still experience its impact. It’s harder to get a job. When you do find one, it may not pay enough to cover all your expenses. Fortunately, we now live in a technological age. This means that […]. The post How to Use WordPress, Aweber, And Pubsio To Earn Extra Money appeared first on AdPulp.
All About Advertising Law
DECEMBER 18, 2015
Photo by Heather Kennedy [ CC BY 2.0 ] via Flikr In the last minute shopping frenzy, it’s a good time for retailers and manufacturers to make sure shoppers are told what they need to purchase separately to make a product go. Recently CARU recommended that Conair add an audio disclosure to its Quick Twist braiding tool that batteries needed to be purchased separately.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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DECEMBER 17, 2015
Nobody quite crafts an ad like Tim Delaney and his crew at Leagas Delaney and this year the agency produced a labour of love for Penfolds Grange, Australia’s most famous wine. It’s brave of Penfolds to go for a big global campaign, most posh winemakers reckon that advertising makes them look like Piat D’Or or.
InMobi
DECEMBER 14, 2015
Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi. By now you’ve heard of iOS9’s launch of content blocking technology ( here , here and here ), and the catastrophic doom that will beset any company involved in ad-based monetization in any capacity.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
DECEMBER 17, 2015
Well not exactly. They do not care for Indonesia Butter-Flavored Cookies labeled as Danish Butter Cookies. But it gave us an opportunity to share one of our favorite country Christmas songs from George Straight with our dear readers: We blogged about this case when it came out this summer. The NAD recommended the company discontinue express and implied claims about its country of origin and its recipe, which included butter and another shortening ingredient.
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DECEMBER 18, 2015
Tory Myhren, global CCO of Grey and president of its New York office – and, arguably, the world’s highest profile agency creative – is leaving to become vice president of marketing communications at Apple. Myhren (below) says: “My eight years at Grey aren’t just the best years of my career, they’ve been the best years.
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DECEMBER 18, 2015
*I hear that a couple of the agencies have dropped off the Morrisons pitch list, including the WPP representatives. This could be due to the competing attractions of Aldi and the Co-op, both also reviewing, or the way Morrisons handles these things. Something for Morrisons to look at.
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DECEMBER 15, 2015
I’ve not been writing much for this esteemed publication recently. That’s not because Stephen has come to his senses and rightly given me the boot. Instead I’ve been off having a baby. Well, technically Mrs Williams did most of the work. I’ve just assumed the position of doting Dad – changing nappies and cleaning up.
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More About Advertising
DECEMBER 18, 2015
I’ve just watched about 40 Christmas ads in a row this morning after the agency Christmas party. It must be a unique test, close to the true consumer viewing experience of feeling slightly hung over and jaded. Millward Brown should adopt this methodology. It’s a new lens. For me it’s about ads that feel like.
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DECEMBER 18, 2015
Lucky Generals had a fine year in 2015; like another contender on our Agency of the Year list, Brothers and Sisters, it seems to have this content business cracked – for Paddy Power but also for Hostelworld. It even succeeded in having a Hostelworld ad banned by the ASA, almost de rigueur these days. Here’s.
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DECEMBER 16, 2015
Lexus is launching a new version of its RX SUV and agency CHI&Partners has signed up man-about-commercials Jude Law to front the campaign – as you do. Law is currently fronting Johnnie Walker for Anomaly too. Law says: “I love driving and the escapism that comes with it. The concept of ‘The Life RX’ was.
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DECEMBER 18, 2015
Creative Belgium is worried about the decline in the number of young creatives – fewer people at ad schools, fewer applications from interns (pay them!) – so began to wonder if this was something to do with heredity. Accordingly it invited a number of more seasoned male creatives to donate their sperm to the Brussels.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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DECEMBER 16, 2015
The last few weeks of the year are always strange. You get an odd mix of excitement for the festive break combined with the uncomfortable knowledge that those things you promised to get done by the end of 2015 haven’t even been started yet. And every agency is consumed by an underlying fear of a.
AdPulp
DECEMBER 16, 2015
In the mid 1800s, pioneers made the long and grueling trek west across the country in search of a new home. These pioneers were exiled from their home in Nauvoo, Illinois, and their leader Brigham Young had a vision of the place where they should settle. When pioneers arrived in the Salt Lake Valley, Young […]. The post Why businesses are building their empires in Utah appeared first on AdPulp.
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DECEMBER 17, 2015
My colleague Matt Williams noted the high incidence of product demonstrations these days – a substitute for ideas or what the client wants? – but here’s a more creative twist on the genre, from Lowe Strateus in Paris for Audi Quattro. Featuring freestyle skiing champ Candide Thovex, who seems to have his seasons mixed up.
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DECEMBER 17, 2015
We’re beginning to worry about Maurice Levy at Publicis. 2015 has, indeed, been a bumpy ride for the French marcoms giant, as he acknowledges in his traditional Christmas video. But then he invites us to skip the content – him – and watch some ads. In which he appears himself. Got it? The video is.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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DECEMBER 17, 2015
We’ve sometimes wondered at the BBC’s use of agencies when the corporation itself should be stuffed with creative talent. That issue will arise again next year following the formation of BBC Creative, about which we hope to bring you more news next year. But the Beeb assures us that AOR RKCR/Y&R will still be on.
More About Advertising
DECEMBER 16, 2015
You do sometimes wish the BBC would make its mind up. A decade after unloading BBC Broadcast Ltd – which became the highly valuable Red Bee Media, now owned by Ericcson – it’s having another go at an in-house agency and has poached ‘The Bear and The Hare’ creatives Laurent Simon and Aidan McLure (below).
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DECEMBER 15, 2015
Is it me or has there been a (relative) shortage of snowmen in this year’s Christmas crop? A snowman (no snow women yet it seems) is a fleeting delight so it’s not so sensible to try for a lifelong relationship. But that’s what the heroine of ZuluAlphaKilo’s Christmas effort for Canadian cinema Cineplex succeeds in.
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DECEMBER 15, 2015
Realeyes is a research tool which purports to measure people’s reactions to ads by tracking their facial expressions. Here’s its verdict on this year’s UK Christmas ads. According to Realeyes Harvey Nichols and Kwik Fit (both below) produced the most engaging Christmas ads by high street retailers. John Lewis – last year’s winner with ‘Monty.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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DECEMBER 15, 2015
For those people searching for a Christmas prezzie with a little crocodile on it Lacoste and Paris digital agency MNSTR have created an engaging online and point of sale campaign –‘Winter Croc Adventures’ – starring an intrepid crocodile braving the winter cold. Here’s one episode: MNSTR creative director Louis Bonichon says: “At Christmas all generations.
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DECEMBER 15, 2015
RKCR/Y&R is making its debut for new client Baxters with a three ad print campaign featuring two women in a landscape dominated by Baxters’ ‘giant flavours.’ A TV campaign will follow in January. Photography is by Gary Bryan. Baxters global marketing director Jaspal Chada says: “I’m really excited about the new work created with RKCR.
AdPulp
DECEMBER 14, 2015
Generating sufficient cash flow to operate your business is critically important. If you don’t have enough cash to buy inventory and pay employees, you can’t operate. Your cash flow is just as important as generating a profit. Use these tips to improve your cash flow. Create a plan An owner needs to plan for every […]. The post Shrewd Ways To Improve Your Cash Flow appeared first on AdPulp.
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DECEMBER 14, 2015
WPP has completed its long expected merger with Australia’s STW Communications Group, increasing its shareholding from 23 per cent to 61 per cent. The deal creates a group containing 75 companies, including all the big WPP agency brands, with sales of about $850m and headline profit of $147m, regulators permitting. That may be an issue.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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DECEMBER 13, 2015
Porsche has a new 911, looking remarkably like any other recent 911, but it’s better and faster it seems. So US agency Cramer-Kasselt and post production wizards The Mill are pitting three sports champs – Muhammad Ali, Maria Sharapova and chess master Magnus Carlsen against each other, the old versus the (remarkably similar) new. Simple.
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DECEMBER 13, 2015
Home appliance store Robert Dyas is where “gays and straights can buy drills and much, much more” this Christmas. Hmm. There’s probably an idea struggling to get out of this one but it remains submerged in a sea of head scratching. Apparently an American company called Red House made an ad in 2009 with black.
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