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NOVEMBER 26, 2015
We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. But the two highest points scorers – so far, we may yet be surprised before.
Gods of Advertising
NOVEMBER 24, 2015
The older I become the less I covet things. Obviously, I enjoy and require a home and car and the clothes on my back. I’m fortunate that I have these things and that they are nice. But I don’t obsess about them, or other material possessions, like I used to. God, I remember in my 20’s and 30’s how important it was to acquire stuff. Nice stuff. So much of it was for validation.
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AdPulp
NOVEMBER 26, 2015
Generating sufficient cash flow to operate your business is critically important. If you don’t have enough cash to buy inventory and pay employees, you can’t operate. Your cash flow is just as important as generating a profit. Use these tips to improve your cash flow. Create a plan An owner needs to plan for every […]. The post Shrewd Ways To Improve Your Cash Flow appeared first on AdPulp.
All About Advertising Law
NOVEMBER 24, 2015
We are very thankful for you our readers who make this blog possible. We wish you and your loved ones a very happy Thanksgiving and a wonderful holiday season. Randy and Amy and the rest of our colleagues in Venable’s Advertising Law Practice.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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NOVEMBER 23, 2015
Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly because of its long-term record combination of good advertising allied to good behaviour. Here Michael Lee of Madam and Jerry Judge of Fearless Group choose their official winner for us (we’ve very happy to have.
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NOVEMBER 24, 2015
Ever get the feeling you’ve been mugged? After sitting through this year’s spate of Christmas ads – which you’ve all seen numerous times now – I feel like I’ve been beaten by a snowman, force fed turkey and have sparklers coming out of every orifice. I’m not going to come over like The Grinch but.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 24, 2015
One agency that won’t be appearing on anyone’s Agency of the Year shortlist is M&C Saatchi. In fact it’s been an annus horribilis for the agency which prides itself on its chutzpah, not to mention its ‘brutal simplicity of thought.
More About Advertising
NOVEMBER 25, 2015
When you’re the Paddy Power AOR you have to look to your laurels: any slacking and the Irish bookie will appoint another ‘mischief’ agency. Laurels, in this case, meaning pushing things as hard as you’re allowed to – and preferably a bit further.
More About Advertising
NOVEMBER 23, 2015
Why are you advertising? When I asked this question on advertising courses for marketing people, I was surprised how little thought it was given. The head of research at one multinational was quite clear it was to increase sales, and seemed unable to understand that while that is the ultimate objective it is rarely the.
More About Advertising
NOVEMBER 27, 2015
As we put the finishing touches to our choice of UK agency of the Year I see that Wieden+Kennedy won digital agency of the year at the Campaign Big Awards and also Shots’ agency of the year (presumably honouring film craft skills). It’s always difficult with digital. How, for example, do you show that one.
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More About Advertising
NOVEMBER 27, 2015
Matt Pye, COO of Cheil UK, the Samsung agency, is leaving hard on the heels of the appointment of former Red Brick Road and EDC (owner of Dare among others) boss Paul Hammersley as group CEO. Pye (left), who also worked at Lowe, has done a good job at Cheil but it was significant that.
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NOVEMBER 27, 2015
If we had a European agency of the Year award, which we don’t but we might have next year, Sweden’s Forsman & Bodenfors would be a strong contender. Actually it would be a strong contender for best agency in the world, which isn’t bad for Gothenburg. Other European contenders would be BETC Paris and Ogilvy.
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NOVEMBER 26, 2015
FCB Inferno is showing a degree of ambition these days, boosting its creative department with a series of hires and the latest is Elspeth Lynn (left), former ECD of M&C Saatchi who joins in January as group creative director. Lynn’s background is digital; in 1999 she co-founded Zig in Canada which was sold to Crispin.
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NOVEMBER 26, 2015
Isaiah Mustafa and Terry Crews have been feuding away for Old Spice’s revolting-sounding collection of scents – Bearglove, Swagger and Timber – to some effect for a while now (they’re popular on YouTube anyway) and they’re back with a holiday special from agency Wieden+Kennedy, this time swearing a lifelong commitment to man-love.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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NOVEMBER 25, 2015
Omnicom has signalled a more aggressive acquisition policy and kicked things off by buying Grupo ABC, reportedly the biggest independent agency in Brazil with some other offices scattered around the world. Grupo ABC was founded in 2002 by Nizan Guanaes and Guga Valente, both of whom will stay on and has more than 2000 employees.
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NOVEMBER 25, 2015
Not so long ago HP (Hewlett-Packard as was) would have won lots of votes as the world’s best company. Then the Apple tsunami broke and the company has floundered since. According, HP has now broken itself into two (well that’s what companies do when all else fails): HP Enterprise, which sells hardware and software for.
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NOVEMBER 25, 2015
I’m finding the question of Agency of the Year more difficult as each year goes by. It was easier pre-internet because the criteria were very clear; new business record, creative output, awards won, and that was about it really. There was always a lot of chat around the shortlist and so on but usually pretty.
More About Advertising
NOVEMBER 25, 2015
As a postscript to Paul Simons’ piece on Christmas ads, a few thoughts on the ideas that may lie behind them. Paul writes about the stock room of Christmas props, both pagan Santa stuff and co-opting Christian music and imagery. There is inevitably a lot of tinsel trash but it also presents an opportunity to.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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NOVEMBER 24, 2015
Telegraph Hill’s Garret Keogh makes a convincing case today for more reality in Christmas advertising. Well reality doesn’t get a look-in in this Christmas extravaganza – #HappyandMerry – from H&M, featuring Katy Perry who looks as though she should be popping out of a (plus size) Christmas stocking most of the time.
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NOVEMBER 24, 2015
Adweek reckons this ad for the Spanish Lottery by Leo Burnett Madrid has out-tear jerked the Brits this Christmas, although there aren’t actually that many tear jerkers around. So let’s follow the fortunes of Justino, who spends most of his time playing around with mannequins in a darkened room. Apparently in the Loteria de Navidad.
All About Advertising Law
NOVEMBER 23, 2015
Last week, the Federal Trade Commission (FTC) released new amendments to the Telemarketing Sales Rule (TSR) that the FTC first proposed in July 2013 and that will go into effect in 2016. As expected, the new amendments make a number of substantial changes, including a ban on the use four types of payment methods in telemarketing. It also clarifies certain issues relating to the FTC’s Do Not Call enforcement policies and their application to business-to-business calls, demonstrating the existen
More About Advertising
NOVEMBER 26, 2015
You don’t expect a Man on the Moon for the Post Office at Christmas (too many jokes about post getting lost for a start) or, indeed, from agency DLKW Lowe. Lowe follows the school of the simple and single proposition and its campaign for the Post Office, featuring comedian Simon Bird, does that. In the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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