More About Advertising
NOVEMBER 18, 2015
Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.
Gods of Advertising
NOVEMBER 19, 2015
I agree with Adweek. There’s a lot to like about this commercial for Bobble by agency, 72andSunny. The story applies a satiric blend of film clichés skewering millennials for being self absorbed hedonists. We see beautiful hipsters gyrating in nightclubs, a group racing down a coastal highway in daddy’s convertible, others floating innocently in swimming pools and oceans, all the while imbibing bottles and bottles and bottles of bottled water and then discarding the plastic empties everywhere b
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Advertising to Baby Boomers
NOVEMBER 16, 2015
It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new. Even that shticky opening sentence is nothing new. For some reason, the last month or so has been jam-packed with no news news: Older people have the spending power. So why are ads obsessed with youth? If you want the answer nine years before this question was asked, download (for free) the Introduction and 1st Chapter of Advertising to Baby Boomers ©2005/2007 : Introduction and 1st Chapter
More About Advertising
NOVEMBER 20, 2015
Rachel Spiegelman, president of Pitch in Los Angeles suggests that agencies would do better to share experiences and just get on rather than stab each other in the back (and front) most of the time. At the recent Advertising Hall of Fame event honoring a major Pitch client, I spent some quality time with three.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
NOVEMBER 17, 2015
It’s supermarket superbowl time in the UK, as the big high street names unveil their epic festive campaigns. You may not be roasting chestnuts on an open fire and Jack Frost has yet to nip anyone’s nose in this part of the world, but as far as the big retailers are concerned, it’s Christmas. Last.
More About Advertising
NOVEMBER 17, 2015
More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report predicting the total market to grow by 6.4 per cent in 2015. The same study reveals that programmatic buying is expected to grow at 20 per cent year-on-year, after making enormous headway in 2015. For.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 15, 2015
It’s quite possible that some of our readers in France were caught up in the appalling events of Friday 13, almost certain that some of them knew someone who had been. On these occasions, of course, you feel relieved if your friends and family have escaped and guilty because you know that means others have.
More About Advertising
NOVEMBER 19, 2015
This ad from Droga5 for Android, ‘Friends Furever,’ is the most shared across social media in 2015, according to ‘social video platform’ Unruly.
More About Advertising
NOVEMBER 20, 2015
Did John Lewis’ Monty the Penguin effort last Christmas cost £6.9m to make? It made JL even more famous, sold some penguins and racked up 24m YouTube hits in the process – so money well spent, presumably. The big number comes from cheeky London agency 101 which says its Christmas Shopper Simulator game for back-from-the-dead.
More About Advertising
NOVEMBER 19, 2015
Production agency Zone UK has signed a joint venture with digital company Big DB for Big to create a full service digital offering, including CGI. The new company will be called Big Zone. Zone UK has a range of direct client and advertising agencies whilst Big DB has created digitals designs for River Island, Range.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
NOVEMBER 20, 2015
I see from the creative agency billings table that Leo Burnett, admirably consistent as ever, is up there among a gaggle of agencies vying for second place behind all-conquering (in billings terms anyway) AMV BBDO. One reason must be McDonald’s’ ongoing commitment to heavy TV advertising and Leo B will get another billings boost on.
More About Advertising
NOVEMBER 19, 2015
We looked at the biggest UK creative agencies by Nielsen media billings yesterday, now it’s time for media agencies. These should be a more accurate guide to who’s winning and who’s not but, as usual, there are caveats. In this list there’s no 7Stars or John Ayling Associates (respectively the fastest growing independent and, as.
More About Advertising
NOVEMBER 16, 2015
Anomaly has unveiled its first campaign for e-commerce fashion site Lyst at the same time as Lyst has announced the appointment of Christian Woolfenden (left) as its first CMO. Which should be lively: Woolfenden was formerly MD of bookmaker Paddy Power where he also oversaw marketing, in particular the rather hit and moss ‘Mischief’ campaign.
More About Advertising
NOVEMBER 18, 2015
RKCR/Y&R has suffered from breakaways more than any other big London agency, most notably adam&eve but also Joint. Joint hasn’t ripped away business like A&E has (Virgin Atlantic, Lloyds to name but two) but, judging by its performance, boasts some skills that Y&R has found hard to replace. This is clear to see in its.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
NOVEMBER 16, 2015
Bakery giant Warburtons has been running a series of teaser ads through WCRS, promising a big bang. Always a policy fraught with hazards. But WCRS has delivered in spades with the ‘Giant Crumpet Show’ featuring a complete line-up of Muppets. WCRS these days certainly has the common touch even though the great days of Carling.
More About Advertising
NOVEMBER 17, 2015
I never met Pat Fallon, who’s died aged 70, or knew that much about his famed Minneapolis agency Fallon McElligott. Fallon, in the UK, was a notable shooting star of course: giving us Sony’s ‘Balls’ and Cadbury’s ‘Gorilla’ before disappearing into the maw of Saatchi & Saatchi. But, never fear, George is here.
More About Advertising
NOVEMBER 17, 2015
There seem to be numerous ‘diversity’ initiatives around in adland, most of which we’ve studiously ignored. Why? Well there seems to be plenty of evidence in London, at least, that women can indeed reach the top – more so in media agencies than creative admittedly. Anyway, here we have WPP’s Sir Martin Sorrell on the.
More About Advertising
NOVEMBER 17, 2015
Last Sunday adam&eveDDB co-founder and CEO James Murphy was on BBC Radio 4’s Broadcasting House, there to review the papers with two others and talk about John Lewis’ ‘Man on the Moon’ Christmas campaign. Murphy agreed with the producers that discussing ‘feel-good’ Christmas ads wasn’t appropriate, in the light of the terrible events that unfolded.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 16, 2015
Volkswagen is finally dipping a toe in advertising waters following the emissions scandal, sooner than some people thought but, arguably, too late. Here’s an open letter from VW North America boss Michael Horn, apologising for the diesel problem but rather overlooking the fact that other cars have likely been involved. The remedy he suggests is.
More About Advertising
NOVEMBER 19, 2015
BBH has launched a (fairly) Christmassy campaign for KFC: ‘Friendship Bucket Test.’ Well why not, lots of people eat chicken at Christmas. Nice little vignettes, BBH seems to be into the common touch these days. MAA creative scale: 7.
More About Advertising
NOVEMBER 20, 2015
Unilever has concluded its seemingly interminable global media review and, which won’t surprise anyone, it’s much as you were. WPP’s Mindshare has retained the bulk of the business: US and Europe, in the latter it’s added central and eastern Europe, formerly held by Omnicom’s PHD. PHD has won Australia, held on to China plus added.
Gods of Advertising
NOVEMBER 14, 2015
Not just a TV show… In my last post I made an argument for the idea that God exists using emotionally rational arguments aka copywriting. No psychic mumbo-jumbo. No beatific platitudes. No doctrine. I didn’t apply one single faith-based point in my brief argument. When I’m done, I wrote, you may still not believe in a higher power but you will be closer to Him, Her or It than you were before.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Expert insights. Personalized for you.
102 
Let's personalize your content