Sat.Nov 07, 2015 - Fri.Nov 13, 2015

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The Indispensable Ad Agency

Fuel Lines

How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 257
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Ogilvy Paris creative director Paul Kreitmann picks his Desert Island Ads

More About Advertising

Paul Kreitmann started his career at BBDO Paris as an art director in 2006. He later joined DDB Paris. He has produced campaigns for brands including PepsiMax, Playboy Fragrances, Alka Seltzer, Winamx, Snickers and Volkswagen and is the founder and creator of Small Faces Comics. Paul sits on the bench of creative directors at Ogilvy.

Agency 101
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FTC Keynote at BAA Conference: Outpacing Zombies in Today’s Digital Marketplace

All About Advertising Law

FTC Deputy Director Daniel Kaufman launched into his keynote address at this year’s BAA marketing law conference by comparing the modern digital marketplace to the most talked about TV series as of late: The Walking Dead. He pointed out that the show has spawned active social media engagement and user generated content ( #GlennIsAlive …or is he?), produced several apps, and at times blurred the line between content and advertisement by featuring sponsored products in its episodes.

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No Light Today…

Gods of Advertising

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Carphone’s Lemon celebrates Xmas down under

More About Advertising

We said earlier that reviewing ads these days was like reviewing comedy – they’re all at it – and one of the better examples is Brothers and Sisters’ Carphone Warehouse channel featuring Keith Lemon flogging Carphone’s Pin Point service in lots of places where Carphone doesn’t actually operate. This Christmas he’s going to Australia.

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Paul Simons: Christmas ads – have most clients and agencies forgotten how to make great TV?

More About Advertising

Last week saw the Christmas advertising onslaught start with the big guns showcasing their shiny new TV commercials. John Lewis made the business section of The Times on Friday, on Saturday they published a stinging cartoon of the JL story featuring J. Corbyn as the sad man on the moon. Christmas Day is seven weeks.

Agency 81

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Is Temptations another Christmas winner from A&E?

More About Advertising

Mars Pedigree’s Temptations are North America’s favourite cat treat, it seems, but the UK’s adam&eveDDB is the agency. This new campaign, ‘Say sorry for the holidays,’ runs on TV in North America and online. The Elton John school of warbling seems to be instilled in A&E’s DNA; here we have the great man used to.

Agency 71
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Ad blocking: new IAB research shows that ‘adblockalypse’ is still a way off

More About Advertising

Ad blocking may not be the end of the world as we know it, at least according to the latest research from the Internet Advertising Bureau (IAB). A YouGov survey of 2000 or so UK adults shows a small rise in the ‘propensity’ to ad block, from 15 per cent to 18 per cent. But.

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Deep Focus London shows you can do intelligent fashion in new Amazon Europe campaign

More About Advertising

Amazon Fashion is launching a new online campaign – ‘I Wish I Could Wear’ – across Europe to encourage women to celebrate their differences. The series of short films, by Deep Focus London (part of Engine) and directed by celebrated fashionista Rankin, feature albino model Ingrid, plus-size ‘activist’ Ana and fashion blogger Marsha (aka London.

Fashion 69
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WCRS sprouts Christmas winner for Sky

More About Advertising

Sky and agency WCRS have conjured up a variation on the Hans Christian Andersen tale The Princess and the Pea for Christmas, this one a young girl – with diva-ish tendencies – and that Marmite of the vegetable world, a brussels (or should that be Brussels?) sprout. Sky understands advertising – it’s largely built its.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Aegis powers Dentsu to record global growth

More About Advertising

Media buyer Aegis (which owns Carat and Vizeum) continues to bring home the bacon for Japanese marcoms giant Dentsu, playing the leading role in helping the company to record revenue of YEN374bn ($3bn) and operating profits of YEN56bn ($454m) in the first half of 2015. In Japan, where Dentsu is by the far the biggest.

Media 66
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Albert Bartlett and HHM score in checkout comedy war

More About Advertising

It’s getting mighty crowded at the supermarket checkout, with Tesco’s rather impenetrable dramas from BBH and now Holmes Hobbs Marcantonio entering the fray for plucky Albert Bartlett potatoes, set on challenging the mighty McCain and others by entering the frozen market. In place of Tesco’s dysfunctional family AB has yummy mummy Penny and ‘cougar’ Ann.

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PepsiCo axes global procurement operation

More About Advertising

Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue to evolve our operating model to be more efficient and effective. These changes are made.

Agency 64
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£70m Samsung OOH account heading to Posterscope

More About Advertising

Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which lost Tesco to WPP’s Kinetic 18 months ago. Most of Samsung’s media is handled by.

Media 64
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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ID Comms’ John Billett reveals the changed reality of today’s media buying marketplace

More About Advertising

This week media industry veteran and sage John Billett (below), now chairman of media consultancy ID Comms, addressed the Worshipful Company of Marketors (no less) on the thorny issue of the changing media marketplace, the subject of, among other things, the current investigation by the US Association of National Advertisers into undisclosed media rebates.

Media 63
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Harvey Nicks and adam&eveDDB maintain iron grip on Christmas prezzies nightmare

More About Advertising

Christmas presents you don’t want are the theme of many ads this yuletide (Currys PC World, Lidl maybe) but the genre was minted by adam&eveDDB two years ago in its Cannes multi-award winner for Harvey Nichols, ‘Sorry, I spent it on myself.’ So here’s its latest for the upmarket emporium, with a budget several noughts.

Agency 63
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BETC tackles Christmas prezzie diplomacy for Canal+

More About Advertising

We’ve had some spectaculars over the years from BETC Paris for Canal+, one of the most garlanded campaigns. Here’s BETC in more reflective mode, giving us its take on unwanted Christmas presents (as with Harvey Nichols, Currys PC World and Lidl in the UK), in this case a wild boar. I haven’t done any Christmas.

Agency 61
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Will WPP’s new Xaxis Politics swing the US presidency?

More About Advertising

WPP boss Sir Martin Sorrell likes years with big events – he reckons, correctly no doubt, that advertisers flood in to such things like lemmings – and they don’t come much bigger than the US presidential election. Nearly $12bn has supposedly been earmarked by the various candidates and their supporters for the election, with digital.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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R/GA produces classic old-style winner for Samsung

More About Advertising

Thought R/GA was supposed to be a digital agency? We’re all digital now, of course, but R/GA is demonstrating regularly that it can match anyone for good old-fashioned trad advertising. A while ago it offered Apple’s Beats By Dre for the Rugby World Cup and now the jewel in Interpublic’s crown has come up with.

Fashion 60
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Godzilla versus King Kong: Sainsbury’s/AMV challenge John Lewis/A&E for top Christmas ad spot

More About Advertising

They may be fellow Omnicom siblings and, therefore, the best of friends but one should never under-estimate the rivalry ‘twixt AMV BBDO and adam&eveDDB, likely to be the UK’s top two agencies by billings when the numbers are counted at the end of this year. A&E launched its John Lewis ‘Man on the moon’ epic.

Agency 60
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WTF it’s Christmas says crazy Oddbins

More About Advertising

We have one clear leader in the Christmas ad stakes anyway – this humdinger from Oddbins will surely not be caught in the outright crazy stakes. Oddbins says it’s trying to avoid all that cloying emotion at Christmas – meaning John Lewis presumably although most advertisers seem to be running scared of trying to match.

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Marks & Spencer produces a pointless Christmas

More About Advertising

Once more into Christmas dear friends…Marks & Spencer seems to have given up the ghost this year, adapting its “The Art Of’ fashion campaign: Backed by some run of the mill food stuff: Maybe CEO Marc Bolland is right to take the view that it’s best to do just enough; remind people that the shops.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Myer/Aardman: it’s Christmas cobber so get your skis on

More About Advertising

Myer is Australia’s biggest retailer and this year agency BBDO Clemenger Melbourne has enlisted famed British animation house Aardman to produce a traditional (snowy, not the norm in Oz) Christmas spot – with a decidedly Australian twang. Maybe this is what those UK and US agencies already working on next year’s Christmas efforts and desperate.

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BBH goes for the comedy jugular for Tesco Christmas

More About Advertising

BBH has invented a new family for Tesco – harking back to the days of Prunella Scales and Jane Horrocks – and they’ve been let off the leash (or, possibly, out of the asylum) in two new Christmas ads, one for finest and the other for gluten-free products. So what to make of this? The.

Agency 58
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Karmarama’s Studzinski hires two more creative heavyweights in Kean and Whitaker

More About Advertising

Karmarama CCO Nik Studzinski has made his first major move since joining the UK-based agency from Droga5, hiring former Wieden+Kennedy ECD and old Saatchi hand Adam Kean as ECD and former Fallon creative Adam Whitaker as creative director. Kean (below left with Whitaker) moves from Crispin Porter London where he was European creative director on.

Agency 53
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If I can move you to believing in a Higher Power imagine what I could do for your creative department.

Gods of Advertising

I am excited to find a new job. A permanent one as well as freelance. Here are my credentials. However, to prove my chops as as elegant persuader I’m going to sell you on the idea that God exists using purely rational arguments. No psychic mumbo-jumbo. No beatific platitudes. No doctrine. I won’t apply one single faith-based point in my brief argument.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.