Fuel Lines
AUGUST 17, 2017
Most agencies have an active new business plan but 67% of responders don’t view their program as successful. “When it comes to new business, it’s important that agencies never become complacent, even when times are good. In order to nurture and grow a vibrant agency, there must be a steady stream of new business opportunities in the pipeline.
More About Advertising
AUGUST 14, 2017
Micky Tudor is joint executive creative director of CHI&Partners, the UK agency that sits in the centre of international network The&Partnership. He began his career at Lowe Howard-Spink and joined CHI in 2002. Desert Island Ads These are in no particular order. Just the ones that first sprang to mind. There could have been a.
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AdPulp
AUGUST 16, 2017
Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some strong ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated […]. The post Ad Making Is Not Manufacturing, It’s A Discovery Process appeared first on AdPulp.
Gods of Advertising
AUGUST 15, 2017
Must…Have…Tweets! In the highly entertaining Tobe Hooper film, Life Force the human population are turned into ravenous creatures that must suck the essence of life out of other human beings every few minutes or die. Without going into plot (in this case alien invasion), the streets of London are quickly turned into a maelstrom of carnage. Half dead zombies grab onto the living, draining them.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
AUGUST 15, 2017
If you think the Federal Trade Commission (FTC) is the only regulator paying attention to online endorsements and reviews, guess again. According to a recent FTC press release, 10 of the 60 countries that participate in the International Consumer Protection and Enforcement Network (ICPEN) have taken actions in the year since the Network released the ICPEN Roadmap in June 2016.
More About Advertising
AUGUST 18, 2017
Japanese beauty company Shiseido is launching a new range Waso (or WASO, still sounds funny although it’s based on a Japanese philosophy it seems), aimed at those pesky millennials. So Wieden+Kennedy Tokyo along with directing collective Dvein and production company Blinkink have created an undeniably beautiful film, telling us that “all things beautiful come from.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
AUGUST 15, 2017
Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network. More than half of the traffic is from mobile devices. The average number of video views per day on the site is one billion, and people watch videos for about 40 minutes during every viewing session.
More About Advertising
AUGUST 15, 2017
YouTube, Facebook and Fox (among others) have decided that what we need are more six-second video ads. Why six seconds? It’s longer than five but shorter than seven.dunno. Of course all three want more ad dollars. Any other benefits? The best reason they, or their supporters, have come up with so far is “frequency.” Ad.
More About Advertising
AUGUST 16, 2017
Launching a new product is a big deal. Every launch, however well researched and planned, has the potential to bomb. In an unpredictable world, fraught with risk and uncertainty, pushing the boundaries on innovation and creativity might feel risky and is certainly nerve-wracking. But to truly disrupt an industry or to genuinely cut through, launching.
More About Advertising
AUGUST 14, 2017
Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging: the big acquirers in 2017 appear to be Dentsu, WPP and Accenture. Dentsu is busily buying what we might call digital/market intelligence operations – in line with its biggest buy recently, performance marketing agency Merkle.
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More About Advertising
AUGUST 17, 2017
OtterBox makes protective smartphone cases and its ad property is retired quarterback Peyton Manning. Handy as the NFL season is about to start. The first rule of gridiron (do they still call it that?) is protect the quarterback from those opposing hunks trying to grind him into the turf. Which another OtterBox property is keen.
More About Advertising
AUGUST 15, 2017
We observed earlier that agencies need zero-based creativity in today’s marketing world – less fancifully, perhaps, that they need to take the work where they can find it. As FP7/McCann in Beirut is doing here with a music video, ‘Roman,’ for indie band Mashrou’ Leila, directed by Jessy Mousallem for Clandestino Films. In their words.
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AUGUST 17, 2017
McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo Burnett London a big vote of confidence by appointing it to handle its global sports sponsorship activity. McDonald’s recently ended its 41 year relationship with Olympics organiser the IOC. First up is the 2018 FIFA.
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AUGUST 17, 2017
Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New research from the World Federation of Advertisers (WFA), which represents most big advertisers, show they’re busily rewriting contracts with their media agencies and other suppliers in the wake of, first, the US ANA reprt into.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
AUGUST 16, 2017
Here’s a cheeky number from Bud Light of all brands, taking a pop at craft beers and their exotic ingredients. While you can depend on Bud Light’s combo of barley, rice (rice!), water and hops. From Wieden+Kennnedy presumably. Neatly done: we’re judging the ad not the “beer.” MAA creative scale: 8.
More About Advertising
AUGUST 14, 2017
Here’s a teaser from BBH Sport for new betting client bwin, inviting us to bet on a CGI car race (the main pan-European campaign with three such races breaks in the autumn).
More About Advertising
AUGUST 18, 2017
London agency BMB has been appointed to handle the Campaign to End Loneliness account, a new one on me but they’re supposed to be spending £4m this year and next. Can you really end loneliness? Isn’t it a (disagreeable) part of life? Anyway there are reckoned to be a million or so people in the.
More About Advertising
AUGUST 18, 2017
Jung von Matt’s work for Edeka, the biggest German supermarket chain, is usually worth a look – in the past we’ve had notable tearjerkers at Christmas, among others. This one for barbecues is utterly nuts. Seems to work for Edeka though. MAA Creative Scale: 7.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
AUGUST 18, 2017
Is the Always #LikeAGirl campaign from Leo Burnett for Procter & Gamble running out of steam? It’s won plaudits all over the world although it’s one of those things that’s hard to criticise publicly – the equivalent of kicking a kitten. Who is’t in favour of teenage girls gaining confidence and feeling better about themselves?
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AUGUST 17, 2017
Families come in all shapes and sizes these days we know – weekend dads, two dads etc – but it’s still brave to put this aspect of life centre stage. Which is what McCain and agency adam&eve/DDB do here. Then (you’ve guessed it) we learn that it’s a good job we still get together for.
More About Advertising
AUGUST 17, 2017
Oh no, not another betting ad. Here another for kwiff, an app that may improve the odds, from Droga5. Droga5 ECD David Kolbusz, who’s beginning to make waves in London since he came on board from Wieden+Kennedy New York, says: “Do you like money? I do. But I have no idea how to get more.
More About Advertising
AUGUST 16, 2017
Diageo’s Johnnie Walker seemed to abandon ‘Keep Walking’ when it abandoned BBH for Anomaly. But it’s on its way back, not roaming around the glens but, in this instance, riding a sinister train in Brazil, courtesy of Anomaly’s MDC stablemate CP+B. Strange, verging on perplexing. One of those WTF is this advertising? Oh, it’s… Nice.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
AUGUST 15, 2017
Much chatter in adland about the way the declining fortunes of FMCG – or consumer products – companies are impacting agencies. Procter & Gamble and Unilever are cutting back advertising and the number of agencies they use although they still spend some $7bn a year. The likes of Kraft Heinz are driving harder bargains with.
AdPulp
AUGUST 14, 2017
Real estate prices in many major U.S. markets are totally out of hand. This leads to stiff competition for the most desirable properties and in some cases, multiple bids, cash offers, and the waving of the inspection period. Realtor.com is in its own death-match with Redfin. Redfin has native-to-the-web usability, which may lead users to […]. The post You Need A Realtor To Get The Deal Closed appeared first on AdPulp.
More About Advertising
AUGUST 14, 2017
When your (highly paid) job is to work behind the scenes it’s usually commercial suicide to become the story. This is exactly what is happening to London PR firm Bell Pottinger – whether or not it amounts to commercial suicide remains to be seen. Bell Pottinger has been accused by South African opposition leader Mmusi.
More About Advertising
AUGUST 14, 2017
The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. In a robust letter to the digital duopoly IPA Director General Paul Bainsfair has called.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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