Gods of Advertising

AUGUST 23, 2016

Here’s to the Crazy Ones…. I admit it. I’m crazy. And for the most part I’m okay with that – not that I have a choice. Ever since I can remember I’ve been aware of my, shall we say, unique perspective on the human condition – or my condition anyway. I wasn’t like the other kids. And I’m not like the other men. And while that can prove irksome at cocktail parties, or at times to my wife, it is simply reality.

Advertising 63

Advertising 63

InMobi

AUGUST 26, 2016

We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and analysis based on responses from over 16,500 developers globally across multiple research areas including Mobile, Desktop, Cloud, IoT, and Augmented / Virtual Reality, as well as Machine Learning.

Machine Learning 52

Machine Learning Marketing 52

More About Advertising

AUGUST 25, 2016

It’s somehow typical of British advertising that two of the big reviews of the year are decided in what for many people is a holiday week: earlier this week Marks & Spencer put the kibosh on RKCR/Y&R’s holidays by moving its £60m account to Grey in a closed WPP pitch. Today Sainsbury’s, worth about the.

Advertising 45

Advertising Agency 45

Advertising to Baby Boomers

AUGUST 26, 2016

Shorts & Trailers Retailers should focus on aging baby boomers, not millennials, as profit centers What is Ultralight Aging™? Too old for market researchers but still able to spend a lot of money 1st Feature Entrepreneurship: The Hottest Start-Up Market? Baby Boomers … The staggering size of the total longevity economy — bigger even than Japan’s — has been attracting more entrepreneurs, deep-pocketed financiers and places to pitch new ideas in the past few years … Based on the book Advertisi

Manufacturing 40

Manufacturing Retail Advertising Marketing 40

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

All About Advertising Law

AUGUST 24, 2016

We know that many of you not only deal with advertising but are also proud to count yourself as among the elite few who wrestle with the intricacies of the Robinson-Patman Act. If that sounds like you, read on as our own Rob Davis analyzes a recent 7 th Circuit decision. If not, then stand at ease and remain blissfully ignorant of price discrimination, “like grade and quality,” promotional allowances and other such terms.

Manufacturing 40

Manufacturing Food Retail Advertising 40

InMobi

AUGUST 26, 2016

Originally published on iMedia As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, up 2.6 percent year-over-year, according to eMarketer. Previously, this meant heading to a shopping mall.

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

Fuel Lines

AUGUST 25, 2016

Building an engaged online community should NOW be a core responsibility of business development. The battle for new business has moved online which makes community development indispensable in marketing your agency online. Knowing how to build an online community has become an important skill-set for those charged with agency new business. Community development comes before business development.

Agency 257

Agency Audience Communications Media 257

More About Advertising

AUGUST 26, 2016

On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until recently Pete was part of Mondelez’ highly respected global media team. He is now partner at Kudos Content. Pete talks to Tom about three key themes: Firstly, they discuss Pete’s thoughts on the role of.

Media 40

Media Ad Tech Finance Agency 40

More About Advertising

AUGUST 26, 2016

Lord Bell (Tim to you and me) is quitting as chairman of PR firm Bell Pottinger to set up a new outfit, Sans Frontières. By the sounds of it Sans Frontières will roam the wilder shore of PR and communications, in line with Bell’s seeming predilection for authoritarian regimes. In this at least he shares.

Communications 40

Communications Agency Advertising 40

More About Advertising

AUGUST 25, 2016

It is the week of the mega accounts moving home, first M&S and two days later Sainsbury’s – each worth around £60m. In the US this equates to c. $400m annual media spend on a per capita basis at today’s rubbish exchange rate of 1.3. In a previous comment about the M&S move from RKCR/Y&R.

Agency 40

Agency Media Advertising 40

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Advertising

More About Advertising

AUGUST 24, 2016

M&S finally completes its creative review and no surprise it has left RKCR/Y&R. (When will WPP drop the RKCR from Y&R’s brand name?) This isn’t because Y&R have done a bad job; just the reverse as they’ve pulled out of the hat some outstanding work for a flagging brand. The problem is the product and.

Finance 40

Finance Agency Advertising 40

More About Advertising

AUGUST 24, 2016

vFCB CEO Carter Murray seems to be happily waging a diversity battle all of his own, luring Liz Taylor from Ogilvy Chicago to be CCO of FCB’s huge Chicago office. Taylor (left) replaces Todd Tilford, who’s staying with the agency, and joins FCB global CCO Susan Credle at the top of the Interpublic-owned agency.

Agency 40

Agency Advertising 40

More About Advertising

AUGUST 23, 2016

Winning or losing a big pitch can define an agency and Grey’s win of £60m Marks & Spencer’s creative account from WPP sibling RKCR/Y&R in a closed pitch may have a lasting effect on both. Grey has also won M&S digital, the first time the two accounts have been placed together. Y&R has shown signs.

Agency 40

Agency Advertising 40

InMobi

AUGUST 24, 2016

Rewarded video is an incredibly popular and high performing ad format that never gets old. When implemented thoughtfully, rewarded video ads stand as the biggest revenue generator for many game developers, while also adding value to the core mobile game experience. At InMobi, upon completion of nine years of solid experience helping gaming developers from all over the globe getting started with in-app monetization and ongoing personalized 24/7 optimization, we would like to share six practical p

Video Ads 52

Video Ads 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

AUGUST 24, 2016

A successful performance marketing campaign comprises different elements, from building the right user insights and creatives to evaluating the appropriate network partners and ad spend. And to get all the elements of a campaign right, performance marketers rely on mobile measurement and attribution reports as the single source of truth. If missing a small piece of data could result in a poor campaign, cranking the right levers can drastically improve campaign performance.

Marketing 52

Marketing ROI 52