Adweek
JANUARY 2, 2025
Two years after the launch of ChatGPT, the business world is finally waking up. This isn't just another tech trend that VCs will throw money at while screaming "disruption"--one that may be gone in another year. AI is the new electricity. It will impact everything. Companies are fumbling in the dark, trying to figure out.
Martech
JANUARY 3, 2025
Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Exchange Wire
JANUARY 2, 2025
As with all industries, government regulation across the globe is set to have a critical impact on the advertising industry throughout 2025. From updates to privacy legislation, affecting targeting and the use of consumer data, through to new laws governing [.] The post 2025 Predictions: Policy & Regulation appeared first on ExchangeWire.com.
Chief Martech
JANUARY 2, 2025
Welcome to 2025! It’ll be the Year of AI Agents in martech, in word and deed. Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would be the conductor? Whichever one directed the flow of data among apps and determined which function in which app was called when literally orchestrating the tech stack
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JANUARY 3, 2025
With a potential TikTok ban set to take effect on January 19 in the U.S., the ripple effects will be felt far beyond its millions of users in the country, causing major disruptions to the broader digital landscape. In April last year, Congress passed a law banning "foreign adversary-controlled applications" from app stores, which could.
Martech
JANUARY 3, 2025
Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JANUARY 3, 2025
That’s the first question. The second question is, “how do we make it work better?” These two questions, patiently repeated, lead to incremental improvement and an understanding of reality. The opposite approach is, “because I said so.” Reality might not care what you want.
Adweek
JANUARY 3, 2025
Whether you love or hate to hear about it, artificial intelligence is everywhere, and it's here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone is still trying to figure out how it's going to be used. More personalized user experiences and more AI-generated.
Martech
DECEMBER 30, 2024
As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. And yet, for all the excitement, theres a significant gap between these bold visions and the day-to-day realities of most companies.
AdExchanger
DECEMBER 31, 2024
Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement after all, generative AI only hit the mainstream two years ago. But while many industries are just beginning to explore the potential of generative AI, advertisers have been leveraging AI and machine learning for years. […] The post How AI Has (Already) Become The Foundation Of Digital Advertising appeared first on AdExchanger.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Digiday
DECEMBER 31, 2024
Marketers are faithfully obsessed with the shiny new thing when it comes to their brand activations. So its no surprise that in year two of having generative AI at their disposal, marketers have rushed to use it in their advertising. But so far, consumers arent as enamored with generative AI created ads as marketers have been. Throughout 2024, the marketers who obviously used generative AI to make their ads ( Toys R Us , Under Armour , Coca-Cola ) or touted the possibilities of generative AI in
Adweek
JANUARY 3, 2025
Sameer Singh, TikTok's North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting pressure, with a U.S. ban set to take effect on January 19. Singh joined ByteDance in 2019 and has been a central figure in.
Martech
JANUARY 2, 2025
Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.
Basis
JANUARY 2, 2025
In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JANUARY 3, 2025
The Consumer Electronics Show may be the event that folks love to hate, as IAB CEO David Cohen put it to AdExchanger but its still the place to be at the start of every new year. The post For The Ad Tech Industry, CESs Real Draw Is The Show Within The Show appeared first on AdExchanger.
Adweek
DECEMBER 30, 2024
The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry. Naturally, artificial intelligence dominated the conversation, but media operators are of a mixed mind as to how the technology will.
Martech
JANUARY 3, 2025
CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the double-header. (The top game of the previous years Christmas triple-header averaged 29 million and change on CBS.) Last year was the first year ad spend on digital video was projected higher than linear TV.
Ad Monsters
JANUARY 2, 2025
Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. So far, the ad revenue data hasnt proved the research company wrong.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JANUARY 2, 2025
As the new year begins, expect CTV growth to continue blasting along with a vengeance. Experts are bullish on the channel and believe that many of 2024s biggest CTV trends will continue well into 2025. The post Higher, Further, FAST-er: CTV Will Keep On Growing In 2025 appeared first on AdExchanger.
Adweek
JANUARY 2, 2025
Working in media--let alone reporting on it--can be a grim task. It often feels like the industry is perpetually on the verge of collapse, with news about layoffs, closures, and declines in trust and readership dominating the headlines. The reality is more complex. There are plenty of challenges ahead for journalism and media, but there.
Martech
JANUARY 3, 2025
“If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut to the chase, Brinker thinks there’s an important role for AI agents to play here. That will be the case for some businesses certainly and almost by default for businesses relying on vendors that have themselves taken the agentic route.
Digiday
JANUARY 1, 2025
Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images for programmatic ads to a growing number of AI-generated TV commercials, brands are starting to explore new ways of thinking about creative across various platforms. The final weeks of 2024 had big news with expanded access and improved outputs of generative models like OpenAI’s Sora, Amazon’s Nova and Google’s Veo.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
AdExchanger
JANUARY 2, 2025
Back in 1966, McKinsey astutely observed, Change gets costlier every day, yet not changing can be costlier still. This statement rings truer than ever in todays rapidly evolving advertising landscape. As data proliferates across customer touch points, marketers face the challenge of delivering optimal experiences without comprehensive audience understanding.
Adweek
JANUARY 2, 2025
In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks.
Ad Monsters
JANUARY 3, 2025
2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Dive in for essential insights! Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? Weve got your cure.
Martech
JANUARY 3, 2025
Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. “Put your whole wish list in there from the beginning,” said Kristene Hentz, an event planner at One
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdExchanger
JANUARY 1, 2025
Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamps acquisition of data clean room startup Habu in January and Experians acquisition of DMP and curation vendor Audigent in December. The number of ad tech deals nearly doubled during the […] The post Ad Tech M&A Went From Weak Sauce To Hot Sauce In 2025 appeared first on AdExchanger.
Adweek
JANUARY 2, 2025
Virtual product placement startup Rembrand has raised $23 million in Series A funding to broaden its generative AI-powered capabilities and launch new business models. The round was led by super{set}. The Trade Desk, Naver D2SF, and existing investors including BOLD (L'Oreal's corporate venture fund) and Greycroft also participated in the round of funding.
Seth Godin
DECEMBER 29, 2024
“You can try this at home…” But you probably won’t. The secret recipe isn’t the reason Coke is successful. And the recipe for KFC isn’t much of a recipe at all. The secret way you do the thing isn’t what keeps your clients coming back. It’s the part you do in public that matters.
Martech
JANUARY 2, 2025
Feel like your marketing team is drowning in analytics reports? Youre not alone. Data surrounds todays marketers, making it difficult to understand how to connect business problems to the data that offers a solution. One use case for web analytics data is reducing customer friction points. In a presentation at the Fall MarTech Conference , Julie Jones, product manager at Baylor Scott & White Health, demonstrated for marketers how to create an actionable list of events they need to track and
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Expert insights. Personalized for you.
309 
Let's personalize your content