Sat.Feb 06, 2021 - Fri.Feb 12, 2021

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UK lockdown widens generation gap in media consumption

More About Advertising

Younger people turned in droves (79%) to digital media during the UK’s various lockdowns while the older generation reverted to mainstream media. 48% of all adults surveyed in the latest IPA TouchPoints report went digital with commercial TV and news brands (print) recovering ground from pre-lockdown surveys. Not so surprising really: maybe 16-34 year olds.

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Interview with Suset Laboy Pérez, Co-Owner of Lalaboy PR

AdPulp

Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […]. The post Interview with Suset Laboy Pérez, Co-Owner of Lalaboy PR appeared first on Adpulp.

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Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV

illumin

Putting a spin on ads we’re used to seeing, the first Super Bowl to air since the Coronavirus hit did not feature mask-clad actors, social distancing, or the phrase “unprecedented times”. In fact, the Super Bowl’s Most Viewed Video Ads were ruled by the winners of the pandemic, who swept it under the rug to […]. The post Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV appeared first on AcuityAds Inc.

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Reverse Engineering Your Humanity

Gods of Advertising

The girls. Despite your many defects, or just the one, the girls still wanted you home. You had evidence to support this. They didn’t mind nor were embarrassed you were a recovering alcoholic. They might have even thought it was cool. The night you drove Callie and her friends to In & Out , blasting Guns and Roses. Your girls respected your commitment to AA, and presumably to them.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Audi Norway lands killer punch on Ferrell and GM

More About Advertising

GM’s electric car Super Bowl ad with Will Ferrell takes aim at Norway for having the effrontery to lead the world in electric cars. Ferrell sets out to sort them out. Audi Norway and agency Pol were stung into action in double quick time, enlisting Game of Thrones actor Kristoffer Hivju to put Ferrell and. The post Audi Norway lands killer punch on Ferrell and GM first appeared on More About Advertising.

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When It Comes to Cultural Insensitivity, Valpo Ain’t Playin’

AdPulp

The culture war is being won by people who value culture, history, and knowledge. Valparaiso University, a 3,100-student Lutheran school located in northwest Indiana, announced that it is dropping the team name Crusaders, the school mascot, and all logos associated with the term. The decision comes after a decades-long debate that had intensified recently because […].

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Benefits of Apps Beyond the Walled Garden Technology Companies

InMobi

In the United States, the prevailing notion is that the big “Walled Garden” technology companies like Apple, Google and Facebook thoroughly dominate the apps, services and wireless devices that are at the heart of the mobile and in-app advertising system. The truth, however, is not so clear cut. In fact, there are a lot of benefits that marketers can see by moving beyond the walled garden approach to in-app advertising.

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Uncommon and Habito write a porno: mortgages made mortgages sexy with erotic novel

More About Advertising

Rocky Flintstone, creator of popular podcast “My Dad Wrote A Porno,” has teamed up with mortgage provider Habito to write an erotic novel. This unexpected alliance has been brokered by Uncommon, for a new campaign that promises to “put the moans back into your mortgage,” just in time for Valentine’s Day. Mortgage-related stress has a. The post Uncommon and Habito write a porno: mortgages made mortgages sexy with erotic novel first appeared on More About Advertising.

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The Soul of New Orleans Is At Risk, Along with Its Blues, Jazz, and Funk

AdPulp

When the COVID-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. This unprecedented crisis has led to the indefinite cancellation of gigs, event postponements, and venue closures around the world. It has left many Louisiana musicians and others who work in the music […].

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Call Center Phone Systems: Everything You Need to Know

Single Grain

Could you benefit from a business phone system that allows you to receive and route calls more efficiently? A study by Microsoft shows that 44% of the participants still prefer phone or voice as their primary customer service channel. Moreover, a PWC report suggests that 75% of people want human interaction for customer support. . Call centers are built to handle a high volume of phone calls, customer service, telemarketing, telesales, and collection functions.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How to Optimize a Landing Page for Facebook Ads?

Lemonads

To be successful affiliates need to leverage every single resource they have available, including social media platforms like Facebook. As a matter of fact, Facebook Ads is a great way for marketers to connect with their audiences in a safe, fun, and engaging way. However, affiliates also need to ensure that all parts of their social paid campaign are generating better results, including every Facebook ad landing page being used.

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The Media and Marketing podcast: marketing and the vaccine rollout, The New European

More About Advertising

Richard Huntington (left) of Saatchi & Saatchi London, Mel Arrow of BMB and Neil Henderson of St Luke’s discuss the role of marketing in the vaccine rollout and the UK government’s communications response to the pandemic. Meanwhile, Matt Kelly, gives us the full inside story on the management buyout of The New European newspaper. With.

Media 81
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On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial

AdPulp

Non-lyrical tones presented over white Christian iconography in the middle of a cold Kansas winter. Now, that’ll bring Americans together. “It’s a bit downbeat, it’s very quiet, it’s a prayer,” said Olivier Francois, global chief marketing officer at Stellantis NV, parent company of the Jeep and Chrysler brands. “I think the whole thing is Bruce’s […].

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Call Center Phone Systems: Everything You Need to Know

Single Grain

The post Call Center Phone Systems: Everything You Need to Know appeared first on Single Grain.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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AdsCompass Review: Is This Network the Best Fit for Your Next Campaign?

Lemonads

Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable ad network. There are dozens if not hundreds of options to choose from, some of which specialize in a few different types of traffic while others offer a huge collection of ad formats. Choosing the best network may not be straightforward, but taking the time to find the perfect fit will only increase your chances of success.

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Is Jeep’s Bruce Springsteen disaster the biggest ever Super Bowl howler?

More About Advertising

Do advertisers do their homework when they’re signing up celebrities/influencers? The two are more or less indistinguishable these days. Jeep in the US has pulled its expensive two-minute long Super Bowl ad, made by Doner, from further media (including MAA) following the revelation that star Bruce Springsteen was arrested for a DWI (drunk while intoxicated).

Media 76
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Panda Express Invites Americans to Celebrate the Lunar New Year

AdPulp

Many brands want to portray an American togetherness. Many brands fail at this attempt because they do not connect their product to the idea. Thankfully, we’re not looking at another failure today. Instead, we have a quick-serve restaurant brand authentically connecting to its heritage and successfully sharing it. This week, in celebration of Lunar New […].

Food 57
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P&G’s Huggies from Droga5 tops System1’s list of Super Bowl ad winners

More About Advertising

System1, which purports to measure long term brand effectiveness (star rating) and short term sales success (spike rating) via emotional engagement, has produced its list of most effective Super Bowl ads. Top is P&G’s Huggies from Droga5, the first time a diaper ad has appeared in the Super Bowl. Top Ten Huggies – We Got. The post P&G's Huggies from Droga5 tops System1's list of Super Bowl ad winners first appeared on More About Advertising.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Adam&eve deconstructs poster for Marmite Dynamite

More About Advertising

Adam&eveDDB’s ‘Love it or hate it” campaign for Marmite is one of the outstanding efforts of the past decade (a small field perhaps but it would be a stand-out in any era) and here’s a diverting special build poster for Marmite’s new chilli variant Marmite Dynamite, which really should sort the men from the boys. The post Adam&eve deconstructs poster for Marmite Dynamite first appeared on More About Advertising.

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NHS lightens the Covid tone with Elton John and Michael Caine for vaccination drive

More About Advertising

Are the Covid clouds lifting with the worldwide vaccination programme? The UK has led the way in Europe – to the ire of some of its neighbours – but one of the issues has been take-up of the vaccine with some groups, including some of the ones most at risk. Not MullenLowe (maybe it’s those. The post NHS lightens the Covid tone with Elton John and Michael Caine for vaccination drive first appeared on More About Advertising.

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Super Bowl: Springsteen and Jeep plead for ‘Re-United’ US

More About Advertising

Super Bowl’s over and done (Tom Brady again) but the ads will be with us for a while and Chrysler keeps popping up over the years as one of the most noteworthy advertisers. Celebs have usually played a part: Eminem, Bob Dylan, Bill Murray last year and this year Bruce Springsteen. Bruce is in the. The post Super Bowl: Springsteen and Jeep plead for 'Re-United' US first appeared on More About Advertising.

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Will Publicis’ new creative HQ ‘Le Truc’ one day replace separate creative departments?

More About Advertising

Publicis Groupe’s ‘Power of One’ proposal appears to have taken a big step forward (somewhat belated perhaps) with the formation of ‘Le Truc’ in New York, a 600-strong collective of creatives, strategists and producers. Staff will be drawn from all Publicis’ creative agencies with Carla Serrano, Global CSO of Publicis Groupe in charge along with.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Halifax promises “more human” banking in bold new makeover from New Commercial Arts

More About Advertising

Halifax, one of the biggest UK banks, has a new chief customer officer in Lloyds Banking Group’s Catherine Kehoe, a shiny new ad agency (and customer experience agency) in New Commercial Arts and a bold new promise to “create a more human banking experience for its customers across all touchpoints.” Which, given the way UK. The post Halifax promises "more human" banking in bold new makeover from New Commercial Arts first appeared on More About Advertising.

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Agency of the moment Maximum Effort turns Ryan Reynolds’ talents to HighKey cookies

More About Advertising

As many people write the obituaries of Madison Avenue-style creative agencies, where’s the magic sauce to get clients excited about creativity – as opposed to paying lip service to it? Charisma has always been a key creative agency component, albeit one in relatively few hands. If you’re an A-list Hollywood actor who’s also pretty good.

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Bouygues and BETC put Valentine’s Day scrolling to bed

More About Advertising

Guess Valentine’s Day will only be for existing couples this year (although hardened seducers of whatever persuasion will doubtless get around it.) Bouygues Telecom in France has discovered that one in two couples scroll with their phone even in bed so they’ve produced a new mini-charger with a short lead which means you can’t use.

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Interpublic inches ahead of rivals in 2020 and Q1 2021

More About Advertising

Interpublic has announced its full year 2020 and Q1 2021 results and, as has been the case recently, they’re just ahead of Europe-based rival Publicis Groupe (and probably other rivals yet to report) with fourth quarter reported net revenue of $2.28 billion, a decrease of 6.1% from Q1 2020. Organic net revenue decreased 5.4%. In. The post Interpublic inches ahead of rivals in 2020 and Q1 2021 first appeared on More About Advertising.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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VMLY&R mines a praiseworthy cause for No7 – um, make-up

More About Advertising

Where there’s a brand there’s a cause these days – is this because brands want to be good in the world or it’s the latest passing bandwagon? You don’t really expect it from Boots No7 somehow (or just No7 as it seems to be in the States) but here it is, telling us that women. The post VMLY&R mines a praiseworthy cause for No7 - um, make-up first appeared on More About Advertising.

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Becks, Diddy and Reynolds rally to bartenders cause – or is it celebs having (another) good time?

More About Advertising

It’s good, no doubt, of Ryan Reynolds, P.Diddy and David Beckham to rally to the cause of hard-pressed American bartenders. It also gives them a chance to the plug their drinks or, in Beckham’s case, the one he promotes. Did the well-heeled trio really shell out $5m for a Super Bowl spot? From Reynolds’ production. The post Becks, Diddy and Reynolds rally to bartenders cause - or is it celebs having (another) good time?

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Lots of reasons to give celeb-packed Paramount+ a miss

More About Advertising

ViacomCBS is launching yet another streaming service – a rebrand in effect of CBS All Access – and debuted it at the Super Bowl with a celeb-packed epic from Droga5. With Patrick Stewart (of Star Wars fame among other outings) rounding up Stephen Colbert, James Corden (well he had to be in it somewhere) and. The post Lots of reasons to give celeb-packed Paramount+ a miss first appeared on More About Advertising.

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Support our journalism – now you can again

More About Advertising

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was blocked. The account is now and up and running again after what seems an age. The post Support our journalism - now you can again first appeared on More About Advertising.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.