Fuel Lines
JUNE 4, 2018
Your website’s key role is to generate business for the firm. Research shows websites influence 97% of clients’ purchasing decisions. . I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult. A website is an important online platform to showcase your agency’s credentials, capabilities and case studies.
More About Advertising
JUNE 4, 2018
Top Tips for Cannes I have no idea what the Cannes juries will vote for. But I hope it will be focused on significant campaigns for mainstream brands rather than one-off stunts for worthy causes. The more that awards are handed out for work that’s only seen by juries, the more Cannes risks losing relevance.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
JUNE 8, 2018
All is not rosy in the digital advertising space. Increasingly, fraud is becoming a major concern to advertisers. Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. The problem is especially acute with video.
AdGlow
JUNE 8, 2018
The 2018 World Cup is a huge opportunity for marketers to grow social media engagement and increase brand awareness. Social media activity soars during large-scale events like the World Cup, and the most significant driver of effectiveness will be the quality of content pushed and a brand’s ability to link meaningfully to that content.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
JUNE 7, 2018
Harmless Harvest, the organic coconut water pioneer, is kicking off a bold new out of home and transit campaign on some of NYC and LA’s most popular buildings, billboards, and subway lines including Union Square, Lafayette, and the L train. “With this campaign, we’re encouraging our customers to look closer at what’s behind the brand […]. The post Harmless Harvest Overcomes Objections Before You Can Object appeared first on Adpulp.
More About Advertising
JUNE 7, 2018
To Sorrento where over 400 delegates from the global Out of Home industry are gathered at the 59th FEPE International Congress to discuss the medium and its challenges. On the face of it most plants in the OOH garden are blooming: it’s the only traditional medium to have grown in the digital era and digital.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
JUNE 7, 2018
This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.
AdPulp
JUNE 7, 2018
Recreational Vehicles are H-O-T. In 2016, 430,000 recreational vehicles of all kinds were sold, an increase of 15% over the year before. What may surprise some is that half of RV buyers today are under the age of 45, according to the RV Industry Association. Related recreational industries are also booming. KOA RV campgrounds, reports […]. The post Head Out On That Highway In A Winnebago appeared first on Adpulp.
More About Advertising
JUNE 4, 2018
Ogilvy Paris creative directors Mark Forgan (left) and Jamie Standen choose three world campaigns and three French campaigns in their Top Tips for Cannes World It’s a Tide Ad A perfect use of the Super Bowl. We’re looking at Grand Prix Film here, maybe even other categories. Simple, funny and.clean. Palau Pledge Again a simple.
InMobi
JUNE 6, 2018
Between 2018 and 2022, mobile is expected to go from accounting for just over a third of all media ad spending to almost half. But, even though brands and agencies are spending more money on mobile advertising doesn’t mean they’re doing it right. Recently, mobile marketing news outlet Lovely Mobile News embarked on an effort to find the very best campaigns from 2017, and to highlight the top players in mobile marketing today to show what mobile marketing done right looks like.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
All About Advertising Law
JUNE 8, 2018
LabMD v FTC Decision Practitioners have been waiting for quite some time for the 11 th Circuit’s decision in the LabMD case. LabMD, Inc. v. Fed. Trade Comm’n , No. 16-16-270 (11th Cir. June 6, 2018). In particular, there was a great deal of interest as to how the court might resolve the issue of whether the “substantial injury” requirement under the unfairness prong of Section 5(a) of the FTC Act was satisfied by a data breach in 2008 involving approximately 9000 consumer
AdPulp
JUNE 6, 2018
“You Don’t Have to Go Far to Go Far.” That’s a great line for Greyhound, care of Sausalito’s finest. Partnering with creative agency, BSSP, the new work showcases snippets of America’s beautiful, vibrant scenery and just some of the fun to be had in your own backyard, not just for those looking to vacation, but […]. The post Ride The Bus To New Places appeared first on Adpulp.
More About Advertising
JUNE 5, 2018
Love Island is back on ITV2, and the conversation remains as riveting as ever, with stationery supplies taking centre stage and one contestant asking, “What does ‘superficial’ mean?” But millennial and Gen Z audiences will no doubt be back in their millions to watch the reality show that matches up couples, makes them share a.
InMobi
JUNE 5, 2018
If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Enjoy! KEEP READING Advertisers This may seem like a self-explanatory term, but let’s define it just to be sure.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JUNE 7, 2018
While Jamie’s Italian, Byron Burgers, Strada and the rest feel the casual dining crunch, Wagamama is one of the few restaurant chains that is doing well, giving it the cash and the confidence to go on TV for the first time with a new ad by MullenLowe London. The chain reported 8.2 per cent like-for-like.
More About Advertising
JUNE 4, 2018
Vaping pioneer blu has appointed MSQ Partners and independent brand experience agency Hyperactive to handle the UK launch of its new compact product myblu. At MSQ Stack will handle strategy and creative with media planning and buying through sister agency The Gate. Blu marketing manager Pete Blackman says: “We needed an agency solution that could.
More About Advertising
JUNE 8, 2018
Finally, Gustavo Martinez has been ousted from WPP. The former global CEO of JWT, who in 2016 was accused of rape jokes and racial slurs by his own chief communications officer, will now be pursuing his career outside the group, Campaign has discovered. WPP’s failure to get rid of Martinez meant he was hanging around.
More About Advertising
JUNE 6, 2018
WPP acquired Ogilvy & Mather in 1989, 29 years ago which is a long time in advertising. David Ogilvy died ten years later aged 88. My guess is he stepped down from the leadership role once he had banked the cash from “that odious little s**t” Martin Sorrel; DO’s words not mine. This was pre-internet.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JUNE 5, 2018
Adidas’ World Cup ad is here, and it’s very different to the serious, hero-worshipping football ads of old. The mood of this new spot by 72andSunny Amsterdam is celebratory, as a roll call of 56 different sports and entertainment celebs demonstrate that “Creativity is the answer.” Set in a sweaty sporting arena – it looks.
AdPulp
JUNE 5, 2018
We can no longer wait for governments and not-for-profits to fix what ails our societies. Today, companies (and the individuals who work there) are driving innovation and positive change, because it’s the right thing to do for the larger community and the brand. Take the widespread proliferation of discarded fishing nets ensnaring aquatic life and […].
AdPulp
JUNE 8, 2018
For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team. So, […]. The post Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource appeared first on Adpulp.
AdPulp
JUNE 2, 2018
With the launch of the new Santa Fe line, Korean automaker Hyundai is turning to lifestyle marketing in hopes that its new SUV becomes the defacto family car, no matter how one defines family. The campaign intertwines five different family storylines that are consistent throughout digital, TV, and print. There’s no focus on the vehicle’s […].
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
JUNE 4, 2018
As a disciplinary measure, have you ever tried to remove a teen’s smartphone from them? It sounds straightforward and benign until you factor that the heaviest smartphone users consider separation from their smartphone is like severing a limb. In other words, it’s beyond painful—it’s torture of the cruelest and most unusual sort. How addicted are […].
More About Advertising
JUNE 7, 2018
Not quite separated at birth, but Mother global CEO Michael Wall and ex One Direction star Harry Styles (seen here in the latest Gucci ad) have more in common than you might think. The dapper suit, the penchant for fowl, and, er… KFC, anyone?
More About Advertising
JUNE 7, 2018
Google Assistant has created a UK version of its US Oscars ad, and it’s an interesting study in the differences between the two nations. In the new UK spot — by R/GA London and Google’s in-house marketing team — David Walliams is clearing up after a kids’ party. He’s in a dark corner of a.
More About Advertising
JUNE 7, 2018
Matching Salt n Pepa’s 80s hit “Push It” with childbirth isn’t much of a stretch, strategy-wise, but this new Pampers spot from Saatchi & Saatchi London is done with style and gusto. Set in a maternity ward, it captures the highs of natural birth (with a hint of gas and air) and adds another entertaining.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JUNE 6, 2018
Sandra Loibl is general manager and executive creative director of Serviceplan Campaign 1 in Munich. She will be on the Brand Experience and Activation Jury at Cannes this year, the first woman from Serviceplan Group to be on a Cannes Jury. She has selected three Cannes favourites in her category Brand-Experience and Activation. Top Tips.
More About Advertising
JUNE 7, 2018
These are your worst VR fears realised: a desultory strip club where lonely punters in goggles watch a hologram pole dancing. Sid Lee Paris makes a very effective case for real, flesh-and-blood encounters with a beautiful, sad, and stylish film launching its “Save Intimacy” campaign. We hear a lot about teens scrolling through their phones.
More About Advertising
JUNE 6, 2018
Way back when I was starting out at Ogilvy Wellington, I was told to watch something. Something that would do me good. It was Neil French’s seminal ‘Good is the Enemy of Great.’ The gist was there’s one thing the best advertising campaigns seem to have in common: irreverence. That was good enough for me.
More About Advertising
JUNE 6, 2018
Ogilvy & Mather’s much-trumpeted rebrand to plain Ogilvy is reminiscent of J Walter Thompson’s change to JWT in 2005. JWT lasted until 2014, when it reverted back to its original name. Either way, the official branding tweaks didn’t in themselves make much difference to the agency’s fortunes. How will dropping “& Mather” change Ogilvy? The.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
248 
Let's personalize your content