The Ad Tech Blog
JANUARY 9, 2021
Embrace Waterfall. Staying away from the concept of “ Waterfall ” is what is preventing your engineering team from moving faster. I’m sure you don’t even dare to use the word because of all the bad press it has. The Waterfall methodology is a myth. It is an anti-story to sell the Agile methodology. Hard dependencies are your friend.
All About Advertising Law
JANUARY 14, 2021
On January 11, 2021, the Federal Trade Commission (FTC or the “Commission”) announced it reached a proposed settlement with Everalbum, Inc. (“Everalbum”), a developer of a photo app, to resolve allegations that the company deceived consumers about its use of facial recognition technology. The settlement highlights the FTC’s focus on biometric data and increased scrutiny regarding facial recognition technology.
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More About Advertising
JANUARY 14, 2021
When Wendy Clark departed DDB to take over as CEO of Dentsu International (formerly Dentsu Aegis network) she probably expected a lot on her plate but maybe not this much. There’ve been lots of redundancies, Publicis has pulled out of its Out of Home media buying deal with Dentsu’s Postercope and now Vizeum, the long-time. The post Dentsu folds media agency Vizeum into iProspect first appeared on More About Advertising.
AdPulp
JANUARY 10, 2021
Last week was hard. Hard on emotions, hard on the law, hard on productivity, hard on bottom lines, and hard for millions Americans who are not part of the white nationalist movement to process and comprehend. Yet, we persist. And we step back and assess. We connect the dots and start to understand how millions […]. The post Ad Chatter, Season 2, Episode 1: America’s Polarized States of Disarray Are Bad for Business appeared first on Adpulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Gods of Advertising
JANUARY 14, 2021
Continued from previous post… Looking back, the corner office and all its trappings could be summed up via the old expression: be careful what you wish for. You’d gotten the carrot only to find out you didn’t like carrots. You’d grabbed the brass ring but it hurt like hell holding on. Climbing the ladder you hadn’t realized the rungs below would disappear until it was too late.
illumin
JANUARY 15, 2021
El 2020 ha sido el año de los anuncios cargados de emoción, de mensajes de solidaridad y ánimo para superar esta pandemia, y también de marcas que han luchado por hacerse un hueco y ganar la confianza de un consumidor que dirigía sus compras hacia el ecommerce o comercio electrónico, ante la imposibilidad de hacerlo […]. The post Top 10 spots más vistos en 2020: día, campofrío y barilla ganan la atención de los consumidores appeared first on AcuityAds Inc.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JANUARY 13, 2021
Last week, a radio executive at Atlanta-based Cumulus Media sent a memo telling its talk show hosts to stop spreading rhetoric about a stolen election or face termination. “We need to help induce national calm NOW,” Brian Philips, executive vice president of content for Cumulus, wrote in an internal memo after a mob attacked the […]. The post Curtail The Tall Tales, Or Get The Hell Out of the Booth appeared first on Adpulp.
Gods of Advertising
JANUARY 11, 2021
You had lofty titles: Executive Creative Director, Chief Creative Officer, even Executive Chairman. You were on the board of directors at the most famous advertising agency in Chicago, supposedly the youngest member ever. During this period you commanded a huge salary, more than the President of the United States. Frankly, a lot more, especially when you factored in bonuses and stock options.
InMobi
JANUARY 11, 2021
Now that internet connectivity is found in everything from cars to thermostats and refrigerators, what does the connected consumer experience actually look like today? Are these cloud-based appliances dramatically impacting how brands interact with their newly connected customers, or has the customer journey largely remained unchanged? On the eve of CES 2021, we wanted to revisit our past insights, which you can download here.
More About Advertising
JANUARY 11, 2021
Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull. Tomorrow was named the ‘Greater China Independent Agency of the year – Gold’ in Campaign Asia’s.
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AdPulp
JANUARY 15, 2021
Grace. Humility. Love. These are the things that make a good man and a good father to a young man. In the hands of a talented agency and production crew, these elements also combine into a powerful true story and long-form commercial. This heartwarming holiday video from Doritos Mexico has already been viewed more than […]. The post La Bondad y El Amor Es El Mejor Regalo de Todos Los Tiempos appeared first on Adpulp.
Lemonads
JANUARY 11, 2021
Have you been wondering “ How to monetize a blog with affiliation? ” If you’ve stumbled upon several suggestions not worthy of any attention like throwing ads into your blog and hope it will eventually pay off… well, forget what you’ve read and stick here! We’ll uncover all you need to know on how to monetize a blog with affiliation and many other ways you could take in options without making you waste any of your time!
illumin
JANUARY 11, 2021
If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]. The post 5 Trends That Will Shape The Advertising Landscape In 2021 appeared first on AcuityAds Inc.
More About Advertising
JANUARY 14, 2021
Wunderman Thompson UK has hired Steve Richards as data partner. Richard was managing director of data, consultancy and solutions at Dentsu Data Labs, overseeing a team of 30. Richards (left) reports to reports to UK head of data & insights David Lloyd. Lloyd says: “Steve’s a tremendous talent. His skillset and knowledge across data, insights.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
JANUARY 13, 2021
AmericanMuscle is a premium sponsor of Adpulp.com. Hot rods are not born on an assembly line. They’re made one mod at a time in the garages of motor heads. Having said that, you do want to start with a strong foundation and that’s exactly what South Florida resident Sean Moss did. His 2017 Mustang GT […]. The post This Yellow Mustang GT with A Bevy of After-Market Mods Is Lit appeared first on Adpulp.
InMobi
JANUARY 10, 2021
Day 1 of The Indian Brand Conclave panel discussion witnessed various expert panelists sharing their insights on the potential of search engine advertising, and the future of voice and vernacular search. To help marketers across India understand the need of incorporating Search as a key pillar in their branding strategy, a panel discussion was conducted on the topic ‘Steering Intent: Leveraging Search for Branding’ with panel members, Anubhav Sonthalia, CEO, Merkle Sokrati; Gaurav Sh
All About Advertising Law
JANUARY 13, 2021
Last week the FTC announced it had settled with mobile advertising platform Tapjoy regarding allegations that it failed to provide in-game rewards that users were promised for completing advertising offers. Commissioners Rohit Chopra and Rebecca Kelly Slaughter also issued a Joint Statement on the settlement, criticizing mobile app “gatekeepers” for excessive “rent extraction” from mobile gaming apps, which they believe has forced developers to adopt alternative – and oft
More About Advertising
JANUARY 14, 2021
WPP CEO Mark Read has made a big statement about the holdng company’s commitment to classical advertising values with the surprise appointment of Rob Reilly, creative chairman of Interpublic’s McCann Worldgroup, as WPP’s new global CCO. Reilly (above) replaces John O’Keefe who left in March last year. At the time it was thought that O’Keefe, The post WPP lures Rob Reilly from McCann as global CCO first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
JANUARY 11, 2021
The United States of America survived an attempted coup last Wednesday. The violent insurrection incited by Don Trump could have killed the Vice President, the Speaker of the House, and hundreds more. Instead, five people died, including a police officer who was beaten to death by the mob (there’s video footage of this murder on […]. The post Remove the Money, Solve A Large Portion of the Problem appeared first on Adpulp.
More About Advertising
JANUARY 12, 2021
Call yourself The Monkeys and you have to live up to it, which the jewel in Australia’s Accenture Interactive agency crown seems determined to do. Recently we had its bat-eating camper for BCF online stores, now for Australian Lamb we fast forward to 2031 where a Trunp-style wall prevents natives of Victoria from sampling Queensland. The post Walls come tumbling down for Australian Lamb first appeared on More About Advertising.
More About Advertising
JANUARY 15, 2021
If you’re an avid news consumer (most of us are these days, however trepidatiously) you might have noticed the dreaded climate change inching up the news agenda as a little Covid light emerges at the end of the tunnel. Very timely then for Quorn to launch its debut global campaign through adam&eveDDB, pushing at an. The post Adam&eveDDB takes Quorn global - one bite at a time first appeared on More About Advertising.
More About Advertising
JANUARY 14, 2021
The disruption businesses faced in 2020 was – wait for it – unprecedented. But it’s also delivered some admirable instances of agility across sectors: brands such as Seekology went from physical to digital, while Michelin-starred restaurants like Pied à Terre became takeaways. Yet business resilience is built on more than one element and for all.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 13, 2021
David Jones’ self-styled brandtech group seems set on further acquisitions, announcing a further $60m in funding from investment fund Chrysalis, bringing the total of new money raised to $260m since December. The round values the company at $1.36 billion. You & Mr. Jones now has 3,000 employees with clients include Unilever, Accenture, Google, Adidas, Marriott.
More About Advertising
JANUARY 13, 2021
London agency VCCP has won a slice of RB (Reckitt-Benckiser as was) business, joining the household goods giant’s new global “brand experience” roster. VCCP will work on hygiene brands Harpic, Vanish and Finish (the last two do other things too of course.) Brand experience is defined as “delivering digital consumer experience strategies and advising on.
More About Advertising
JANUARY 12, 2021
L’Oreal has appointed Publicis Groupe to its media business in China after what Publicis claims was the biggest pitch there in 2020. Inevitably Publicis has produced a new agency model for the business, OneL’Oreal (yes really, maybe it plays better in Chinese), a “purpose-driven operating model to ensure greater accountability, transparency and sustainability for L’Oréal, The post Publicis wins L'Oreal China media business, takes Out of Home out of Dentsu's Posterscope first ap
More About Advertising
JANUARY 12, 2021
In his own lugubrious ‘Dr Death’ way UK chief medical adviser Chris Whitty is a capable enough Downing Street press conference performer. He doesn’t flannel away like Boris anyway. But I don’t know who thought this Covid-19 thirty seconds was ‘best use of the prof.’ Because it certainly isn’t. There’s a line between protecting the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JANUARY 12, 2021
Will electric cars reinvent the wheel? VW’s new electric ID.4 SUV will, according to this new film from Johannes Leonardo. Nothing not to like in this. Will VW shoot itself in the foot as it did with diesel? Should have learnt its lesson by now but you never know with car companies. Read somewhere the. The post Johannes Leonardo reinvents the wheel for VW's ID.4 first appeared on More About Advertising.
More About Advertising
JANUARY 11, 2021
Is Publicis Groupe up for sale? Seems unlikely but Campaign reckons it’s held talks with private equity – believed to be Luxembourg-based CVC Capital Partners. CVC has fingers in lots of pies, it controlled Formula 1 until 2016 when it sold its stake to John Malone’s Liberty Media. Any such deal would not necessarily be. The post Is Publicis being lined up for full or partial sale?
More About Advertising
JANUARY 11, 2021
Leo Burnett London has beaten incumbent VMLY&R London, Fold7 and TBWALondon to the TUI pan-European creative account. Anglo-German TUI claims to be the world’s biggest travel and tourism business although, like its peers, it’s had a gruesome 2020, reporting a €2.3bn loss in August last year. TUI Group CMO Katie McAlister says: “We’re delighted to.
More About Advertising
JANUARY 11, 2021
“Anything can happen at backgammon.” Political diarist Alan Clarke’s shrug to events beyond all of our control is an apt way to describe any articles on ‘future-wanging’ for 2021. There are simply too many variables outside our control for 2021 for any sensible forecasts. However, there is an event happening in 2022 which does have. The post JAA Media's Richard Temple: bring back jingles to fight food regulation!
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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