Sat.Nov 28, 2020 - Fri.Dec 04, 2020

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And here’s Doc Morris’ contender for Xmas tear jerker

More About Advertising

From Jung von Matt/SAGA in LA for pharmacy chain Doc Norris, directed by Sune Sorensen. A senior citizen baffles his neighbours and relatives with a strange workout routine involving something heavy in the garden. Has the old boy lost the plot? Then the snow arrives. Meanders a little maybe but makes port in the end.

Agency 119
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The Glenlivet Remains Whisky’s Challenger Brand

AdPulp

Scotland. A rugged nation rising above the northern sea. Home of free thinkers, poets, and revolutionaries. Here’s one: In 1824, George Smith established himself as an original thinker by defining the Speyside style of whisky, where The Glenlivet began. Way to go, Mr. Smith! Time travel on The Man’s conveyor belt. There’s an idea that’s […].

Food 76
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Most Viewed Video Ads: Black Friday 2020

illumin

2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers. Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […].

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Addicts All

Gods of Advertising

Everyone, you think, is some kind of addict. Be they active, recovering, or on the brink. Passions which are good become obsessions which are bad. People are self-seeking. This is the human condition, the result of Original Sin. Yearning. Craving. Lusting. Demanding. Wanting. Needing. Soothing. The seeds of addiction are there, have always been there.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Is Bude post office’s Christmas ad better than John Lewis?

More About Advertising

People in the UK and elsewhere make their own Christmas ads for the YouTube era and Luke Francis, postmaster at Bude in north Cornwall, has entered the lists with this opus about granny being “locked away.” Filmed in Cornwall with Luke’s family and friends (and him) in starring roles. Francis says: “People say it’s better.

Agency 111
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Have You Made Someone Feel Like They Belong Today?

AdPulp

America is struggling through some rough and dark times. Millions of people are out of work, millions have COVID-19, and millions more are working more hours from home than they did at the office. Clearly, it is time to inject some 1960s idealism into the scene and the best way to do this is with […]. The post Have You Made Someone Feel Like They Belong Today?

Media 67

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Creative Management Platform (CMP) vs DCO: What is the Difference?

MobileAds

Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved for programmatic bidding, targeting, and delivery. Targeted ad delivery helps in gaining immense amounts of success with the advertisers. Yet however, AppNexus’s study found that a shocking 97% of campaigns didn’t have unique creativity for placement.

ROI 52
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Aldi challenges French with Xmas taste test challenge

More About Advertising

None of that Kevin the Carrot nonsense for Aldi France. Its holiday campaign – ‘The real surprise of Christmas’ from agencies Ogilvy Paris, HighCo and Neo – challenges the gourmandising French with a taste test. Predictably they choose the highest-priced item. Except they’re all the same one from Aldi. And foie gras (veggies look away.).

Agency 78
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Nativo Review 2021: Advertiser or Publishers? Drive Higher Results Now!

Lemonads

Our Nativo review will uncover the potential of its advertising platform with prices, tips, pros, and cons: a full targeted personalized information for advertisers and publishers! If you want to drive results by achieving traffic , move consumers from awareness to action, or control and monetize your content on the open web , the Nativo advertising platform might be the right fit you’ve been looking for!

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Amazon es el rey del ecommerce … Y de la publicidad online en vídeo en españa

illumin

Mucho se ha hablado de las ventas realizadas en este Black Friday 2020, y de la apuesta de los anunciantes por ocupar un hueco en la atención de los consumidores. Sin embargo, una parte importante de la “última milla” de contacto con los clientes la ocupan los marketplaces o plataformas online especializadas en la venta […]. The post Amazon es el rey del ecommerce … Y de la publicidad online en vídeo en españa appeared first on AcuityAds Inc.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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What is Facebook Dynamic Creative?

MobileAds

Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of Facebook users from 2015 to 2020. Source: Statista. In this tech-savvy era, Facebook is considered one of the top digital advertising channels online. Last year, the marketing spend amounted to 9.9 billion U.S. dollars , up from 7.8 billion from the previous year.

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WPP bids for remaining shares in loss-making WPP AUNZ

More About Advertising

WPP has moved to tidy up one of the anomalies in its global empire, its 61.5% holding in WPP AUNZ. The business, formerly mostly STW, has flatlined at best recently with newish CEO Jens Monsees (left), a former BMW executive, trying to make it more digital and moving to a campus-based model for the rambling.

Finance 72
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Best Video Ad Networks For Publishers and Advertisers in 2020

Smarty Ads

Every publisher, mobile web, or app developer has at least several questions about their inventory monetization before choosing a video ad network. If only five or ten years ago there were not so many options to choose from (aside from Google AdSense), today’s programmatic ecosystem delivers plenty of video.

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Don’t Fake It Till You Make It: Company’s False Advertising Costs Them

All About Advertising Law

On November 10, 2020, the District of Utah decided a case involving two sellers of supplements, Vitamins Online, Inc. v. Heartwise Inc. d/b/a NatureWise , which, among other things, examined defendant NatureWise’s allegedly manipulated reviews on a major online marketplace. In deciding the case, the court addressed customer reliance on reviews in their purchasing decisions.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Create a Promotional Plan for Your Business (with Template!)

Single Grain

Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals. In this post, we’ll use the example of running a promotion for restaurants as we take you through the essential steps to create and work with a promotional plan.

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Intermarché tackles big one with Covid-19 Christmas tale

More About Advertising

French supermarket chain Intermarché is good at putting itself on the right side of the argument – sustainability, selling less-than-perfect-looking vegetable etc – and this Christmas it’s tackling the big one – Covid 19 – with agency Romance. A short film, directed by Katia Lewkowicz, showing a French dad coming back from the brink, the.

Agency 69
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How to Use TikTok For Affiliate Marketing: Guide 2022 to Monetizing TikTok Traffic

Lemonads

A huge number of social media platforms have been developed over the last decade, but only a small percentage has captured the attention of consumers as a whole. As an affiliate marketer , knowing which platforms provide the best alternative in terms of traffic monetization is crucial for success. That said, promoting offers on Facebook and other leading platforms means facing tough competition, so working with alternative platforms can help affiliates get more exposure with less effort.

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FTC Commissioner Encourages Partnership with CFPB and “Systemic” Change Following FTC Action against Debt Collection Scheme

All About Advertising Law

On November 30, 2020, the Federal Trade Commission (FTC) announced that it had taken action against a debt collection company, Midwest Recovery Systems (“Midwest”), alleging that an alleged “debt parking” scheme caused more than $24 million in harm to consumers. While the complaint and settlement themselves are not that remarkable, the dissent filed by Commissioner Chopra is.

Agency 40
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What Does ACV SaaS Mean in Marketing?

Single Grain

ACV (annual contract value) helps determine the health of your SaaS business. It enables you to identify low-tier clients so you can upsell them to generate more revenue. In fact, the majority of successful SaaS companies generate 16% of ACV by upselling to their customers. However, when it comes to understanding and calculating ACV, there’s a lot of confusion in the industry.

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Footasylum makes Xmas debut at home with the Redknapps

More About Advertising

There’s a new wave of Christmas ads in the UK – oh, no. Actually they may have got it right, don’t some of the biggies show their hand too early? Footasylum, which calls itself a streetwear retailer, is entering the lists for the first time with an in-house effort via production company Chief – telling.

Retail 69
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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough.

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Press Gazette survey shows massive transformation in the global news media business

More About Advertising

The UK’s Press Gazette, which I’m delighted to see still standing – at one magazine I worked at there was a veritable stampede for the office copy to get to the jobs first – has listed the world’s top news media companies. To most of us the biggies aren’t news media companies but that’s just.

Media 64
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Nomads wins global Hoya Vision Care

More About Advertising

Hoya Vision Care has appointed Amsterdam agency Nomads as its global agency following a pitch from agencies in London, Germany and Amsterdam. Hoya Vision Care markets eyeglasses in 52 countries with a network of 12,000 employees and 45 laboratories. Hoya/Nomads’ new brand position is ‘For the Visionaries.’ Hoya CMO Marius de Beer says: “Nomads impressed.

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Co-op and Lucky Generals raise community spirits with mini Oasis tribute band

More About Advertising

Co-op’s Christmas campaign communicates a substantial message with a light touch. Passers by take a pause in their day to enjoy two young brothers busking outside the supermarket, gaining in confidence as they sing Oasis song “Round Are Way.” The stars are Austin, 12, and Rocco, six, with a supporting cast of shoppers who enjoy.

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Goddard steps down at Ocean after decade of OOH expansion

More About Advertising

Tom Goddard is stepping down as chairman of Ocean Outdoor after a decade which has seen the niche digital Out of Home operator grow into a substantial European force with operations in the Netherlands, Nordics and key German cities on top of its UK network including city council contracts in Birmingham, Manchester, Glasgow and Southampton.

Finance 64
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Paul Simons: the ad that restored my faith in advertising

More About Advertising

The latest in our tribute to late MAA partner Paul Simons. It is a rare and pleasant moment when a TV spot breaks through the clutter of creative wallpaper with a storming piece of excellence. Audi does it with its latest ‘Clowns’ ad from BBH which, to my shame, I’ve only just caught up with.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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MAA blast from the past: Kia Niro takes a ‘hero’s journey’

More About Advertising

Would Kia try this again just a few years later? Its 2017 Super Bowl effort from David&Goliath deploys slapstick to winning effect with Melissa McCarthy as the hapless eco-warrior suffering all sorts of indignities. For the Kia Niro, an eco-friendly crossover hybrid (or something.) You rarely get laugh-out-loud ads these days, perhaps because such humour.

Agency 64
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BBH wins back £5 million Alpen after Weetabix holds pitch

More About Advertising

Weetabix Food Company has returned the Alpen creative account to BBH after a competitive pitch for the £5 million business. Alpen last worked with BBH in 2017, when it called a review but didn’t appoint an agency. One of BBH’s last campaigns for the brand was “It all started so well,” which mocked the idea.

Food 59
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VCCP’s Julian Douglas to succeed Nigel Vaz as IPA president

More About Advertising

The IPA’s next president is Julian Douglas, the vice chairman of VCCP, who will succeed Nigel Vaz on 18th March. Vaz probably probably spent most of his energy on the day job (global CEO of Publicis Sapient) this year, leaving the way open for Douglas to do what he can in 2021 and 2022, as.

Agency 59
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Lonely this Christmas? Don’t let Piers Morgan be your only friend, say Uncommon and ITV

More About Advertising

This is heartbreaking. A print campaign by Uncommon shows the grainy reflection of a lone person watching Piers and Susanna on Good Morning Britain, alongside the words: “We shouldn’t be your only company. But for millions of people, that’s exactly what we are.” It’s for ITV’s long-running campaign to end loneliness, which asks people to.

Agency 59
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.