Sat.Aug 08, 2020 - Fri.Aug 14, 2020

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The key to generating a social media community of followers

More About Advertising

Be selective with the social media platforms that suit your brand best When a business has an online community, it has a great chance of a prosperous future. With an engaged, loyal base of advocates and followers of your brand, it’s easier than ever to upsell new goods or services and increase the reach of.

Media 116
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Poets Are Particularly Adept At “Packaging” Big Ideas for Brands

AdPulp

Do copywriters write well in other forms? Does it matter? Yes and yes. For professional writers, there is the literary market, the entertainment market, the journalism market, and the advertising market. When you work in advertising, all of the sister industries are part of the big picture. When you go to bat for a brand, […]. The post Poets Are Particularly Adept At “Packaging” Big Ideas for Brands appeared first on Adpulp.

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FTC Turns Up the Heat on Deceptive Insulation and Energy-Saving Claims

All About Advertising Law

On July 28, 2020, the FTC filed four complaints in federal courts across the country against companies who sell paint products used to coat homes and other buildings. At issue in the complaints are paint products that claimed to help insulate homes or buildings, saving the owner money on utility bills. The cases serve as a reminder that the FTC remains on the lookout for deceptive “green” claims, and that claims of “green” benefits must be substantiated.

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IDFA Opt-In: How Apple Privacy Updates Will Reshape the App Economy

Admixer

On June 22, during WWDC 2020, Apple announced several privacy-related updates that will take effect later this year. The wave of privacy concerns pressured digital advertising to rethink its approach to the use of 3rd-party identifiers. Thus, Apple announced major restrictions to the work of IDFA – its ID for the in-app environment on IOS […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Post-lockdown creativity: Deutsche Telekom and Saatchi go in to bat for Generation Z

More About Advertising

Here’s another big campaign that’s been released from the Covid-19 box, #WhatWeDoNext from Deutsche Telekom by Saatchi & Saatchi, celebrating the “digital optimism” of yoof with with songstress Billie Eilish and other Generation Zers. Shot before the lockdown. Essentially it’s saying don’t treat us like muppets because we spend so much time on our phones.

Agency 116
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Uncle Cooper Says “Go With The Coopers”

AdPulp

Fallon and Cooper Tires created a new spokesman for the company. His name is Uncle Cooper, and Uncle Cooper knows a lot about tires. There are several explanatory videos like the one above in this campaign. Uncle Cooper was inspired by consumer research which revealed that consumers lack confidence in their tire buying decisions. Drivers […]. The post Uncle Cooper Says “Go With The Coopers” appeared first on Adpulp.

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How to Reduce Traffic Fraud and Increase the Profitability of Your Advertising Campaign

Lemonads

Fraudulent traffic cost advertisers a whopping 42 billion US dollars in 2019 and that number can increase to a staggering $100 billion by the end of 2023. Put simply, ad fraud is a monumental obstacle that 69% of marketers view as a major threat to their marketing budget. However, many affiliates are not aware of these deceptive practices and how they work, when can explain why their campaigns keep underperforming despite having good metrics.

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Talon redefines OOH programmatic with Atlas intelligent digital planning and buying platform

More About Advertising

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market.

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Adland Podcast Number 9: From Ad Industry Woes To New and Improved Pathways

AdPulp

Two advertising professionals and OG ad bloggers enter a podcast recording booth… Tune in now to find out what was said. This ep of the adland podcast I chat with @davidburn of @adpulp about trademarks (like adland) paying people for their work, digital debris and much more. Namechecked the @adcontrarian more than once. ?? [link] […]. The post Adland Podcast Number 9: From Ad Industry Woes To New and Improved Pathways appeared first on Adpulp.

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Deepening the Divide: Will the Sixth Circuit’s Expansive Reading of the ATDS Definition Survive?

All About Advertising Law

The issue of what exactly is an autodialer, subject to the restrictions of the Telephone Consumer Protection Act (“TCPA”), may eventually be resolved. But for now, the outlook is much like the long-ago Brooklyn Dodger’s chance of winning the World Series: “Wait ‘Til Next Year.” On July 29, 2020, a divided, 2-1 panel in the Sixth Circuit issued its opinion in Allan v.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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AdNow Review 2021: What Can You Do For Your Native Advertising?

Lemonads

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! AdNow is a profitable and targeted advertising network helping advertisers who want to generate a lot of traffic to their business sites through interesting article recommendations with ads strategically placed as widgets on the publisher’s blog sites that look like original content with related post models.

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Post-lockdown creativity: Iris scores for Starbucks

More About Advertising

How Starbucks became the biggest coffee shop in the world is a mystery to some of us; part of it is the name writing on cups. They’re re-opening to an extent after lockdown and Iris in the UK hasd produced a nice social media post, encouraging face masks (in the UK you have to wear.

Media 88
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Biden Our Time Until January 2021

AdPulp

Television advertising makes a big difference in national elections. People with little time or little inclination to dive deep see the campaign’s commercials and these spots define the candidate and their platform in a span of seconds, not hours. Joe Biden’s team is doing a smart thing, communications wise, at the moment—they’re focusing on the […].

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iOS 14 and IDFA: What Advertisers Need to Know

InMobi

At its annual Worldwide Developers Conference (WWDC) this year, Apple unveiled the latest version of its mobile operating system, iOS 14, among other announcements. But in the world of ad tech and mobile in-app advertising, the biggest news from WWDC this year related to its ID for Advertisers (IDFA). Specifically, Apple is now requiring every app to gain user permission to collect and use their IDFA for advertising purposes.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Native Ad Networks vs. Native DSPs: What Do Experts Recommend?

Lemonads

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. This constitutes more than half of the projected global advertising spend, which stands close to $587 billion. In addition to the size of the market, the statistics above also indicate the number of options advertisers have available to promote products and services.

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Newly-ennobled Lebedev wields axe at Evening Standard

More About Advertising

Will the new post-Covid normal have amy newspapers in it? The London Evening Standard, which is given away at tube and train stations and some supermarkets, is cutting a third of its workforce including a load of commercial jobs (my spies tell me there aren’t many journalists left anyway although 69 are apparently due for.

Finance 78
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Meditation on Cool

Gods of Advertising

You collect leather jackets. All of them vintage 20 th Century, with patches of skulls and naked ladies, pins from heavy metal bands and biker gangs. You have never ridden a motorcycle in your life. That silly gold stud you put in your right ear during high school. It lasted three weeks. You took it out before visiting your grandfather, who would never understand jewelry on a boy.

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Don Dons Bring “Willie Horton” Back Because Virulent Racists Vote Their Fears

AdPulp

There’s nothing new under the GOP’s obscured sun. Here’s the Trump campaign’s latest attempt to enter Willie Horton territory, and incite the most blatant racists in American to vote their “conscience” this November. Biden’s campaign donated money that helped bail violent criminals out of jail, including a serial rapist and a rioter who tried to […].

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Attention Marketing: 10 Tips to Acquire More Customers

Single Grain

Over 5 million blog posts are being written every day (it's only 3 p.m.!): With pretty much every business producing online content and campaigns, getting new customers and growing your brand comes down to how much attention you can attract. A recently published study from researchers at the Technical University of Denmark suggests that the collective global attention span is narrowing due to the amount of information that is presented to the public – it's down to about 8 seconds : Source.

Marketing 145
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Accenture challenges Sorrell’s S4C and agency production houses with CreativeDrive acquisition

More About Advertising

Accenture Interactive seems to be venturing onto MediaMonks territory with the acquisition of Creative Drive, described as a “global, tech-driven content production company that simplifies, automates and scales the creative asset production process.” Terms are undisclosed. Digital production company MediaMonks is the jewel in the crown on Sir Martin Sorrell’s new S4 Capital empire.

Agency 71
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AKQA shows its creative class with ‘One Love’ for Oakley

More About Advertising

Much speculation about the possible fate of AKQA, Ajaz Ahmed’s “ideas and innovation” company he founded 21 years ago. Sold to WPP long ago, he and it are still there. But it’s been linked to so far un-merged WPP agencies Ogilvy and, more often, Grey. This would be a shame as Ahmed’s creation is a.

Agency 69
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Post-lockdown creativity: short and sweet from Snickers, cheek from Badoo

More About Advertising

Advertising has been a touch solemn recently for obvious reasons – leading some to wonder if jokes have been banished for good thanks to Covid-19. Here’s a decent effort from BBDO New York for Snickers, highlighting the perils of Zoom. There’ll be more on such perils in the months to come – like leaked Zoom.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Post-lockdown creativity: Callen debuts for Maserati

More About Advertising

Here’s a new campaign for Maserati’s top of the range Trofeo “collection,” another of those expensive and rapid SUVs that you really don’t need but might like to have (if you have £130,000 hanging around or can pay the monthly rent.) Interestingly it’s from Callen, the newish Austin-based indie that Wieden+Kennedy is backing.

Agency 64
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MAA blasts from the past: Audi R8 Super Bowl ads

More About Advertising

Super Bowl commercials have to stand out and this effort from Venables Bell in 2008 for Audi’s R8 supercar contender certainly does that. Riffing on the horse’s head scene in The Godfather. Although this time it’s an old “luxury” engine disturbing the victim’s sleep. Here’s another quite dark one from the same stable, more akin.

Media 64
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What to do about embattled agency account managers?

More About Advertising

Much debate (in some quarters anyway) about agency account managers – are they an endangered species in whatever adland is emerging from the crisis? Does anyone (apart from them of course) care? Suits, as they used to be known, have never been the most popular. Creatives, mostly, abhor them although some realise that they play.

Agency 64
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DAN leads Dentsu down in Q2 2020

More About Advertising

New Dentsu Aegis Network boss Wendy Clark (lured from Omnicom’s DDB) has quite a task on her hands when she takes over as DAN CEO in September. DAN is Japanese conglomerate Dentsu’s business (mainly media buying) outside its home country. For April-June Entsu says revenue, less cost of sales, declined by nearly 18% to ¥18.1bn.

Media 64
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Burger King: facemasks yes, nocturnal mayhem maybe not

More About Advertising

You expect something off the wall from Burger King but this one from David Sao Paulo sets new…what? Essentially plugging Burger King deliveries by showing what a hell hole BK outlets can be after a long, hot night. No wonder it’s giving away face masks with your order on them: you wouldn’t want to be.

Agency 64
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Collapsed UK economy needs desperate measures – but not as desperate as another lockdown

More About Advertising

Prepare for another panicky round of policy measures: the UK economy shrunk by 20.4% in the second quarter after falling 2.2% in the first – so it’s an official recession, which won’t surprise anyone. Worse than any other G7 big economy. At the same time the number of new daily Covid-19 infections in the UK.

Finance 64
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Ben & Jerry’s launches ice cream salvo at UK government immigration policy

More About Advertising

Ben & Jerry’s was always likely to be an unruly member of the Unilever family but in the nearly 20 years since the FMCG giant bought it for north of $300m, life’s been pretty sweet all round. That may change a bit now as B&J UK has entered the lists agains combative British home secretary.

Media 64
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MullenLowe puts bish, bash, bosh into post-lockdown Lifebuoy handwashing

More About Advertising

It’s an ill wind…MullenLowe in the UK found itself in the happy position of the NHS’s ad agency as the NHS/Public Health England spent £37m (at ratecard) in three month on a vast array of Covid-19 messages. And the agency (now incorporating 101), which had been short of big creative challenges, rose to this one.

Agency 64
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.