Gods of Advertising

Oh, but how you want to be known for something! Even for just one book. One story. Being published is a fantasy as powerful as any opiate, more so because of your tireless effort. Each book was an obsession, like Captain Ahab’s Great White Whale, Ernest Shackleton’s quest to find the arctic passage, compelling you forward, driving you insane. You forsook everything to write –parties, movies, dinners with your wife, talking and fucking. _______ vacillated between resignation and resentment, jealous of your ardor for writing, how you cherished the craft more than her. It would pay off, you told her, you told yourself. When you became a known commodity.

You came so close…

The meetings in Hollywood were electric, with so many important people giving a shit about you and your work. Even so, the pinnacle eluded you. For your first book you settled with a dozen mostly positive reviews on Amazon and a $7,500 dollar option from Touchstone Pictures that went nowhere. Your second and third novels had equally mixed results. None were failures. But none were great successes, at least in terms of the marketplace.

Self-publishing demanded you do your own marketing and publicity. Being an ad man you took this on with gusto. For The Last Generation, you produced a teaser video, which can still be found on You Tube. You created billboards and posters for The Happy Soul Industry. For Sweet By Design you hosted an online book cover contest, giving away an iPad to the winner. Each book had its own website, Facebook and Twitter. You wrote press releases. You wrote more queries, this time looking for options, reviewers and always a legitimate publisher. Above all, you wrote checks. Lots of checks. Some days it felt like buying lottery tickets. Other times you were pissing in the wind. But you paid. You would always bet on yourself.

To be continued…

(If you’re interested in any of my books please click on the links right side of this blog!)