AdPulp
JULY 7, 2020
Agency MABU in Bismark, ND created a beautiful animated video for its pro-bono client, National Congress of American Indians. “Feather’s Story” is the first-person account of a child’s struggle with the negativity and chaos of the modern world. The combination of a child’s story, watercolors, stunning animation, traditional dance, and original song combine to make […].
More About Advertising
JULY 6, 2020
Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no mercy?) Now the prospect of being monstered by gin-soaked PR types (assuming they exist) probably.
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Smarty Ads
JULY 7, 2020
The e-commerce advertising market is growing exponentially: it is expected that by 2040, 95% of all shopping will be driven by e-commerce. Sounds impressive, but if we take a look at the more short-termed predictions, it becomes clear that this future is not distant. By 2023 global e-commerce.
illumin
JULY 8, 2020
eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]. The post Growing Your Direct to Consumer eCommerce Business appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
JULY 6, 2020
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us. LONDON—When we think of The Art of War we think of a dusty, old, impregnable tome pored over by tweed-clad old men in dusty drawing rooms. Maybe it’s an accurate stereotype, […]. The post Sun Tzu, So You Don’t Have To appeared first on Adpulp.
More About Advertising
JULY 8, 2020
Covid-19 has driven down new business globally in 2020 with global marketing consultancy R3 Worldwide estimating creative and media moves are down 37 per cent in the first five months of the year. Creative is down ten per cent, media 19%. R3 principal Greg Paull says: “All eyes are on the second half of the.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JULY 8, 2020
Oh, but how you want to be known for something! Even for just one book. One story. Being published is a fantasy as powerful as any opiate, more so because of your tireless effort. Each book was an obsession, like Captain Ahab’s Great White Whale, Ernest Shackleton’s quest to find the arctic passage, compelling you forward, driving you insane. You forsook everything to write –parties, movies, dinners with your wife, talking and f **g. _ vacillated between resignation and resentment, jealous of yo
AdPulp
JULY 10, 2020
At the start of the pandemic, people found themselves at home with too much time on their hands. BK México decided to illustrate the problem and offer a grilled meat solution. Instead of doing the dishes, scrubbing the floor, meditating, studying, or redecorating…Eat a Whopper. On its face, the idea is silly. However, the creative […]. The post Housework Is Boring.
More About Advertising
JULY 8, 2020
Cow & Gate’s C&G Baby Club has been delving into parental attitudes to discover that 58% of UK parents feel “judged” every week, 42% feel pressured by social media (why do we bother with it?) and 65% isolated, although lockdown obviously doesn’t help. But these grim tidings have produced quite a perky campaign from BETC.
InMobi
JULY 10, 2020
When it comes to finding and talking to your target audience, advertisers have many options at their disposal that they know and trust. Brands now have the knowledge to successfully reach and engage consumers through multiple media formats, including television, billboards, web browsers, etc. But as time spent on mobile rises, they should consider adding apps into their media portfolio.
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Admixer
JULY 6, 2020
Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading. To learn more about their efforts and investigate the […].
AdPulp
JULY 8, 2020
Travel and tourism are suffering. Retail is imploding (Brooks Brothers and Lucky Brand are the latest to declare bankruptcy). Schools may or may not reopen on time. There may or may not be a college football season. So much uncertainty… In the middle of the economic and social chaos, it’s normal to long for the […]. The post It’s Summer in the Northern Hemisphere, Can You Contain Yourself?
More About Advertising
JULY 8, 2020
The World Federation of Advertisers (WFA) has formed a Global sourcing Board that aims to drive a shift from savings to value. Its 12 members, some from the world’s biggest advertisers, have produced a new paper: Project Spring: Revolutionising the perception and contribution of marketing procurement.
All About Advertising Law
JULY 6, 2020
On Monday July 6, 2020, the U.S. Supreme Court issued its long-awaited decision in Barr v. American Association of Political Consultants, Inc. , in which a majority of the Court struck down and severed the 2015 Government Debt Exception (the Exception) to the 1991 Telephone Consumer Protection Act (TCPA) but held that the balance of the TCPA was constitutional.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lemonads
JULY 5, 2020
An affiliate marketer is someone who promotes products or a brand in exchange for a commission or someone who manages the affiliate marketing program of a company. Affiliate marketing is the concept of affiliates (businesses) and publishers (online content creators) working hand in hand. It’s a great way to make money from your blog, social media page, or any other quality content.
AdPulp
JULY 4, 2020
Muscle cars are more than a mode of transportation. For people who love the feel of acceleration and the sound of a V8 engine and the freedom of the open road, the muscle car is a chariot. This is why AmericanMuscle.com helps these “chariot” drivers express their individuality with quality after-market mods. Power or performance, […].
More About Advertising
JULY 9, 2020
Wieden+Kennedy London is making redundancies in the wake of Covid-19 and also the sudden loss of its high-spending Three account. At the same time (and unrelated it’s said) London ECD Iain Tait is leaving as is CSO Ben Armistead. Long-serving Tony Davidson will take over as sole ECD. Dan Hill is joining from W+K New.
Gods of Advertising
JULY 5, 2020
Pencils down. Eventually, you had to call each book finished, regardless of blemishes. But you were not done working… and writing. Not by a long shot. One required representation, an agent. In order to get one you had to find one. There are many journals and websites devoted to these people. You must start at the beginning, with “A.” It is like reading a phone book.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
JULY 10, 2020
Two weeks ago, the Supreme Court handed down its opinion in Liu v. SEC where it limited the SEC’s disgorgement authority to net profits returned to investors. Today, the Supreme Court granted certiorari in two FTC cases to decide whether Section 13(b) of the FTC Act providing for “injunctive relief” includes the authority to obtain “equitable monetary relief” in the form of disgorgement.
Lemonads
JULY 10, 2020
We use our Facebook page for affiliate marketing so, why shouldn’t you? Affiliate marketing is allowed on Facebook as long as you’re doing it right! Ready to discover with us what you need to know and do, to get your Facebook page running with affiliate marketing ? Well, let’s get that knowledge you need and get started! Our article will cover, all the following steps, to get your Facebook page for affiliate marketing started beginning with: How to become an affiliate marketer; Facebook Groups f
More About Advertising
JULY 6, 2020
Sir Martin Sorrel said, “There are very significant opportunities for a purely digital business such as ours (S4 Capital).” Clearly others agree including Mark Read (CEO of WPP) who hired Andy Main to head up Ogilvy globally. The emphasis Read is putting on the legacy assets of WPP is a big clue as he combines.
Single Grain
JULY 9, 2020
What if you could boost organic sales on your biggest product pages by 47% in one year — with just one SEO strategy? That’s exactly what Primary Arms pulled off. In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
JULY 9, 2020
The year was 1911. Her name was Helen Lansdowne. She was a true trailblazer and ad industry pioneer. Known as the best copywriter of her generation, she also became Vice President and ran J. Walter Thompson with her husband Stanley Resor for 40 years. She hired and mentored women writers. She introduced sex appeal to […]. The post Helen Lansdowne Resor, Ad Legend appeared first on Adpulp.
Lemonads
JULY 7, 2020
Today, there are a few different ways you can make money selling products online. Even though not all these methods provide realistic results, drop shipping and affiliate marketing have earned excellent reputations because they are both sustainable business models. Although they are not the same, these two methods allow you to make significant profits as long as you build your business properly.
More About Advertising
JULY 10, 2020
What does “business transformation” actually mean? Especially when an ag agency group gets its mitts around it. Daimler’s former head of “digital agency model and data activation” (whatever that means) Conrad Fritzsch is moving to Publicis Emil, Publicis Groupe’s new bespoke agency for Daimler’s Mercedes, intended to operate in 40 markets.
Single Grain
JULY 7, 2020
Some of you may love it, some of you may loathe it and some of you may even think it’s an app for children. However, you cannot deny that TikTok is an app that is taking the social media world by storm. Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 10, 2020
Gaming seems to be taking over much of the world – but you wouldn’t know it if you’re not a gamer, it’s a closed universe. EA Sports claims it’s moved “from visual to visceral” with these two new offerings and, judging by The Mill’s pyrotechnics, it may have a point. Two sports for the price.
More About Advertising
JULY 8, 2020
Big creative reviews may be thin on the ground in Covid-19 but one of the UK’s biggest has concluded with VCCP winning Walkers, the big Pepsico-owned snack brand, in competition with up-and-coming agency Uncommon. VCCP, now largely private equity owned, is one of the UK’s biggest agencies with an outpost in the US. Uncommon was.
More About Advertising
JULY 9, 2020
A TV ad ban for the gambling industry looms with a committee of MPs pushing for one and the return of Premier League football, the driver behind the recent growth of gambling via bets on mobiles, has pushed betting even more into the limelight. So BeGambleAware, an initiative from independent charity GambleAware and The Safer.
More About Advertising
JULY 7, 2020
The UK’s Daily Mirror newspaper has survived a lot of things – even the noxious Robert Maxwell (whose shade still haunts us via the unlikely route of Buckingham Palace resident Prince Andrew and his pal Ghislaine) – but Covid-19 is proving an existential threat as owner Reach announces 550 redundancies. It may surprise some that.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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