More About Advertising
MAY 15, 2020
Time was when a new agency needed a creative, a planner and a suit – Bartle Bogle Hegarty being the classic example – but these days life is a bit more complicated and James Murphy and David Golding’s new agency – New Commercial Arts – has a socially distanced team of ten (Murphy and Golding.
AdPulp
MAY 14, 2020
Building a brand while making the register ring—it’s every CMO’s dream. Sadly, it’s not a reality for most, as the ads they make and run fall into either the direct marketing (or drive-to-retail) camp or the brand camp. Duluth Trading Company rises above the din of ad noise with its long-running animated ad campaign that […].
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Smarty Ads
MAY 13, 2020
If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. In the digital advertising industry, after you make a sale everything only gets started. Just try to imagine a typical digital ad platform as.
All About Advertising Law
MAY 11, 2020
The use of country of origin claims in advertising, and in particular “Made in USA” claims, has been around for a long time — many companies want to showcase products that have been made in the United States by marking them with the phrase or using the Stars and Stripes in advertising. Before making claims like “Made in America” or “Built in the USA,” though, sellers must understand the strict federal and state laws and standards for making such claims.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MAY 12, 2020
Bartle Bogle Hegarty is one of the agencies that shaped modern communications. The three – planner Bartle, account man Bogle and creative Hegarty, broke away from TBWA London to found BBH in 1982. The rest, as they say, is history. John Bartle’s blast from the past My blast from the past would be “Gertcha” from.
AdPulp
MAY 11, 2020
Editor’s note: This second article in our new Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. The advertising industry calls them unicorns—the creatives that are skilled in both art direction and copywriting. When a unicorn is discovered, some advertising veterans that believe in the traditional creative structure […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MAY 15, 2020
These days, more and more grocery shoppers are online grocery shoppers. And, a lot of this grocery ordering during the present pandemic is happening through apps. It’s not hard to see why these grocery delivery services are replacing the in-person trip to the grocery store for everyone from big city dwellers in New York City and Washington D.C. to suburbanites and small town residents.
More About Advertising
MAY 14, 2020
Face masks are pretty common attire now, whether the government recommends them or not, and one side effect is that a lot of people are coming to the horrible realisation that their breath stinks. Determined not to waste a crisis, Hershey’s has found a new reason for consumers to buy its Ice Breaker mints, as.
AdPulp
MAY 9, 2020
Are you tired of seeing commercials with zero production values? Commercials shot on iPhones? Or commercials captured from a Zoom chat and edited in post? Have some patience! This trend—borne of dire necessity—has just begun. Plus, not all Zoom chats are created equal. Let’s take a look… Shot on iPhones and leveraging a new condensed […].
Lemonads
MAY 15, 2020
If you have been in the industry for a while, you most likely already know who Amy Cheung is. STM forum moderator and author of “Make your first dollar online : a step-by-step beginners tutorial”, she has been in the industry for many years. Over these years, she has helped with her advice a number of beginners with how to launch their very first campaign and make their first income online and many STM members to a 3-4 figures income per day.
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Admixer
MAY 15, 2020
The app industry was one of the fastest-growing segments in the digital economy prior to the COVID-19 pandemic. In 2019, the app industry boasted 204 billion downloads and $120 billion in consumer spendings. Last year, users, on average, spent 3 hours and 40 minutes per day using apps, outperforming TV. Users are quickly transitioning to […]. The post Coronavirus Impact on Mobile App Industry: Installs, Ad Spend, and Revenues appeared first on Admixer.Blog.
More About Advertising
MAY 10, 2020
Is the political battle over Covid-19 about semantics? Boris Johnson’s UK government is fond of a slogan – ‘Get Brexit Done’ and all that – but now there’s a battle about its shift to ‘Stay Alert’ as the UK moves tentatively towards removing the lockdown with the Scots and Welsh authorities sticking ‘Stay Home.’ In.
AdPulp
MAY 12, 2020
I’ve appeared on many podcasts over the years. This one turned out to be a fun conversation, and I thank the host Geno Schellenberger for the chance to talk about what advertising means and why it matters. Schellenberger is a recent graduate of the University of Illinois, the president of the student ad club there, […]. The post I Am A Guest on Geno Schellenberger’s New “Breaking & Entering” Podcast appeared first on Adpulp.
InMobi
MAY 13, 2020
Novel Coronavirus cases spreading across the nation have brought several noticeable changes in the way Indians think, shop, interact and live. We at InMobi took a deep dive into the shift in consumer behaviour using our Mobile Market Research Platform. The survey was conducted from April 2 to 6 with a sample size of 3116 smartphone users across India.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Admixer
MAY 13, 2020
On May 5, Admixer Academy hosted the webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed.” Yaroslav Kholod discussed the new industry developments with Fernando Granata, Head of Programmatic Demand at Appodeal. The pandemic is sending shockwaves throughout the app industry. The changes in daily routines and habits increase usage […].
More About Advertising
MAY 15, 2020
Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food and government spending were both up (18% and 22%) as were supermarkets. The biggest risers.
AdPulp
MAY 15, 2020
Do you and your loved ones have face shields? Would you wear one if you did? Face shields offer more effective protection against coronavirus than masks and should be worn by the public whenever they leave home, according to physician and epidemiologist Michael Edmond. He believes the simple devices are more effective than masks at […]. The post When You Wear A FaceShield, We Can Safely See You Smile appeared first on Adpulp.
InMobi
MAY 11, 2020
Many quick-service restaurants (QSRs) have their own dedicated mobile apps, but who specifically is using these QSR apps today? When consumers use mobile devices to order their favorite food, which brands are they turning to now? That’s what we wanted to find out. The COVID-19 pandemic has dramatically impacted every industry, although the restaurant space as a whole has been hit especially hard.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Lemonads
MAY 11, 2020
Facebook has around 2.5 billion monthly active users and each one of them clicks on 11 ads per month. Many marketers agree that this statistic alone is enough to justify the use of Facebook ads for an affiliate campaign. However, there are also 90 million small companies that use this social media platform for marketing purposes - so crafting ads that capture your audience’s attention is challenging at best.
More About Advertising
MAY 13, 2020
McCann London’s ‘Did somebody say Just Eat’ is a real throwback – to the days when jingles ruled the airwaves. But it undoubtedly works, even if it drives you mad. Now, though, Just Eat is going all sophisticated, enlisting rapper Snoop Dogg for a new global campaign. Just Eat CMO Susan O’Brien says: “We know.
illumin
MAY 14, 2020
The post How Do Advertisers Collect Data Online? appeared first on AcuityAds Inc.
Single Grain
MAY 12, 2020
UPDATED! This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Now, it’s arguably the most effective strategy you can use to connect with your audience.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
MAY 15, 2020
A recent decision from the National Advertising Division (“NAD”) regarding claims made by SmileDirectClub, LLC (“SDC”) in online advertising for its Smile Direct Club Clear Aligners provides guidance on a variety of key advertising issues, including comparative and savings claims, guarantees and consumer reviews and testimonials.
More About Advertising
MAY 12, 2020
International charity WaterAid has appointed Don’t Panic to handle a three to five year campaign to help it bring clean water and associated hygiene to poor and marginalised communities. The agency is currently developing a Coronavirus response campaign showing how the pandemic is afflicting countries in the global South that don’t have access to clean.
Gods of Advertising
MAY 14, 2020
My Michelle. Her amazing body was all the ID she needed. But you were 16 years old and looked it, despite the balloon pants, tight shirt and shiny shoes she’d seduced you into wearing. She liked them on you and for her you would look stupid. Sometimes the bouncers let you in as a “favor” to Michelle. More often they did not. Either way you felt belittled.
Lemonads
MAY 13, 2020
Finding the right tracker for your marketing campaign is becoming more challenging every year. This is not due to a shortage of options -- on the other hand, there are so many trackers available that finding the best all-around tool is more difficult than ever before. With the above in mind, Binom is a tracking tool that has been drawing a significant amount of attention in the past few years.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
MAY 12, 2020
Although the coronavirus pandemic has impacted every business over the past few weeks, companies offering negative option and subscription programs face a unique set of issues. On the one hand, the subscription model offers consumers benefits that are difficult to provide outside of this context (such as streaming services, online learning programs, and uninterrupted access).
More About Advertising
MAY 15, 2020
It’s hard to pick just one as there are dozens that make me love my job. This makes you realise how formulaic automobile communication has become these days. Aside from the excellence of the idea, the direction, the casting, I love that we don’t actually see the car until the 32-second mark. The one and.
Gods of Advertising
MAY 11, 2020
My Michelle. It was as if the two of you were co-starring in a divinely written play, a pairing far removed from the inglorious hook ups taking place in the muscle cars behind you. You didn’t know if you were being watched and to your delight you didn’t care. Rex and his ilk did not matter. Michelle would remain your fantastic secret for as long as possible, that day anyway.
More About Advertising
MAY 14, 2020
London jobs continue to grow, but other UK cities are closing the gap on job growth in many industries. So, will London continue to dominate UK job sector growth? London has been leading the job growth race for years without close competition. It is difficult for other UK cities to compete with the local economy.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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