Sat.Apr 04, 2020 - Fri.Apr 10, 2020

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Dove plays winning Covid-19 hand with ‘Courage is beautiful’

More About Advertising

Unilever’s Dove is putting a new face on its ‘Real Beauty’ mantra, with ‘Courage is beautiful,’ showing healthcare workers bearing the marks of the protective equipment they need to wear treating Covid-19 patients. And the attendant exhaustion. Originated by Ogilvy Canada and beautifully shot by Italian photographer Alberto Giuliani, the campaign is rolling out to.

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It’s the Perfect Time for A New Humility

AdPulp

Humble. That’s for the other guy. Marketing communications is about making bold moves and persuasive creative that builds brand value. Marcom is about shining a bright light on the one reason why the product or service in question matters. For years, the best brand communicators deftly approached the problem with wit and charm. The worst […].

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Are Gift Cards the War Bonds of the COVID-19 Era? Maybe So, but Issuers Still Need to Consider the Consumer Protection Laws

All About Advertising Law

In the wake of the COVID-19 pandemic, many small businesses and restaurants have been forced to close or to provide only limited services to customers. To ensure a sustained income stream, some businesses have been emphasizing the sale of gift cards or gift certificates—and the media have been encouraging consumers to support their favorites by pitching gift cards as the “war bonds” of the coronavirus pandemic.

Retail 98
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Living and Working from Home — Tips for Quarantine

Smarty Ads

Today, we are all facing an exceptional challenge — ?OVID-19 and the way we react to it can define many things both in our lives and the lives of our loved ones. At SmartyAds, we believe that steady support and care for both our employees and our clients can help.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Coronavirus creativity from Ocean, Kinetic and AKQA

More About Advertising

Ocean Outdoor is combining good works with business in a new long term deal with Artisan Drinks, which makes craft mixers. The digital Out of Home campaign incorporates messages aimed to inspire and promote creative ways of social distancing including UNIFIED – at home but together, INSPIRE -keep your spirits up and MIXITUP – creative.

Media 116
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The Adpulp Interview: Ian Sohn

AdPulp

Ian Sohn is a global client lead at WPP. Formerly, Sohn was CEO, Wunderman Thompson (Central Region), and before that Managing Director at SapientRazorfish. He is also one of the advertising professionals who I most want to hear from on Twitter each day. This is the case because I value calm, patient people with an […]. The post The Adpulp Interview: Ian Sohn appeared first on Adpulp.

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Impact of COVID-19 on the Consumer Behavior in India

InMobi

Amidst the outbreak of COVID-19 in India, we delved into our InMobi platform insights and conducted mobile consumer surveys to understand the following factors: 1. Awareness levels on the pandemic in India 2. Changes in consumer lifestyle, shopping habits and preferences 3. The top stress busters for people at home The Need of the Hour is to be Aware Survey results state that most Indians are not aware of the cause, symptoms and the preventive measures that can be taken to avoid COVID-19.

Food 52
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Jane Austin’s MAA blast from the past: Tango

More About Advertising

For me, nothing sums up Brexit Britain quite so perfectly as this comic gem from HHCL in 1996. In what first seems like a cringey corporate video, we are introduced to Tango spokesman Ray Gardner, a heady mix of David Brent and Nigel Farage. Things quickly take an alarming turn when he launches a xenophobic.

Agency 112
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Big Brands Make Creative Adjustments During COVID-19 Pandemic

AdPulp

The COVID-19 pandemic is altering the business landscape in dramatic ways. The retail sector is CLOSED, except for grocery stores, and restaurants that offer takeout or delivery. Airlines and hotels are operating on the thinnest of ice with next to no revenue. Millions of people are now working from home, and so on. Brand advertising […]. The post Big Brands Make Creative Adjustments During COVID-19 Pandemic appeared first on Adpulp.

Retail 73
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The Locker (3)

Gods of Advertising

Another man struggles to unload an ugly dresser from the back of a brown van. Inside the vehicle, pushing the dresser, his wife. She swears at him. He yells back at her. Like a birth, you think. It’s a junk piece, better left to Goodwill, or the empty lot up the street. How many of these lockers were filled with s**t like that? Surely, not yours! Thump.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Gen Z Consumer Insights: What Our Data Reveals [New Report]

InMobi

In our latest mobile research report, we highlight select Gen Z consumer insights and show what this generation of consumers really cares about when it comes to their purchasing decisions and brand preferences. We’ve called out some key findings from our report below but for all of the insights, be sure to download the full report here: Gen Z Consumer Habits: What You Should Know DOWNLOAD NOW Understanding Gen Z Consumers: Report Highlights What do members of Gen Z from the United States care ab

Agency 52
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Kevin delivers the bacon in EE NHS ad

More About Advertising

When you’re enduring yet another Saatchi & Saatchi Kevin Bacon EE ad (the fairly recent effort with cook Delia Smith was unendurable) you wish the boy would calm down a bit. Well he has in this well-timed offer of free data until October for NHS workers in the UK – clapping once week is appreciated.

Agency 105
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A Cash Positive Place for Emerging Advertising Voices

AdPulp

To help develop new writers and broaden our coverage, Adpulp.com is now accepting pitches from high achieving undergrads, grad students, and recent graduates. If you study or studied journalism, advertising, or marketing and you want to work with a copywriter/creative director and the editor of this website, here’s your chance. For what it’s worth, I […].

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The Storage Locker (2)

Gods of Advertising

Every day you brought another load, chipping away at the boxes in your soon-to-be-former home’s crawlspace, from the jammed shelves in the garage, from your wife’s endless wardrobes. Every day you filled the car with possessions. Public Storage Works was off the 101, skirting the freeway in a dilapidated neighborhood of San Rafael. It loosely resembles the fabled production lots where you once made TV commercials, but drearier.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Renaissance of Advertising Networks

Admixer

Non-futuristic look for a programmatic market – what could be expected as the next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. According to eMarketer, in 2020, more than 82% of U.S. display ads will be purchased using […]. The post The Renaissance of Advertising Networks appeared first on Admixer.Blog.

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MAA blast from the past: Dudley Moore at Tesco

More About Advertising

In the 1990s Tesco set about transforming itself (yes business transformation was around even then) from its former ‘pile it high, sell it cheap’ Green Shield stamps days. Leading the charge was this campaign from Lowe Howard-Spink featuring Dudley Moore chasing around the world in search of French free range chickens. Later came another famous.

Agency 72
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Reader Support Needed

AdPulp

“The function of the press in society is to inform, but its role in society is to make money.” – A. J. Liebling Howard Saltz is Knight Innovator-in-Residence in the journalism faculty at Florida International University in Miami. The professor and journalism practitioner thinks it is a serious mistake for newspapers to drop their paywalls in […].

Media 68
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Customer Reviews: The Dos and Donts

All About Advertising Law

Customer reviews can be used to promote or protect a brand. Reviews are relied upon by consumers when making any purchase. On March 26, Alexandra Megaris and Deborah Bessner hosted a webinar on “Customer Reviews: The Dos and Donts.” The webinar focused on a number of pressing topics surrounding customer reviews, including endorsements and testimonials, FTC and NAD enforcement and the Consumer Review Fairness Act.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Digital Ad Network: How to Choose the Right Tech Partner? [Updated in 2020]

Admixer

A digital ad network had been an effective business venture until programmatic disrupted traditional model of direct media buying and put ad network viability in question. Yet, the quantity of ad networks is still growing. Thalamus Advertising Database has more than 2,600 companies registered as Ad Network, which is 10% more than a year ago. […].

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Becky McOwen-Banks, ECD of VaynerMedia, picks her Desert Island Ads

More About Advertising

My ads would be to remind me be about the joy of what we do and need for storytelling and craft – not only to entertain but (in the Donate Life example) to change behaviour on mass. You’ll also spot that I have gone for a healthy dose of humour and some cracking soundtracks (if.

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I Hear Advertising Voices. Do You Hear Them Too?

AdPulp

The waves of change are here. Consequently, people are searching for their sea legs. Ad people are also painting pictures of dark and/or dreamy futures. Here’s one picture that is not pleasing to my senses… McKinney CEO Joe Maglio, writing in Ad Age, believes there’s a compelling need for trophies, no matter what: Many of […].

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Mobile Native Ads Make 88.3% of All Native Advertising. What’s Next?

Smarty Ads

Native advertising on mobile looks like a rare chance of mutual benefit: more ROI-driving for advertisers, more suitable for publishers, and more than acceptable for the viewers. Given the fact, that users are increasingly consuming content using tablets and mobile devices, the highest increase in native advertising is.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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The Advertiser’s Planning Horizon for COVID-19

illumin

What does the collapse of the speculative dot-com bubble from the early 2000s have in common with the housing crisis from 2007 to 2009? Seraj Bharwani, our Chief Strategy Officer, escaped both unscathed. If you thought the answer had something to do with their similarities to the Coronavirus, you would also be correct. However, the […]. The post The Advertiser’s Planning Horizon for COVID-19 appeared first on AcuityAds Inc.

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DDB’s Wendy Clark quits for surprise switch to Dentsu

More About Advertising

The ad business still has the capacity to surprise now and then and here’s one: Wendy Clark is quitting as boss of Omnicom’s DDB to be global CEO of Dentsu Aegis Network, Jerry Buhlmann’s old job. She’ll report to executive chairman Tim Andree who’s just returned from sick leave. But it would be another surprise.

Finance 69
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Digitally Divided We Fall

AdPulp

There has never been a time when we’ve relied more on digital tools to enable communications between people and teams. All the hype about how “working from home” is a great new answer is annoying in its shortsightedness. But that’s not what concerns me. I am more concerned about who is left out of this […]. The post Digitally Divided We Fall appeared first on Adpulp.

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COVID-19 Impact on Mobile User Behavior [App Install Insights]

InMobi

The world is in the midst of an unprecedented global pandemic, as the novel coronavirus spreads rapidly. In the U.S., many state, county and city authorities have issued shelter in place orders to try to “flatten the curve” and prevent the number of new COVID-19 cases from spiking. For most Americans, the most dramatic and noticeable effect of COVID-19 has been social distancing.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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The Locker (4)

Gods of Advertising

On the right side were the holidays. Green and red tubs filled with Christmas ornaments. The orange crates held Halloween. Easter didn’t have a container, so you’d put the toy rabbits in a clear plastic bag along with three pink vinyl baskets, one for each daughter. You flash on the many mornings your girls ripped open packages under the tree or mad scrambled to collect candy-filled eggs.

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Sarah Glover of Leagas Delaney: my MAA blast from the past – Nike’s ‘The Morning After’

More About Advertising

Living this new way of life, my blast from the past is the Y2K spot from Nike, ‘The Morning After.’ A man wakes up hungover on 1 Jan, 2000 and goes for a run as the world around him unravels. A brazen joke about Y2K, that aired 2 months before the potential scare. Back in.

Agency 66
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Why advertisers cut ad spend during COVID-19

Toronto AdOps

So about advertisers pulling back ad spend. There are two logical reasons. 1. Business is down, stores are closed. This could pretty much be anything deemed non nonessential where physical interactions are required to conduct business. No possibility of physical engagement = no business = ad spend pulled back. 2. Business is doing well, marketing funnel is full.

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76 Tech/Marketing Companies that Are Giving Away Free Stuff During the Coronavirus (COVID-19) Pandemic

Single Grain

We are in the midst of COVID-19, a global infectious disease pandemic also called Coronavirus, which has affected not just people’s health, but the social distancing mandate has affected the majority of businesses, too. I live in California where Governor Gavin Newsom has issued a mandatory, state-wide stay-at-home order except for essential jobs, errands and outdoor exercise.

Marketing 128
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.