Dove plays winning Covid-19 hand with ‘Courage is beautiful’
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APRIL 10, 2020
Unilever’s Dove is putting a new face on its ‘Real Beauty’ mantra, with ‘Courage is beautiful,’ showing healthcare workers bearing the marks of the protective equipment they need to wear treating Covid-19 patients. And the attendant exhaustion. Originated by Ogilvy Canada and beautifully shot by Italian photographer Alberto Giuliani, the campaign is rolling out to.
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