Gods of Advertising

A virus was in the air long before this one. Canceling people, places and things anonymously and viciously. It was in our politics. Infecting belief systems. Pitting race against race. Few were immune. Yet, the more we suffered the more we had to hide, suppressing our anxieties, burying our fears. For fear of being canceled, shunned or worse. Humanity was plagued…is plagued.

The zeitgeist is a petri dish. Ground zero could have been anywhere…is everywhere.

But at last we have a villain: COVID–19 aka the Coronavirus! This glorified flu virus, which has killed very few healthy people, a mere handful actually. Most of its victims were “elderly with underlying health issues.” No matter. COVID-19 has found the perfect storm in which to spread. Not by creating actual new sickness but seizing upon the one that was already here. So let’s cancel classes. The NBA. Cancel conventions. And meetings. And all work in general.

Social distance is the new normal. But hasn’t it been that way for years?