Gods of Advertising
MARCH 11, 2020
A virus was in the air long before this one. Canceling people, places and things anonymously and viciously. It was in our politics. Infecting belief systems. Pitting race against race. Few were immune. Yet, the more we suffered the more we had to hide, suppressing our anxieties, burying our fears. For fear of being canceled, shunned or worse. Humanity was plagued…is plagued.
AdPulp
MARCH 11, 2020
I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you’re screwed. Apparently, […]. The post Mid-Day Danger: The Worst Commercials on TV appeared first on Adpulp.
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More About Advertising
MARCH 12, 2020
Javier Campopiano recently joined Grey as CCO for Europe and Global Clients. He joined Grey from FCB Mexico and prior to that spent four years at Saatchi & Saatchi where he helped to produce the Cannes award-winner ‘It’s a Tide Ad.’ He began his career at Ogilvy Argentina. Desert Island Ads Each time I have.
All About Advertising Law
MARCH 11, 2020
Last weekend, New York Governor Andrew Cuomo declared a state of emergency in the State due to the coronavirus outbreak. That’s scary enough. But there is an equally scary and somewhat odd consequence of New York’s declared state of emergency: the recently enacted New York Nuisance Call Act kicks in automatically. As a practical matter, what that means is that telemarketers may not “knowingly mak[e] unsolicited sales calls to any individual. during a declared state of emergency
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Gods of Advertising
MARCH 9, 2020
-The author, Karl Ove Knausgaard. Perhaps the greatest joy of reading, beyond escaping into the story itself, was discovering your self in another person’s words and worlds. Realizing that you were not too idiosyncratic. Not unusually unusual. That others, a certain few, thought as you did, felt things deeply or, as likely, not at all. These characters possessed your attributes and defects.
AdPulp
MARCH 7, 2020
Social media marketing is for grown-ups. Naturally, adults come in all ages, because adulthood is about exercising emotional maturity, not about circles around the sun. Case in point, Wendy’s social media team decided to support its own product launches (Wendy’s has launched a Breakfast Baconator, a Honey Butter Chicken Biscuit, and a Maple Bacon Chicken […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MARCH 13, 2020
For 2020, InMobi was recertified by the Trustworthy Accountability Group (TAG). Specifically, InMobi was again Certified Against Fraud (CAF) by TAG, making InMobi the recipient of the CAF distinction for three years in a row. There are over 100+ companies that have been recertified by TAG in this round. It’s indeed a big win for the industry as a whole and is reflective of the important collective efforts being taken by ad tech vendors to combat fraud.
Lemonads
MARCH 13, 2020
A zest of freshness and full of savoir-faire in the spicy industry of affiliate marketing. By changing its name to lemonads , the Swiss Group, specialized in monetization and digital performance is taking on a brand new dimension in its ambition to become the future reference of affiliate marketing. At the end of 2019, the company has formally presented lemonads to the team and partners.
AdPulp
MARCH 13, 2020
SXSW is canceled and cash refunds are not available. NBA games are canceled. March Madness is canceled. St. Patrick’s Day parades are canceled. In-person classes at hundreds of universities across the country are canceled. No more than 250 people can lawfully gather in public. Hotel and airline bookings are spiraling down and down. The stock […].
More About Advertising
MARCH 11, 2020
Adidas and EA/FIFA Sports (football’s more complex than diplomacy these days) are inviting us to “play connected” with the new GMR (‘gamer’) option which tests yours skills against the real thing (we think.) From adam&eveDDB. Timely no doubt as we won’t be going to too many real matches in the near future. May well make.
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Admixer
MARCH 13, 2020
Over the past couple of weeks, we have been monitoring and assessing the situation around the spread of COVID-19, taking all the necessary measures to ensure health and safety of Adsider Conference attendees. In line with the guidelines of the WHO and the Ministry of Health of Ukraine, Admixer, together with conference organizers, decided to […].
illumin
MARCH 13, 2020
Once a consumer has reached awareness of your product/service, where do they go next? A new report by OpenX and The Harris Poll details how 80% of American consumers look for information on the open web first. Yet, 60% of advertisers’ spending goes towards “walled gardens” like Facebook and Amazon! The report concludes that consumers […].
AdPulp
MARCH 10, 2020
This website is unbound, and do its size and the breadth of coverage, somewhat difficult to navigate. You can search by topic, but then what? Then you must scroll and click to get to the best material Adpulp has to offer. Unless I intervene and aggregate the aggregator (me). Which is precisely what I am […]. The post Adpulp Unbound: Social Media Marketing appeared first on Adpulp.
More About Advertising
MARCH 13, 2020
I caught up belatedly with Boris Johnson revealing the outcome of his (somewhat delayed) Cobra emergency cabinet committee meeting, when he seemed to be making some fairly sensible “steady as you go” comments about the COVID-19 outbreak (better give it its official name.) But, in hindsight, he made three big mistakes, which may prove terminal.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
MARCH 12, 2020
This March will officially mark one year since the IAB Tech Lab officially launched Ads.txt for mobile apps. Long available to web publishers, including mobile web, ads.txt is a much more recent addition to the mobile in-app advertising. “Ads.txt is a simple yet effective step to drive transparency in the programmatic world. Considering that publishers and buyers have no direct contact with one another, both become susceptible to unauthorized reselling, counterfeit inventory and domain spoofing.
Adtelligent
MARCH 12, 2020
Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. Instead of this, the company declared an initiative called Privacy Sandbox aimed to strengthen users’ privacy while using the browser and make users’ data more secure. In the Chromium blog article, director of Chrome Engineering Justin Schuh encourages advertising companies, publishers and other browsers to solve the challenges colle
AdPulp
MARCH 9, 2020
How does a modern brand team get to know the company’s customers and prospective customers better? Do the MBAs on board make it a priority to “walk a mile in the customer’s shoes?” Or do they prefer to suck up the data with a machine? In IBM’s case, the company trusts in the machine. IBM’s […]. The post Know Thy Customer: IBM’s SVP/CMO on the Value of AI appeared first on Adpulp.
More About Advertising
MARCH 9, 2020
The Land Rover Defender is its old base model, much prized by hill farmers driving round their muddy domains. The eagerly-awaited new version starts at well north of £40,000 so it’s presumably aimed at a rather different market. Saw one on London’s north circular road the other day driving at highly illegal speed. Thanks goodness.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
MARCH 12, 2020
Growing concern over the coronavirus (COVID-19) has seeped into the regulatory and legal world. Agencies and plaintiffs’ attorneys are targeting companies that claim their products can treat or prevent COVID-19. As people search for health products to counter the growing threat of coronavirus, companies should keep in mind that any advertising claims made must be substantiated.
Smarty Ads
MARCH 12, 2020
White label DSP is a new “Uber” for ad tech entrepreneurs: from where you stand ‘completely out of wheels’ it’ll quickly lift you up to the exact destination you need. Or, speaking nerdy, it’s better to be compared to the space shuttle - infinitely faster and probably even cheaper. .
UNI Digital Advertising
MARCH 11, 2020
If you are running campaigns using Google Ads , you’ll want to link your Google Ads acccount with your Google Analytics account to get full analytics on the activity of the clicks you pay for coming from your Google Ads campaigns. To do this, follow the instructions on this Google Analytics support page. Or watch this short video: Important Settings When you link your Google Ads account to your Google Analytics account, there are a couple of important settings to make sure you get right.
More About Advertising
MARCH 13, 2020
London’s V&A museum (Victoria & Albert) has chosen Syzygy London as its digital media agency after a competitive pitch. Syzygy is part of the WPP empire. V&A head of digital media and publishing Kati Price says: “We’re really looking forward to working with SYZYGY. The team have demonstrated real passion for the V&A and its.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
MARCH 11, 2020
Last week, the Federal Trade Commission (“FTC”) announced a settlement with Neurometrix, the makers of the Quell electrical nerve stimulation device. In the complaint , the FTC alleged that the company made false claims about Quell’s ability to treat chronic and severe pain throughout the body, even though the device is only placed below the knee, and allegedly false claims that the device is clinically proven and cleared by the Food and Drug Administration (“FDA”)
illumin
MARCH 9, 2020
Con esta guía podrás entender mejor el ecosistema de la televisión conectada, para poder invertir en ella de una manera más eficiente. Y es que según el QPanel de AIMC, más de la mitad de los españoles usuarios de Internet accede a contenidos de televisión vía streaming y el más reciente informe de InfoAdex ha […]. The post GUÍA PARA ENTENDER LA PUBLICIDAD EN LA TELEVISIÓN CONECTADA appeared first on AcuityAds Inc.
UNI Digital Advertising
MARCH 11, 2020
If you are running campaigns using Google Ads , you’ll want to link your Google Ads acccount with your Google Analytics account to get full analytics on the activity of the clicks you pay for coming from your Google Ads campaigns. To do this, follow the instructions on this Google Analytics support page. Or watch this short video: Important Settings.
More About Advertising
MARCH 13, 2020
Wavemaker is the result of a merger between two WPP media agencies, MEC and the rather smaller Maxus. The merger was a consequence of MEC losing the giant US AT&T account to Omnicom’s Hearts & Science in 2016. Since then Wavemaker seems to have searching for a role in life even though it’s still a.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
MARCH 10, 2020
Last week, the FTC entered into a settlement with Teami, LLC, a marketer of teas and tea-based skincare products that the FTC alleges promoted its products with deceptive, unsubstantiated health claims and endorsements by social media influencers who did not adequately disclose their material connections to (i.e., monetary payments from) the company.
Single Grain
MARCH 9, 2020
If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Video is not only the most powerful content medium that can effectively move your target audience along the stages of the sales funnel to become buyers, but it helps forge a connection and build a bond with potential customers.
InMobi
MARCH 12, 2020
How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. Note: Need some reminders to level set? Check out this blog post for all of the ad tech definitions you’ll need to follow along, and this blog post for how programmatic media buying works.
More About Advertising
MARCH 13, 2020
If you don’t want or can’t afford an electric car then you might go for a PHEV, BMW’s latest somewhat mystifying acronym for a Plug-in Hybrid: petrol engine plus electric motor. BMW’s adapting most of its range to offer this option and the UK’s FCB Inferno has produced a campaign showing electric use in pure.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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