More About Advertising
MAY 15, 2019
Working for Wunderman Thompson must be stressful at times (more so its two constituent agencies just before the WPP merger) and so the newly-minted UK agency is introducing 15-minute “wellbeing” breaks. As ever with these things there’s a programme to go with it, courtesy of an internal internal ‘well: mind’ team, made up of eight.
Advertising to Baby Boomers
MAY 17, 2019
I keep hearing that the internet is ruining our attention spans. I’m starting to believe it. I can easily get through a book, a TV show, a movie - but web pages bore me within nanoseconds and I’m constantly clicking. ( Something tells me this isn’t good for advertising.) Or maybe it’s the content. I’ve seen it all before. I say to myself, “We’ve done that already.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
MAY 15, 2019
When you work in a creative field, you traffic in ideas. For a creative person in advertising, ideas are currency and like cash, fluid and hard to capture. Ideas are also something that people in advertising fight for, steal, glorify, and covet. The thing to know about ideas is they do not accrue value when […]. The post Need to Convince People?
Toronto AdOps
MAY 17, 2019
GML conference took place May 13-16, 219 in San Francisco, California. The latest and the greatest Google Marketing products were announced, showcased and demonstrated to thousands of Google’s marketing partners. Below we have gathered some goodies for anyone who wasn’t in attendance, including YouTube links to some of the unpublished video content from the event, as well as the official summary of some of the new Google Ads products, and 100 photos form the event (taken by Toronto A
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MAY 15, 2019
Sports specialist Dark Horses and Omnicom marketing agency Fuse have been appointed by The Football Association (FA) and young people’s charity Heads Together to design and deliver Heads Up, a new initiative using the influence and popularity of football to highlight mental health issues. Heir to the throne and FA president the Duke of Cambridge.
InMobi
MAY 15, 2019
For the second year in a row, CNBC has named InMobi to its Disruptor 50 list. We are proud, honored and humbled to be recognized in this manner for two years running. Over the past six years, CNBC has announced the Disruptor 50, an annual list of private companies that are shaking up the landscape and threatening the status quo in their respective industries.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MAY 13, 2019
It’s 2019 and people are finding their voice and claiming their power, particularly women of color. It’s great to see. What is sickening to see is the federal government doing all it can to rip to shreds any law it can find that supports women or people of color. Sadly, these evil and corrosive behaviors […]. The post The Swoosh Gets Owned In This New Athlete-Led Takedown appeared first on Adpulp.
More About Advertising
MAY 17, 2019
We noted yesterday that the full effect of Publicis Groupe’s tech-inspired “transformation” had yet to be evident but maybe there’s a clue here: Renault and its Challenges Groupe publishing partner have struck a deal with Publicis to produce an in-car entertainment and information platform using AEX (Augmented Editorial Experience.
All About Advertising Law
MAY 16, 2019
On May 16, 2019, FCC Commissioner Michael O’Rielly gave a speech at the ACA International Washington Insights Conference in Washington, DC, which gave a potential preview of how the Commission may shape the TCPA landscape in the near future. Commissioner O’Rielly’s full speech is available here. He gave his thoughts on a number of subjects and some of the highlights are below.
InMobi
MAY 14, 2019
At InMobi, we are happy to announce the launch of one of the most innovative in-app header bidding/pre-bid solutions in the market, Audience Bidding, as part of our latest SDK release. Audience Bidding not only helps publishers drive advertising revenues up but also helps them increase average revenue per user (ARPU), steering publishers towards more sustainable monetization.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdPulp
MAY 15, 2019
Where’s Charlie Bucket when you need him? Right now, the world could use more arbiters of good. In brand marketing terms, the world could use more CLIF Bars. Whether it’s our food, our planet, or our relationships with our people – CLIF Bar is on a mission to do one thing and one thing only […]. The post CLIF Bar’s New CLIF Hanger Is An Update On A Candy Classic appeared first on Adpulp.
More About Advertising
MAY 14, 2019
Out of Home media owner Ocean has been awarded long term agreements with City Property (Glasgow) Investments LLP, working in partnership with Glasgow City Council, to redevelop and introduce new roadside and city centre digital advertising screens. This is Ocean’s second major council win of the year following its agreement with Southampton City Council in.
Gods of Advertising
MAY 14, 2019
Becoming a monster to defeat the monster. After watching the brutal second-to-last episode of Game of Thrones I turned on a news channel to alleviate my discomfort. What was I thinking? Bear with me, I’m going to start in an unusual place… I’m troubled by the vilification of highly literate and educated people, labeling them “elitists.” Once upon a time, the most learned among us were undisputed and logical choices to run companies and govern nations.
InMobi
MAY 16, 2019
Many organizations are not handling attribution well today. A 2018 study from ClickZ and Fospha found that only around 9 percent of marketers in the U.S. thought their companies had an “excellent” understanding of attribution. In fact, over 34 percent actively said their businesses had either a “below average” or “very poor” understanding of “data-driven attribution.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
MAY 17, 2019
Orvis was founded in 1856 by Charles F. Orvis in Manchester, Vermont. The company makes high-end clothing and outdoor gear for fly fishing fanatics and bird hunters. Also, certifiable preppies from coast-to-coast prefer Orvis. Like L.L. Bean, Filson, and others in its category, Orvis has long relied on its direct mail catalog. The company mails more […].
More About Advertising
MAY 13, 2019
Jose Miguel Sokoloff is an internationally awarded and respected advertising creative and peace proponent. His philosophy of employing soft power over force for effective behaviour change manifests in the communications he has designed throughout his career to address cultural and societal issues in ways that transcend borders and challenge norms. Native to Colombia, Jose Miguel’s.
More About Advertising
MAY 13, 2019
Neil Dawson is a creative director. I went to the Kinsale Sharks last year. A festival of creativity that was choc full of creative people! What will they think of next? If you have to choose between Cannes and Kinsale, I’d head to Ireland every time. Prior to Kinsale last year I spent the summer.
More About Advertising
MAY 13, 2019
You’ve got to feel for Wieden+Kennedy, it goes and bags a big supermarket account and the client implodes. It happened with Tesco under former CEO Phil Clarke and now Sainsbury’s Mike Coupe is busy running the venerable grocer into the ground after his supposedly game-changing deal for Asda aborted. Sainsbury’s shares are at their lowest.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 17, 2019
Brewing giant Anheuser-Busch InBev (Budweiser and Bud Light among others) is joining the rush to set up a fully-formed in-house ad agency. The agency has grown from an in-house unit handling Michelob Ultra to one which will pitch for work across Ab InBev’s 42 brands. Dubbed Draftline, the agency has grown since May 2018 from.
More About Advertising
MAY 13, 2019
Men’s genitals have long been a popular subject for graffiti, especially in public toilets but, historically, women’s private parts have provided less inspiration. AMV BBDO is redressing the balance with the Viva La Vulva Bathroom Takeover for Bodyform, sending artists out to London rest rooms to replace penis doodles with vulva art. Traci Baxter, marketing.
More About Advertising
MAY 16, 2019
Commercial radio in the UK has reported its highest ever audience of 36.1 million listeners according to new figures for Q1 2019 published by RAJAR, the body responsible for measuring radio audiences in the UK. There are now 1.7m more people listening to commercial radio stations than the BBC radio networks combined, its biggest ever.
More About Advertising
MAY 16, 2019
Was Good Morning Britain’s Piers Morgan right to take a pop at Robert De Niro for appearing in the new Warburtons bagel ad? According to Morgan, a former Daily Mirror editor whose veins run with tabloid ink, De Niro is trashing his reputation as one of the finest actors of his generation by demeaning himself.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 17, 2019
“With an increasingly broader creative communications ecosystem, the Creative Strategy Lion will elevate and define the importance of strategy in creative vision.” The words of the Cannes management. While a creative person’s view of planners has been mixed over the years, a great positioning or strategy can liberate the creative team. Of course, some of.
More About Advertising
MAY 15, 2019
Mark Elwood is executive creative director of MullenLowe London. My top tips for Cannes always seem like such a mixed bag and change almost daily, so just going with work you love TODAY is my rule for this brief. These also might not be ideas or spots that will totally win, but I hope they.
More About Advertising
MAY 16, 2019
Ben Peckett is creative director of brand experience agency Amplify On the back of standout work in 2018 such as Adam&EveDDB’s Project 84 for CALM, the bar has never been higher for experiential marketing. And with brand experience playing a more and more meaningful part of the advertising mix, this year is set to be.
More About Advertising
MAY 17, 2019
Is another dotcom crash on the way? Shares in recently listed Baidu and Pinterest both plummeted yesterday, China’s Baidu after it posted its first loss as ad sales slowed and Pinterest because it lost more than expected. Uber’s float was a flop by any standards and even established and highly profitable players like Facebook and.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 16, 2019
Above+Beyond, one of London’s livelier independent agencies under former McCann UK boss Zaid-Al-Zaidy, has won Subway in the UK and Ireland – from McCann. A+B won a three-way pitch organised by the AAR. Subway had been with McCann for ten years. Subway country director Colin Hughes says: “We have had a very positive and effective.
More About Advertising
MAY 16, 2019
Aileen Calderon (left) has been appointed group creative director of Possible New York where she’ll help lead WPP’s new Volkswagen creative account, reporting to ECD Jason Marks. Prior to this she worked at various KBS agencies, on BMW among others, and Strawberry Frog. To see Possible in the driving seat on such an important account.
More About Advertising
MAY 14, 2019
Mother has won the Zalando business, and here is a bonkers ad for the “high street to high end” European e-commerce retailer. The idea is that we shouldn’t be inhibited in our fashion choices by what other people think of us, especially in summer when bare limbs and bright sunshine can make anyone self-conscious. Mother’s.
More About Advertising
MAY 13, 2019
Co-founders James Murphy and David Golding are about to leave adam&eveDDB to set up a new agency (after a period of gardening no doubt) but the old place is putting on an impressive spurt of new business, global PlayStation is the latest. What will be left for the boys to pitch for? PlayStation is moving.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
85 
Let's personalize your content