Thought Leadership Study for Ad Agency New Business
Fuel Lines
MARCH 28, 2019
Thought leadership influences prospects to help agencies win,?retain and even grow client business. A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business but strengthens relationships with existing clients. Definition: A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewa
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