Sat.Mar 23, 2019 - Fri.Mar 29, 2019

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Thought Leadership Study for Ad Agency New Business

Fuel Lines

Thought leadership influences prospects to help agencies win,?retain and even grow client business. A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business but strengthens relationships with existing clients. Definition: A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewa

Agency 237
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DDB goes back to the future to recapture glory days

More About Advertising

Omnicom agency DDB is changing its visual identity to mark its 70th birthday, harking back to its distinguished inception as New York’s most creative agency, the NYC equivalent of the UK’s Collett Dickenson Pearce, many of whom were inspired by the original DDB. As was the late David Abbott who worked there before co-founding Abbott.

Agency 90
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Hustle & Flow. Let’s Do Something AWESOME Together!

Gods of Advertising

In lieu of full time employment I’ve been working my ass off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and maybe-happy FTE’s the freelancer must work to get work before he or she can work! Ah, the hustle. It’s like the fisherman who has to both catch his fish and then sell them.

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Let’s Get This “Local” Bread!

All About Advertising Law

Bimbo Bakeries and U.S. Bakery recently found out that consumer confusion, like politics, is local, and that “local” means what the local consumer says it means. Let’s unbraid this loaf. In Bimbo Bakeries USA, Inc. v. Sycamore , No. 2:13-CV-00749, 2019 WL 1058234 (D. Utah Mar. 5, 2019), the jury originally awarded Bimbo $8,027,720 in damages on its false advertising claim against U.S.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Answering Your Top Mobile App User Acquisition Questions

InMobi

Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App Store and Google Play Store), acquire users at scale while keeping acquisition costs minimized and launch a successful, sustainable app-led business.

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Pols and Mecklenburg set up new agency Truth & Spectacle

More About Advertising

Two former Ogilvy execs – creative director Ivan Pols and consultant Alex Mecklenburg have formed a new “creative business consultancy” called Truth & Spectacle, named after an observation by legendary film director Stanley Kubrick. Mecklenburg, a former MD of agency Huge, says: “Truth fuels creativity but many businesses have confused their truth with brand purpose.

Agency 85

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Animated Cult Classic Gets A Boost from New Sixty-Second Remix

AdPulp

Archer is animation with attitude. Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since the series premiered in 2009. Thanks to FX Networks, fans of the animated series are able to feast on classic Archer episodes twice weekly on Tuesday and Friday nights.

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FTC Hints It’s Feeling the Buzz

All About Advertising Law

Last September, the National Advertising Division (“NAD”) published a decision assessing whether the editorial content surrounding an affiliate link constituted “national advertising” requiring substantiation. At issue were two statements in a BuzzFeed “shopping guide,” in which the author tested and recommended various skincare products.

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Independent media specialist AKA retains DCMS account

More About Advertising

Independent arts specialist AKA has retained the Government’s Department of Culture Media and Sport (DCMS) media planning and buying account following a competitive pitch. The account is estimated to be worth £20m over the four years. DCMS properties include Tate Modern (below, which now gets more visitors than the British Museum), the V&A, Science Museum.

Media 81
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Just Asking For a Friend: The Consumer Journey

illumin

Exhibit A. The consumer journey has seen a lot of change over the years. Traditionally, it was thought of as a funnel. A linear process regardless of the industry or purchase type. B2B and B2C marketers alike agree that every single project, asset or initiative undertaken, has been driven by the idea of corresponding to one stage of this funnel. The theory behind the linear sales funnel is that marketers need to cast the widest net possible to ensure they are reaching everyone they can with the

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Don’t Listen to the Naysayers; Make Your Mark in Advertising

AdPulp

Jared Belsky is an optimist. He’s also president of digital agency 360i. Belsky recently wrote an op-ed for Ad Age, in which laments the prevalence of negativity in and around the ad business, while making several points in the ad industry’s favor. This industry has things to work on, but by letting this negative narrative define us, […].

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How to Think About Mobile App Marketing Attribution

InMobi

When it comes to measuring mobile app marketing attribution (i.e. marketing campaigns with ads within mobile apps), it’s tempting to just port over web attribution models from Google Analytics or solely focus on single actions like when users click to download the app. But, these kinds of outdated user acquisition methodologies no longer cut it. For mobile marketers and app advertisers today, reaching, acquiring and retaining customers through mobile devices requires much more careful thought an

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Atomic finds new political angles for i newspaper

More About Advertising

The i newspaper is still with us following the implosion of previous owner Johnson Press, somewhat controversially as it’s now owned by a consortium of Johnson’s creditors in the shape of JPI Media. JPI is running a new print campaign from lively agency Atomic ‘See Every Angle,’ featuring a number of famous faces. The campaign.

Agency 68
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FTC Commissioner Simons Addresses 2019 ANA Conference

All About Advertising Law

FTC Chairman Joseph Simons used his opening keynote address at the 2019 ANA Advertising Law & Public Policy Conference to put his audience on notice: the FTC has its eye on national advertisers. Simons made it clear that even in a Republican administration, under his leadership, the Bureau of Consumer Protection will no longer be the forgotten half of the agency.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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WPP set to kick off Kantar auction

More About Advertising

WPP’s auction of some or all of research arm Kantar kicks off in April with Goldman Sachs in the auctioneer’s chair, according to Reuters. Bankers are lining up to to £2.5bn of debt finance for some lucky buyer. Kantar has top line earnings of £370m, which implies a multiple of 6.5. Which looks more realistic.

Finance 65
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Lucy Walker: why the reuniting of creative and media is such a headache for the agency behemoths

More About Advertising

Recently, in a packed-out room at Ad Week Europe, Sir Martin Sorrell announced S4 Capital’s plans to go ‘back to the 1990s’ and reunite media with creative. Brainlab’s founder, Dan Gilbert, is making similar noises. His plan to build the world’s biggest marketing agency with funding from PE firm Livingbridge, sees creative and media under.

Agency 63
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Intermarché’s merry widower finds new reasons to eat well

More About Advertising

French supermarket Intermarché and Paris agency Romance have developed a successful formula that uses emotional storytelling to deliver relevant messages about eating well. To celebrate the store’s 50th birthday, this latest ad features a widower who decides to bin the microwave meals and recreate one of his wife’s signature dishes, creating a Proustian rush of.

Agency 61
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WCRS founder Wight to step down from Engine, media pioneer Gilbert Gross dies

More About Advertising

I see that Robin Wight is stepping down from his role at what’s now Engine after 40 years. Also that, and there’s a link, Carat founder Gilbert Gross has died at 87. It’s no sruprise that Wight (below) is departing Engine. He was one of the founders of Wight Collins Rutherford Scott, one of the.

Media 59
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Is slimming down WPP cooling on China joint venture?

More About Advertising

Sky News reports that WPP is cooling on the notion of forming a joint venture with a Chinese investor in that country. The idea was floated when Mark Read (below) took over from Sir Martin Sorrell as CEO. At the same time long-serving director Ruigang Li, founder of the media and entertainment investor China Media.

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AMV unveils cat-loving crooner for Mars’ Sheba

More About Advertising

Mars Petcare is continuing its “Resistance is futile” campaign through AMV BBDO, this time with a faux French crooner hymning, well, his cat it seems. No pussy jokes mercifully (bet there was in one of the original scripts.) Petfood ads seem to get bigger budgets than anything else these days. This pet business really is.

Agency 55
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Exiting agency BBH brings back Bolt with a bang for Virgin Media’s “intelligent WiFi”

More About Advertising

Is this Virgin Media’s swan song with BBH and Usain Bolt? The creative account’s off to adam&eveDDB. BBH and Bolt are going out with a bang with a new ad debuting ‘Intelligent WiFI’ (it fixes itself it seems) which has been block-booked across all ITV channels on Saturday, courtesy of ITV Proudly Presents. There’s to.

Agency 55
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Nike’s ‘Londoner’ wins top British Arrows broadcast award

More About Advertising

The British Arrows Awards, formerly the British Television Advertising Awards until it all got more complicated, has finished its deliberations and, to no-one’s great surprise Wieden+Kennedy’s ‘Nothing beats a Londoner’ for Nike is its ad of the year. Nike is advertiser of the year and adam&eveDDB agency of the year. Somesuch is production company of.

Agency 55
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Budweiser hails first Major League baseballer in Spike Lee film from Isobar

More About Advertising

Budweiser sponsors Major League Baseball in the US, a sport that didn’t have its first black player until 1947, one Jackie Robinson. So here he is, courtesy of director Spike Lee. From Isobar, the digital agency in Dentsu Aegis Network. Showing that media types can be creative, perhaps. Maybe Budweiser is taking a leaf out.

Agency 55
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Mastercard’s Raja Rajamannar named new WFA president

More About Advertising

Mastercard CMO Raja Rajamannar is to succeed RBS CMO David Wheldon as president of the World Federation of Advertisers (WFA) which represents most of the world’s top marketing companies. Pepsico SVP global public policy and government affairs Philip Myers becomes deputy president. Rajamannar (below) has worked for Mastercard since 2013 and before that at Citigroup.

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Ex-David duo launch fast-expanding GUT in Brazil

More About Advertising

Here’s an interesting agency newbie, GUT (we usually frown on capped-up agencies but maybe they deserve it) is opening in São Paulo, its third office opening in a year after Miami and Buenos Aires. GUT was formed by David co-founders Anselmo Ramos and Gaston Bigio. Miami-based David (named after David Ogilvy) was one of WPP’s.

Agency 55
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Apple TV+ launches with a whimper

More About Advertising

AppleTV+ has finally made it on the world stage after years of “will they, won’t they?” But does the world actually need yet another streaming service? Apple maintains it does in this introductory film although some of us might say that, like other new contenders, they’re just jealous of Netflix and Amazon Prime. And they’re.

Finance 55
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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US brewing giants take their joust from Super Bowl to court

More About Advertising

Been trying to avoid this one – who really cares if certain beers contain corn syrup, or rice perhaps. But brewing rivals MillerCoors and Anheuser-Busch clearly do and the former is suing the latter for.hmm…saying Miller Lite contains corn syrup (which we all thought it did but Miller says it’s removed in the brewing process).

Finance 55
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Grey Consulting moves up a notch with Makerversity deal

More About Advertising

Nobody quite knew if Grey Consulting was a real world bid (or just somewhere to park a CEO) when it was announced about a year ago but it’s just struck a deal with an entity called Makerversity, described as a 500-strong community of the brightest creative innovators, headquartered at Somerset House in London. Makerversity (below).

Finance 49
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New-style Electric Glue and Roast win Freesat media

More About Advertising

Sir John Hegarty a media man? Sort of. Hegarty is chairman of a new-style media agency called Electric Glue and the agency has just won the Freesat media account in partnership with another relative newbie called Roast. Freesat is a free satellite TV platform in the UK. Electric Glue houses BBH alumni Nick Kendall and.

Media 49
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Antoni keeps Publicis at bay with another Mercedes winner

More About Advertising

Here’s one to bring a warm glow to Piers Morgan’s cold heart. The Good Morning Britain co-host caused a storm a while back by having a go at Daniel Craig for wearing a baby papoose but here’s the mighty Mercedes telling such wearers (grandads in this case) they need to “justify nothing.” Another good effort.

Agency 49
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.