More About Advertising
JANUARY 10, 2019
David Jones’ “brandtech” venture You & Mr Jones has bought a majority stake in Oliver owner Inside Ideas Group for an estimated $200m. Oliver, set up by Simon Martin in 2004, provides on-site agency/studios to a range of advertisers. Its biggest client is Unilever for whom it set up the global U-Studios network. Oliver now.
AdPulp
JANUARY 5, 2019
There are not many people over 50 left standing in the agency business. It’s a stupid fact of agency life, but a fact nonetheless. According to an IPA Excellence paper, written by AMV BBDO’s Strategy Director Olivia Stubbings, people over 50 represent just 6% of adland’s workforce. To put that in perspective, 22% of those […]. The post Old Rhymes with Cold, Rolled and Spoiled appeared first on Adpulp.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Advertising to Baby Boomers
JANUARY 7, 2019
Last year there was a prediction. It was a pretty good one, coming true over and over again: 02 JULY 2018 The Year Of Big Gets Bigger NostraChuckus, famed soothsayer of the obvious, continues to amaze with his humdrum prognostications… This year will be too crazy for predictions. (Whoops. I just made a prediction.) And I’m not even talking politics.
InMobi
JANUARY 10, 2019
The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JANUARY 9, 2019
As Executive Creative Director at Ogilvy UK Chalkley brings a wealth of experience in PR, social media, experiential and digital to bear, working across clients including Boots, Vodafone and British Airways. Prior to joining Ogilvy, Chalkley oversaw BMB’s transition from a TV-led agency to multi-platform and PR-led campaigns, working for a diverse range of clients.
AdPulp
JANUARY 8, 2019
Crispin Porter Bogusky is building a woodshed in the lobby of its Boulder headquarters. The woodshed will be a designated place to host important conversations. Is it a podcast? Is it an incubator? Is it a plane? It can be hard to say what grand designs exist in Alex Bogusky’s mind. Here’s the teaser: We […]. The post Need New Answers to Old Communications Problems?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
JANUARY 8, 2019
The government is serious about opioids. We can see that in the many big, headline-grabbing steps it is taking to confront the problem. We can also see it in a number of small, less well-known steps it has taken. These often unheralded actions are strong evidence that the government is thinking hard, thinking creatively, and thinking aggressively. We will discuss one of those actions here: the unleashing of the FTC into the opioid field.
More About Advertising
JANUARY 7, 2019
Procter & Gamble chief brand officer Marc Pritchard (below) is kicking off 2019 by laying the law down to agencies and others (again), telling The Drum: “Advertising is moving into influencer more and more than it ever has and it’s moving into different kinds of content models. We’re reinventing agency partnerships to where we get.
AdPulp
JANUARY 9, 2019
Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems. Here’s what the machine served up today (via a sponsored post on Twitter): Master the Art of […]. The post When Everyone’s An Expert and Every Open Tab Is A Lectern appeared first on Adpulp.
illumin
JANUARY 9, 2019
Call it what you want: ad fatigue, creative fatigue, banner blindness. One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
All About Advertising Law
JANUARY 10, 2019
Do you know what your arbitration provisions say about arbitrability? If not, now is a good time to review them in light of the U.S. Supreme Court’s unanimous decision this week in Henry Schein, Inc. v. Archer & White Sales, Inc. holding that, where parties have entered into an arbitration agreement, and that agreement clearly delegates to an arbitrator the question of which disputes must be arbitrated ( i.e. , questions of “arbitrability”), courts must enforce those terms
More About Advertising
JANUARY 11, 2019
It’s one of those ironies of life that Lester Wunderman, who founded his direct marketing agency Wunderman Ricotta & Kline in 1958, has died aged 98 just when Wunderman (as it now is) is poised to absorb the even more venerable J. Walter Thompson into Wunderman Thompson within WPP. For most of Wunderman’s career JWT.
AdPulp
JANUARY 10, 2019
Crackle snap clash pop. It’s the glorious sound of another glass ceiling shattered. Susan Zirinsky, 66, is the first woman ever to head up CBS News. She has been working at the television network for 46 years. According to. The post Susan Zirinsky Rises to the Challenge and the Top of the Org Chart appeared first on Adpulp.
Fuel Lines
JANUARY 10, 2019
Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
JANUARY 9, 2019
With the ink on the president’s signature barely dry, the commissioner of the U.S. Food and Drug Administration (FDA) – Dr. Scott Gottlieb – issued a statement letting everyone know that the agency is aware of the implications of the Agriculture Improvement Act of 2018 (a/k/a the Farm Bill). As we reported last month, CBD derived from hemp may not be “marijuana” any longer, but the laws that the FDA enforces continue to prohibit (at least, in the FDA’s view) the manufactu
More About Advertising
JANUARY 9, 2019
The UK’s IPA trade body, which represents creative and media agencies, has released its latest Diversity Survey and it shows marginally more women in so-called C-suite jobs (32.7 per cent compared to 31.2 per cent in 2017). People from from a BAME background (black, asian, minority ethnic) now fill 13.8 per cent of all agency.
AdPulp
JANUARY 6, 2019
How do you get bored kids in dead-end McJobs to want to be part of something bigger than their present-day circumstances? For decades, military service has been framed as a way out and a way up. For kids who are not looking at college, the military offers training, pay, shelter, a sense of belonging and […]. The post Escapist Fantasy or Effective Recruitment Advertising?
InMobi
JANUARY 7, 2019
In 2019, what will be the biggest data driven marketing trends? What data-led marketing strategies will take the lead in the new year? To find out, we gaze into the crystal ball to reveal how data-focused marketing execution will evolve in 2019. Here are our top five predicted trends for the new year. Interested in learning more about the biggest trends in ad tech and martech in 2019?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
JANUARY 7, 2019
Many retailers carry products with the phrase “As Seen on TV.” What if a product bearing that phrase, however, had not actually been seen on TV? A recent case in federal court in the Southern District of New York ponders that question. In an advertising war between copper cookware competitors, plaintiff Emson sued its competitor Masterpan under the Lanham Act challenging claims made for the “The Original Copper Pan” (“OCP”).
More About Advertising
JANUARY 7, 2019
Channel 4 is promising to lift the lid on Brexit tonight (Monday) with a film starring Benedict Cumberbatch as Dominic Cummings, the mastermind behind the successful Brexit campaign. The ever-ingenious Taylor Herring is promoting it with C4’s version of the notorious Brexit bus, the one claiming that Brexit would deliver £350m a week to the.
AdPulp
JANUARY 11, 2019
Last October 27th, 11 people were murdered in cold blood while they worshipped at Tree of Life Synagogue in Pittsburgh’s Squirrel Hill neighborhood. It was the deadliest attack on the Jewish community in the United States and a searing reminder of how hatred of the other combined with weapons of war are a sickening reality […]. The post Helping Mister Rogers’ Neighborhood Heal appeared first on Adpulp.
More About Advertising
JANUARY 10, 2019
Wunderman UK ECD Abi Ellis (left) has resigned from the agency after a disciplinary investigation. The investigation, first reported by Campaign in December, was triggered after a Wunderman employee made a complaint via WPP’s confidential Right to Speak helpline. As ever with these things, we don’t know what the complaint was. But it’s safe to.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 11, 2019
Havas has named Chris Hirst as head of its international creative network, working alongside Havas Media Group CEO Peter Mears and Havas Health & You boss Donna Murphy. Hirst was Havas’ EMEA boss and before that head of WPP’s Grey EMEA during a high point for the agency. It’s also announced plan to turn its.
More About Advertising
JANUARY 11, 2019
Barclays is reviewing its £60m creative account after 17 years at BBH. The bank, currently under siege from a dissatisfied investor and with a trial of its former CEO John Varley and others underway, moved its Barclaycard business into Droga5 London recently. BBH’s ads for Barclays have been typically stylish over the years although they.
More About Advertising
JANUARY 10, 2019
If there’s a big pow-wow going Sir Martin Sorrell will be there (CES this week, Davos to come – for all we know he’ll be providing the Super Bowl half-time entertainment.
More About Advertising
JANUARY 10, 2019
Ocean Outdoor, which operates a number of premium UK digital poster sites, is floating on the London Stock Exchange. Ocean manages and markets the iconic Piccadilly Lights (below) in the heart of London and the huge IMAX screen near London’s Waterloo station among others. It was bought for £200m by private equity firm Ocelot Partners.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JANUARY 9, 2019
“Nobody knows anything”- the late William Goldman’s famous words about the movie business. Does that also apply to advertising? Is advertising an art or a science? Of course, it’s a bit of both. As in science, you need to ask the right questions to know what the problem is- problem as in something that needs.
More About Advertising
JANUARY 9, 2019
You expect something different from Jean-Paul Goude although the great man isn’t usually, as here in the launch film for Chanel’s Chance, confined to 30 seconds. But he makes the most of it. Predictably bonkers but blessedly different from most fragrance ads. MAA creative scale: 7.5.
More About Advertising
JANUARY 9, 2019
One of the advantages Coke always had over Pepsi is that its ads were usually OK verging on good and Pepsi’s were not. These days they’re both mostly rubbish. Pepsi has had its in-house struggles, of course.
More About Advertising
JANUARY 8, 2019
Talon Outdoor, the UK’s leading independent Out of Home specialist handling Omnicom and also a number of independent agencies, has created two new senior roles. Luke Willbourn and Amy Horton have both been promoted to chief client officer, responsible for two strands of Talon’s business. Willbourn will manage all the Omnicom agency business, while Horton.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
93 
Let's personalize your content