More About Advertising
DECEMBER 21, 2018
Mother is orchestrating another punch in the unmentionables for the “dirty palm oil” industry by asking the UK’s schoolchildren to help keep the companies concerned to their word as some have promised to end their nefarious ways by 2020. Rang-tan, a massive Christmas viral hit for Greenpeace (Mother’s client) and Iceland (which may become Mother’s.
AdPulp
DECEMBER 16, 2018
I remember loving this Coca-Cola commercial when I was a kid. I just admitted that I am old, at least by advertising industry standards. How do you know when you are over the hill? Will you receive a text with a decoded message? Will a colleague or family member take you aside and kindly point […]. The post Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder appeared first on Adpulp.
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InMobi
DECEMBER 20, 2018
As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers on mobile. Check out the best of innovations by marketers in our 2018 throwback. Follow InMobi on LinkedIn to receive more updates on #MobileMonday. -- #1 L'Oréal Paris India: Beauty for all - Retail Consumer Experience in your palm!
AdGlow
DECEMBER 19, 2018
With 2018 almost coming to its end, and more than 55,000 digital campaigns managed by Adglow this year, it's time to look back, analyze and highlight 4 of our favourite success stories. The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more. With that in mind, we hope these examples will inspire your planning for your 2019 digital and social advertising strategy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
DECEMBER 20, 2018
What is it about Vodafone? It’s one of the biggest companies in the UK and a world player but, in its advertising anyway, it seems tone deaf. Here’s another howler: disgraced Australian cricket captain Steve Smith speaking up for mental health after being dumped “in a dark place” for hatching a plan to sandpaper the.
AdPulp
DECEMBER 21, 2018
Concepts. Marker comps. Internal creative reviews… Do any of these time-honored practices ring a bell? Once upon a time, art directors and copywriters spent days, even weeks, tossing ideas around, or batting them back and forth as the case may be. It may have looked as if they were playing Foosball and lounging on couches […]. The post Which Ad Business Are You In?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
DECEMBER 17, 2018
What does 2019 have in store for the marketer of the future? In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year.
More About Advertising
DECEMBER 17, 2018
Can a perky Christmas tune persuade us to love the EU and push for a second referendum? The People’s Vote campaign thinks so and agency BBD Perfect Storm has risen, somehow, to this rather daunting challenge. We’re the turkeys who voted for Christmas it seems and face a grim future in which our only connection.
AdPulp
DECEMBER 17, 2018
Prepare yourself for this staggering statistic: 300,000 pounds of plastic ends up in the ocean every nine minutes. To bring awareness to the issue of ocean plastic pollution, Hub Strategy & Communication and the Monterey Bay Aquarium unveiled a life-sized plastic blue whale art installation on Crissy Field in the Presidio. The 82-foot-long blue whale […].
InMobi
DECEMBER 17, 2018
Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge on the rising revenue opportunity presented by all data types. This is especially the case in advertising, with brands increasingly pushing forward data-led mobile app campaigns.
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All About Advertising Law
DECEMBER 21, 2018
Signed into law on December 20, 2018, the 2018 Farm Bill may present a tremendous opportunity for banks and payments companies to provide banking, processing, and other services to the hemp industry. We expect a variety of companies to move swiftly in developing, marketing, and selling products (including CBD oil) that, until yesterday, were controlled substances.
More About Advertising
DECEMBER 20, 2018
Publicis Groupe likes to display its sense of humour at Christmas. Former CEO Maurice Lévy was always happy to be the butt of the joke, but this year that role goes to Marcel, the AI robot. Marcel – who appears as a screen on wheels – is not popular. Staff are still bitter that he.
AdPulp
DECEMBER 19, 2018
When you live in a cold climate, a place with lots of snow in the winter months, you can’t hide inside by the fire. The winter is much too long for that. Instead, you find a way to embrace the elements and your place in the great outdoors. Michiganders, for instance, are not the type […]. The post Winter Is A Good Time In Pure Michigan appeared first on Adpulp.
AdGlow
DECEMBER 20, 2018
Few moments strike fear into the heart of the modern marketer more than Christmas.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
DECEMBER 18, 2018
For many app publishers and mobile marketers, we have exciting news. We are now officially certified in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. Back in April, we began working closely with the IAB to develop a single SDK to cover all in-app viewability and verification needs. With the OM SDK now available, InMobi can now get its supply measured by all the viewability vendors (including ComScore, DoubleVerify and Google Act
More About Advertising
DECEMBER 17, 2018
Nike is continuing its crusade against racism with an ad featuring Manchester City and England player Raheem Sterling who was racially abused in a recent match against Chelsea. This follows its lauded (and criticised in some quarters) ad featuring former NFL player Colin Kaepernick whose career ground to a halt after his pre-game protest against.
More About Advertising
DECEMBER 18, 2018
Seems we’ve gone all PC this Christmas with timeTo warning us of the perils of mistletoe at the office party and traditional prezzies – cases of wine etc – ditched in favour of really useful things like reusable cups. Could be worse though – rewind to Sterling Cooper Draper Pryce’s decidedly un-PC “surprise” party for.
More About Advertising
DECEMBER 17, 2018
Sir Martin Sorrell’s new S4 Capital is advertising for a legal internship (paid we hope) and candidates should be university law students, “fluent in Dutch, English and legalese.” S4’s MediaMonks is headquartered in the Netherlands. They should also be “discreet when it comes to confidential information and office gossip.” Such information and office gossip played.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 21, 2018
Campaign reckons McCann is about to land food delivery pioneer Just Eat against tough competition from Anomaly, Mother and Chime. Chime, which is mainly a sports marketing business is a surprise on the list but it also owns VCCP which handles Domino’s Pizza, so a bit of fancy footwork there. Just Eat is based in.
More About Advertising
DECEMBER 21, 2018
Virgin Media is bringing in the new year with a new ‘Super Bolt’ campaign from BBH, plugging its supposedly faster connection speeds with the eponymous athlete. The campaign breaks on January 1. This is a bit more like it than some previous efforts although you suspect that more could be made of Usain Bolt who.
More About Advertising
DECEMBER 21, 2018
Has a big media agency buyer finally found some cojones in dealing with Facebook? UM global CEO Mat Baxter has said he’s advising clients to boycott the social media giant following an investigation by the New York Times allegedly showing it disclosed private user information to Amazon, Microsoft, Netflix, Spotify and Yahoo among others. Baxter.
More About Advertising
DECEMBER 19, 2018
How long can a brand stay on top when it does everything wrong? Maybe the forthcoming fortunes of Manchester United will tell us. The once all-conquering English football club has just sacked its third manager – the once all-conquering Jose Mourinho – since long-serving and successful manager Sir Alex Ferguson retired in 2013. Mourinho, who’s.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 19, 2018
Car companies are trying to be everywhere these days – ride services for example – as people stop buying cars. But Ford seems to have stolen a march on its auto rivals with the ‘noise-cancelling kennel,’ not somewhere you park the latest (small) model but protection for your pooch when the fireworks go off at.
More About Advertising
DECEMBER 19, 2018
WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing and VMLY&R for social media. They’ll be working with existing agencies Burson Cohn & Wolf.
More About Advertising
DECEMBER 18, 2018
Arthur Sadoun’s fabled ‘Power of One’ is finishing the year with a burst of speed, this time with Publicis Groupe-owned Saatchi & Saatchi snapping up Siemens Home Appliances globally with a joint effort from Saatchi Dusseldorf and its China office. China contributed e-commerce and digital expertise. BSH Greater China region, senior vice president of marketing.
More About Advertising
DECEMBER 17, 2018
He made a shock arrival, and now he’s made a shock departure. After less than a year, Stef Calcraft’s reign as executive chairman of Dentsu Aegis Nework UK and Ireland has come to an end. The deed seems to have been done by Giulio Malegori, the CEO of Dentsu Aegis Network EMEA. Calcraft is replaced.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
DECEMBER 17, 2018
YouTube has unveiled its top performing ads for 2018 through to December 12 (excluding Christmas) and there are some decent conventional ones – Lucky Generals for Amazon in first place, quite a funny one for OPPO F7 Indian cricket, ‘Dream Crazy’ for Nike, Apple’s HomePod and a nice dig at Apple from Samsung – amid.
More About Advertising
DECEMBER 20, 2018
Home Alone starring a very young Macauley Culkin was a big film in its day and now he’s back – aged 38 – enjoying the house to himself courtesy of Google Assistant. And a funny old world it’s become. From Richmond-based agency Arts and Letters Creative Co. One thing you can say about Google is.
More About Advertising
DECEMBER 20, 2018
Aldi seems to have got the knack of this advertising lark. In the UK Kevin the carrot’s annual Christmas adventures, courtesy of McCann, seem to captivate the nation and in Australia agency BMF usually comes up with something interesting. This time it’s an accident-prone Santa put back on his sledge by a bunch of good-hearted.
More About Advertising
DECEMBER 18, 2018
Wunderman, about to be the driving force in new WPP agency Wunderman Thompson with old JWT, has won Carnival Cruise Line’s CRM (customer relationship management) business. Miami-based Carnival Cruise Line is part of the world’s biggest cruise ship operator Carnival Corporation. Carnival Cruise Line director of CRM and e-commerce Penny York says: “CRM is a.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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