More About Advertising
OCTOBER 18, 2018
New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of.
AdPulp
OCTOBER 13, 2018
Did you know that one in five people living in the U.S. experience some form of mental illness? For people working in creative professions, the number is even higher. Yet, 63% don’t get the support or help they need. Primarily due to the stigma associated with it. To shed light on this jarring statistic and […]. The post David&Goliath Helps To De-Stigmatize Mental Illness, Provides Staff A Mental Health Day appeared first on Adpulp.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
OCTOBER 17, 2018
'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketers can build a smarter mobile marketing strategy.
AdGlow
OCTOBER 17, 2018
The face of digital marketing has dramatically changed in the past ten years. Marketers have had to contend with leaps in technology, adapt to smart marketing tools and keep up to speed with customers who operate in a multi-channel world.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
OCTOBER 15, 2018
Aussie agency Cummins & Partners has invented Grant – whom you may recognise from a big Cannes award winner – for a Melbourne awards show. Grant is designed to cope with the strains and stresses of modern agency life. Like the cornflakes and wine. MAA creative scale: 7.
AdPulp
OCTOBER 18, 2018
I can’t understand why no one wants to visit Nebraska. State Tourism Director John Ricks told the Omaha Wolrd Herald that Nebraska has consistently ranked as the “least likely state” tourists plan to visit. The research showed that people weren’t aware of Nebraska’s destinations, and even the state’s residents often say “there’s nothing to do […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
OCTOBER 18, 2018
This year marked the 15th year of Advertising Week New York and it was certainly a momentous year as it was the first time everything was under one roof! The AMC Loews Cinema on the Upper West Side turned into a mecca for advertisers, agencies, creatives, tech gurus, publishers and more with 380+ seminars and over 98,000 attendees. We thought this was a brilliant location as the attendees were able to easily get from session to session, and what a fantastic use of the cinema!
More About Advertising
OCTOBER 15, 2018
And then there were two. UK radio giant Global says it has a binding deal to buy Exterion Media – which holds the London tube advertising contract plus other transport operations outside London – which, added to its recent buys of Outdoor Plus and Primesight, will give it 30 per cent plus of the UK.
AdPulp
OCTOBER 17, 2018
The Big Lebowski is a cult film from the Coen brothers that’s arguably more popular today than ever. Pendleton Wollen Mills, one of the Pacific Northwest’s original outdoor brands, is the lucky beneficiary of the film’s evergreen nature. Why? The Westerly, dude, that’s why! Jeff Bridges wore his own clothes for this role, and though […].
InMobi
OCTOBER 15, 2018
“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. But marketing to consumers today is different from what it was like in 1999, when Kotler wrote ‘Kotler on Marketing’.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
All About Advertising Law
OCTOBER 18, 2018
It has taken a while, but the FCC has finally realized that the Children’s Television Act (CTA or “Kidvid” as it is called in the industry) is more than somewhat out of date: The media world is not what it was when the CTA was passed by Congress 28 years ago. According to the FCC, among the other changes brought on by the advent of the Digital Age, children are engaging in less “appointment viewing” and in more on-demand, online and other non-broadcast content consu
More About Advertising
OCTOBER 18, 2018
BETC Paris is rightly renowned for many things but Canal+ is perhaps its signature account. BETC is now ultimately owned by Canal+ parent Vivendi so it’s as well to be on top form. Canal+ has what it calls a new signature, ‘Canal+ Creates’ showcasing its range of programmes – including Spiral, The Young Pope, Versailles.
AdPulp
OCTOBER 15, 2018
“If we are always arriving and departing, it is also true that we are eternally anchored. One’s destination is never a place but rather a new way of looking at things.” -Henry Miller Do people really need to be encouraged to visit the Golden State? I suppose there could be people somewhere in American who […]. The post Destination California appeared first on Adpulp.
AdGlow
OCTOBER 15, 2018
Dear friends, family, partners, clients and colleagues. No one founds a company unless they are incorrigible optimists who think that nothing can go wrong and that they are going to conquer the world. But I have to confess that, as I signed Adglow's monthly payroll for the 120th consecutive time without one single day of delay, I am a little surprised.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
OCTOBER 17, 2018
Believe it or not, the FTC’s power is not limitless. We wrote previously on an antitrust decision ( FTC v. Shire ViroPharma) limiting the FTC’s ability to proceed in federal court to challenge past violations of the FTC Act. This week a judge extended that reasoning to the FTC’s consumer protection enforcement authority. In FTC v. Hornbeam Special Services , Judge Timothy C.
More About Advertising
OCTOBER 19, 2018
We should be in a new golden era of advertising. If anyone from outside our industry were to stumble across our industry titles, conferences, LinkedIn or Twitter posts, they’d be forgiven for thinking that we’re an industry at war with itself, on a downward trajectory, lamenting the loss of the past, blaming tech giants for.
More About Advertising
OCTOBER 17, 2018
Campaign is celebrating its 50th birthday with a big glossy special edition (below) – worth the somewhat numbing £17.50 if you can find one. There are highlights, lowlights, some amazing work (very little of it recent alas) and some amazing characters: John Tylee on Garry Lace is worth a read. There’s also a list of.
More About Advertising
OCTOBER 16, 2018
Of all the tanks parked on holding company lawns so-called “in-housing” is probably the biggest threat. Time was when the skills required of an advertising agency were only to be found in an ad agency but when most client money is flowing into cheap and cheerful digital content on Facebook and Google it’s no longer.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 16, 2018
Are gaming ads proper ads? They’re obviously an excuse for an agency and its chosen film makers to have fun (and there aren’t many of those these days), with few of the constraints most ads have. BBDO France has gone further though in this launch ad for Ubisoft’s Starlink – Battle for Atlas with a.
More About Advertising
OCTOBER 15, 2018
Social and creative agency eight&four has been appointed by Taiwan-based international restaurant chain Din Tai Fung to launch its first two UK outlets in London. Din Tai Fung specialises in steamed buns – Xiao Long Bao in the vernacular – prepared by teams of chefs. Founded in Taipei in 1958, it now has outlets in.
More About Advertising
OCTOBER 18, 2018
DDB global CEO Wendy Clark (below) finds herself in unexpected and highly disagreeable hot water over the agency’s use of former Droga5 CCO Ted Royer as a freelance on its big global VW pitch. Royer, one of the most high profile creatives in the US, left D5 earlier this year following an unspecified complaint from.
More About Advertising
OCTOBER 19, 2018
OK, that’s enough agonising over the state of adverts and agencies (see today’s other stories), let’s look at a campaign that clearly works – judging by the amount of money Nestle has thrown at it. It’s George Clooney’s latest reprise for Nespresso via McCann (this time with Game of Thrones’ Natalie Dormer), more evidence, as.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 15, 2018
According to new research from M&A and funding adviser Results International there were 237 M&A deals completed in the marcoms industry in Q3 2018, marking the most active quarter since Q4 2016. Dentsu and WPP were again the two most active buyers, both completing five deals in Q3. So WPP is still acquiring despite its.
More About Advertising
OCTOBER 19, 2018
DDB global CEO Wendy Clark has resigned from Time’s Up, an organisation pledged to combat harassment and inequality at work, after admitting that she engaged former Droga5 CCO as a freelance to work on the ongoing VW global pitch. Royer is also reported by Adweek to have worked on a DDB pitch for McDonald’s. Clark.
More About Advertising
OCTOBER 19, 2018
Master of the soundbite Sir Martin Sorrell is getting his knickers into something of a twist as he roams the world plugging new company S4C and its first buy MediaMonks. To wit, that he’s not interested in “creativity.” Sorrell, of course, is blamed by some for downgrading the status of creative agencies in his 33.
More About Advertising
OCTOBER 18, 2018
Is Publicis on the way back? It says Q3 organic revenues grew by 1.3 per cent allowing for currency fluctuations and accounting changes with good growth in Europe and a tiny move forward in North America. The US has been impacted by problems in its health services business which Publicis is trying to unload. Without.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 17, 2018
Mobile networks used to be a premium sector for creative advertising, but the brands have long ceased to be distinctive. EE’s long-running Kevin Bacon campaign has fallen off lately, and O2 is trying something new with George the Poet instead of Sean Bean, but these days is best known for its music venues. It’s only.
More About Advertising
OCTOBER 17, 2018
Omnicom has reported steady Q3 2018 performance with organic revenue growth of 2.9 per cent although most of this has come from Europe and Asia with US organic growth inching ahead by just 0.6 per cent. There was a small dip of 0.1 per cent in Q3 revenue which Omnicom blamed on new US accounting.
More About Advertising
OCTOBER 16, 2018
Sainsbury’s is getting its Halloween retaliation in first in the UK with a lively effort from Wieden+Kennedy featuring the work of some of film director Wes Anderson’s star animators. Haven’t seem much from Sainsbury’s recently, maybe it’s been too busy trying to merge with Asda (looking unlikely now) and blending in Argos (which looks like.
More About Advertising
OCTOBER 19, 2018
Mother has won the big Sky pitch to run what looks like a corporate campaign for the UK satellite broadcaster, just bought by US cable giant Comcast for £30bn. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS plus TBWA. The appointment starts immediately.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
105 
Let's personalize your content