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OCTOBER 9, 2018
The judges’ decision was unanimous: Bartle Bogle Hegarty won the 2018 IPA Effectiveness Grand Prix for its work with Audi, a client of the agency since its launch in 1982. BBH – which also won Effectiveness Company of the year thanks to more awards for Barclays, Virgin Media, Weetabix and IAG – was active on.
AdGlow
OCTOBER 11, 2018
In 2008 Adglow was founded by Jorge Rincon and Juan Dominguez. At the time, no one had any idea that the business would grow to serve dozens of different global markets, employing hundreds of people and working to deliver thousands of advertising campaigns.
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InMobi
OCTOBER 9, 2018
Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you. Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign.
AdPulp
OCTOBER 11, 2018
How would you feel if you were running for Senate in Texas and one of the state’s top film directors stepped up and made you an awesome commercial? You’d be stoked beyond belief, am I right? Before you answer that, let’s have a closer look at the commercial from Richard Linklater, director of Slacker, Dazed […]. The post Come on…Ted appeared first on Adpulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
OCTOBER 10, 2018
If we could stand back from the world and look backwards and forwards we might get a clearer perspective of what is happening in the world of advertising and marketing; to some not a particularly worthy consideration for intelligent people but on the other hand a key pursuit of commerce as we understand it today.
AdGlow
OCTOBER 10, 2018
After a decade of business, Adglow has been lucky enough to partner with a lot of different companies - including some very prestigious and successful names in the world of internet advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
OCTOBER 8, 2018
Berto O’Rourke is the punk rock candidate. He rides a skateboard, curses frequently and in his first debate with The Cruzmobile, he dropped a Clash reference on live TV when referencing his opponent. He’s working for the clampdown and the corporations and the special interests. He’s not working for the people of Texas. Beto is […].
More About Advertising
OCTOBER 10, 2018
The UK seems to have gone baking mad since Great British Bake Off (is this why we’re all getting so fat?) and Irish liqueur brand Baileys is trying to get in on the act with its first global digital campaign through new agency VMLY&R. You thought Baileys was a drink but actually it’s also a.
AdGlow
OCTOBER 8, 2018
It’s been a decade since Adglow first opened it’s doors. In that time, partnerships have been formed, thousands of social advertising campaigns have been delivered and countless client relationships around the world have flourished. Here’s a look back at Adglow’s journey so far, with some special messages from our staff. "Since I joined Adglow (then ADTZ) what I liked most were the staff.
All About Advertising Law
OCTOBER 12, 2018
The Federal Trade Commission (FTC) plays a significant role in regulating consumer financial services providers and vendors, including advertisers and marketers. A recent webinar from the Consumer Financial Services Committee of the American Bar Association featured an interview with Andrew Smith , director of the FTC’s Bureau of Consumer Protection (BCP).
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AdPulp
OCTOBER 10, 2018
Did you know that SodaStream is the No. 1 sparkling water brand in the world in terms of volume consumption? PepsiCo recently acquired the company for $3.2 Billion. For the company’s CEO, reducing the use of plastic bottles is more than a cause, it’s a religion. “More than 8 million tons of plastic goes into […]. The post SodaStream Imagines A Plastic-Free Ocean appeared first on Adpulp.
More About Advertising
OCTOBER 8, 2018
Omnicom’s BBDO has won the Ford creative account with Wieden+Kennedy, which is handling Ford’s fall ad campaign, retained as a roster partner (which should keep BBDO on its toes). WPP, which has handled Ford for decades through JWT and Ogilvy and latterly bespoke agency GTB (Global Team Blue, left) misses out although it’s going to.
Advertising to Baby Boomers
OCTOBER 9, 2018
It’s been a banner year for NostraChuckus , famed Soothsayer of The Mundane and The Obvious. However, even he could not have predicted such a banner year for himself: 09 January 2018 2018: The Year of Big … Advertisers will finally follow simple common sense, something a certain seer has been urging for years … 26 MARCH 2018 NostraChuckus’ Crystal Ball of Common Sense has spot-on prognosticated what would come true in 2018 02 JULY 2018 The Year Of Big Gets Bigger NostraChuckus, famed soothsayer
All About Advertising Law
OCTOBER 8, 2018
On September 20, 2018, the FTC and Utah Department of Commerce held a symposium in Salt Lake City, Utah, discussing, among other things, how the two work together to combat consumer fraud in various areas. The panels provided a unique insight into how law enforcement agencies coordinate and their respective priorities. Below are two key takeaways from the various panels.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
OCTOBER 8, 2018
Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive […]. The post Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest appeared first on Adpulp.
More About Advertising
OCTOBER 10, 2018
San Francisco agency Erich & Kallman has created a two-minute plus public service announcement where US television host Mike Rowe gets an actual prostate exam from his real doctor on camera. The spot, for non-profit ZERO – The End of Prostate Cancer, will run on social media beginning October 10. The PSA will live on.
More About Advertising
OCTOBER 12, 2018
S4C founder and boss Sir Martin Sorrell says he wants to add media analytics and data to the content business he’s already acquired by buying MediaMonks and one name appearing in the frame – which would seem to cover both – is MiQ, formerly Media IQ. Founded by Gurman Hundal and Lee Puri (below), MiQ.
More About Advertising
OCTOBER 10, 2018
WPP’s new country manager Karen Blackett (below) has been appointed by UK PM Theresa May as a “race equality business champion.” The estimable Blackett, formerly boss of WPP’s giant media agency MediaCom in the UK, has been chosen by the The Race at Work Charter, run b Prince Charles’ responsible business network. WPP is also.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 11, 2018
Martin Sorrell has maintained the love of a good analogy that he famously developed while CEO of WPP. He used them freely as he pronounced on the future of ad agency holding companies and the state of WPP during an interview at the Festival of Marketing in London. The former CEO of WPP — and.
More About Advertising
OCTOBER 12, 2018
The&Partnership’s AllTogetherNow (ATN) is running its first digital-based campaign for big new client Avon. The message is that Lip Tattoo is designed for “wherever the night takes you” – which is a bit cheeky for Avon. Actually it means it’s long-lasting. The campaign roll out across VOD, digital out of home, display and social including.
More About Advertising
OCTOBER 10, 2018
Oh dear, as we observed earlier it’s turning into a terrible week for WPP and its new CEO Mark Read. Hard on the heels of losing a big chunk of $4bn Ford’s creative and global media for GSK and United Airlines, now WPP’s Mindshare has lost American Express media to Interpublic’s UM. It could be.
More About Advertising
OCTOBER 12, 2018
Production giant Williams Lea Tag has bought Toronto-based digital content and social agency THP. THP operates in North America, the UK and Europe. It is WLT’s second buy since it was bought by private equity firm Advent International. Last month it bought UK digital production house Taylor James. THP (below) works on over 600 consumer.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 9, 2018
WPP is putting a brave face on its loss of the Ford creative account, telling the world it’s been appointed as Ford’s “activation” agency. This includes dealer advertising (so-called Tier Two), PR, production, Ford work with a partner in China and media. Substantial no doubt – and the company has taken issue, rightly perhaps, with.
More About Advertising
OCTOBER 8, 2018
Publicis boss Arthur Sadoun and Publicis Media head Steve King have landed another big name – pharma giant GSK’s $1.8bn global media account. The business moves from WPP’s MediaCom and Mindshare and Omnicom’s PHD. GSK reviews its media every three years. It’s not good news for either of the losing holding companies obviously, specifically new.
More About Advertising
OCTOBER 12, 2018
Saw this on TV so no idea which agency did it: It’s for Amazon, “a big collection of small businesses” it says, featuring Glasgow’s Shearer Candles which operates from one shop. But it’s always open on Amazon… Big shot Bezos doing something for the little guys. Helps if you’re a Canned Heat fan, of course.
More About Advertising
OCTOBER 12, 2018
Ogilvy UK has unveiled most what is to be its new leadership under CEO Michael Frohlich, led by new chief customer officer Clare Lawson (MD in old language one supposes). Lawson is hailed as the agency’s first such CCO although former Ogilvy & Mather CEO Charlie Rudd was briefly that before he decided he didn’t.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 12, 2018
With the data merchants busily taking over ad agencies, especially at WPP (VML’s absorption of Y&R, Michael Frohlich’s new model army at Ogilvy) there’s much speculation along the lines of, “Can they actually make ads?” WPP’s Wunderman, former home of new WPP CEO Mark Read, finds itself in the BT Sport TV chair for some.
More About Advertising
OCTOBER 12, 2018
Here’s an ad that should appeal to Royal plant whisperers everywhere (Gloucestershire anyway), for Beck’s Soundpils, a limited edition beer that lets you talk to the actual hops courtesy of a Beck’s booth. By Germany’s Serviceplan International, part of its ‘You make it legendary’ campaign for Beck’s. AB InBev marketing manager Susanne Koop says: “Using.
More About Advertising
OCTOBER 10, 2018
Burger King – which says it still believes in agencies rather than bespoke teams, good for them – is riding to the rescue of redheads in Argentina. Why? They’re deemed to be bad luck, prompting men who see them to grab their (own) left testicle and women their left breast. So Burger King, which obviously.
More About Advertising
OCTOBER 10, 2018
MulllenLowe London has landed a significant win, the Co-op Bank, the UK’s seventh larges lender. It is believed to have pitched against Leo Burnett, the Co-op’s supermarket agency, and Mother in a review run by Murphy Cobb. The Co-op Bank is no longer part of the Co-operative movement, going into private ownership following a capital.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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