Sat.Sep 29, 2018 - Fri.Oct 05, 2018

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Instagram Sponsored Posts: Everything You Need to Know

Ad Espresso

Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook. Since 60% of users are discovering new products on Instagram and more than 200 Read more.

Marketing 145
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Ageing rock star Apple’s marketing has become iBoring

More About Advertising

By Fred Smith A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very big deal. Why? Because, along with Steve Jobs, he is the man credited with creating the iconic “Think Different” marketing campaign during his time as creative director of TBWA, as well naming the ‘iMac.

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A parable for the malcontents in Adland…

Gods of Advertising

Before I was offered a new job, I visited a lot of agencies. Typically, I met with people representing the management team. It was a gauntlet. But I always expected a positive reception, from both the interviewers and myself. However, that was not always the case. At one agency, a number of the folks I met were down on their company and told me so. There were politics.

Agency 76
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How to Solve Common Problems with Programmatic Advertising

InMobi

Programmatic media buying has been a boon for digital advertising, but that doesn’t mean problems with programmatic advertising are nonexistent. Despite the many benefits programmatic brings to the table - increased efficiency, less human error and less manual effort, for starters - many media buyers are reticent to commit their digital ad dollars to programmatic channels.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Pepephone - New client acquisition through Amazon Advertising

AdGlow

Pepephone is a Spanish Mobile Virtual Network Operator (MVNO) with more than 500,000 clients and its main objective was to acquire net-new clients to their services.

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VMLY&R’s Jon Sharpe: why Bob Greenberg is My Ad Hero

More About Advertising

I don’t know Bob Greenberg. I’ve never met the bloke, never worked for him and never had him over for dinner. We’re not mates. I’m pretty sure the closest we’ve come to connecting is being in the same room together. I think that’s probably the way it should be with heroes. To call the person.

Finance 86

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Demystifying the NAD Referral Process

All About Advertising Law

What does it mean when the National Advertising Division refers a case to the Federal Trade Commission? At this year’s NAD Annual Conference, Mary K. Engle, the associate director of the FTC’s Division of Advertising Practices , and NAD director Laura Brett sorted fact from fiction about NAD referrals and shared their perspectives from both sides of the process.

Agency 40
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BMP and CDP head Campaign’s best UK agencies list

More About Advertising

Campaign has just produced its list of the best 20 British agencies (to mark the mag’s 50th birthday) and it’s hard to argue with its choices although one might question to decision to include media agencies. Not that they haven’t transformed the business but it is like comparing apples with pears. Anyway top of the.

Agency 75
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Serena Williams and teenage girls put breast cancer awareness month in the spotlight

More About Advertising

October is breast cancer awareness month, which often inspires some memorable work to promote the cause. Mortierbrigade in Belgium has put adolescent girls in the spotlight, with a film featuring eight teenage girls, reflecting the one in eight women who will be afflicted by breast cancer. The ad reminds women of a time when they.

Agency 59
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BBH’s new ad introduces Burger King’s very own chicken connoisseur — Chris from Wanstead

More About Advertising

Chicken shops have inexplicably become a cultural phenomenon: hundreds of thousands of people (yes, really) watch the Chicken Connoisseur touring London “restaurants” in search of the “pengest munch” on YouTube, and then buy the t-shirt and read the book.

Agency 55
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Renault designs new full service agency with competing networks Publicis and OMD

More About Advertising

Renault is moving to a bespoke agency consisting of long-term creative partner Publicis and Omnicom’s OMD, brand and marketing head Bastien Schupp has told The Drum. Schupp says he considered bringing the whole caboodle in-house but decided against because of the difficulty of attracting and retaining talent. The two complementary units will work side by.

Agency 55
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Alexis Eyre of Five by Five: why are so many brands hopping on the wellness treadmill?

More About Advertising

Why are so many brands hopping on the wellness treadmill, and do customers even care? Weight Watchers has relaunched as WW. People are still going to call it Weight Watchers – ‘double u double u’ is a phonetic nightmare, and ‘wuh wuh’ makes you sound like a baby. So why? With the aim of moving.

Finance 53
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New WPP CEO Mark Read names top team members

More About Advertising

More white smoke has emerged from new WPP CEO Mark Read’s lair: Wunderman UK group CEO Stephan Pretorius is to be the holding company’s first chief technology officer – charged with cozying up to Abode, Facebook, Google et al – while Lindsay Pattison, chief transformation officer and formerly head of Maxus, is to be chief.

53
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Uncommon hits the bigger time with Asos Collusions launch

More About Advertising

Nils Leonard’s Uncommon Creative Studio has its biggest project to date, the launch of a new teenie clothing brand Collusions with online giant Asos. Uncommon helped to devise the brand – which ticks all the ethical boxes, no fur coats – and is doing the promotion although Asos owns it all (bet there was a.

Agency 49
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Havas pitches it right for morning after pill ellaOne

More About Advertising

Sometimes the job of advertising isn’t to make a big splash in social media or pick up buckets of awards. It’s to bring useful information to people in a sensible and amiable way. Which this campaign from Havas London for morning after pill ellaOne (now available without a prescription) does. Aimed at “empowering women who.

Media 49
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W+K drives in a different direction for Honda’s Civic

More About Advertising

A new TV campaign for Honda from Wieden+Kennedy is something to look forward to: client and agency have produced some the best in the genre going back 20 years. The inspired quirkiness of’Grrr’ and others is long gone though, sadly. Cars these days are positioned as either a mobile-enabled gadget on wheels or a means.

Agency 49
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Senior jobs cull gathers speed in adland

More About Advertising

Agency Spy’s Revolving Door feature is spinning at dizzying speed these days as US creative agencies appear to be experiencing a cull of ferocious proportions. Today we have Publicis closing Leo Burnett Chicago’s Greenhouse production unit, CP+B closing its LA office after 17 years and, more significantly perhaps, new Omnicom-owned DDB US boss Paul Gunning.

Agency 49
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Sid Lee Paris makes a little Colonel Sanders go far for KFC

More About Advertising

After decades without him KFC’s Colonel Sanders is all over the place, most notably in Wieden+Kennedy’s big budget campaign in the US. Sid Lee Paris has also exhumed the good ol’ boy for a zippy promotion for KFC’s all-chicken Double Down Maxx “sandwich.” Not sure that this more modest effort isn’t the best yet from.

Agency 49
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Interbrand names Apple, Google and Amazon 2018 top brand winners

More About Advertising

Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its 19th year, the report’s 2018 theme is “Activating Brave.” The top three includes two of the world’s first $1trillion companies, according to stock market valuations. These, it should be noted, produce an estimate of future.

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Transformation: can new divisions heal old agencies?

More About Advertising

Three makes a trend, as they say, and three WPP agencies have announced new “divisions” in recent weeks, aimed at giving clients a reason to work with them other than just buying media or making ads, which provide diminishing returns in the digital era. Wavemaker’s new Precision offering claims to help clients make their technology.

Agency 49
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Is WPP’s VMLY&R merger part of a trend or a one-off marriage of convenience?

More About Advertising

We’ve been saying for years that creative agency brands will be culled although not many people expected Y&R to be subsumed so brutally into WPP’s digital network VML – to create new agency VMLY&R. Other WPP brands are rumoured to be heading for the same fate: JWT with Wunderman (although Wunderman appears to be operating.

Agency 49
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Ed Preedy of GumGum: why contextual ads are making a comeback in a safety-conscious digital world

More About Advertising

The contextual comeback – why advertisers must take advantage The concept of ‘contextual advertising’ is certainly not new. However, despite having been on marketers’ radars for some time, a number of recent events have given this form of targeted marketing more precedence in marketing strategies – especially as advertisers are increasingly competing for attention in.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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WPP media agency Wavemaker adds to full service menu with new Precision unit

More About Advertising

WPP’s Wavemaker media agency – a combo of MEC and Maxus – is trying hard to find a new identity to go with its groovy new name (supposed to be groovy anyway) and it’s now starting a “digital transformation unit” called Precision to help clients with, er, digital transformation. Wavemaker Precision will be headed by.

Agency 49
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Adam&eveDDB produces another ripping yarn for GWR

More About Advertising

Enid Blyton’s Famous Five are back on duty for Great Western Railway and adam&eveDDB, this time with a stage villain to pursue all over the west country. He’s in a taxi, they’re on the train – making the point that the train is quicker (unless you’re traveling with certain other operators). GWR has some new.

Agency 49
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Annette King unveils her new top team at Publicis UK

More About Advertising

Publicis Groupe’s new UK country manager Annette King, who left WPP’s Ogilvy Group last year, has announced her new management team and it’s a case of “here come the girls.” Former colleague OgilvyOne CEO Jo Coombs, is COO, OMD Worldwide’s Anna Campbell is chief growth officer and new head of talent is Paula Cunnington from.

Finance 49
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Krow crafts vintage comedy winner for Fiat

More About Advertising

You don’t see many of these these days, an extended comedy sketch doubling as advertising, featuring a vicar at an unusual funeral. You expect Peter Cook and Dudley Moore (were they still us) to jump out of the bushes any moment. It’s from Krow Communications for the extended Fiat 500X, positing that it’s the car.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Best ads of 2018: WCRS, Marystone and Atomic lead a good field in September

More About Advertising

September was pretty good for new ads, first up is WCRS (having a stellar year) for charity Women’s Aid, the latest in a striking campaign. Literally in this clever spin on cinema film classification. ? French agencies appear to have a monopoly on feel good storytelling at the moment and new contender Marystone excels with.

Agency 49
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McCann recaptures Opel/Vauxhall from new owner PSA

More About Advertising

Opel/Vauxhall has picked McCann to handle its European ad account from a new base in Frankfurt. Opel/Vauxhall is now owned by Peugeot and Citroen owner PSA which bought it from General Motors in 2017. McCann pitched against German incumbent Scholz & Friends plus Havas and Publicis. Mother handles Vauxhall in the UK, for now anyway.

Agency 49
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CSO Chesters joins Ogilvy brain drain

More About Advertising

Ogilvy UK CSO Kevin Chesters (below) has quit, hard on the heels of agency CEO Charlie Rudd, Jo Coombs head of OgilvyOne who’s teaming up again with new Publicis Groupe UK country manager Annette King, production head Clare Donald and CCOs Mick Mahoney and Emma de la Fosse who’s gone to Publicis’ Digitas. New Ogilvy.

Agency 45
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The Definition of Autodialer Under the TCPA: A Tale of Two Courts

All About Advertising Law

What is an autodialer under the TCPA? That’s a good question and one with which courts across the country are struggling as much as Charles Darnay struggled with his aristocratic heritage leading up to the French Revolution. My memory of the CliffsNotes to the Dickens classic aside, fortunately, the Federal Communications Commission (“FCC”) is, as its Chairman recently described it, “poised” to provide clarity on what types of devices fall within the definition as p

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.