More About Advertising
AUGUST 21, 2018
Shaving is a tedious and, if you use Gillette products, expensive business. The P&G-owned brand is under pressure from cheaper online alternatives so it’s decided to modernise its “the best a man get get” pitch in a new campaign from Grey UK. So it’s no longer a macho hunk shaving but men who “take a.
InMobi
AUGUST 23, 2018
As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why certain common digital advertising metrics for video advertising on mobile devices don’t work well and why new metrics are needed for video content, be sure to download our new guide !
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AdPulp
AUGUST 19, 2018
In any given year, the number of agencies who win awards and earn accolades in the industry press totals about 500 to 600, give or take. These name brand shops paint a picture of an industry in transition (some would say decline). But, limited views provide limited information to base conclusions upon. Here’s a conclusion […]. The post Small Teams Generate Big Ideas appeared first on Adpulp.
All About Advertising Law
AUGUST 21, 2018
The FTC has been waging a steady war against advertisers that use introductory offers that turn into subscription agreements. With the FTC threatening to seek full consumer redress and to impose joint and several liability, most companies and their principals cannot afford to litigate such cases and are forced to settle. In March 2015 , the FTC sued DIRECTV, alleging that DIRECTV failed to properly disclose material terms of its introductory offer and its subscription agreements.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
AUGUST 20, 2018
The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using eye-tracking technology, the tool measures levels of attention to different zones within a piece of creative, creating an understanding of how respondents interact with individual elements and why some receive higher attention rates to others.
InMobi
AUGUST 21, 2018
Each year, app developers around the world eagerly await exciting new updates to iOS. This year’s iOS 12 release is focused on building on what the existing solutions can do and also adding new and exciting tools to the developer toolkit. Let’s look at some of the new additions and updates that developers should be excited about. Every year, around the same time, InMobi works on its own SDK release.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 24, 2018
Didn’t know we still had Royal Marines Commandos but we do it seems and they star in WCRS’ latest recruitment campaign for the Royal Navy. And here they are heading determinedly into Apocalypse Now territory. Think I’ll pass (probably not within the age group). But if this is your thing. Good to see an ad.
More About Advertising
AUGUST 23, 2018
Digital disruption is marmalising the high street in the UK and a big player in today’s embattled high street is estate agency, the national chains that have dominated Britain’s overpriced residential property market for decades. One such is Foxtons, known for its high sale prices and high commissions as well as its glossy branches. Cheaper.
More About Advertising
AUGUST 24, 2018
Global advertising and marketing revenues will grow 5.5 per cent to a scarcely credible $1.3tn in 2018 (a trillion is a million millions), the fastest growth in ten years according to US-based PQ Media’s latest Global Advertising & Marketing Revenue Forecast 2018-22. Surprisingly perhaps this will be fuelled by strong growth in TV advertising and.
More About Advertising
AUGUST 21, 2018
A group of charities and companies (including Facebook, not a charity) have teamed with Police Now to launch a campaign Take:90 trying to make we angry people calm down. Apparently it takes 90 seconds for angry adrenalin to subside. Dr Jill Bolte Taylor, the neuroanatomist on the case says: “We experience anger when the ‘anger.
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More About Advertising
AUGUST 23, 2018
The search for business advantage goes into some strange places these days, in the case of Volkswagen in Mexico tampering with the weather. It’s had to suspend the automatic use of “hail cannons,” devices that send shock waves into the atmosphere, at its massive Puebla pant in Mexico after farmers complained they caused a drought.
More About Advertising
AUGUST 22, 2018
Dang, those gals are taking over everything. Land O’Lakes is a US member-owned agribusiness and a new campaign from The Martin Agency is hymning the 30 per cent of US farmers who are female. So they’ve re-written Old MacDonald had a farm as She-I-O. As you do. Rewrite by Taylor Swift songwriter Liz Rose, perkily.
AdPulp
AUGUST 21, 2018
“Old MacDonald,” you’ve been remade. Land O’Lakes partnered with Nashville’s Americana-soul powerhouse Maggie Rose and Grammy award-winning songwriter Liz Rose to rewrite and release the classic children’s anthem for a new generation, and just in time for Women’s Equality Day. The “All together better” campaign, created by mostly female teams at The Martin Agency and […].
More About Advertising
AUGUST 24, 2018
Will Facebook improve with a grown-up on board? The Silicon Valley giant is famous for its “man-boys,” people who’ve become billionaires without experiencing much of what the rest of us might call real life. Its ever-growing number of “mis-steps” (there’s a weasel for you) testify to this. When it comes to responsibility it still doesn’t.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
AUGUST 23, 2018
You can now watch BT Sport from your phone on TV, for a tenner a month, if you’re on EE which BT also owns. If you’re already paying for both services (and EE seems to get worse) why should you have to cough up more money to move it around the house? Anyway EE and.
More About Advertising
AUGUST 23, 2018
The robots are coming, as we know, and here they are courtesy of Ogilvy Dubai for IKEA in a worryingly clean world (well it is Dubai). To show the restorative effect of IKEA furniture and interiors. Nice and simple and neatly done. Be interesting to see if it airs outside the UAE/Middle East. MAA creative.
More About Advertising
AUGUST 22, 2018
It’s the height of the holiday season, when you can get yourself into all sorts of trouble by not speaking the language. With which tenuous link here are some funny language school ads, Babbel (from Wieden+Kennedy presumably) and, surprisingly, perhaps the venerable Berlitz, founded way back in 1878. Some of its ads seem to date.
More About Advertising
AUGUST 22, 2018
The growth of influencer marketing has been phenomenal over the last few years. As the likes of ad blockers and opt outs make it harder for brands to reach people through online advertising, and as consumers become more skeptical of promotional content, a direct channel where you can reach an engaged audience is a great thing.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
AUGUST 21, 2018
If there’s one major problem affecting advertising and marketing, it’s short-term thinking — all across the board. Companies and brands are living and dying by quarterly financial results; agencies have increasingly less AOR client relationships and survive on project work, making it impossible to plan for the future; even startups with big dreams and disruptive […].
More About Advertising
AUGUST 21, 2018
Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies – chiefly WPP – and the now hardy perennial of who’s going to be WPP’s CEO – probably Mark Read (below). Forrester has produced a big new report on agencies; some “findings” involving market speculation: the.
More About Advertising
AUGUST 21, 2018
FCA (which owns Fiat and Chrysler among others) has appointed krow to handle Fiat’s sporty Abarth brand in the UK. Krow has worked on Fiat for 12 years. Fiat & Abarth UK brand communications boss Gerry Southerington says: “We’re thrilled to be working with krow on our Abarth brand in the UK. Their contribution to.
More About Advertising
AUGUST 20, 2018
Four agencies are reported to be pitching for Sky’s main brand advertising account: Brothers and Sisters which has worked on the business since the agency’s foundation, WCRS, Sky’s in-house creative unit and one other. It would be surprising if the one other weren’t adam&eveDDB which took on Sky Sports relatively recently and produced the striking.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
AUGUST 20, 2018
A late posting on this site Friday afternoon caught my eye. It concerned an agency boss fulminating about the role of intermediaries and questioning their level of contribution to the pitch process. I thought it was a cheap shot. The intermediaries’ role should not be undervalued. They are a crucial part of the industry –.
InMobi
AUGUST 21, 2018
You’ve spent several months creating a fantastic app, and users are signing up by the minute. Now comes the time for you to kick back and enjoy the fruits of your labor. But as you begin your journey towards app monetization, you are likely to be overwhelmed by the seemingly countless players in the ecosystem. Here are some key factors you should keep in mind before you zero in on the right monetization partner.
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