Sat.Aug 04, 2018 - Fri.Aug 10, 2018

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Content Marketing World for Ad Agency New Business

Fuel Lines

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . Even though this conference is huge, there are definitely a number of sessions that are specific to agencies to help them understand the content marketing for their own new business plus the strategies and tactics they should be using for their clients. “Clients want traditional advertising as well as content marketing, so it’

Agency 113
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Jody Smith of Broadsign: unlocking new communication potential in the era of smart cities

More About Advertising

Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a reality. Media owners have begun to make city-wide audiences available and more addressable using smart city technology in less intrusive ways than the retina scanning technology that served up personalized ads in sci-fi thriller Minority.

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Some Spots I Remember

Advertising to Baby Boomers

My previous post: 28 or 52 or 103 Things Only Baby Boomers Remember While banging it out I began thinking about commercials that have stuck with me through the years. They’re not necessarily the best or most famous – simply ones I loved, knocked me out. Although the advertising revolution was well under way by 1965, I remember first seeing this commercial (I’m fourteen) and just going batty.

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The ACLU Is Doing What The Government Will Not: Defending Your Right To Vote

AdPulp

Non-profit organizations and political movements are often so laser-focused on their goals, they fail to see the importance of process and the best path forward. Even fewer have a talented team of brand-builders on the job. Thankfully, the ACLU is the exception to this rule. According to Fast Company, the ACLU’s product development team is […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Canadian Digital Video of the Month – #TDThanksYou

illumin

The True Reach® Insights Platform was designed to harness all publicly available view data for digital video campaigns and track how the content performs in real-time. By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share of Attention®.

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Dark Horses founder Simon Dent picks his first eleven Desert Island football Ads

More About Advertising

Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark Horses’ clients include Nissan, Wiggle, Just Eat, Peloton and Southampton FC. With the Premiership starting tomorrow (August 10) chief coaching officer Dent names his first 11 football ads. 1. Carlsberg – Old Lions 2. National.

Agency 63

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Bogusky Is Back

AdPulp

Big news from Boulder this week. Alex Bogusky, one of the original founders of Crispin Porter + Bogusky, has rejoined the agency as Co-Founder, Chief Creative Engineer. Finally got to meet one of my all-time ad heros, Linus Karlsson. The timing sucks but we still had great fun. pic.twitter.com/jR2dhwJvYZ — Alex Bogusky (@bogusky) August 3, […].

Agency 41
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Hello Brands! Are You Feeling The Pulse Of Your Customers?

InMobi

There are 3.7 billion smartphone users in the world. And, more than half of them use mobile for upwards of 3 hours every single day. With such a colossal scale of reach and depth of user engagement on mobile, it is safe to say that the bulk of any brand’s customers are on mobile, all the time. Mobile has become an average consumer’s native screen and is central to many facets of her life: content, social media, shopping, gaming, entertainment, and much more.

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Publicis closes San Francisco design outfit Odopod

More About Advertising

A senior UK government press officer lost her job after saying that the day of the 9/11 attacks on the World Trade Centre was a “good day to bury bad news.” Nothing so spectacularly tasteless in adland mercifully but we’re into August and the height of the summer holiday season is a popular time to.

Finance 60
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Transparency Coming to a Campaign Ad Near You!

All About Advertising Law

The Federal Election Commission recently held a public hearing to discuss its March 2018 proposed rule aimed at providing voters with more information about who pays for or sponsors online political advertisements. The private sector has adopted a solution to the issue. On May 22, 2018, the Digital Advertising Alliance (DAA) took the first step to alter the status quo by unveiling a new, industry-wide PoliticalAds transparency initiative designed to bring greater transparency and accountability

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Dial Up Some White Castle Chicken Rings Before They’re G-O-N-E

AdPulp

Columbus, Ohio-based fast-food restaurant chain White Castle has always had avid fans—the kind who would spend 45 minutes watching a Facebook Live stream about chicken rings. If you didn’t make it all the way through the above, watch this condensed version of the mocvertisement: According to Ad Age, hosts Heather and Janelle responded in real-time […].

Food 40
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A tale of two ecosystems: the reef tank and an ad agency.

Gods of Advertising

Left side of my tank… I maintain a 180-gallon reef aquarium in my home. Try to anyway. The coral reef is the most complex, delicate and beautiful ecosystem in the world. Lighting. Filtration. Water parameters. Flow. Everything has to be calibrated and monitored in order to even passably mimic a real coral reef. One or two miscalculations and your reef crashes.

Agency 66
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Crowdsourcing bites the dust: Havas closes Victors & Spoils to make way for blockchain and AI

More About Advertising

Once it was the future. Now, apparently, crowdsourcing has had its day. Havas has shut down its Colorado-based crowdsourcing agency Victors & Spoils, which it bought in 2012 under the leadership of then-CEO, David Jones. At the time of the acquisition, V&S had been going through a period of huge growth, working with clients like.

Agency 53
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The Department of Justice Has a New Consumer Task Force – What Does It Mean for You?

All About Advertising Law

Deputy Attorney General Rod Rosenstein – the second-highest-ranking official at the Department of Justice – recently announced the formation of the Task Force on Market Integrity and Consumer Fraud. The announcement came at a widely publicized press conference, a signal that the Task Force ranks high on the list of the Department’s law enforcement priorities.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Juanita Jean Ain’t Messin’

AdPulp

How many emails per day do you receive? How many of them request money from you? If you’ve bothered to donate to a political campaign, or non-profit, you’re under constant pressure to give more. If you purchase a product or service online, it’s the same onslaught of emails that never end. To make matters worse, […]. The post Juanita Jean Ain’t Messin’ appeared first on Adpulp.

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We Can Eliminate Bad Advertising, But It Will Cost Many People Their Jobs

AdPulp

Clients the world over are preparing to throw more money at their communications problems. According to 1,000 marketing chiefs surveyed in 10 countries by the Dentsu Aegis Network, fifty-four percent expect to spend more on digital platforms in the next two to three years. It’s hard to say if this is good news or not. […]. The post We Can Eliminate Bad Advertising, But It Will Cost Many People Their Jobs appeared first on Adpulp.

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Sports Direct’s Mike Ashley snaps up £90m House of Fraser

More About Advertising

Sports Direct’s Mike Ashley has finally trousered a department store chain after years of trying, buying House of Fraser from the administrators for £90m. This includes 59 stores (and all stock) and, potentially, 15,000 or so employees including concessions. Ashley (below) also owns Newcastle United and £90m probably isn’t that much more than manager Rafa.

Finance 40
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Dentsu keeps growth on track ahead of 2020 restructure aimed at a ‘more open organisational culture.’

More About Advertising

Dentsu Inc has reported strong results for 2018 so far, with organic revenue growth of 4.5 per cent across the first half of the year and 4.9 per cent in the second quarter. The Japan-based holding company’s numbers are boosted by its good new business record over the last year. Thanks to wins including AB.

Media 40
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Ikea launches in India today, with samosas, biryani, and flatpack assistance. Here’s Dentsu Impact’s ad.

More About Advertising

It might seem like Ikea and its products are everywhere, but until today, India has had to manage without Swedish flatpack furniture. The concept is so new, in fact, that Ikea has hired an in-house team to assemble furniture for its Indian customers, not known for their love of DIY, before they even leave the.

Agency 40
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Mars picks MediaCom for $1.8bn global planning and buying in huge boost for WPP

More About Advertising

Mars, which had previously cut and sliced its media across the world, has consolidated everything into WPP’s MediaCom, the biggest win so far for the new regime headed by Mark Read at WPP. Mars is reported to spend $1.8bn (£1.4bn) on global media. The account was previously shared between MediaCom, Publicis Groupe’s Starcom and Zenith.

Media 40
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Burger chain’s problematic touchy-feely “bowls”

More About Advertising

Funny or not? California fast food chain Jack in the Box is plugging its teriyaki bowls with Jack himself inviting female staff to “feel his bowls.” A straight red card in the #MeToo era surely? Things pick up when the lawyer makes an appearance. MAA creative scale: Hmm. Non-committal 5.

Food 40
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Kellogg’s and KFC in trouble for targeting children with unsuitable ads

More About Advertising

The Advertising Standards Authority has banned ads by KFC and Kellogg’s for targeting children with products that are high in fat, salt and sugar. A commercial for Coco Pops Granola featuring a cartoon monkey and a hyena getting excited by the “chocolatey” taste, was broadcast during the children’s version of “Mr Bean.” Kellogg’s argued that.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Unilever boosts new regime at WPP with Sunlight Africa

More About Advertising

Unilever’s Sunlight, once a soap (invented in 1884) is now a range of laundry products is now Africa’s second largest FMCG brand after Coca-Cola it seems. So winning the brand across Africa after a competitive pitch is a welcome coup for WPP. WPP says its Team Unilever/Africa offered a “simple, integrated solution drawing on strengths.

Finance 40
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Audi on demand: book your chance to ‘sparkle and beam and accelerate’

More About Advertising

“Audi on demand” allows you to rent an Audi via an app and, if you live close enough to an Audi centre, they’ll even deliver the car to your door. It’s like Zipcar for the upwardly mobile, with prices from £100 to £1000 a day. Hamburg agency Uberground (nice name) has done a series of.

Agency 40
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WPP has two big agency CEO roles to fill: who will take up the challenge?

More About Advertising

WPP is facing a test in the UK as it searches for CEOs to lead two of its biggest agencies, Ogilvy and Grey. Ogilvy’s Charlie Rudd – who was CEO of the ad agency, but recently had the title of chief client officer thrust upon him in Michael Frohlich’s dramatic revamp – has quit. And.

Agency 40
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Adidas recycles ‘creators’ into ocean pollution drive

More About Advertising

Adidas is for “creators,” or do it’s been telling us for the last couple of years. In one instance by showing dozens of its star sports properties (and David Beckham) sitting around looking all, well, creative. But now it’s decided to do something useful by seeking to combat plastic pollution of the oceans by designing.

Agency 40
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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“Super fast” Bolt needs a better story to tell for Virgin Media

More About Advertising

Usain Bolt is back in another BBH ad for this site’s least favourite media owner Virgin Media (if we were a BT customer it might be different), flogging “super fast fibre.” Saw a report the other day that compared claimed broadband speeds with the reality and the reality is that you might just get these.

Media 40
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Land Rover celebrates Defender – and boosts new rival in the process

More About Advertising

It’s very nice of Land Rover and agency Spark44 to make a commercial for Jim Ratcliffe of chemicals giant Ineos who’s planning to make his own version of the Land Rover Defender, discontinued by JLR. But here are lots of Defenders up in the foothills of the Himalayas doing what the venerable rattle traps do.

Agency 40
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McDonald’s media: Omnicom and Publicis in global head-to-head battle

More About Advertising

McDonald’s revealed in October that it was shifting from a single global media agency to a small roster of preferred local suppliers. This was never going to be good news for Omnicom’s OMD, which has held the business exclusively for 15 years. That’s a very good run, especially against the backdrop of ongoing media trust.

Media 40
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Kansas Democrats Want Sharice Davids, A Fighter and A Scholar, To Battle In DC

AdPulp

The number of inspiring primary wins by women candidates this year is an exciting development and a great sign that the women of this country have zero intention of being told how to conduct themselves by clueless old white men. In a season of big political news, the hits keep coming. This week, Sharice Davids, […]. The post Kansas Democrats Want Sharice Davids, A Fighter and A Scholar, To Battle In DC appeared first on Adpulp.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.