Sat.Jul 07, 2018 - Fri.Jul 13, 2018

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Artificial Intelligence in India – Opportunities, Risks, and Future Potential

InMobi

In a recent interview with TechEmergence, InMobi’s Avi Patchava, VP Data Sciences ML & AI, spoke about what he believes are India’s four biggest strengths to face the upcoming AI disruption. Read his views below: ·“India has an abundance of engineering talent which has been trained over the last 2 decades which needs to be funneled into a new direction due to the automation of IT services.

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Jason Cobbold takes the reins at BMB

More About Advertising

London agency BMB has hired Jason Cobbold (below) as its new CEO. Cobbold was at US-based innovation agency Redscout and before that a senior suit at Publicis and BBH. He replaces long-serving Juliet Haygarth who left in December for health reasons. Last month BMB, majority owned by South Korea’s Cheil Worldwide, hired Matt Lever from.

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Let’s talk about it, Cannabis Advertising

illumin

At AcuityAds , we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best tools and strategies to achieve their goals.

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Exciting Questions and Opportunities for Advertising Through Self-Driving Cars

All About Advertising Law

Self-driving cars have captured the imagination through television and movies ( Knight Rider and Herbie the Love Bug , to name a few). Today, with advances in computing and other technologies, a number of technology and automotive companies are testing autonomous vehicles on public roads and expect to deploy such vehicles in the near future. Indeed, the potential of autonomous vehicles is promising— in terms of both mobility and safety.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What is the Future of Mobile Video Advertising? 5 Bold Predictions

InMobi

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? How will everything look in 2019, 2020 and beyond? GET FULL REPORT We’ve gazed into the crystal ball to see what the future holds.

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Gareth Southgate’s famous Pizza Hut ad is a little less painful to watch in 2018

More About Advertising

Gareth Southgate is out in Russia doing a pretty good job of atoning for his notorious missed penalty at Euro 96, when he kicked the ball straight at the German goalkeeper and took the blame for England’s failure to bring football home that year. Now that he’s a style icon who’s setting the standard for.

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Slimming Down: Second and Third Circuits Construe TCPA Autodialer Definition Narrowly But Still Grapple With Its Contours

All About Advertising Law

Late June was busy in the Telephone Consumer Protection Act (TCPA) litigation world, with the U.S. Courts of Appeals for the Second and Third Circuits weighing in on an issue that arises all the time with the TCPA – what is and is not an autodialer. As readers of this blog know, earlier this year in ACA Int’l v. FCC , 885 F.3d 687 (D.C. Cir. 2018), the D.C.

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Moving at “speed of business” isn’t justification for creating sweatshop.

Gods of Advertising

Many farms in Adland are still places where creativity can flourish. I hope yours is one of them. Yet too many creative farmers find themselves bound to making drab content, blunting once sharp skills at writing and design in order to manufacture info-graphics and “tool kits” for evermore unappreciative clients posing as marketing sages.

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R3: new buyers outstrip ad holding companies in booming M&A market

More About Advertising

Global agency and marketing services deals were up by 88 per cent by value in the first half of 2018, according to new research by marketing consultancy R3. This was largely driven by new buyers (including consultancies) to the sector and marTech companies. 39 major deals were completed. R3 principal Greg Paull says: “It’s clear.

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The power of social media influencers {Infographic}

AdGlow

Influencers are people who have a passion and aren’t afraid to tell the world about it. W hether they're sharing cooking tips, style trends or gaming hacks, they've gained immense popularity and are winning hearts of consumers all over the world.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Upcoming FTC Hearings Include Several Topics Relating to Consumer Protection

All About Advertising Law

Taking a page from Federal Trade Commission legend (and one of our mentors) Bob Pitofsky, the FTC recently announced that it plans to hold a series of public hearings modeled after the FTC’s 1995 “Global Competition and Innovation Hearings.” New FTC Chair Joe Simons said that the hearings will provide the FTC with an opportunity to engage in “self-examination and critical thinking” to ensure that the agency can keep pace with changes in the economy.

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‘Unstoppable’ Reese Witherspoon sets off a chain reaction in ad for her new VOD service, Hello Sunshine

More About Advertising

Reese Witherspoon is the perfect antidote to the misery of #MeToo. Long before a constant stream of creative leaders started coming under the spotlight for inappropriate behaviour, Witherspoon took matters into her own hands.

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Is Sky really worth bidding frenzy of £30bn?

More About Advertising

Britain’s Sky makes about £1bn a year profit fom its 23 million subscribers in the UK and Europe, bidder Comcast (currently in the lead with a £26bn offer to buy it) makes over $20bn from a similar number of subscribers in the US and TV and film business NBCUniversal, broadcaster of the Super Bowl. Comcast.

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McCann Health CCO out over “offensive language”

More About Advertising

Nobody seems sure any more why the dinosaurs died out: was it a giant meteorite or did the weather change? The weather has certainly changed in adland with a raft of mostly senior creatives on their bikes in the wake of the #MeToo movement, not necessarily for sexual harassment but, in a new case, “offensive.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Now Ogilvy fires worldwide creative chief Tham Khai Meng following internal investigation

More About Advertising

The current round of house cleaning in adland in the wake of #MeToo – some might call it a purge – has claimed its highest profile victim to date, Ogilvy Group CCO Tham Kai Meng who’s led creative at Ogilvy since 2009. Ogilvy CEO john Seifert said in a memo: Two weeks ago, I was.

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Publicis Groupe expands its country model empire

More About Advertising

‘Power of One’ believer Publicis Groupe has announced the expansion of its country model organisation with several key appointments. Loris Nold, CEO of Publicis Groupe APAC since February 2018, will also oversee the Middle East and Africa; Jarek Ziebinski, CEO of Publicis One is appointed to the newly created role of CEO of Publicis Groupe.

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Winsome Prada poses in the Portuguese sunshine

More About Advertising

A few years ago these languid films were ten a penny but they seem to have gone out of fashion. Fashion brand Prada is undeterred however, offering us ‘Summer Illusions,” a winsome tale (actually it’s quite an artful product demo of Prada kit). And a striking bit of Portugal. Nicely directed by Marco+Maria. But do.

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Media monk Sorrell outlines new pitch to restless clients

More About Advertising

Nobody can be quite sure what form Sir Martin Sorrell’s new communications company S4 Capital will take, although clearly digital production in the shape of first acquisition MediaMonks will play a big part. A seasoned soldier once observed that no plan survives contact with the enemy and, with a new entity like S4, the plan.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Top digital designer Flo Heiss joins Wieden+Kennedy

More About Advertising

Wieden+Kennedy London has hired a new creative director, Studio of Art & Commerce co-founder Flo Heiss. At Studio of Art & Commerce he worked on Brew Dog, Boots and Serious Pig. Before then he spent 15 years as ECD of Dare when the agency was one of London’s notable digital pioneers.

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Apple enlists password paranoia for Face ID

More About Advertising

Pretty well everything Apple produces ad-wise is good these days, it’s become the master of the well-shot product demo with a twist. Here’s another for its Face ID on the iPhoneX, encapsulating today’s nightmare world where you can’t do anything without a password. Suspect Apple might have had something to do with the creation of.

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Has M&S missed an open goal with Gareth’s waistcoat?

More About Advertising

The England World Cup squad are wearing M&S suits and manager Gareth Southgate – or St Gareth as we should now call him – has been cutting a dash on the sidelines with his M&S waistcoat and, presumably, tie and shirt. The embattled retailer has woken up to this with a few ads. Do they.

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Chambord moves to London indie agency Brave

More About Advertising

French black raspberry liqueur brand Chambord has appointed London independent Brave as its new creative agency following a review run through Creativebrief. Prior to the review Chambord, owned by Brown-Forman Brands, spent four years at Wieden+Kennedy who produced the striking, if somewhat enigmatic, ‘Because no reason’ campaign. Marketing manager Emily Richardson says: “We’re thrilled to.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Now MediaMonk Sorrell sets his sights on media agency

More About Advertising

Anyone out there have a digital media buying business – with a base in data analytics (obviously)? If so it could be the next target for S4 Capital’s Sir Martin Sorrell because that’s what he says he wants to add to €300m digital production company MediaMonks. It would be characteristic of Sorrell to begin his.

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Publicis Media powers into huge new ex-BBC HQ

More About Advertising

Publicis Media has completed its deal to take 212,000 sq ft of office space in the BBC’s refurbed HQ at White City in west London, the biggest office letting in the UK so far this year.The new building will house all Publicis Media’s brands: Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics. Other tenants.

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Sorrell and S4 win first round with WPP as he snaps up €300m MediaMonks

More About Advertising

Former WPP boss Sir Martin Sorrell has won the first round with his old company, beating WPP to $300m MediaMonks, a Dutch digital content company. Sorrell has had to bid high though, not just in terms of cash but in also, reportedly, offering the MediaMonks management shares in his new company S4 Capital. Sorrell plans.

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Christmas has peaked: John Lewis cuts back on festive campaign as high street hardship hits adland

More About Advertising

Summer 2018 is shaping up pretty well thanks to the sunshine and the World Cup, but by Christmas the harsh realities of the pre-Brexit UK economy look set to bring us all back down to earth. John Lewis will scale down its famous Christmas ad campaign, a casualty of the store’s declining fortunes (it doesn’t.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Morrisons shows what it’s made of in best Publicis effort

More About Advertising

The business story of the year in the UK is shaping to be the laying waste of the high street and bigger supermarkets by a combination of online shopping and penal business rates (some £27bn a year). Here and there though there seems to be an exception and Morrisons, seemingly stuck in the last chance.

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Chinese show that ambitious creativity still has a home

More About Advertising

Is there a creativity crisis in adland? Good work still fights its way through but it seems to be getting harder. Two necessities for such work are money and the willingness to take a risk: to risk blowing your money and (maybe) the brand. Many advertisers these days seem prepared to suffer a slow, cheap.

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Dentsu’s Webchutney brews up a winner for Chakra Tea

More About Advertising

One way or another India features heavily in awards these days and here’s another candidate that surely has a Cannes category in waiting. It’s by Dentsu Webchutney for Chakra Tea and the wheeze in question is a tea kettle that generates wi-fi, thereby giving hard-pressed workers some digital R&R: ‘Chai-Fi.’ With these things you always.

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Women’s Equality Party and Now do their bit for Donald

More About Advertising

Has there ever been a more oafish politician than Donald Trump? The man’s a miracle. Among those grateful for his visit to the UK is the Women’s Equality Party and it’s celebrating with a campaign from lively London agency Now. #ThankYouTrump is top trending on Twitter it seems. Maybe they should sign Stormy Daniels for.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.