Fuel Lines

MARCH 1, 2018

Social media is a primary force that is redefining the role of the men and women who are agency owners. The importance of social media on business has dramatically escalated. We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

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Ad Espresso

FEBRUARY 27, 2018

Instagram daily hashtags: did you give it a try yet? #mondaymorning #tuesdaythoughts #wednesdaywine — hashtags pepper Instagram posts like #sprinkles on #icecream. Tons of businesses rely on hashtags to build brand awareness, create fast-moving conversations across Instagram, Facebook, and Twitter. Hashtags are proven to help your ads outperform and reduce cost-per-click (i.e., making your overall Read more.

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Brand Awareness Conversion Marketing 144

More About Advertising

FEBRUARY 28, 2018

We didn’t do a Best Ads of 2018 in January because there didn’t seem any: Oh no, is it true what they’re all saying about the death of creativity? February looked as though it was going out with a whimper too although there were more decent efforts. But this week saved the day (year?) with.

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Agency Advertising 75

All About Advertising Law

MARCH 1, 2018

There are certain words and phrases that set the antennae of promotions lawyers – and law enforcers – buzzing. “Everybody wins” comes to mind right away – but there is one little word that can pay out tremendous legal problems and should concern anyone involved in executing sweepstakes and promotions. That word is “raffle.” While many people use “raffle” interchangeably with “sweepstakes” or “drawing” to designate a legal game of chance

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Marketing 66

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPulp

MARCH 2, 2018

No. You’re not imagining things. Content fatigue is real. According to a new study from BuzzSumo that looked at 100 million posts published in 2017, social sharing of content has been cut in half since 2015. That’s a steep decline in a short period of time. We can blame poor quality and an increase in […]. The post Publish Authoritative Content That Adds Value, Or No One Will Care appeared first on Adpulp.

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Media 57

Advertising to Baby Boomers

FEBRUARY 26, 2018

We still buy them, we still want to know all about them before we buy them. A few posts ago: 13 December 2017 We’re always sick. … I googled the car and it’s a pretty good car. But the spot tells me nothing about the car. Of course, why would I want to know anything about the car? All I need to know is that it has healing powers … I won’t take you on a whirlwind of moldy posts about cars and advertising and the 50+ market.

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All About Advertising Law

MARCH 2, 2018

CFPB Expands Call for Evidence with Additional RFIs. The CFPB has now issued six RFIs as part of Acting Director Mulvaney’s Call for Evidence Regarding Consumer Financial Protection Bureau Functions, which we have previously covered. The RFIs provide industry participants a chance to comment on the CFPB’s rules, policies, and practices regarding investigations, examinations, enforcement actions, and external engagement.

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AdPulp

FEBRUARY 26, 2018

The most notorious ad agency in America today is also the most effective content marketer in the land. This is not something to be happy about (unless you favor more noise and distortion, over clarity and honesty). Here’s a passage from Ackerman McQueen’s homepage: WE HAVE FOUND OURSELVES AT ODDS WITH MANY IN OUR INDUSTRY. […]. The post The NRA’s Ad Agency Is A Formidable Opponent of Freedom appeared first on Adpulp.

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More About Advertising

MARCH 2, 2018

I don’t know if WPP’s Sir Martin Sorrell supports a football team but he won’t be best pleased this morning to be described by The Times as turning into Arsene Wenger. Wenger, for those who don’t follow football, is Arsenal’s embattled manager – suffering two 0-3 defeats in a week by high-flying Manchester City.

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Finance Agency Advertising 58

More About Advertising

MARCH 1, 2018

WPP flat-lined at best in 2017 according to its preliminary results released today. In CEO Sir Martin Sorrell’s words 2017 “was not a pretty year.” Currency movements and some stern financial management allowed WPP to increase its top line post-tax profits by 27.4 per cent to £1.9bn but like-for-like billings fell 5.4 per cent to.

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Finance Media Agency Advertising 58

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Advertising

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FEBRUARY 27, 2018

Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global marketing operations at Visa and director of global agency strategy at Microsoft he has advised numerous advertisers on their agency arrangement and is the author of Agency Mania: Harness The Madness of.

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FEBRUARY 27, 2018

Grey and production giant Hogarth (majority owned by Grey owner WPP) are combining resources in a big new London production house Town Productions. The deal mirrors Grey and Hogarth’s Townhouse, set up in New York in 2016 initially to handle Procter & Gamble. Hogarth also has a joint deal with WPP’s Ogilvy called H&O. Town.

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More About Advertising

MARCH 1, 2018

WPP is planning to restructure digital and data in 2018, after 2017 results showed the world’s largest communications group flatlining last year. The data branch of WPP has long been an underperformer – in 2017 it like-for-like revenues were down 2.9 per cent, with North America and Asia Pacific described as “particularly difficult” – but.

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Media Communications Ad Tech Finance 53

More About Advertising

FEBRUARY 27, 2018

On the face of it Johnnie Walker is an unlikely women’s advocate but it’s becoming one in style in a new campaign from Anomaly New York, featuring one Jane Walker. She’s being rolled out – if that’s the apropriate description, it almost certainly isn’t – to celebrate Women’s History Month and International Women’s Day in.

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Agency Advertising 53

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

MARCH 2, 2018

Recent research by the World Federation of Advertisers (WFA) reveals that, for 45 per cent of marketers, a major priority for 2018 will be to internalise their programmatic capabilities. And it’s not difficult to understand why brands are keen to bring elements of their marketing mix in-house. A number of high-profile news stories over the.

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Media Advertising Marketing Ad Tech 51

More About Advertising

MARCH 1, 2018

I see from Campaign that there’s some grey smoke about two big forthcoming pitches: Asda and Camelot. Saatchi & Saatchi is defending Asda, AMV BBDO Camelot. Among those invited to “chemistry” meetings with Asda are AMV, which lost Sainsbury’s to Wieden+Kennedy at the end of 2016, and The&Partnership London (formerly CHI&Partners) which seems to be.

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More About Advertising

FEBRUARY 26, 2018

It must be getting serious. Droga5, a highly successful agency to all appearances, is laying off 40 people (five per cent of its workforce), the first time David Droga’s agency has had to make such cuts in New York although it closed its Sydney office a while back with the loss of many more jobs.

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AdPulp

MARCH 2, 2018

The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for […].

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Fashion Marketing 48

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

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FEBRUARY 27, 2018

We wondered if WPP boss Sir Martin Sorrell would make any bold moves to reshape his empire alongside its 2017 results and here’s a boldish one: venerable WPP PR companies Burson-Marsteller and Cohn & Wolfe are merging to form Burson Cohn & Wolfe (BCW) under CEO Donna Imperato (left) from Cohn & Wolfe. Burson’s Don.

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Finance Agency Advertising 45

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FEBRUARY 27, 2018

Almost unbelievably l’affaire Martinez, the exit of former global boss Gustavo Martinez, rumbles on at JWT. Martinez (below), who was accused of harassment, is now holed up in JWT Spain, some say as country manager. No-one is saying publicly exactly what he’s doing but he’s reported to have sent 47,000 emails over the past year.

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Finance Agency Advertising 45

More About Advertising

MARCH 2, 2018

There seem to be as many craft beers as designer gins in the UK these days (gins are supposedly easy, you go to the Polish shop, buy some strong vodka and chuck in a few herbs and spices). Some of the “craft” beers are owned by the drinks giants – who seem to have forgotten.

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More About Advertising

MARCH 1, 2018

WPP has a lot on its mind this morning, with its shares heading south on publication of poor results and bleak outlook for 2018, but it’s also chosen to publish its UK gender pay gap report. This is now a legal requirement for big companies in the UK. And, in common with most of its.

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Finance Media Agency Advertising 40

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

MARCH 1, 2018

The last thing you need when you’re you’re freezing your butt off in snowy London (on the first day of “meteorological” Spring) is a guided tour of bloody Antarctica. But Air New Zealand is unkindly offering us the “world’s coolest safety video,” starring Adrian Grenier and highlighting the airline’s work to conserve that snowy continent.

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Advertising 40

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FEBRUARY 27, 2018

Here’s a charity promo with a difference. Two well-known US actresses are playing the #MeToo edition of Guess Who?, trying to guess the Hollywood power player accused of sexual misconduct. A third comes in to ask, “Can I play too?” She’s told, “Of course. You’re a woman. You have no choice.

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Advertising 40

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FEBRUARY 27, 2018

Independent out of home specialist agency Talon is expanding in the US with the opening of a New York office. Talon handles out of home media for several of the UK’s leading advertising brands through Omnicom Media Group UK agencies and also works with other agencies including AMS Media Group, JAA, Goodstuff, Ptarmigan Media and.

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FEBRUARY 27, 2018

Happy bunnies in London this morning are most Sky shareholders, who’ve seen US cable giant and NBC owner Comcast bid about £22bn for the company. Not so pleased is Rupert Murdoch (below), whose Fox already owns 39 per cent of Sky and is trying to buy the rest for the third time. Murdoch now faces.

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Finance Media Advertising 40

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

FEBRUARY 25, 2018

Google is launching two new “tools” aimed at boosting website mobile performance at the Mobile World Congress: a Speed Scorecard and an Impact Calculator which purports to show how much extra revenue they could gain if they speed up a bit. Speed is the key says Google, with big gains if sites speed up mobile.

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Finance Media 40

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FEBRUARY 26, 2018

London’s newish Studio of Art & Commerce is an interesting outfit, specialising in working via non-paid media. Now it’s launching its biggest project to date, the No7 Face Study, an interactive website for Boots where for the first-time users can explore key signs of ageing on an interactive ‘map’ of the face. With no retouching.

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FEBRUARY 26, 2018

The&Partnership London has been appointed by Radiocentre, the industry body for UK commercial radio, to demonstrate the scale of commercial radio and the brand-building opportunities the medium offers to advertisers. The account moves from Lucky Generals and follows that agency’s former creative partner Yan Elliott who’s now joint ECD of The&Partnership London.

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FEBRUARY 27, 2018

Are these the first same sex snogs in ads? Part of a new campaign by TBWA Sydney, brave indeed where same sex marriage is a hot issue. Shot on an iPhone X (well you have to sell something). Clever to re-think macho Aussie Michael Hutchence with the excellent Courtney Barnett too. Almost makes you like.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.