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FEBRUARY 19, 2018
On May 26 this year a major cat will be released amongst the feeding pigeons. It goes by the name of GDPR or the General Data Protection Regulation, and it applies EU wide including the UK. In a nutshell it introduces protocols for privacy of personal data on a massive scale. Failure to adhere to.
InMobi
FEBRUARY 19, 2018
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi webinar on “Being Mobile-best in a Mobile-first India”. 2018 is slated to be the year of big transformation in India as mobile comprises 52.7% of all digital ad spend, up from 38% in 2017.
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All About Advertising Law
FEBRUARY 22, 2018
Does your business or publication link or embed copyrighted content on your website or social media? If you routinely do the latter, a recent decision in the U.S. District Court for the Southern District of New York suggests that the tide is turning to the former. Although this holding is merely persuasive outside of the Southern District of New York, there is a possibility that other districts could adopt the same reasoning, finding businesses liable for violating a copyright holder’s rig
Advertising to Baby Boomers
FEBRUARY 21, 2018
Let me get this out of the way… I love older women: Going Nutty Over Older Women’s Bodies (Huffpost) … With younger bodies. they’re the same from top to bottom. Same shape, same skin, same rubbery feel. Nothing much there. Unfinished, incomplete. Like they were just hatched from pods - smooth and slippery, no essence yet. And only a few curves and barely any crannies.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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FEBRUARY 23, 2018
KFC has wittily transposed its name to FCK and taken a full-page press ad in The Sun, with help from agency Mother. Who knows what’s going on behind the scenes at KFC, but in public they are maintaining a light-hearted, “mea culpa” approach to the chicken supply problem. The relaxed tone may not wash so.
AdPulp
FEBRUARY 18, 2018
Buying followers—real or fake—on Twitter and other social media platforms has been an irritating problem for years. The shady firms who offer these services play the vanity card to perfection and it works. It works because we are human and humans need to organize. Like wolves, we need a pack leader, and people mistake high […]. The post Social Media Is A Breeding Ground For “Sowing Discord” appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fuel Lines
FEBRUARY 21, 2018
I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness.
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FEBRUARY 23, 2018
WPP’s newly-ensconced UK “country manager” Karen Blackett – who made her name at MediaCom – has been telling The Drum that she sees small to medium-sized businesses (SMEs) as an important and overlooked market for companies like hers. SME defined as a business valued at between £2-15m. But she also acknowledges that charging is a.
AdPulp
FEBRUARY 19, 2018
How serious are you about your advertising career? Are you a hard-charging, award-winning pain in the ass? Many of you, I expect, can answer affirmatively to my non-rhetorical question. Mark Wnek would have answered, “yes,” at one time. But not today. He’s a new, more mellow man now. In fact, a former colleague thought he […].
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FEBRUARY 22, 2018
The mighty Ford Motor Company seems in some disarray these days with its profits falling, shares tanking and its perceived failure (rightly or wrongly) to spell out where its driverless cars initiative is headed (don’t say the side of the road). There also appear to be personnel issues and now the head of its North.
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FEBRUARY 20, 2018
MasterCard is sponsoring tonight’s Brit Awards for UK popsters so agency McCann has linked it to a campaign ‘Start Something Priceless (geddit?): The Listening Room, bringing six people whose relationships have foundered together to experience the healing power of music. Relationships are more often sundered than healed at the excitable Brits but there you go.
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FEBRUARY 20, 2018
You’d need a heart of stone not to laugh. KFC in Britain has run out of chicken forcing it to close most of its outlets. This follows the company’s decision to switch its distribution contract from food specialist Bidvest to DHL, which has blamed the, er, shortfall on “operational issues.” Which is PR speak for.
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FEBRUARY 20, 2018
Best for Britain is an organisation pledged to fight Brexit, hoping to secure a second referendum on Britain leaving the EU if, as it hopes, the UK government fails to get its Brexit bill through Parliament later this year. To that end it’s been amassing money, £500,000 now from financier George Soros, a Hungarian who’s.
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FEBRUARY 23, 2018
The people with the big TV budgets these days are furniture businesses so it’s a problem when your marketing budget disappears down the tubes. But that’s the position that Harveys and Bensons for Beds (two operations) found itself in when big “investor” South Africa’s Steinhoff found itself mired in scandal and decidedly short of readies.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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FEBRUARY 22, 2018
Here’s a nice one for some lucky agency. Campaign reports that VW-owned Skoda, which is winning sales and plaudits left, right and centre (to the point where VW told it to put up its prices) is looking for a new global agency to handle everything from ads to CRM to social media. Its European account.
AdPulp
FEBRUARY 22, 2018
We are social creatures who organize around common interests and shared experiences. We’re not just college graduates, we’re Cornhuskers or Ducks or Bulldogs. We’re not just music fans, we’re Deadheads or Parrotheads or Panic freaks. Our identities are formed in association with these groups or institutions. Belonging to the group, or tribe, is central to […].
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FEBRUARY 23, 2018
What to make of the betting/bingo/lottery boom? Betting ads from the bookies are, rightly, under scrutiny for being slipped under the acquisitive noses of kids, armed and ready with their smartphones. Actually they should be scrutinised period. But bingo and lottery pitches are also all over the place, infesting daytime TV in particular. Obviously they’re.
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FEBRUARY 22, 2018
Virgin Holidays has hired Amber Kirby as its new marketing and customer experience director. Kirby (left) was previously global brand and marketing director at Walgreens Boots Alliance and, before that, a senior marketer at Procter & Gamble. So she’s quite a capture for the rather smaller Virgin Holidays, where she’ll lead a 35-strong marketing team.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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FEBRUARY 22, 2018
Women don’t grow older they grow bolder, or so we’re told in this sparky debut ad for Miami-based fashion company Chico’s from The&Partnership’s New York outpost. Well we’re not going to disagree with that – especially this year – oh no. T&P’s North America operation (it also has agencies in Canada) seems to be building.
More About Advertising
FEBRUARY 22, 2018
French football has a Classico too it seems, Olympique de Marseille vs Paris Saint Germain, happening this Sunday and broadcast by Canal+. So Canal+ agency BETC Paris is drummimg up interest in its inimitable style by speculating that fans can influence proceedings with underhand tactics, like sticking pins into voodoo dolls so the players fall.
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FEBRUARY 21, 2018
Cadbury’s Creme Eggs are no stranger to controversy: remember the outrage a couple of years ago when owner Mondelez imposed a new recipe using cheaper, Hershey-style chocolate? This year, the sickly sweet treat has created a new moral panic in the run-up to Easter. Someone called Shawna Leigh tweeted Cadbury to ask how you pronounce.
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FEBRUARY 21, 2018
A Scottish accent is de rigueur for purveyors of financial products: Scots folk are clearly deemed (by advertisers, not us) as canny with their money or just mean. But Caledonian can lead into strange and undecipherable places as in this new ad for Irn Bru by Edinburgh agency Leiths. Still don’t know what he’s driving.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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FEBRUARY 20, 2018
Club Med has joined Center Parcs in pulling its ads from the Daily Mail following a piece by outspoken columnist Richard Littlejohn disputing that “two dads is the new normal.” Club Med, like Center Parcs, says this goes against its “brand values.” We might debate what exactly these are: one suspects that both holiday companies.
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FEBRUARY 20, 2018
And then there were two. Adam&eveDDB founder and group CCO Ben Priest has said he’s leaving the award-winning agency later this year. His departure follows that of media ace Jon Forsyth who left shortly after the adam&eve founders had completed their £100m earn out from Omnicom.
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FEBRUARY 20, 2018
The&Partnership’s m/SIX has won the media account for Bridgestone Europe. Bridgestone is the world’s largest tyre and rubber company. M/SIX also handles another big Japanese company, Toyota, across Europe. M/SIX’s first campaign to support Bridgestone’s Worldwide Olympic Partnership broke during the Winter Olympics in South Korea. Spend will be shifted from more traditional channels to.
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FEBRUARY 19, 2018
Digital agency Feed has appointed former Havas Helia ECD and global digital creative director for Dove Steven Bennett-Day (left) as its first CCO. Feed, based in London’s Shoreditch also has offices in Berlin, Madrid, San Francisco and Manchester and is planning to open a further outpost this year. It employs 200 staff on a turnover.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 19, 2018
Our 2017 video series aims to explore the role of creativity in OOH, the potential possibilities, and how it influences campaign effectiveness. In the first instalment, we explored the science behind creativity and proposed that for true advertising effectiveness you needed to adhere by the formula of E=MC3 (effectiveness = medium x content x context.
More About Advertising
FEBRUARY 19, 2018
February is in the UK is either (relatively) mild but wet or sunny and freezing cold. How refreshing then to repair to the outback where it’s so hot that no-one is wearing clothes – well just their Bonds underwear. Apparently Gotta Be Bonds is an old hit campaign for the brand. This one’s from Leo.
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