More About Advertising
FEBRUARY 8, 2018
Spanish agency Lola MullenLowe has won Unilever’s PG Tips business, fighting off strong UK competition from adam&eveDDB and Ogilvy. Incumbent Mother pulled out in December. Lola does some fine global work for Unilever’s ice cream brands Magnum and Cornetto, and also handles its Brooke Bond tea, so we can’t just blame Brexit for the move.
Advertising to Baby Boomers
FEBRUARY 5, 2018
There are never too many articles, blog posts, and podcasts about Super Bowl commercials right after the Super Bowl. Except for today. Now there’s one too many. As everyone will tell you, the Tide (something like Every Super Bowl Ad is a Tide Ad ) was clever and I fumbled my dip-dripping Dorrito and it spilled all over my sweatshirt while watching it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
FEBRUARY 8, 2018
Wendy Ludlow Clark is the boss. Literally. Omnicom promoted her to the role of DDB Global President and CEO. She is the first woman to hold the office. Clark carved an interesting path to this lofty position. She was Director of Client Services at GSD&M in Austin before migrating to the client side and eventually […]. The post Clark’s Stock Continues To Climb appeared first on Adpulp.
Gods of Advertising
FEBRUARY 6, 2018
As this year’s baseball Hall-of-Fame class continues to deny entry to Barry Bonds and others for using PED’s i.e. “cheating” here is a very different perspective: Gods of Advertising. Nothing wrong with doping if you create art…. Lance Armstrong was just stripped of his seven Tour De France titles for allegedly juicing. Prior to this news, Vanity Fair Editor Greydon Carter opened his ‘Letter to the Reader’ with an interesting perspective on society’s relentless persecutio
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
FEBRUARY 9, 2018
French research company Recma, which evaluates media agencies, says that Dentsu Aegis Network (DAN) was the big winner in new business in 2017 with a closing net new business balance of $2.34bn (£1.68bn). Surprisingly its Vizeum network was the top agency performer with a balance of $1bn, mainly through AB InBev. Which presumably means it.
All About Advertising Law
FEBRUARY 8, 2018
The Senate Committee on Banking, Housing, and Urban Affairs held a hearing on Tuesday on virtual currencies and the role of the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) in overseeing the virtual currency industry. Witnesses included SEC Chairman Jay Clayton and CFTC Chairman Christopher Giancarlo. A key takeaway of the hearing was a concern among regulators and Committee members of opportunistic fraud taking place amid the hype around virtual c
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nick Burcher
FEBRUARY 6, 2018
The latest Tesla SpaceX launch this evening saw the Falcon Heavy rocket blasting into space, before the three Falcon Heavy boosters then return to land back on Earth. Image credit: Guardian The Falcon Heavy launch was deemed a great success and as part of the show, Falcon Heavy successfully deployed it's payload - a Tesla roadster containing a spaceman mannequin with David Bowie on a loop!
More About Advertising
FEBRUARY 5, 2018
If ads play a big role in the Super Bowl why not make an ad about other Super Bowl ads? Pepsi tried (and failed) with a reprise of some of its own, P&G’s Tide has done rather better with this campaign (four ads in all) from Saatchi and Saatchi, “It’s a Tide ad” fronted by.
All About Advertising Law
FEBRUARY 7, 2018
On consecutive days last month, both the Consumer Product Safety Commission (CPSC) and the U.S. Food and Drug Administration (FDA) made clear that delays in reporting potential product hazards or defects could significantly damage a company’s reputation and bottom line. The message from these agencies is clear—manufacturers and distributors of products regulated by CPSC and/or FDA would be wise to ensure their product quality processes and compliance programs enable swift communication to
AdPulp
FEBRUARY 7, 2018
Advertising that is self-referential almost always fails to connect with a broad audience. Tide and Saatchi & Saatchi just changed all that. According to Adweek: Tide’s wildly ambitious plan is much more involved than your average Super Bowl spot. The detergent brand’s goal is to take over the Super Bowl with a campaign that positions […].
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Fuel Lines
FEBRUARY 7, 2018
Social media fueled by content marketing has become essential assets for creating bigger new business opportunities. Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years.
More About Advertising
FEBRUARY 6, 2018
Booze trends are pointing firmly towards the craft end of the market, so how does a global giant like Absolut Vodka – owned by Pernod Ricard – fight back? BBH’s answer is to prove that the world’s fifth largest spirit brand is just as “authentic” as any craft rival. These 28 Absolut employees don’t look.
All About Advertising Law
FEBRUARY 6, 2018
This may have been the first year we were more into the game than the ads as it was a well-matched nail biter right to the end, but this is advertising’s biggest night of the year as well as football’s and we were once again not disappointed. While views is likely the best measure of an ad’s success, here is the annual “All about Advertising Law Round Up” Our favorite campaign was the Australian Tourism ad featuring Chris Hemsworth and Danny McBride.
AdPulp
FEBRUARY 4, 2018
It’s Super Bowl Sunday. Let’s watch commercials! Each 30-second slot on Fox will cost brands $5 million in media, not counting production. In other news, go Eagles. The post It’s Game Day. Who Do You Like for “Best Super Bowl Spot”? appeared first on Adpulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
FEBRUARY 9, 2018
Disrupt, innovate and transform are all terms which seem to define the digital landscape and it is the quest for these which drives digital forward. But disruption isn’t new. Neither are innovation or transformation, as organisations of all sizes constantly face new competition and developing market conditions. Since change is the only constant, digital transformation.
More About Advertising
FEBRUARY 6, 2018
Super Bowl Sunday – which saw the Eagles bring home their first trophy – brought in an average viewership of 103.4 million for NBC. That makes it the tenth-most watched program in US television history. What was clear from the lead up to Sunday’s spectacle is that the rules of the ad game around one.
More About Advertising
FEBRUARY 5, 2018
Despite the economic and political challenges we’re faced with seemingly daily, we expect 2018 to be a landmark year for many reasons.
More About Advertising
FEBRUARY 8, 2018
The Drum reckons Honda is moving its European creative account to Hakuhodo which won in a pitch against Wieden+Kennedy (which has handled its UK advertising for years), Joint and Mcgarrybowen, which has handled European duties. It’s almost inconceivable that W+K, which has produced some of the best advertising for any car brand over the last.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 7, 2018
Wendy Clark has replaced Chuck Brymer as president and CEO of Omnicom’s DDB – Brymer becomes chairman. Which won’t surprise anyone as Clark (below), who joined DDB as North America boss from a top marketing position at Coca-Cola in 2016, has been the driving force behind a renascence of DDB in its home market and.
More About Advertising
FEBRUARY 9, 2018
Traditional media may have been a vale of tears for most of its proponents over the past 15 years or so, but not for Richard Desmond. Now the former owner of Channel 5 (below) – sold to Viacom for £463m in 2015, for a £359m profit – has agreed a deal to sell his Express.
More About Advertising
FEBRUARY 9, 2018
The&Partnership is busily demonstrating its new-found Euro creds for big European account Toyota and here’s an interesting example for Toyota’s partnership with the International Olympic and Paralympic Committee. Disabled athletes have become something of a boon for advertisers seeking impact and Italian fencer Beatrice Vio, who was also scarred by meningitis in her youth, certainly.
More About Advertising
FEBRUARY 8, 2018
McDonald’s is celebrating 50 years of the Big Mac with the even bigger Grand Big Mac (which will doubtless cause a kerfuffle in certain places) with a series of global ads including this for the UK from Leo Burnett. McDonald’s hasn’t actually been in the UK for 50 years but never mind. The ad opens.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 8, 2018
Arthur Sadoun’s ongoing message about business transformation was joined by a new mantra – “a shift from a holding company to a platform” – at a 2017 results presentation to analysts today. Sapient – which Publicis bought for $3.2 billion three years ago – is key to achieving this shift, and the group seems to.
More About Advertising
FEBRUARY 5, 2018
Adam&eveDDB digital agency Tribal Worldwide London is challenging consultants Accenture, Deloitte and co. with a new structure built around six core “practices” (very consultant) making up what it calls TX, or “Total Experience.” Essentially this seems to mean a focus on internal, employee issues as well as external customer ones.
AdPulp
FEBRUARY 8, 2018
Imagine if all you ever ate was free food that you found floating by in a fast moving river? In this dystopia, you don’t have time to assess what you’re eating—if it looks like food you eat it without question or hesitation. Of course, only a desperate or crazy person would live this way. But […]. The post When You Decide To Support Quality, You’ll Find A Way To Pay appeared first on Adpulp.
AdPulp
FEBRUARY 3, 2018
Wexley School for Girls, the well-regarded Seattle ad agency, is closing shop. According to The Drum, the agency’s principals, Cal McAllister and Ian Cohen, are done having fun. “It wasn’t driven by some big fight, not driven by bankruptcy,” says McAllister. “There’s still work to be done. We simply didn’t want to grow by chasing […].
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
FEBRUARY 5, 2018
Chrysler messed up. The tone-deaf auto brand ran a Super Bowl commercial featuring an out-of-context voiceover from the estate of Martin Luther King. What the Super Bowl ad failed to include is the part of King’s sermon in which he warns against the dangers of spending too much when buying a car. Fiat Chrysler Automobiles […]. The post “The Drum Major Instinct” a.k.a. the Need to Feel Superior appeared first on Adpulp.
More About Advertising
FEBRUARY 7, 2018
FCB Inferno has hired former Anomaly MD Richard Lawson as its new managing director, replacing Sharon Jiggins who moves to EVP client services looking after its government clients including Sport England and the Home Office. Lawson’s last role was at Aegis at media agency Carat and creative agency Mcgarrybowen. Before that he spent 13 years.
More About Advertising
FEBRUARY 7, 2018
I see that Paul Green, founder of Media Buying Services in the UK, has died. Green (below) was one of the few people in adland who can rightly be called a pioneer although MBS (as it became) first surfaced in Canada. Before Green there were full service agencies, including a media department. They made the.
More About Advertising
FEBRUARY 7, 2018
Break down a “silo” and someone heads to the door it seems. Publicis Groupe is busily attacking the aforementioned silos of course and now Leo Burnett’s global president and CEO Rich Stoddart (below) is off – to join marketing execution firm InnerWorkings as president and CEO – and will be replaced by global CCO Mark.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
79 
Let's personalize your content