Fuel Lines
JANUARY 30, 2018
This is a lesson on positioning for ad agency new business. I recently read the most extraordinary story in the Atlanta Journal Constitution about an agency owner that I had to share. Not only because it is such a powerful story, but I know and have worked with the person that was being spotlighted, Tom Matte from Atlanta. “Tom Matte’s story came to me from former AJC reporter Jim Auchmutey.
More About Advertising
JANUARY 30, 2018
Graham Fink, who’s achieved pretty much everything a creative can do in a long career beginning at London’s fabled CDP (where he fibbed about his age to get in) is leaving Ogilvy China where he has headed the creative operation since joining from M&C Saatchi in 2011. Fink was also on Ogilvy’s Worldwide Creative Council.
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All About Advertising Law
FEBRUARY 1, 2018
The days of signing your grocery receipt may be over soon, as the four major credit card brands ( American Express , Discover , Visa , and Mastercard ) are each making efforts to do away with signatures for various credit card transactions. The extent and geographic reach of these changes, however, are different for each brand, but one commonality is that the changes will begin in April 2018.
InMobi
FEBRUARY 1, 2018
Today, InMobi announced its support for Active View , Google’s viewability verification product. The integration with Google means that buyers can buy in-app VAST mobile video inventory on InMobi Exchange that supports Active View viewability metrics. Buyers who are using DoubleClick Campaign Manager (DCM) and DoubleClick Bid Manager (DBM) can now track and buy against Active View metrics on InMobi Exchange for in-app mobile video campaigns including vertical video.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
FEBRUARY 1, 2018
Can you hate a brand? I’d argue that it’s technically possible to hate a company for whatever reason, but hate is such an extreme emotion. It seems like we ought to save it for the big things, like war, poverty, and violence. But no. Reviewing a range of information, including major news events from the […]. The post No Time To Hate; Nevertheless, Haters Love to Spew Venom at Polarizing Brands appeared first on Adpulp.
More About Advertising
JANUARY 30, 2018
Mother is making its first film for “smart” social network Vero with Michael Fassbender and Conor McCaughan’s DMC Film as part of a long-form content project. In the trailer we have that trusty old standby the hyper-creative would-be director (who knows nuffink) and the seasoned first assistant director who does but carries disaster around with.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JANUARY 30, 2018
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from Casual Connect 2018, an event organized by the Casual Gaming Association where over 2,000 leaders from top mobile gaming industry gathered for three days of learning and networking at the Disneyland Hotel in Anaheim, CA.
AdPulp
JANUARY 28, 2018
Colonel Sanders is not L. Ron Hubbard. Let me repeat that. Colonel Sanders is not L. Ron Hubbard. KFC and Wieden+Kennedy have made the above sentences necessary. See the video below for more. WARNING: Seriously hypnotic advertising follows… That was an oddly pleasant way to spend nine minutes! F **g Wieden+Kennedy. How do they do it? […].
More About Advertising
FEBRUARY 2, 2018
When the gender pay gap drives women to comfort eating, they will soon be able to tuck into special lady snacks, courtesy of PepsiCo. Quartz reports that Indra Nooyi, the FMCG giant’s (female) CEO, has revealed on the Freakonomics podcast that she is developing snacks “for her.” She says: “Women don’t like to crunch too.
Nick Burcher
JANUARY 30, 2018
AncestryUK have created a new Brexit-themed ad to promote the AncestryDNA product - "the largest global DNA database." AncestryUK Brexit Together Forever British DNA stats Using the old Rick Astley song 'Together Forever', AncestryUK tap into the current UK news agenda by cheekily pointing out that their AncestryDNA product will show that 'the average British persons DNA is only 36% British' and 'the average persons DNA is 60% European'.
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All About Advertising Law
FEBRUARY 2, 2018
Sitting en banc, the U.S. Court of Appeals for the DC Circuit ruled that the Consumer Financial Protection Bureau’s (CFPB) structure is constitutional. By a vote of 7 to 3, the full panel of judges reversed an earlier panel decision that took issue with the independent agency’s single-director structure. The en banc decision left intact the DC Circuit panel’s interpretation of the Real Estate Settlement Procedures Act (RESPA).
AdPulp
JANUARY 27, 2018
How are you feeling about tax time this year? Corporations, for the most part, are feeling good about reduced tax burdens, but what about individuals operating a business in today’s gig economy? Boulder-based Made, a marketing agency specializing in brand transformation, partnered with TaxAct to help freelancers and contract workers manage their tax needs and […].
More About Advertising
FEBRUARY 2, 2018
For those of you who have to have a Budweiser Clydesdale with their Super bowl here’s an online film that will have to suffice. From Mosaic and Vayner Media (what’s Anomaly done wrong?) Given that Budweiser is partly made from rice my friend George Parker suggested in Adscam that Budweiser Country should be somewhere in.
AdPulp
JANUARY 31, 2018
Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign. Here’s a taste of what’s to come… Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, […]. The post A Delicious Product In A Slim Can appeared first on Adpulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
FEBRUARY 2, 2018
This week, Rathbone Street bid farewell to the CHI&Partners sign above Number 7; updating the name above the door to a new one, The&Partnership London. CHI&Partners is 16 years old and known for its work across blue chip brands like Argos, British Gas, Toyota and TalkTalk. So why change things, you might ask? The answer.
More About Advertising
FEBRUARY 2, 2018
It hasn’t been the easiest time for Droga5 in New York with the enforced departure of CCO Ted Royer but this brief for Tourism Australia will have brought a smile to Aussie Dave’s lips. A star-studded “trailer,” packed with Aussie acting talent, depicting the return of Crocodile’s offspring Brian Dundee. The final film will appear.
More About Advertising
JANUARY 31, 2018
Rob Norman has spent 31 years in media agencies, beginning his career at the UK’s CIA (later WPP-owned MEC) and the last five years as Chief Digital Officer Global at GroupM. He retired from GroupM last year and remains a consultant. He joined interactive storytelling platform Playbuzz as a director this year. 1/Now you’re.
More About Advertising
JANUARY 31, 2018
Playbuzz, which describes itself as a “leading storytelling platform used by the world’s premium publishers and brands to author, distribute and monetise interactive stories that drive audience engagement,” has signed up former GroupM digital supremo Rob Norman as a director. Norman remains a senior advisor to WPP’s GroupM, which is unaffiliated to Playbuzz.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JANUARY 31, 2018
UK advertising spend is forecast to hit £22.1bn in 2017 (up 3.4 per cent on the year before) according to new Advertising Association/WARC data, based on Q3’s 3.5 per cent rise to £5.4bn. A rise of 2.8 per cent to £22.7bn is forecast for 2018, the year that some Brexit chickens are scheduled to come.
More About Advertising
JANUARY 29, 2018
When new Publicis Groupe CEO Arthur Sadoun caused a storm on La Croisette last June by saying he was pulling out of awards – including Cannes – for a year to fund a new internal intelligence tool called Marcel one of the reactions was: we’ll believe it when we see it.
More About Advertising
JANUARY 29, 2018
I see that adam&eveDDB is celebrating ten years in business, hard on the heels of an earn-out from DDB owner Omnicom that has netted its partners and staff about £100m. The agency began in the most difficult of circumstances: James Murphy, David Golding and Ben Priest decided to exit WPP’s Y&R (then Rainey Kelly Campbell.
AdPulp
JANUARY 30, 2018
One cyclist in four rides without a bike light in Brussels (I believe the numbers are even higher in Portland, OR), putting themselves and others at risk of serious accidents. To tackle this problem, independent agency mortierbrigade came up with an innovative experience for their client Bike for Brussels: the first “Bike Light Lane”. When […].
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
JANUARY 29, 2018
Did you know that 68% of people say they’d rather talk about their weight than their money? VC-backed Varo Money, Inc., a mobile banking startup, today debuted “Money Diaries,” a series of videos that looks at the lives and financial issues of the core demographic—ambitious, professional millennials—that Varo is serving. Someone’s ready to talk!
More About Advertising
FEBRUARY 2, 2018
As well as celebrating the centenary of women’s right to vote, Channel 4 is striking a blow for older women on TV. Millie, Beattie and Margaret — all born in 1918 — will introduce programmes throughout Channel 4’s #vote100 week, starting with the film “Suffragette” on 3rd February. This film by in-house agency 4Creative introduces.
More About Advertising
FEBRUARY 2, 2018
Here’s the scene setter for Bud Light’s Super Bowl assault from Wieden+Kennedy New York – ‘Pep Talk.’ Quite funny. And the big game blockbuster. What can you say? Dilly dilly? On second thoughts… MAA creative scale: 7.
More About Advertising
FEBRUARY 2, 2018
Cannes Lions has named its jury chairs for this summer’s awards fest, one which also features a new awards line-up (they’re all here). Some interesting additions with a couple from Apple for the first time, including chief creative Tor Myrhen, late of Grey. Lots of women and also Far East representatives. Publicis Groupe isn’t entering.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 2, 2018
I see that The Drum is running a piece musing on “how marketers should react” to the death of Elizabeth 11 (she isn’t dead by the way), following a piece in the Guardian about the possible public reaction to such an event. A reigning monarch hasn’t died in the UK for 66 years although we.
AdPulp
FEBRUARY 1, 2018
Whether it’s for dates, meeting friends or growing your professional network, you can use Bumble to make “empowered connections.” Starting today, Bumblers in LA can put down their phones and connect in person, thanks to a new pop-up space from Bumble on Melrose. Designed to embody Bumble’s digital experience in a physical form, Bumble Hive […].
More About Advertising
FEBRUARY 1, 2018
Lloyds has won Channel 4’s £1m of free airtime for a good works campaign, this year’s theme being “non-visible disability.” The winning campaign, by Lloyds’ agency adam&eveDDB, was produced in a rush after the original “winner” Volvo pulled out as agency Grey omitted to tell the client it had entered. Oh dear.
More About Advertising
FEBRUARY 1, 2018
Personal and healthcare company Church & Dwight has appointed MSQ Partners as its lead creative agency following a review run through Creativebrief. MSQ Partners’ The Gate London leads on creative and strategy with Stack and Smarts Communicate providing specialist digital and social support. MSQ will act as global lead agency on Pearl Drops, Femfresh and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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