Sat.Jan 13, 2018 - Fri.Jan 19, 2018

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Saatchi & Saatchi grabs global Expedia account

More About Advertising

Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all worldwide comms into the network. The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive.

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Extraordinary writing from an extraordinary man: Reexamining MLK’s “Letter from a Birmingham Jail.”

Gods of Advertising

A tradition of this blog – more relevant than ever… Gods of Advertising. When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter.

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Is Advertising Radical Enough? Weigel Weighs In

AdPulp

“Is advertising radical enough?” Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam since 2009 was asked to present answers to this non-rhetorical question. He came up with 80 answers, all pithy, and all on point. Weigel’s radical vision is laid out in black and white on his website for all to see. Okay! Any questions? […]. The post Is Advertising Radical Enough?

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Does Your Company Website Comply With Title III of the ADA?

All About Advertising Law

Is your website covered by the Americans with Disabilities Act? The short answer is: possibly. This area of the law continues to evolve, with differences from jurisdiction to jurisdiction based on the type of website. But make no mistake: lawsuits alleging lack of website accessibility are hot. The most common allegation is that the company website is inaccessible to visually-impaired customers, although some cases now involve mobile apps.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ogilvy Paris ECD Digital & Innovation David Raichman picks his Desert Island Ads

More About Advertising

David Raichman is the executive creative director digital & innovation, Ogilvy Paris, a multicultural, multidisciplinary advertising agency and one of the five biggest Ogilvy offices in the world. Desert Island Ads Given my passion for hiking – going far away and deep into nature – I am up for the voyage to MAA’s Desert Island.

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The Duopoly Dominance - Are Marketers Getting Enough?

InMobi

If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. It’s time to put that hat on! As a consumer, would you like to have only two options when making high-involvement decisions such as buying a house or choosing financial instruments? Even when it comes to a simple decision such as buying a jar of jam, consumers today want more than just two options.

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Dose of Relief for Healthcare Entities: Second Circuit Finds Hospital Had Sufficient Consent Under the TCPA

All About Advertising Law

Some people really do not like being told to get a flu shot and, in Latner v. Mount Sinai Health System, In c., 2018 WL 265085 (2d Cir. amended decision Jan. 9, 2018), a man sued his hospital over it. Well, not exactly. Plaintiff Daniel Latner claimed that a text message sent by a third party telemarketer for Mt. Sinai Health System reminding him to get a flu shot violated his rights under the Telephone Consumer Protection Act (TCPA).

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Young audience drops TV, live events on the up says Deloitte

More About Advertising

New ITV boss Carolyn McCall is just settling into her new plush new seat at the the UK’s biggest free-to-air broadcaster but she might not be too pleased to see the latest report from Deloitte’s technology, media and telecoms practice (TMT) which forecasts that traditional TV viewing by 18-24 year olds will decline by ten.

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Western Europe to the fore in slowing M&A market says Results International

More About Advertising

Increased interest in Western Europe agencies drove adland mergers and acquisitions in 2017 according to Results International, with the region accounting for 25 per cent of deals. One of the biggest acquirers, as ever, was WPP with boss Sir Martin Sorrell saying he wanted to increase WPP’s continental European footprint following the Brexit vote in.

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IPA Bellwether Survey signals downturn and grim outlook for adspend in 2018

More About Advertising

Marketing budgets are still growing according to the IPA’s latest quarterly Bellwether Report but at the slowest rate since Q1 2016. 23.9 of marketers surveyors said their budgets were increasing, 15.2 per cent that they were headed in the opposite direction. Looking further ahead compiler Markit says UK adspend in set to slow markedly in.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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AnalogFolk is big winner in Unilever digital revamp

More About Advertising

AnalogFolk looks like the big winner so far in Unilever’s bid to cut back the number of agencies it uses with its appointment as digital agency of record for food brands including Marmite, Knorr, Pot Noodle, Hellmann’s, Colman’s and Bovril. It displaces about 20 agencies previously working on Unilever’s diverse portfolio which used to include.

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US agencies keep cutting back as 2018 unfolds

More About Advertising

Omnicom’s GSD&M is the latest US agency to announce a round of lay-offs, continuing a grim pattern for the start of 2018. Usually these unfortunate events are a slipped out at the end of the previous year, hoping no-one will notice. The damage seems to be worst in the US (although maybe that means other.

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Sid Lee launches Colonel Sanders on an unsuspecting France

More About Advertising

Wanna know what finger lickin’ good is in French? Course you did. It’s here in a new campaign from Sid Lee Paris for KFC, as the Colonel himself lands in France to show the natives what they’ve been under-estimating (KFC has been around in France for decades). Colonel Sanders has bounced back in a number.

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Why 2018’s New Model Ad Agency is one we know already

More About Advertising

Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up £79m so he could retire to Ibiza. Alas John, that was then. Actually Accenture seems.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Churchill and WCRS go forward to basics

More About Advertising

Here’s a nice simple ad from WCRS for Churchill Insurance – part of the Direct Line empire – telling us that we won’t lose our no claims bonus if our Churchill-insured car is vandalised. Similar to Direct Line’s current campaign.

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Karmarama confounds critics with impressive Army outing

More About Advertising

Much hoopla in the media about this new British Army campaign from Karmarama, building on last year’s ‘This Is Belonging.’ Seems there was a plan at some stage to move away from the long-serving tagline ‘Be The Best’ (it’s still there). One new ad showing a Muslim soldier pausing for prayer caused a pre-launch kerfuffle.

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This Is Brand Storytelling

AdPulp

Leo Burnett is doing something smart on Instagram. The agency is using the platform to showcase its people in their natural settings. The images, like most photos on Instagram, are not from a formal photo shoot. They’re casual snapshots, supported in some cases by Q+A in the comments. For example, creative director Scott Smith, in […]. The post This Is Brand Storytelling appeared first on Adpulp.

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Add Primary Research To Your Pitch; Win the Pitch

AdPulp

Did you know that 70 percent of marketers expect primary research when receiving new agency pitches? In related news, 89 percent of agency pros that win new business pitches more than half the time use primary research when developing their pitch. The stats above available in a new report from Vennli, which wants to help […]. The post Add Primary Research To Your Pitch; Win the Pitch appeared first on Adpulp.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Content Creation Agency, PIA, Purchased

AdPulp

The PIA Agency, an award-winning creative content agency with offices in Portland (OR), San Francisco and San Diego, has been acquired by CreativeDrive, a Bertram Capital portfolio company headquartered in New York City. PIA produces a wide range of advertising, digital, mobile and web content for clients which have included: HP Inc., Hewlett Packard Enterprise, […].

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Now Mars reviews $1.4bn global media

More About Advertising

Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US) currently with WPP’s MediaCom for planning, Publicis’ Starcom for most of the buying and Omnicom’s OMD for other bits. Mars brands include M&M’s, Snickers, Orbit and Pedigree. ID Comms is the consultant. Mars CMO and.

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Was Gravity Road’s effort for Belvita the most emotionally engaging ad of 2017?

More About Advertising

System1 purports to measure the emotional engagement of ads and this one, for Belvita breakfast biscuits by Gravity Road, topped its list for 2017. Ranking over 700 ads among 56,000 consumers. Actually might be a useful piece of research. The full list is here.

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Addition of Heather Capell Bramble Strengthens Venable’s Consumer Products and Product Liability Practices

All About Advertising Law

We don’t like to toot our own horn in blog posts too often, but the arrival of Heather Capell Bramble in Venable’s Washington, DC office was a development we thought worthy of some tooting and something important to all of you as well. Heather joins Venable from the U.S. Consumer Product Safety Commission (CPSC), where she served as chief counsel and policy advisor to Commissioner Marietta Robinson.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Cranberries remembered in Renault ad

More About Advertising

Not the most fitting tribute perhaps to Cranberries singer Dolores O’Riordan, who sadly died this week, but this Renault Clio spot does demonstrate just how influential the Irish band was in the US and around the world. As recently as 2010 the Cranberries 1994 track Zombie was picked for a Publicis ad, which ran in.

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Ebay Europe in surprise switch out of VCCP

More About Advertising

One of the big hopes for agencies is that new tech-based clients will take over from the likes of Unilever and Procter & Gamble as their big source of revenue. Some such are spending heavily, Amazon for one which is now reckoned to spend about $5bn globally. But the old FMCG marketers worked in a.

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Huawei/Save the Children tie up tops YouTube at Xmas

More About Advertising

If you can stomach a bit more Santa this ad from Huawei and Doner featuring a tie-up with Save the Children was YouTube’s top scorer in December. £500,000 was raised for the charity. Andrew Garrihy, CMO, Huawei Western Europe CMO Andrew Garrihy says: “As a challenger brand in the smartphone space, we always strive to.

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AB InBev and Mother take water plea to Super Bowl

More About Advertising

Beer ads will occupy much of the spotlight at the Super Bowl on February 4 and AB InBev’s stella Artois is returning to the fray for the first time since 2011 as part of its ‘Make Your Super Bowl Matter’ campaign through Mother. But it’s not another outing for beery imbibers but a continuation of.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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MullenLowe debuts for Subaru with packed thirty seconds

More About Advertising

101 was one of London’s finest minimalist agencies before it was bought by MullenLowe – in the sense of making a little airtime go a long way – and its Subaru business has moved over with it. Here’s its debut TV effort for the new XV on the theme ‘Better Where It Matters.’ Featuring a.

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Cadbury takes reality route in VCCP debut

More About Advertising

Cadbury is one of the those quasi-legendary UK accounts, sponsor of some good even great advertising over the years – but, also, much else besides. Now it’s owned by Mondeleez International of course, which may or may not be a Good Thing.