Ad Espresso
DECEMBER 12, 2017
Marketers know that images are an important part of ad design and campaigns. Lots of time goes into finding the right images to include and testing ads to find the combination of images and text that will get the most attention. But why does Facebook ad image size matter? Why should you care and invest time Read more.
More About Advertising
DECEMBER 15, 2017
Talk about a flying start. New San Fancisco agency TBD, formed by creative Rafael Rizuto, strategist Virginia Wang and CEO Jordan Warren, has started life by being named as agency of record for Nokia’s digital health division for campaigns across the US and Europe.
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Nick Burcher
DECEMBER 14, 2017
In 2018 the General Data Protection Regulation (GDPR) comes into effect in the European Union with the intention of seeking to strengthen data protection for individuals in the EU. There are a whole range of processes that need to be followed in order to be compliant, including the need for Data Controllers to "prove" that consent was given. It was therefore interesting to see the pitchside advertising last night during the Man Utd vs Bournemouth Premier League match as Manchester United were te
InMobi
DECEMBER 14, 2017
InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Data Hack Summit 2017,” an event organized by Analytics Vidhya in Bangalore, India.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
DECEMBER 15, 2017
Grocery store advertising is the home of coupons, free-standing inserts, and shelf-talkers—not the stuff that drives most ad people to work in the morning. That being said, advertising that truly connects with people is about finding an opportunity where none existed before. Lowes Foods and Winston-Salem ad agency, The Variable, are finding ways break through […].
More About Advertising
DECEMBER 13, 2017
It’s been a funny old year in adland with holding companies and their media agencies in full scale retreat but some creative independents rising to the fore. A new breed of client seems happy to go with indies: local, regionally and even globally. As such, what are always difficult choices for agencies of the year.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
DECEMBER 13, 2017
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “TechNEXT,” an event organized by GE research at their offices in Bangalore, India.
AdPulp
DECEMBER 15, 2017
The Martin Agency’s sexual harassment scandal is bad. It’s also the tip of the dick in an industry long overdue for reform. Suzanne Vranica, a reporter at The Wall Street Journal, spoke to some of the women who once worked for the Martin Agency, where they were sexually harassed by the agency’s former chief creative […]. The post Ugliness Thrives In The Ad Frat appeared first on Adpulp.
More About Advertising
DECEMBER 15, 2017
Sir Martin Sorrell may say that he wants WPP to behave more like “one company” but his rivals seem to be getting there ahead of him. According to Adweek Publicis has confirmed that it is moving all its agencies – which include Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH and its gaggle of digital.
Advertising to Baby Boomers
DECEMBER 13, 2017
No matter what the product or service, when Mad Ave is trying to ‘reach’ us we’re always sick. Or something’s horribly wrong. Even if they want us to buy a car we have to be sick first: What happened to this lady? Did she have a heart attack? The doctor says she has to ‘go slow’… Well, whatever her affliction is she’ll get better if she buys this car.
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InMobi
DECEMBER 13, 2017
InMobi regularly hosts, participates in and contributes to a series of events, meet-ups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent visit to one of India’s top business schools - the Indian Institute of Management in Bangalore, where we addressed students of the Big Data and Analytics Certificate Program.
AdPulp
DECEMBER 13, 2017
When Belgian foreign correspondent Rudi Vranckx reported on the liberation of Mosul last June, he met Nabeel Atraqchi. Nabeel’s music school had been destroyed completely during the occupation by Islamic State, who think playing music is sinful. Almost all musical instruments were destroyed, and the musicians were persecuted. The injustice that journalists see is one […].
More About Advertising
DECEMBER 15, 2017
There are many who can write a more intimate or authoritative account of my hero choice: Graham Fink. After all, he’s not exactly a stranger in the industry. An iconic creative talent who blurs the lines between advertising and art. Well-known in many areas – a multi-media artist who draws with the movement of his.
All About Advertising Law
DECEMBER 14, 2017
While there are many questions surrounding the regulation of marijuana and related products, the FDA has made it clear where it stands on at least one issue. For the third year in a row, the FDA has issued a rash of warning letters to the makers of products containing cannabidiol (“CBD”) for marketing unapproved new drugs. CBD is a non-psychoactive compound derived from marijuana, which we’ve heard is used by many to treat symptoms including pain, anxiety, depression and insomnia. [1] The FDA l
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Advertising to Baby Boomers
DECEMBER 12, 2017
I read a press release the other day that was a mix of silly and pointless. A few news sites picked it up and fashioned their own versions. (There won’t be any links because I don’t link to silly news, even if some of it is true.) Culled from the press release and articles: Millennials (81%) are much more likely to be influenced by advertising than Baby Boomers (57%), who have generally already set their brand affinity and buying patterns … I’ve debunked the myth of ‘boomers don’t change brands’
AdPulp
DECEMBER 12, 2017
Interpublic named Kristen Cavallo as the first female chief executive officer of the Martin Agency in Richmond. Cavallo, most recently U.S. chief strategy and growth officer at MullenLowe in Boston, will succeed current CEO Matt Williams, effective immediately. Earlier this month, the Martin Agency dismissed its chief creative officer, Joe Alexander.
More About Advertising
DECEMBER 12, 2017
Saatchi and Saatchi has produced a 12 Days of Christmas number for Pampers (yawn) but, actually, it’s a lively and pleasingly gritty number. Saatchi has always had its creative moments but they’ve been fewer in recent years. But the agency seems to have recaptured some of its mojo this year; Asda is one of the.
More About Advertising
DECEMBER 14, 2017
Accenture is finishing the year as it started, on the acquisition trail. It’s agreed to buy substantial Irish agency Rothco, which employs 150 people and handles clients including Tesco and AIB, in a move to “boost Accenture Ireland’s creative capabilities and those of Accenture Interactive as an experience agency in Europe.” Rothco will be Accenture.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 11, 2017
Glad-handers, suitcase carriers, number dialers, yes men, punching bags, order takers, middle men. Frankly, account people don’t always have the best reputation. And in some cases, it’s probably deserved. The fate of the account manager has been debated far and wide, some people think account management should be killed altogether and others think the discipline.
More About Advertising
DECEMBER 11, 2017
Charity fatigue is particularly prevalent at this time of year: the streets of London are littered with the needy let alone the countless ads on digital channels inviting us to donate X amount, usually voiced by a Scottish actor over a picture of a suffering child. How do you cut through this? Enlisting adam&eveDDB helps.
More About Advertising
DECEMBER 14, 2017
Ice cream maker Kelly’s of Cornwall has been running a campaign by agency Isobel – in Cornish. Here’s one of its Christmas offerings. A diverting deployment of 17 seconds. Produced in-house at the agency. MAA creative scale: 7.
More About Advertising
DECEMBER 14, 2017
Anomaly, ever anomalous, imagines Satan taking over from Santa – the result of a “glaringly obvious typo” – in its Christmas film, voiced by Patrick Stewart. Nice touches. Wonder what other Christmas vids we have in store*. Will Publicis boss Arthur Sadoun treat us to a fireside chat, Maurice Levy style? See that Publicis is.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 15, 2017
Dentsu Aegis’ biggest deal in recent years is its majority stake in US-based performance marketing agency Merkle for about $800m and, since then, Merkle has been busily expanding in Europe, buying Dutch firm Oxyma a few weeks back.
More About Advertising
DECEMBER 14, 2017
Christmas ads have become a unique standalone genre in the UK. John Lewis has arguably reached a culturally hallowed status with its festive concoctions, usually only reserved for Royals and members of the national football team. Brands are masters of pulling on your heartstrings so you loosen your purse strings and have spent the year.
More About Advertising
DECEMBER 14, 2017
We can tell you that Disney is buying a big chunk of Rupert Murdoch’s Fox empire (studios, back catalogue and 39 per cent stake in Sky chiefly) for $60bn – that’s if US regulators allow, of course – but haven’t the faintest idea what Rupert will do next, as is the norm. With Sky the.
More About Advertising
DECEMBER 12, 2017
Uber is set to appoint WPP’s MediaCom is its new media agency according to a report in Ad Age. The controversial ride sharing company is also believed to have picked MDC’s 72andSunny as its lead creative agency.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
DECEMBER 11, 2017
On this week’s #MediaSnack Tom and David create a media version of the popular British TV game show called Room 101. Room 101 is a BBC comedy television series in which celebrities are invited to discuss their pet hates and persuade the host to consign those hates to oblivion in Room 101, a location whose.
More About Advertising
DECEMBER 14, 2017
I see from Adscam that the California Milk Marketing Board is moving its account from Goodby Silverstein & Partners after 25 years. All good things come to…in adland anyway. Here’s one. There are loads more on YouTube. Grrreat advertising.
More About Advertising
DECEMBER 12, 2017
The7stars, which has carved out a sizeable niche as the UK’s biggest media independent, has won food delivery company Deliveroo. Launched in 2013, Deliveroo delivers for local restaurant chains and independents and now operates in over 100 cities across the UK and Ireland and is expanding internationally. Deliveroo head of marketing Emily Kraftman says: “We.
AdPulp
DECEMBER 12, 2017
I recently offered up the term, “tradigital” in conversation with another ad pro. The person on the receiving end hadn’t heard that one before. I smiled. Digital is a progression, an adjustment, a new opportunity. Digital is new media, but marketing is old as the hills. Thus, digital marketing requires a solid foundation in the […].
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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