AdPulp
NOVEMBER 7, 2017
Usually when you hear about ad agency veterans opening up their own shop, the principals consist of someone with a copywriting background, someone with an art direction background, and someone with an account management background. But Seattle’s PB& isn’t structured that way — and that’s proving to be an effective move. Founded in 2016 by […].
More About Advertising
NOVEMBER 9, 2017
It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this decline of tenures often linked to the rise in short-termism and associated pressures. New arrivals come into the business and are keen to make their mark, or need to show their value quickly. This might.
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InMobi
NOVEMBER 6, 2017
Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016. This explosion in popularity only means that the stage is set for yet another record shattering day of e-commerce and m-commerce in China.
All About Advertising Law
NOVEMBER 9, 2017
The Affordable Care Act (ACA) gave our nation “Obamacare.” The ACA also gave the FDA the obligation to adopt regulations requiring “a restaurant or similar retail food establishment that is part of a chain with 20 or more locations doing business under the same name” to disclose the calories contained in “standard menu” items.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
NOVEMBER 4, 2017
Nearly 10,000 babies are born with Down syndrome in North America this year? The Canadian Down Syndrome Society and FCB Canada are educating people on how to respond when someone they know has a baby with Down’s. Say anything but “Sorry.” Kirk Crowther, National Executive Director of CDSS says, “We want to encourage people to […].
More About Advertising
NOVEMBER 9, 2017
Producing solid fuel briquettes from recycled coffee grounds – coffee logs – is a pretty good idea, from bio-bean, a start-up backed by Richard Branson. Bio-bean won Virgin’s Voom Pitch competition complete with £250,000 of space from out of home giant JC Decaux, now playing host to Studio of Art & Commerce’s ‘Wonderfuel’ campaign.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nick Burcher
NOVEMBER 8, 2017
I woke up this morning, checked Twitter and was shown the new Marks and Spencer Christmas ad featuring Paddington Bear in a Promoted Tweet with video - a nice way to start the day :-) I actually really like this M&S Christmas TV ad and I don't agree that one sentence sounds rude - I actually think it's a great tie in with Paddington and the Paddington movie!
AdPulp
NOVEMBER 8, 2017
Twitter doubled down on its character limit this week. Users of the social media platform are now able to update in 280 characters—twice the previously allotted character count. The news isn’t going over particularly well in certain circles. At least two literary lions loathe the change. Twitter’s destroyed its USP. The whole point, for me, […].
More About Advertising
NOVEMBER 6, 2017
M&C Saatchi international boss Moray MacLennan has announced that CCO Justin Tindall (left), who famously announced that he was “bored of diversity” in a Campaign article, won’t be fired. Because he didn’t say he was “bored with diversity.” Which is a bit angels on a pinhead – but you know what MacLennan means.
Advertising to Baby Boomers
NOVEMBER 7, 2017
Laurie Orlov is the go-to person for all things AgingTech. Bookmark her. For boomers, there is no such thing as keeping up with tech change Sun, 10/22/2017 by Laurie Orlov … Tech change is occurring faster than boomers at 64 or 84 will want to use … Sounds familiar. From Advertising to Baby Boomers ©2005/2007: “The computer/internet ethos for most Baby Boomers is that they pick and choose what technology they want to use, buy, or install.
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InMobi
NOVEMBER 10, 2017
With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense. If you are a marketer, you probably already understand the pressing challenge of retaining quality users for your business. And if you are a retailer, the challenge is even more acute, as 60% of your online consumers now use mobile for shopping and researching.
AdPulp
NOVEMBER 7, 2017
A soldier comes home from a deployment and his buddies are there to greet him and treat him to a plate full of wings and the magic of DVR. It’s the kind of storybook narrative that “Madison Avenue” is famous for. Here’s the reality. On Saturday, November 11, 2017 all Buffalo Wild Wings restaurants in […]. The post Wings for Heroes, But Not Wings To Fly appeared first on Adpulp.
More About Advertising
NOVEMBER 7, 2017
We all use Amazon but is it loveable? After all founder Jeff Bezos is now, according to some estimates, the world’s richest. He must be taking us, or someone else, for a ride somewhere mustn’t he?
More About Advertising
NOVEMBER 9, 2017
St Luke’s has packed a bit of everything into this Christmas ad for online department store Very.co.uk: sentiment, cuteness and a bit of dreamy jeopardy. Certain easily pleased publications would doubtless term it “adorable.” We don’t do adorable here but it’s got something (or everything). And, of course, you can buy the dog.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
NOVEMBER 10, 2017
Is this JWT’s swan song for Debenhams, currently reviewing its creative account? Amazing how agencies produce their best work when the pressure’s off. A modern take on Cinderella, with a black and white relationship, de rigueur this year. Sweet. The standard’s high this year – the John Lewis effect? MAA creative scale: 8.
More About Advertising
NOVEMBER 8, 2017
Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well as spend, reinforces with its first monthly global trends report which states boldly that TV.
More About Advertising
NOVEMBER 6, 2017
We like a bit of reality at Christmas – not too much mind – and Talk Talk has been running an unscripted series of ads all year through CHI telling us that this, unscripted, “stuff matters.” Even more at Christmas it seems. Interesting that YouTube viewers seem to like it. Hard to argue with réalité.
More About Advertising
NOVEMBER 6, 2017
On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about the challenges of making sense of holding company finances, the importance of new business and what it will take for consultancies to make a big money bid. First, they discuss the challenges of how agencies.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 10, 2017
Boots moved from mother to Ogilvy in a WPP deal earlier this year and has been busily employing Mother ever since. This Christmas effort from Ogilvy is straight out of the Mother songbook and no worse for that. There are two genres of UK Christmas ads: fantasy and reality. Boots, wisely, sticks to reality. MAA.
More About Advertising
NOVEMBER 10, 2017
Here it is. Is monster Moz as good as Monty the Penguin? It’s all rather academic as these ads have become a UK institution and, once again, adam&eveDDB delivers for John Lewis. As do director Michel Gondry and Elbow’s Guy Garvey, with a stirring version of Paul McCartney’s Golden Slumbers. Will sell lots of monsters.
More About Advertising
NOVEMBER 10, 2017
Peter Scott’s Be Heard Group is buying ad agency The Corner for £12m. Scott was a founder of WCRS and later built Engine Group into a mid-sized marcoms company before selling to US private equity firm Lake Capital. Engine has since been linked with a sale to Deloitte. The Corner was founded in 2012 by.
More About Advertising
NOVEMBER 10, 2017
Bank of Montreal is running a campaign by FCB Canada saying it’s doing its bit to help entrepreneurial women advance in business. Makes a good point deftly and makes BMO look good too. MAA creative scale: 7.5.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 10, 2017
Aldi’s ‘Kevin the Carrot’ from TBWA is leading the pursuit of M&S’s Paddington Bear on YouTube (1.2m views against 3.5m) although M&S is surely benefiting hugely from new film Paddington 2. They do Christmas rather differently in Germany, with jollity definitely taking second place to emotion – in some ads anyway.
More About Advertising
NOVEMBER 9, 2017
They do on this store front anyway as we wait for the John Lewis Christmas ad from adam&eveDDB to leap out from under the bed. Apparently another store put the “big eyed” cuddly toys up for sale three days early.
More About Advertising
NOVEMBER 9, 2017
Ad Age reckons Uber is about to appoint MDC Partners’ 72andSunny (left) as its first global creative agency. Uber, which has recently lurched from one disaster to another but that’s not so strange on the West Coast these days, has used Deutsch in the US and BBH in the UK. The global search follows the.
More About Advertising
NOVEMBER 7, 2017
BBH is doing turkey trauma for Tesco this Christmas, showing the various ways you can c**k up the pesky giant bird. Tesco is also donating £1 for every fresh turkey sold to food bank charities FareShare and the Trussell Trust. Good that it’s doing revenue not profits. These days when you’re walking around London the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
NOVEMBER 8, 2017
Fed up with Christmas ads already? Actually I read somewhere that this year the ads were more popular than the programmes – but they’re always saying that. They’re shorter anyway – most of them. Probably says more about the programmes. This year’s collection – to date – haven’t been bad. We still wait for the.
More About Advertising
NOVEMBER 8, 2017
Wanna know how fashionistas, like, create? Here’s Diesel’s artistic director trying to turn back the tide of horrible Christmas sweaters – ‘uncool wool,’ courtesy of Publicis Italia. Sharp and funny. MAA Woolmark: 7.5.
AdPulp
NOVEMBER 7, 2017
Saudi Arabia’s oil reserves have created immense wealth, but the nation’s riches have led to little progress on the human rights front. Did you know Gulf kingdom is the only country in the world that bans women from driving? An estimated 800,000 foreign chauffeurs currently ferry Saudi women around. Thankfully, this is about to change. […].
More About Advertising
NOVEMBER 7, 2017
Marks & Spencer (does anyone still call it that, even the company?) is betting Christmas on a tie-up with the new Paddington 2 film – not a very imaginative name but it seems we have a new franchise on the way. So we have ‘Paddington & The Christmas Visitor’ from Grey, a film trailer in.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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