Gods of Advertising
OCTOBER 24, 2017
The “geeter stick” Coach Grapera has the class doing laps, twenty-five, no stopping. He marks time with a sawed off pool cue, hitting the cold, white tiles with its tip. Whack! Whack! Whack! And you can’t make it. Maybe the water’s too warm, the chlorine too strong. Maybe you’re just too fat. You slow down, trying not to take in water. Your arms burn and so do your eyes.
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OCTOBER 25, 2017
Harbour is a new London-based collective of independent agencies formed by Paul Hammersley (left), a former senior executive at DDB and Lowe and a founder of The Red Brick Road. Members include Dare, George & Dragon, Goodstuff, Digital Natives and on-site agency network Oliver. 1/ What is Harbour? We are a collective of.
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All About Advertising Law
OCTOBER 27, 2017
Many time-strapped consumers count on household subscription services to simplify life. One quick purchase agreement with automatically renewing payments, and consumers can receive uninterrupted access to the latest streaming shows, months of lifestyle subscription boxes, or online cloud storage to back up all the family vacation photos. But sometimes consumers aren’t clear on how to unsubscribe or exactly what price they’ll pay after a discounted or free trial period.
Advertising to Baby Boomers
OCTOBER 25, 2017
Has it been this long? 28 July 2011 The Press Release Parade I’m on the list. That doesn’t make me special by any standards. Press Releases are like virtual confetti nowadays. Nowadays still applies. Astoundingly stupid stuff is still sent to me. For entertainment purposes only, every so often I’m going to feature the silliest ones. They’re so silly I don’t even have to comment.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
OCTOBER 24, 2017
Tennessee Titans star (and former Oregon Ducks star) Marcus Mariota might take chances on the football field, but when it comes to managing his money, he avoids Hail Marys. In this new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, the Hawaii native and his personal […]. The post Marcus Mariota Is On The Money appeared first on Adpulp.
More About Advertising
OCTOBER 24, 2017
Andre Moreira is ECD of The&Partnership’s Team Toyota, a spanking new agency network formed to handle Toyota across Europe. I don’t like desert islands. They’re boring. I prefer having people around. Plus, I’d be out of a job. No advertising needed in desert islands. Cars, even less so. Which is a shame because I like.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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OCTOBER 24, 2017
Much hoopla over the recent Bodyform/Libresse ad from AMV BBDO purporting to show real menstrual blood (historically depicted in blue in ads) – although, as one YouTube comment says, it’s probably really red liquid. Bodyform/Libresse owner Essity says it’s trying to “break down taboos.” Here’s the long online version, with a rather strange intro.
More About Advertising
OCTOBER 26, 2017
The famous billboards at London’s Piccadilly Circus have been turned back on, courtesy of outdoor contractor Ocean Outdoor. Three of six spaces are now up for auction and the digital screens can recognise your car and target ads at you. Anybody other than a cabbie trying to drive around Piccadilly Circus must be mad but.
More About Advertising
OCTOBER 27, 2017
McDonald’s has joined the seemingly endless list of big advertisers reviewing their media spend although it seems reasonable enough as it’s its first such media review since 2003. McDonald’s uses Omnicom’s OMD globally but now it says it wants to move to a small roster of “preferred agency brands” to reach its customers around the.
More About Advertising
OCTOBER 27, 2017
Everybody is in danger of being outed these days in the wake of the Weinstein scandal – a list of “shitty media men” seems to be doing the rounds in the US for example although it’s not clear if this extends beyond alleged baddies among media owners. Fox in the US has already owned to.
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More About Advertising
OCTOBER 26, 2017
You could write a thesis on the depiction of cats in the digital age (someone probably is): part loveable, part sinister, masking our secret fear, perhaps, that these self-confident creatures will one day take over the world. Wieden+Kennedy’s ‘cats with thumbs’ for Cravendale being a notable example. Here’s another – the Kat Institute of Technology.
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OCTOBER 25, 2017
WPP’s Sir Martin Sorrell (below) has had a tough year in some respects but he’ll be pleased to see that the Harvard Business Review still rates him number two in its list of the world’s best performing CEOs and number one in the UK. The top rated UK bosses were: 1.
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OCTOBER 25, 2017
Adam&eveDDB doesn’t just do ads, it calls itself a creative communications agency those days. Added to that it’s become something of a Christmas specialist over the years: John Lewis of course and “I’m sorry I spent it on myself” for Harvey Nicols, among many others. Its latest wheeze is persuading friends and relatives to “crowd.
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OCTOBER 24, 2017
It’s not often that print ads caused a stir these days – unless they’re deliberately setting out to do so, as with Gary Lineker’s recent foray for TM Lewin. TBWA Paris has succeeded in doing so with this campaign for McDonald’s – showing boxes and a very few crumbs. French agencies are arguably the bravest.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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OCTOBER 23, 2017
Another day brings another media review – as well as another media agency boss departing – and now Sky, Britain’s biggest advertiser, Campbell’s and Marriott Hotels are all reported to be reviewing their media business. Out of WPP, which won’t please embattled boss Sir Martin Sorrell. Sky (below) uses WPP’s MediaCom with IPG’s Rapport handling.
AdPulp
OCTOBER 21, 2017
“What has our government become?” asks billionaire environmental activist and former hedge fund manager, Tom Steyer. Great question. Styer makes a case for Impeachment with the following truth: “Today people in Congress and his own administration know this president is a clear and present danger who is mentally unstable and armed with nuclear weapons.
More About Advertising
OCTOBER 27, 2017
Do you remember “dress down Fridays” in the UK? Used to be hilarious seeing what City types were wearing: more effort went into choosing their “casual” outfits than their be-suited normality and a right load of be-chino’d berks they looked. Maybe it’s time to launch “dress up” Fridays in Shoreditch. “Casual Fridays” still seem to.
All About Advertising Law
OCTOBER 26, 2017
As previously discussed on this blog , the Telephone Consumer Protection Act (TCPA) prohibits “telephone solicitations” to numbers listed on the National Do-Not-Call list (NDNC). There is a rarely litigated exception to the TCPA’s do-not-call provisions, however, for calls placed by or on behalf of tax-exempt, nonprofit organizations.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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OCTOBER 26, 2017
Amsterdam Worldwide (also in Berlin and Paris) has won lead status on Mitsubishi Motors’ global creative account. Mitsubishi is the sixth biggest Japanese carmaker and the 16th worldwide. Mitsubishi recently appointed Butler Shine in the US and works with Golley Slater in the UK so it’s not clear how they’ll be affected. Amsterdam Worldwide has.
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OCTOBER 26, 2017
I see that Paddington Bear is to be the star of Grey’s forthcoming Christmas ad for Marks & Spencer. A new PB film is on the way. This presumably means that M&S is dumping Mrs Claus, the star of Y&R’s last effort for M&S. Madness. Can another advertiser adopt her?
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OCTOBER 26, 2017
Her Majesty’s Revenue and Customs, not one of the UK’s best-loved institutions, has appointed adam&eveDDB and re-appointed media agency MG OMD (once the rather more meaningful Manning Gottlieb Media) to handle its account, formerly with Engine. A&E won a place on the Government ad roster earlier this year. The contract runs for three years.
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OCTOBER 25, 2017
Fashion giant H&M’s sales and profits are flatlining (apparently it needs to get its designs into shops faster) but that hasn’t stopped it enriching some of the world’s high profile “talent” with a series of long form ads. Via adam&eveDDB we’ve had David Beckham and Kevin Hart on a road trip in America and Wes.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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OCTOBER 25, 2017
Samsung’s wireless phone charger sounds a good idea and it’s skilfully brought to life by Leo Burnett Chicago in this new ad. The fact that most of the people in it are clearly muppets is probably inevitable – that’s phones for you. Samsung may have multiple issues at home in South Korea but its advertising.
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OCTOBER 24, 2017
BT has spent billions on its still relatively new BT Sport and now faces the prospect of shelling out even more as the Premier League, for which it holds two packages against Sky’s seven, rolls the dice again at the end of this year. The likes of Amazon and Netflix may also bid. It also.
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OCTOBER 24, 2017
The holding company malaise has well and truly hit Interpublic with third quarter revenue down one per cent, organic revenue up just 0.5 per cent – adding up to a first nine months revenue decrease of 0.7 per cent with organic revenue for the period up 1.1 per cent. Interpublic earned $5.54bn in the first.
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OCTOBER 23, 2017
Gary Lineker disrobed for a mystery advertiser last week – to the consternation of Transport for London – and it’s been revealed as not-quite-Jermyn Street quality retailer TM Lewin. Well you wouldn’t get Turnbull & Asser doing this kind of thing. Clever campaign though, all that for a few tube cards and an ad in.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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OCTOBER 23, 2017
Since Mondelelez bought Cadbury upscale chocolate brand Green & Blacks seems to have been inching away from its organic roots – well marketers always know better don’t they? – but, along with this, comes its first TV campaign from Mcgarrybowen. And a lively effort it is, with Red Riding Hood finding a new stratagem for.
More About Advertising
OCTOBER 23, 2017
The world may be going to hell in a handcart but what we really want to know is what’s going into the John Lewis Christmas ad from adam&eveDDB. According to OK it’s a “cuddly monster” which may or may not be children’s author Julia Donaldson’s Gruffalo. So that’s the merchandising sorted out then. Our penetrating.
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OCTOBER 23, 2017
On this week’s #MediaSnack Tom and David look at the sudden wave of CEOs departing UK media agencies. Four big names have left media leadership positions in one week. They ask what’s causing the rush to depart/escape/replace (delete as appropriate) and look at why churn levels among agency CEOs are increasing. The data shows average.
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OCTOBER 25, 2017
L’affaire Martinez rumbles on (the former JWT global boss is accused of “sex harassment and retaliation” by Erin Johnson who, as far as we know is still toiling in JWT New York’s PR department) with her lawyers accusing JWT owner WPP of being economical with the truth about his new status at the company. They.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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