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OCTOBER 18, 2017
Is this the breakthrough year for Anomaly, the jewel in MDC Partners’ creative crown? Anomaly has been on everyone’s radar for years now (it’s Ad Age’s current Agency of the Year). You can make the case that its breakthrough moment was the uncharacteristic dogs and horses Super Bowl spot for Budweiser but it now seems.
AdPulp
OCTOBER 14, 2017
At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand’s new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for […]. The post Runway?
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Adacado
OCTOBER 16, 2017
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting, personalization and user experience.
All About Advertising Law
OCTOBER 16, 2017
Want to be a trademark lawyer? Well, you might need to have a creative streak. In recent weeks, at least two major brands have used attention-grabbing strategies to protect their trademarks while raising awareness about the unauthorized use of their intellectual property. And these efforts are generating more than a little buzz. The Velcro Companies released a video, “ Don’t Say Velcro ,” in which an ensemble of dancing, singing trademark attorneys implores consumers not to use
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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OCTOBER 16, 2017
It’s all change of Leo Burnett London with a new CEO in Gareth Collins from Fallon, a lively new creative director in Chaka Sobhani and the new role of Fallon’s latest foster parent. Now the agency has produced a new spin on its worldwide logo, which has had multiple versions over the years. Here’s a.
AdPulp
OCTOBER 14, 2017
It’s been over 40 years since Al Ries and Jack Trout published the much-lauded book “Positioning: The Battle For Your Mind.” The marketing world (and the rest of the world) sure has changed since then. So Andy Cunningham, in her new book, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition, freely admits […]. The post Get To Aha!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Advertising to Baby Boomers
OCTOBER 17, 2017
Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications. Almost every eve, The Great Seer stares into his Crystal Ball of Common Sense and sees himself – but in other guises. These strange visages look nothing like him – yet they do. It’s as if his magikal orb doubles as a phantasmagoric funhouse mirror.
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OCTOBER 16, 2017
This year’s John Lewis Christmas ad by adam&eveDDB is in the can (as we used to say) according to Campaign, directed by Michel Gondry. Dangerous as it leaves lots of tinkering time. Gondry has made so many classic commercials it’s hard to read too much into this as to what John Lewis has in store.
AdPulp
OCTOBER 19, 2017
Chances are good that you may be too distracted to read this. On the off chance that you’re able to focus for a few minutes, I’d like to share some findings from the Common Sense Census. Did you know that 42% of young children have their own tablet device, up from 1 percent in 2011? […]. The post How Dumb Are Smart Phones At The Dinner Table?
More About Advertising
OCTOBER 17, 2017
The Advertising Association is banging the drum for immigrants post-Brexit with a new campaign from adam&eveDDB based on a report – World Class Talent, World Class Advertising – which shows the the UK (London in particular) attracts more overseas ad talent than New York, Paris or Amsterdam. In all 328,000 are said to work in.
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More About Advertising
OCTOBER 16, 2017
On this week’s #MediaSnack Tom and David look at the rumours (and plausible evidence) that one of the major advertising holding companies will become an acquisition target for one of the big consultant or audit firms. These whispers first became public in Cannes this year when a few people were suggesting a WPP/Accenture merger was.
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OCTOBER 18, 2017
Ain’t capitalism fun? It isn’t always of course, just look at the furrowed brows of most CFOs. A new IPA Bellwether Report shows a veritable post-Brexit slough of despond. Most ads for corporate this and that aren’t much fun either, showing corporate types (these days they’re studiedly “diverse”) being serious with their emailing and other.
More About Advertising
OCTOBER 16, 2017
Those media agency revolving doors keep whizzing round and now Amanda Morrissey, head of Publicis Media in the UK, is off to be replaced by Sue Frogley, president of global solutions at Publicis Groupe, no less. Morrissey isn ‘t going very far, not yet anyway. She’s going to be president (they’re mostly presidents as opposed.
More About Advertising
OCTOBER 16, 2017
Natural pet food brand Natures Menu has appointed HeyHuman as its first creative and strategic agency after a three-way pitch. HeyHuman’s first brief will be to support the launch of True Instinct, Natures Menu’s new premium natural pet food brand, launching during Q1 2018. Natures Menu commercial director James Langan says: “Natures Menu is embarking.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
OCTOBER 16, 2017
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting for creative agencies on clients such as retailers. How has this changed? Digital and content have changed everything. When we started it was all about localisation and adaptation. Now it’s about producing quality assets at.
AdPulp
OCTOBER 18, 2017
Fake news is such an innocent term. The fact that it masks what it really is—propaganda—seems to get lost in the equation. Nevertheless, what does “fake news” actually look like? It looks like this: Sadly, fake news, a.k.a. propaganda is not innocent, nor does it exist in a bubble. According to Bloomberg, Russian meddling is […]. The post We Have A Big Fat Platform Problem appeared first on Adpulp.
AdPulp
OCTOBER 16, 2017
As the former owner of two VW camper vans and one Jetta Sportwagon TDi (which was part of the diesel emissions scandal), the offer made in this new VW did grab my attention. The new six-year/72,000-mile bumper-to-bumper warranty is twice the length of what is typically offered by competitors. The new ad from Deutsch LA […]. The post When Micro-Dosing Had No Meaning appeared first on Adpulp.
More About Advertising
OCTOBER 20, 2017
Creatives seem to be joining agencies in swathes these days, recently we had an influx at Leo Burnett London and, before then, Y&R’s Jon Burley hired a football team’s worth. Now independent agency Mother has hired 17 across its New York and LA offices, indicating its confidence in New York which has seen some departures.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 20, 2017
Poor Justin Tindall (left), now CCO of M&C Saatchi after a long and distinguished stint at Leo Burnett, has written what can only be described as a grovel in Campaign (hope you can read this despite the paywall) for remarking in a Private View column that he was “bored of diversity being prioritised over talent.
More About Advertising
OCTOBER 20, 2017
Here we are then, a four minute epic for P&G ‘s Herbal Essences – which is a shampoo I think – describing how hair changes women’s lives, or something. From Forsman & Bodenfors of all people. But can David Bowie’s wonderful Changes save the day? Nope. What a load of self-reverential tosh.
More About Advertising
OCTOBER 20, 2017
How do you plan for uncertainty? The recent IPA Bellwether Report reminds us that the current political climate and on-going Brexit negotiations have left us collectively holding our breath. While we look to the future, we have to consider multiple contingency plans with varying budgets and timeframes allotted. What if things don’t turn in our.
More About Advertising
OCTOBER 19, 2017
Is Publicis Groupe on the (long and painful) way back or still mired in problems mainly of its own making, in particular over-paying for consultancy Sapient, which it bought for $3.2bn? Sapient, now Publicis.Sapient, is key to new CEO Arthur Sadoun’s hoped-for “transformation,” making Publicis more like Accenture we might say, but the price is.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 19, 2017
We noted yesterday IKEA’s unerring taste in creative agencies and Parian hotshots Buzzman are back on the case, inviting us to “make room for encounters/life.” This time it’s a pesky mademoiselle trying to pull the bloke downstairs by making a noise – sort of. Makes you watch. Although you suspect he’d have done something unpleasant.
More About Advertising
OCTOBER 19, 2017
We all knew that social media is taking over the advertising world but new numbers from consultancy 4C, via its platform 4C Social which analyses nearly $250m in media spend from over 1000 individual brands, shows that it’s not all about Facebook. in Q3 2017 adspend on Snapchat and Instagram rose 73 per cent and.
More About Advertising
OCTOBER 19, 2017
That Gary Lineker’s a bit of a show-off isn’t he? The former footballing “fox in the box” – a toned 56 now – has been making ads for years, most notably with Paul Weiland and AMV for Walkers, as well as presenting Match of the Day and BT’s Champions League coverage. Now he’s disrobed for.
More About Advertising
OCTOBER 18, 2017
Omnicom continues to find the going tough with a Q3 revenue drop of 1.9 per cent to $3.79bn but it’s keeping its head above water with profits rising 3.9 per cent to $264m. Omnicom agency brands include BBDO, DDB, TBWA and media operation OMD. Organic growth was 3.5 per cent, down from 3.9 per cent.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 17, 2017
MullenLowe, the Boston-based agency formed by the merger of Interpublic’s Mullen and Lowe Group, seems to be spreading its wings to some effect. Ad Age reports that its Los Angeles office has won Whole Foods, the (big) niche food retailer bought by Amazon in a $13.7bn deal. Since the buy Amazon has slashed Whole Foods.
More About Advertising
OCTOBER 16, 2017
Japanese agency ADK has responded to WPP’s objections to its acquisition by Bain Capital (WPP owns nearly a quarter of ADK) thus: ADK’s alliance with WPP was formed in 1998, and both parties have now tried for almost 20 years to make it work to their mutual benefit. Unfortunately, expected synergies never fully materialized, and.
More About Advertising
OCTOBER 16, 2017
When the onerous task of advertising Bud Light falls to you the first task is obviously to please client AB InBev and sell some beer (or whatever it is). The second is to avoid the volley of custard pies directed at you by friends, peers, even we hacks. Wieden+Kennedy Portland has been struggling with the.
More About Advertising
OCTOBER 17, 2017
WPP has responded with its customary energy to Japanese agency ADK’s rebuttal of its arguments against a $1.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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