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SEPTEMBER 8, 2017
Company CEOs rarely receive a good press. The UK government recently announced a new governance code that will require listed companies to publish the pay gap between their chief executive and the average British worker. A response to the howls of protest that chief executive pay is out of control and CEOs over-valued. There’s another.
InMobi
SEPTEMBER 6, 2017
InMobi, a global mobile advertising platform, announced its exclusive ad monetization partnership with Airtel Wynk Music for premium display slots on India’s favourite on-the-go music destination. The partnership enables advertisers to reach over 21 million monthly active users through a variety of high-impact in-app ad experiences. Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience to its users through this strategic alliance with InMobi.
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AdPulp
SEPTEMBER 8, 2017
Pizza is a wonderful culinary creation and one of America’s most beloved foods. Pizza practically sells itself—even when it’s greasy and kind of gross. Take Domino’s and the brand’s hyper-authentic approach on Instagram. When your pepperoni pizza is on point.
Advertising to Baby Boomers
SEPTEMBER 7, 2017
Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Now in its fourth year, the Mature Marketing Summit is firmly established as Europe's leading conference for all interested in marketing for older consumers … Old New News Flashes : Boomers' role in entrepreneurship is, well, booming … Not exactly cutting-edge journalism if you’ve kept up with NostraChuckus through the years: Entrepreneurs & Baby Boomers Part
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
SEPTEMBER 8, 2017
Lamb is the meat we can all eat, regardless of religion, according to Australian lamb producers in this diverting piece from The Monkeys, now owned by Accenture of course. So we have one J. Christ hosting his wide circle of acquaintances for lunch (although there’s one notable absentee.) Will no doubt offend people of all.
InMobi
SEPTEMBER 5, 2017
Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, the tables have turned. Today, U.S. adults are allocating 1.5 times more media time to their mobile devices than their desktops.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
SEPTEMBER 5, 2017
Oxford-educated, Lucy Jameson, recently stepped down as chief executive officer of Grey London. The Drum asked her about her adult gap year and her “expert internship” at Facebook. I found it fascinating to observe the difference between how people react to you when they think you’re just a random intern vs when they know you’re […].
More About Advertising
SEPTEMBER 6, 2017
Is all well at WPP’s GTB agency, formerly Team Detroit, which handles Ford globally? Ford itself has been struggling in some respects, highly profitable but saddled with a rather moribund model line-up and valued at less than the (admittedly overvalued) Tesla. Now GTB has hired car industry veteran adman Tito Melega (below) as its new.
More About Advertising
SEPTEMBER 8, 2017
BMW is about to unveil a branding for its luxury models – Bayerische Motoren Werke – devised with big German agency Serviceplan Campaign International, based in Hamburg. The new platform includes BMW’s 7 Series, the new BMW 8 and the new BMW X7 SUV. BMW head of marketing and communications Uwe Dreher says: “Bayerische Motoren.
More About Advertising
SEPTEMBER 4, 2017
Adland’s finest produced a rich crop of winners in August so here goes. Burger King ‘Mystery Burger’ from Buzzman. Wieden+Kennedy Tokyo for Shiseido’s new Waso. Adam&eveDDB for McCain. Droga5 for betting app kwiff. W+KLondon for Arla’s Moonicow. And let’s include ‘Second Speech’ from A&E for Volkswagen (landed on September 1 but the highest scoring of.
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More About Advertising
SEPTEMBER 4, 2017
I see that Droga5’s David Kolbusz has been choosing “three ads I had nothing to do with” for TV body Thinkbox, one of which didn’t air and they didn’t feel able to show – so Kolbusz describes it. Here goes then, it’s Jonathan Glazer for Cadbury’s Flake – that source of oral satisfaction through the.
More About Advertising
SEPTEMBER 4, 2017
Bell Pottinger CEO James Henderson (left) has resigned in the wake of the Gupta scandal – the UK PR firm has been accused on fomenting a fake news scandal to bolster the fortunes of the Indian Gupta family in South Africa – and the PRCA trade body has already upheld a complaint against the firm,
More About Advertising
SEPTEMBER 4, 2017
WPP’s Ogilvy & Mather is reported by The Times to have won a big new assignment from the UK’s department of international trade to devise and run a campaign – “Exporting is great” – to try to boost exports by Britain’s 30,000 SMEs as the Government tries desperately to show that there’s life after Brexit.
More About Advertising
SEPTEMBER 4, 2017
Another ad featuring the dsystopian nature of modern life, this time from AMV BBDO/BBDO New York for Mars’ Galaxy (Dove in the US). Last time out in 2013 (quite a big gap) Galaxy resurrected Audrey Hepburn courtesy of CGI. This time it’s living Jade Anouka, an activist, poet and actress.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
SEPTEMBER 4, 2017
DDB chairman Keith Reinhard is a member of the Advertising Hall of Fame. Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald’s “You Deserve a Break Today” and for the Big Mac tongue twister, “Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun.” He also penned State Farm’s long-running theme, […].
AdPulp
SEPTEMBER 2, 2017
Wieden+Kennedy/NY was handed a cherry assignment from their new client Fox Sports. Fox wanted a commercial for each of the 12 football programs in the Big 10 Conference. For the agency that used to work on ESPN and still works on Nike, this assignment was a walk in the park. Sadly, the agency paraded some […]. The post Flags Thrown for Regional Cluelessness And Second Hand Sources appeared first on Adpulp.
AdPulp
SEPTEMBER 6, 2017
Stock photography and videography is the bane of any respectable art director’s existence. Or is that a tired old fable that makes little sense today? The knock on stock has always been that anyone can use it and everyone does. Yet, there’s no law against using stock well. The “Generic Millennial Ad” above was created […].
All About Advertising Law
SEPTEMBER 8, 2017
For some time now the Children’s Advertising Review Unit (CARU) has been guided by the able hands of Acting Director Phyllis Spaeth. The Council of Better Business Bureaus (BBB) which oversees both CARU and NAD just announced the conclusion of their search for a new permanent director — Dona Fraser. Phyllis returns to her previous role as Associate Director.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
SEPTEMBER 8, 2017
Savvy consumers are generally aware that new computers often include pre-installed software. However, most consumers do not realize that lurking behind their screens is software that computer manufacturers include to pad profit margins. And, because such pre-installed software is often harmless (if obnoxious), it is often called bundled software, bloatware or – the most vulgar reference – crapware.
More About Advertising
SEPTEMBER 8, 2017
The British have a peculiarly intense relationship with property: they love it, want it and it drives them nuts. Hardly surprising as it takes all your money or stays, distressingly, out of reach. So it’s brave of upscale estate agent Savills to tackle this head on, which it does in a rather winning new campaign.
More About Advertising
SEPTEMBER 8, 2017
Bell Pottinger, the big london PR firm torpedoed by its leading role in the Gupta/Oakbay Capital scandal in South Africa, will go out of business next week unless a last minute buyer is found. Its successful Asian business says it is ring-fenced from the London disaster and will trade on as Klareco Communications. Agency execs.
More About Advertising
SEPTEMBER 8, 2017
Trinity Mirror CEO Simon Fox is a brave man. Now he’s on the brink of buying Richard Desmond’s Northern & Shell publishing empire, publisher of the Express newspapers and OK! magazine, for a top price of £135m. Desmond bought the Express in 2000 for £125m but has since extracted many more millions in dividends through.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
SEPTEMBER 7, 2017
Italian fashion company Diesel has departed Anomaly (not for the first time) and booked into Publicis Italia, whose debut is very, very Frrrench (still with us?) You can tell it’s French because Edith Piaf kicks things off. Diesel says it wants to do something different in a smartphone-dominated world that’s becoming ever more conformist and.
More About Advertising
SEPTEMBER 7, 2017
Accenture’s acquisition spree continues,now it’s buying Matter, a San Francisco based firm that specialises in product design. Matter will be combined with Accenture’s design operation Fjord. Recent Accenture marcoms buys include Wire Stone, The Monkeys, Kunstmaan, Karmarama, SinnerSchrader and IMJ. Its Fjord now employs over 1,000 people in 35 offices worldwide.
More About Advertising
SEPTEMBER 7, 2017
WPP bought a stake in New York podcast firm Gimlet for £3.8m the other day (clients include Google, Ford and ebay), as it does. But the Evening Standard’s This Is Money helpfully reminds us that this is WPP boss Sir Martin Sorrell’s 33rd deal of the year, about one a week. This is far in.
More About Advertising
SEPTEMBER 6, 2017
It never rains but it pours – on WPP at the moment anyway – and now Gideon Spannier reports in Campaign that Barclays is poised to move its £60m media account to Omnicom from WPP’s Maxus. Maxus is being merged into WPP sibling MEC and clients, unsurprisingly, often take a dim view of such doings.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 6, 2017
MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’ and will now be known as Wavemaker, named after MEC’s content division. Wavemaker will be positioned as a “media, content and technology” agency, not a bad notion as media agencies try desperately to differentiate themselves.
More About Advertising
SEPTEMBER 5, 2017
Optician Specsavers also sells hearing aids and, among other things, good hearing is important if you’re receiving an emergency request from the Arctic. Specsavers has arguably the best in-house creative unit, quite happy to stick with the same campaign year in, year out if it works.
More About Advertising
SEPTEMBER 5, 2017
Mother seems to be making more ads for Boots since it lost the account to Ogilvy and WPP – the result of a procurement-driven deal with Walgreens Boots Alliance – than it did before. Maybe Boots here are less than pleased with this turn of events and are busily shifting the budget as rapidly as.
More About Advertising
SEPTEMBER 4, 2017
It’s quite unusual to see an ad – actually on TV – for the first time and be curious about who did it and why. So that’s the first job done: it’s got your attention. This one from Funding Circle popped up somewhere the other day, and it’s clearly not Phil Collins or a gorilla.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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