More About Advertising
AUGUST 31, 2017
Gruppo Campari has appointed a team from WPP agencies – ‘Team Campari’ – to work on its portfolio of over 50 brands including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The agreement means that Gruppo Campari has the choice of WPP companies and agencies for advertising, public relations, media investment, digital, data.
Gods of Advertising
AUGUST 29, 2017
If Silicon Valley is a Game of Thrones (if?) you could make a case for Cisco being its Westeros. After all, the tech giant has been an anchor player in the Valley long before Apple, Facebook and Google. You can also make a good case for Cisco being most responsible for the so-called Internet of Things. Which is exactly what GoT star, Peter Dinklage attempts to do in this latest manifesto from Cisco.
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AdPulp
AUGUST 27, 2017
Sarah Thompson, the global and New York chief executive of Droga5, lives in the deep end. She’s led Droga5 to ten Agency of the Year wins since 2008. Go back and read that sentence again. Now, The New York Times is featuring Thompson in their “Corner Office” column. That’s the real Big Time. Here’s an […]. The post At The Top, Advertising Is A Daily Test of One’s Endurance appeared first on Adpulp.
All About Advertising Law
SEPTEMBER 1, 2017
Those of us living outside the Texas and Louisiana Gulf Coast region have looked on in disbelief and sadness as unrelenting rain has inundated those areas. The tragedy, though, has also reminded us of the better parts of our nature as we have seen countless examples of stranger helping stranger. However, from time to time Texas law enforcement officials have also reminded us of the worst parts of our nature as they have warned businesses against price gouging and the severe penalties associated
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
AUGUST 29, 2017
There’s a new Netflix show Disjointed starring Kathy Bates as owner of a marijuana dispensary, to be seen on a street near you some time soon. Netflix is usually an ad-free zone but for Disjointed they’re running spoof ads, including this diverting take on what used to be Marlboro Country. But where does the rabbi.
Advertising to Baby Boomers
AUGUST 30, 2017
Harry (Rick) Moody , former Vice President and Director of Academic Affairs for AARP, tackles disillusionment in an engrossing piece for The American Society on Aging. He opens with a humorous, self-deprecating story about not giving a presentation on the subject: Baby Boomers: From Great Expectations to a Crisis of Meaning … I had given many presentations at conferences on aging, but this session turned out to be unique: I sat on a chair at my poster session for two hours and not a single perso
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
AUGUST 31, 2017
Whoopsy daisy. Better Life, a maker of home cleaning products, recently ran evocative comparative video ads with a product demonstration to grab consumers’ attention and gain share. It’s a common enough advertising strategy, but one that Better Life in this case should have nipped in the bud, according to NAD. The ads featured a time-lapse demonstration in which gerbera daisies were placed inside Better Life All Purpose Cleaner and in four other household cleaning products, including
More About Advertising
SEPTEMBER 1, 2017
Confidence is the reason people buy SUVs it seems, sitting there in your metallic fortress above the traffic and the rest of the world. Volkwagen is running a ‘confidence content’ series through adam&eveDDB for its SUV range and client and agency have pulled out all the stops for this one. Cinéma vérité seems to have.
InMobi
AUGUST 31, 2017
Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversion. As part of our continuing efforts to contribute to the growth of the mobile app space, InMobi conducted a Mobile App Performance Marketing Survey to explore the current and future trends in the world of mobile app marketing.
AdPulp
AUGUST 31, 2017
This has been a year of transformations for Adpulp. We stopped taking advertising (including paid posts), switched to a new responsive template, secured our hosting setup, loaded Facebook-enabled comments, implemented a micro-payments platform, and now we’ve refreshed our brand identity. The Chronicle of Bright Ideas The new logo was made by Jessica Knedgen, a designer […].
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All About Advertising Law
AUGUST 30, 2017
A federal district court judge in Atlanta has granted five defendants’ motions for terminating sanctions against the Consumer Financial Protection Bureau for the agency’s conduct in connection with its Rule 30(b)(6) depositions. Venable attorneys represented one of those defendants, and were the principal authors of the briefs leading to the sanctions.
More About Advertising
SEPTEMBER 1, 2017
Still one of the most searched stories on MAA is one from 2013, speculating that Steve Parish and Richard Jameson, the duo who build up international production agency Tag and sold it to Deutsche Post DHL’s Williams Lea in 2011, were looking to start another such venture. That hasn’t come to pass (yet) although both.
More About Advertising
SEPTEMBER 1, 2017
Debenhams has departed JWT after eight years and shortlisted Karmarama, Mcgarrybowen, Mother and Mary Portas’ retail specialist Portas. Eight years isn’t a bad run at such a retailer; Debenhams always seems in danger of joining other high street casualties but it trucks on. Sports Direct’s Mike Ashley is a big shareholder, God help us.
More About Advertising
AUGUST 31, 2017
By Ciesco WPP WPP, the world’s largest marketing group, reported revenue growth of 13.3 per cent to £7.40bn ($9.33bn) for the first half of 2017. However, this was largely due to an 11.4 per cent gain from currency, and a 2.2 per cent growth from acquisitions. Organic revenue growth over the period fell by 0.3.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
AUGUST 31, 2017
It’s usually worth noting the latest to emerge from Paris agency Buzzman (typically it’s bonkers) and here’s another for Burger King, launching a promotion that lets you buy a Burger King burger for two euros – only you don’t know which of ten options you’re going to get. So far so clever as promotions go.
More About Advertising
AUGUST 29, 2017
Havas is stuck in the doldrums, along with most of its holding company peers, reporting negative growth in the first half of 2017 of 0.4 per cent. Group revenue was €1,108bn for the first half, an increase of just 1.9 per cent on an unadjusted basis. Havas’ initial forecast was for between two and three.
More About Advertising
AUGUST 29, 2017
Brands may be suffering in the wider market but they appear to be storming ahead for kids, the ones with affluent parents (or relatives) anyway. In the UK we’ve got Joules and JoJo Maman Bébé (which isn’t at all French apart from the odd Breton stripe) and in France Le Petit Bateau. Here’s BETC for.
AdPulp
AUGUST 29, 2017
The stock market is on fire. So, why are advertising agency stocks are languishing on the vine? According to The New York Times, WPP, which owns agencies including Y&R and Ogilvy & Mather, said annual net sales may be flat or grow up to 1 percent as it reported that the measure shrank in the […]. The post Is Adland A Risky Place for Investors?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
AUGUST 26, 2017
Dignity Health is the fifth largest health system in the nation and the largest hospital provider in California. The healthcare brand may also be one of the most compassionate in the land. Given the emotional turmoil saturating our media today, it’s a pleasant relief to be reminded that people are caring individuals and capable of […]. The post “Hello Humankindness” Campaign Is Just What The Doctor Ordered appeared first on Adpulp.
More About Advertising
AUGUST 31, 2017
Wieden+Kennedy Portland MD Tom Blessington (MD is still the boss at W+K) is leaving the agency to become a senior marketer at YouTube. He’s being replaced by Karrelle Dixon, latterly in charge of W+K Delhi, Shanghai and Tokyo working out of London (both below). Blessington is a 27-year veteran at W+K, spending much of his.
More About Advertising
AUGUST 31, 2017
US fruit drink and iced tea brand Snapple has picked BMB to develop a new approach to its social marketing. Previous marketing efforts in the UK have involved adapting US content for UK social channels. Snapple’s new brand position is “A Taste for Life” Snapple is owned by Dr Pepper Snapple Group and sold in.
More About Advertising
AUGUST 30, 2017
David Bernstein, one of the founders of The Creative Business – either a smallish agency or a big creative consultancy but famous in its day – has died aged 88. Bernstein had been a star creative director and writer and remained a thoughtful and witty commentator on advertising. I never knew him that well but.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
AUGUST 30, 2017
Always wondered what Cisco actually did – apart from make bundles of money – so it’s helpful of new agency Ogilvy to explain it to us in its debut film starring Game of Thrones’ Peter Dinklage. Sure former agency Goodby Silverstein did too, but it passed me by. Anyway here’s Dinklage setting off from Ogilvy’s.
More About Advertising
AUGUST 30, 2017
Trivago is a hotel search engine, now mostly owned by Expedia, that’s currently driving many people in the UK nuts. It’s currently completely dominating the London tube system (below) and its TV ads, also featuring Australian “performance artist” Gabrielle Miller, pop up on any cheap bit of airtime going. Here’s a TV ad from Youtube.
More About Advertising
AUGUST 30, 2017
Yves Saint Laurent is launching a new fragrance Y, aimed at the menfolk of Generation Y. These generations become a tad confusing when you’re not part of any of them. What’s next, Z presumably. Then do we start at A? BETC Luxe is in the saddle. Stylish as you’d expect. Is the point to show.
More About Advertising
AUGUST 29, 2017
Publicis Groupe has won another significant slice of business from McDonald’s following the appointment of Leo Burnett London to handle its FIFA World Cup sponsorship and new McDelivery service globally. Consultancy Publicis.Sapient has teamed with French-based giant Capgemini to form joint venture HCL and HCL has been appointed to work on designing what it calls.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
AUGUST 29, 2017
Does the ‘fake news’ storm give newspapers and other legacy media a rare opportunity to fight back against the digital destroyers? Britain’s Telegraph evidently thinks so, in this new campaign from adam&eveDDB. ‘Words are powerful. Choose them well’ highlights iconic moments when words have been considered and chosen well to deliver the most impact.
More About Advertising
AUGUST 29, 2017
They must be tearing what’s left of their hair out in Portland (or maybe New York). Wieden+Kennedy is going all medieval for Bud Light in the latest iteration of a campaign that’s lurched about all over the place. Dilly dilly indeed. It’s those wretched blue packs screwing things up (the beer doesn’t help of course).
More About Advertising
AUGUST 31, 2017
There’s plenty to worry about with Donald Trump in the White House. Foreign affairs aside, we keep hearing that the bosses of the big holding companies are in a state of anguish about the failure of the Trump administration to deliver the US reforms that (they hope) will drive growth and therefore investment in advertising.
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