More About Advertising
MARCH 30, 2017
Sunday April 2 is the ninth World Autism Awareness Day and French agency Herezie is making a pro bono contribution with this ad/mini-doc featuring young Enzo’s struggles. One per cent of the world’s children have been diagnosed with autism, mostly boys strangely. Autism is the Foster family business in some ways (wife and son both.
All About Advertising Law
MARCH 29, 2017
Legal history is replete with stories of persons or companies turning a manageable legal problem into a more serious one by trying to hide or destroy evidence, see Watergate and Arthur Anderson/Enron for two notable examples. A recent case involving a bus company executive provides a good case study in what not to do when facing a government investigation and the consequences of trying to hide or destroy evidence in an investigation.
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Gods of Advertising
MARCH 27, 2017
“I have a gun in my hand but all I really want to do is talk.” Sometime during this season (7) of AMC’s hit series, The Walking Dead the show toppled over its own hubris and died. “Jumped the Shark” as it’s often called in popular culture. Though leaping over an apex predator would be more exciting than the demise of this once wonderful show.
AdPulp
MARCH 30, 2017
Someone sent Carls Jr.’s sexist adverting back to the kitchen. No more t**s and ass. Now, it’s about the meat, the menu, and the brand’s history of innovation. In case you’re not sure what you’re missing here, let’s revisit the recent past in Carl’s Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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MARCH 30, 2017
MullenLowe London has won the global AksoNobel consumer business, worth about S50m, in partnership with MullenLowe Brazil. AksoNobel’s main brand is Dulux. The business moves from BBH, which tried hard with Dulux but never quite cracked it. MullenLowe pitched against Publicis, BBDO and TBWA so that makes it a good win for the agency which.
All About Advertising Law
MARCH 28, 2017
With all eyes on the CFPB and its future fate, it’s easy to overlook the FTC’s activities in the consumer finance world. But that would be a mistake. The FTC, led by the Division of Financial Practices, continues to share enforcement jurisdiction with the CFPB over many industries touching consumer finance, including credit reporting, debt collection, and consumer lending; the major difference between the jurisdiction of the FTC and CFPB is that the FTC does not have authority over f
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MARCH 28, 2017
According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what “Just Do It” means today? […]. The post Vapormax To The Stratosphere appeared first on AdPulp.
More About Advertising
MARCH 31, 2017
The resolutely male Cannes Lion is having his big cat-eared credentials questioned by activist group Creative Equals along with agency CP+B London. They think the statuettes should now be half lion/half lioness as a commitment to gender equality.
All About Advertising Law
MARCH 30, 2017
The plaintiffs’ bar is at it again, this time with a new target—the shipping and handling fees that retailers charge consumers in the course of delivering a product. We may think in the day of Amazon Prime that when we shop on the web the product should arrive at our door for free. But there are obviously costs associated with mailing the items we buy online, costs that don’t exist when we pick up in store.
More About Advertising
MARCH 31, 2017
Y&R London is making its eagerly-waited debut for the UK’s Premier League (now a worldwide force in football) with a new campaign showcasing its Premier League Primary Stars community programme. The free curriculum-linked teaching resource for parents, teachers and pupils aged 5-11 features footballers including Manchester City’s Kevin De Bruyne, Chelsea’s Gary Cahill, Tottenham Hotspur’s.
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More About Advertising
MARCH 31, 2017
London adland – some bits of it anyway – will be all of a flutter as Mondelez International is reviewing the Cadbury chocolate account at Fallon. Cadbury UK and Ireland has a new marketing director in Francesco Vitrano, one of whose tasks is to put some fizz and vim into Cadbury advertising which it hasn’t.
More About Advertising
MARCH 29, 2017
Sorry for the interruption to the aforementioned customer service – we’ve been off-air for part of the day. Broadband supplier Virgin Media, according to one of its multifarious call centres, decided to apply a “software upgrade” to our service today. Without telling anyone. Even though it had already told us – by the rather more.
More About Advertising
MARCH 28, 2017
Always wondered why Grey Advertising was called something as boring as “grey’ – it once was really as boring as grey of course – and now we know: it was founded 100 years ago by two Jewish entrepreneurs called Valenstein and Fatt. Whether Laurence and Arthur (Fatt) changed it through a fear of anti-semitism or.
More About Advertising
MARCH 28, 2017
BBH Sport has won online betting and gaming pioneer bwin’s pan-European account. Bwin, now owned by Isle of Man based GVC Holdings, offers up to 30,000 betting markets a day in more than 90 different sports. The company is the brand leader in Germany, France, Italy and Belgium and sponsors La Liga clubs Athletico Madrid.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
MARCH 25, 2017
Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby’s a few years ago and has helped the brand find its unique baritone voice. There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there’s something for […]. The post Arby’s: We Have The Meats appeared first on AdPulp.
More About Advertising
MARCH 31, 2017
There were some really good ads in March, lots of nine scores, but one stood out – Droga5 London’s debut campaign for Seat. This is tough on FCB Inferno’s new Sport England ad, and others, but car advertising is a huge waste land, rubbish piled on go-faster rubbish.
More About Advertising
MARCH 31, 2017
Another year, another Advertising Week. With Cannes on the horizon and SXSW just behind us, ‘tis the season of advertising festivals. Meaning all the same faces in all the same places saying the same things, with a trendy buzzword thrown in for good measure. But what happens when you commit to a whole week of.
More About Advertising
MARCH 31, 2017
18 Feet & Rising ECD Anna Karpen chooses the master of British TV advertising as her Ad Hero. John Webster (below) is arguably the person who had the longest reign as undisputed champion of the best work. He certainly wrote more of the most applauded TV ads than anybody else. John’s work is so well.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 31, 2017
It’s that time of year and the following pings into the inbox. “YouTube superstar Korean Billy has been announced as the new Chief Communication Officer at London-based creative agency Cheil – and his first job has been to make one of his trademark videos translating the strange slang used in the world of advertising. The.
More About Advertising
MARCH 31, 2017
Trevor Chambers (below) is a senior integrated creative director of over 30 years. He joined Cubo Group in 2011 and is now group creative director. He set up Real Time Interactive with Phil Jones in 1994 which grew to over 110 staff and worked for clients including Diesel, Canon, The FA, PlayStation and The Premier.
More About Advertising
MARCH 30, 2017
Has there been a more nerve-jangling product launch than Samsung’s new S8 phone? After the S7 debacle (in some the battery caught fire) you could have forgiven Samsung (which has a pretty mind-bending number of problems to face, like the CEO being in jail in South Korea) for playing it safe. But the S8 in.
More About Advertising
MARCH 30, 2017
David Droga is this year’s choice as Lion of St Mark, the Cannes International Festival of Creativity’s lifetime achievement award. Droga’s Droga5 is Cannes’ currently independent agency of the year and, in his time, Droga has won buckets of lions at Publicis, Saatchi & Saatchi and his own shop. He’s the seventh winner (named after.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 30, 2017
The wonders of modern posters are quite something – do we really want to be challenged or play games on the street? – and AMV BBDO is pretty good at such. Here’s a new one for Cancer Research UK testing our wind power to see if we should give up smoking. With Clear Channel, Grand.
More About Advertising
MARCH 30, 2017
Nielsen has produced its 2016 ranking of the UK’s top advertisers and the top three are Sky – on £287m, up 18 per cent year on year – Procter & Gamble on £224m and BT, including BT Sport, on £159m. Which shows pretty clearly the changing nature of the ad market. Sky’s figure is nothing.
More About Advertising
MARCH 29, 2017
Publicis called its recent reorganisation the “Power of One” but it seems that French rival Havas is leading in the one-ness stakes. Boss Yannick Bolloré (below) recently merged Havas creative and media – thereby shipping out some executives – and now it looks as though the group’s second network – Arnold Worldwide – is heading.
More About Advertising
MARCH 27, 2017
HSBC and agency JWT London have produced their second ad in the ‘Onwards’ campaign, this one pushing its one day mortgage approval service. Suspect it doesn’t mean they’re all approved in one day. Anyway here we have a dad finding an escape route from 5am starts for his daughter’s swimming practice. Neat enough but does.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 28, 2017
Not sure yet but the odds are that he’ll be bought by Manchester United. The latest rumour is that United are prepared to pay Brazil star Neymar’s “release clause” at Barcelona (what a bright wheeze release clauses were on someone’s part) and then pay him £20m net (somehow or other) to try to bring back.
More About Advertising
MARCH 28, 2017
Here’s a new campaign from Grey New York (not Valenstein and Fatt as it’s temporarily known in London – for P&G’s Pantene reminding black women that “strong is beautiful.” If they’d watched any ads over the past few years this won’t come as a surprise. And that curly is beautiful too, of course. Most women’s.
More About Advertising
MARCH 27, 2017
Havas has poached OgilvyOne global managing partner Chris Slough to head its GSK digital and content business. Slough (below) previously worked on flagship OgilvyOne accounts British Airways digital and Nestlé. At Havas Slough will work on GSK’s consumer healthcare business in London, New York and Singapore, spanning new brands in oral health, pain relief, respiratory.
More About Advertising
MARCH 27, 2017
I see that WPP chief Digital officer Rob Norman (left) is saying he’s in a “constant dialogue” with Google (which owns YouTube) suggesting “a range of actions they may take to give greater comfort and security” to advertisers. Advertisers are pulling ads wholesale as a few have found themselves adjacent to terrorist videos and other.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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