Sat.Jan 07, 2017 - Fri.Jan 13, 2017

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The Real Mad Men of Advertising Adds Real-World Context To The Drama

AdPulp

The history and arc of the advertising industry isn’t widely known. Even the many advertising students I’ve taught didn’t seem to have much interest in the past. And while “Mad Men” was loosely based around some real events in the industry, it was of course heavier on drama than history. So to remedy this, The […]. The post The Real Mad Men of Advertising Adds Real-World Context To The Drama appeared first on AdPulp.

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Paul Simons; why it’s time to abandon this integrated nonsense with a new wave of advertising agencies

More About Advertising

I was considering writing a piece on the worst advertising of 2016 rather than submit my list of best campaigns of the year but I decided to leave it as I had no desire to sound like a ‘bah humbug’ misery when it is the season of goodwill to all men (and women). Well it’s.

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A few paragraphs about a fallen friend, the least I can do.

Gods of Advertising

Police and fire engine sirens cut through the howling wind. Rain lashes onto the windows of my house, torrents of water falling from the sky. A blessing for drought stricken California but eerie in the moment. Especially when the moment lasts for two days and counting. This afternoon we lost power. Most everyone around here did. A tree fell taking power lines with it.

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FTC, New York AG File Complaint Against Marketers of Dietary Supplement Prevagen

All About Advertising Law

Have you seen an ad like this (we have, more times than we can remember): “Ever walk into a room and forget why? Spend extra time looking for your car keys or purse? Have trouble remembering names or faces?” If the answer is yes, the dietary supplement Prevagen may be just what the doctor ordered. That’s because Prevagen contains the active ingredient apoaequorin, a dietary protein originally derived from a species of jellyfish living in the Puget Sound.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Breakfast Eaters Who Eat Chicken Aren’t Crazy

AdPulp

When you’re responsible for sales at Chick-fil-A, you need to find a way to sell more chicken. You can open more restaurants as the chain is doing here in the Portland metro. According to PDX Eater, the chain opened two restaurants in the area last year and plans to open nine to 11 additional restaurants […]. The post Breakfast Eaters Who Eat Chicken Aren’t Crazy appeared first on AdPulp.

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Are the ad holding companies becoming vampire squids in their search for production money?

More About Advertising

Back in 2009 Rolling Stone’s Matt Taibbi called investment bank Goldman Sachs “a great vampire squid…relentlessly jamming its blood funnel into anything that smells like money.” Goldman’s reputation has never really recovered. Could the same be said today of the advertising holding companies? The US Department of Justice is investigating bid-rigging by the big holding.

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Flow On In To The Gap

AdPulp

There is something pleasantly hypnotic about these new “holiday season” spots from The Gap. Agency: Untitled Worldwide Creative Director: Kevin Li Creative Director: Piper Hickman Producer: Joyce Lee Head of Integrated Production: Cheri Anderson Group Account Director: Meredith Frisco Production Company: AllDayEveryDay Director: Matt Baron Head of Production: Nicole Westermann Executive Producer: Arrow Kruse Executive […].

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People Need Money And Socks, Movie Stars Included

AdPulp

Direct marketing can be tough to take in one’s mailbox and/or inbox. Depending on the product and production, the “creative” can be excruciating to watch on TV. You are not day dreaming. Ashley Judd is, in fact, starring in an infomercial for socks with little grippy things on the bottom. This is the same Ashely […]. The post People Need Money And Socks, Movie Stars Included appeared first on AdPulp.

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Meet Tom Gore and Drink Tom Gore’s Wine

AdPulp

Tom Gore is a second-generation grape farmer from Sonoma Count. Like so many enterprising CEOs before him, Tom Gore is also the star of his namesake vineyard’s new ad campaign. The ads are from San Francisco agency MUH-TAY-ZIK HOF-FER and director Eli Green of A Common Thread. Green shot the commercials in the actual working […]. The post Meet Tom Gore and Drink Tom Gore’s Wine appeared first on AdPulp.

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Venables Bell & Partners Is Driving Home Audi’s Appeal

AdPulp

Action adventure films are some of Hollywood’s greatest blockbusters. Why aren’t more commercials taking a page out of this well-worn book? Westerns are some of Hollywood’s greatest blockbusters. Why aren’t more commercials taking a page out of this well-worn book? Both Audi long-form commercials are highly cinematic. Both are mini-movies with a narrative arc, high […].

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Crown and Ginger Is What I’m Talking About

AdPulp

McGary Bowen is on the job for Canada Dry Ginger Ale, a great pop and the perfect mixer. Perhaps, with this “street truth” in mind, the agency is introducing a new brand thematic: Work Hard. Play Hard. Relax Harder. Wiz Khalifa’s ‘Work Hard, Play Hard’ soundtrack helps to move the brand in a more urban […]. The post Crown and Ginger Is What I’m Talking About appeared first on AdPulp.

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Simon & Garfunkel’s 1968 Hit Song Continues To Carry Emotional Weight

AdPulp

“Let us be lovers, we’ll marry our fortunes together I’ve got some real estate here in my bag” The 2016 Presidential election is in the books. It was a brutal affair and the dust has yet to settle. There are demographic factors, and Russian hacking, that we still don’t fully comprehend. What we do know […]. The post Simon & Garfunkel’s 1968 Hit Song Continues To Carry Emotional Weight appeared first on AdPulp.

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Tom Denford and David Indo from ID Comms: how advertisers can deliver media change in 2017

More About Advertising

On this week’s #MediaSnack Tom and David ask how advertisers can deliver real change in the way that media is viewed internally by answering some questions. They pick three of the key questions that have come from client side viewers and deliver further advice on how advertisers can drive true media change in 2017. Question.

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IPA centenary looks to the past for hope for the future

More About Advertising

In 1917 the guns from the Battle of the Somme could still probably heard in southern England when the UK ad agency trade association the IPA was formed (the battle began in 1916 but went on for 141 days). What’s the connection? The IPA was formed to help the Government with Great War propaganda. So.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Engine’s Partners hires OgilvyOne’s Goldring as new ECD

More About Advertising

Partners Andrews Aldridge, Engine’s customer engagement agency, has hired Ogilvy One creative director Aaron Goldring (below) as its new ECD. Before joining OgilvyOne Goldring was digital creative director at DDB Group New Zealand. At Partners he will work with founder and chairman Steve Aldridge, creative directors Richard Worrow and Ross Newton and report to CEO.

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German publisher snaps up UK institution Radio Times

More About Advertising

To those of a certain age the notion of the venerable Radio Times being snapped up by a German publisher is eyebrow-raising. Good job BBC founder Lord Reith is no longer with us. But privately-owned German group Burda Media is buying Radio Times publisher Immediate Media which also owns Top Gear and CBeebies, other BBC.

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Saatchi boss Robert Senior quits in yet another surprise from Publicis Groupe

More About Advertising

So farewell then Robert Senior Boss of Saatchi & Saatchi And latterly Publicis Communications (GB) (with apologies to EJ Thribb, 17). Publicis Groupe is springing a fair number of surprises these days (there may be a bigger one in a few weeks when the successor to CEO Maurice Levy is announced – or not). Following.

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Vodafone sticks with WPP as it moves £50m account from Grey to Ogilvy

More About Advertising

Vodafone, whose last two agencies were WPP stablemates RKCR/Y&R and Grey, is moving its £50m UK creative account to WPP’s Ogilvy. Vodafone began talking to agencies late last year, letting it be known that thsese would not be confined to WPP. But WPP it is with Ogilvy although, it seems, a pitch was involved. Ogilvy.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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HomeAway ventures onto Airbnb territory with Saatchi

More About Advertising

We’ve remarked already today about unintended consequences of the digital age – so-called fake news – and other disruptors are finding consequences of their own. One such is Uber, blamed by many for gridlock and pollution (trying to travel anywhere by car in central London is a waste of time and money these days) and.

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Karmarama’s Army latest shows welcome dose of reality

More About Advertising

Great things are expected of Karmarama now it’s been bought by Accenture Interactive, with access to Accenture’s vast client base. But the agency was improving steadily under its own steam and one of its showcase accounts is the British Army. It’s latest effort is called ‘This is Belonging’ and comes in two parts. The first.

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IKEA unveils a different battle of the bedroom

More About Advertising

Mother’s back for IKEA, this time with the WonderfulEveryNight (as opposed to EveryDay) showing us all how to ‘Win at Sleeping.’ Seems to be a national obsession these days: this morning on Today there was a not-very-convincing expert telling us how to sleep – don’t take pets to bed (well, yes), turn off your phone.

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Does Mirror plus Express signal a route to national newspaper salvation?

More About Advertising

Will anything come from a resumption of talks between Trinity Mirror and Richard Desmond, owner of the Express newspapers and OK? Sooner or later there’ll be a major rationalisation of Britain’s national newspapers, as there has been in local papers, not least by the Mirror buying the Local World chain a couple of years ago.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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WPP’s Sorrell emerges as ‘power of one’ fan too – the bigger the better

More About Advertising

We haven’t heard from WPP’s Sir Martin Sorrell for a while – well everybody deserves a break and it looks as though SMS went somewhere sunny (and had the eye op too). But he’s back on the road again, at the CES Show in Vegas, and here he is talking to Beet.TV about the “root.

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Leo Burnett North America puts media tech expert Swinand in charge

More About Advertising

Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s new We Are Unlimited and long-serving worldwide chairman Tom Bernardin is on his way although he’s staying as a consultant until the end of the year. Global CEO Rich Stoddart is becoming president in line.

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Road hog Corden returns for Confused.com

More About Advertising

The globally ubiquitous James Corden is back for Confused.com and Karmarama with more ‘driver wins’ for the website which is targeting drivers with all sorts of moneysaving offerings. This time he’s parallel parking outside a “hip Hollywood eatery.” Confused.com CMO Paul Troy says: “It’s great to move into into pole position in terms of leading.

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PR + Direct Creates Huge Impact For Colle + McVoy (And The Agency’s Clients)

AdPulp

Colle + McVoy in Minneapolis is expert at cultivating interest among the trade press. I know this because Jen Stack and her team send me amazing packages on a routine basis to help convince me. Now, let’s look at one that was not sent to me. The following press release, to support Cub Cadet PRO […]. The post PR + Direct Creates Huge Impact For Colle + McVoy (And The Agency’s Clients) appeared first on AdPulp.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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And Then There Were Three Two

All About Advertising Law

Last March, after Commissioner Brill stepped down from the FTC, we blogged about the almost unprecedented situation where the FTC is down to three sitting Commissioners. Notwithstanding the unusual situation the Commission found itself in, it seems to have done well with just three Commissioners over the past 10 months. Today, however, Chairwoman Ramirez announced her resignation , effective February 10.

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And Then There Were Three Two

All About Advertising Law

Last March, after Commissioner Brill stepped down from the FTC, we blogged about the almost unprecedented situation where the FTC is down to three sitting Commissioners. Notwithstanding the unusual situation the Commission found itself in, it seems to have done well with just three Commissioners over the past 10 months. Today, however, Chairwoman Ramirez announced her resignation , effective February 10.

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GIPHY Gets Us Good

AdPulp

Are you up on GIPHY, the free app that allows you to create GIFs from anything? Okay, okay, you love GIPHY too. I understand. You work in advertising, and it’s your job to explore the depths of what is possible with all advances in communications technology. A GIF IS WORTH 1000 FEELS The talkshow meets […]. The post GIPHY Gets Us Good appeared first on AdPulp.

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Now BBH unveils Tesco’s take on food porn

More About Advertising

BBH finally hit its stride for Tesco at Christmas with some excellent downbeat films, based on reality (brave at Christmas) supported by excellent acting. Now it’s bigging up the food with, again, a bit of reality (well adland’s version of reality) in the food porn stakes. Even better, there are some online films that actually.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.