Fuel Lines
SEPTEMBER 21, 2016
Those charged with new business often neglect to plan their work and work their plan. Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own new business they balk. It is a strange, but often occurrence. When an agency starts focusing on themselves, it causes their marketing minds to shut down. Agencies can temporarily get away with no planning.
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SEPTEMBER 23, 2016
China’s Huawei is the biggest telecoms equipment manufacturer in the world, which doesn’t make it too popular with some suspicious American politicians. In terms of mobiles it’s a challenger brand though and so WPP’s ‘Team Huawei'(you just knew there’d be one) is inviting us (the young generation anyway) to “Defy Expectations” and choose the company’s.
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Gods of Advertising
SEPTEMBER 20, 2016
Bono has a great line from a lesser known U2 song: “Some days have bouncers that won’t let you in.” Well, today was one of those days. In big ways and small I was vexed by unmet expectations. A rejection here. A late coming change order there. Computer problems. Trouble at the bank. Scheduling issues. Just a myriad of stuff. The day would not let me in.
Advertising to Baby Boomers
SEPTEMBER 23, 2016
An expurgated, slightly altered email exchange with a magazine publisher. No comments or explanations necessary : On Thu, Sep 22, 2016 at 7:12 AM, * wrote: Hi Chuck, I have read your book, Advertising to Baby Boomers, it's a great read and so true and I completely agree that the ad agencies are really falling flat when it comes to even keeping an open mind to advertising in a 50+ magazine.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
SEPTEMBER 19, 2016
Who is really watching TV when India is hurrying to get places? India’s online video viewership stands at 81.7 million viewers and is only expected to rise. Video streaming is expected to account for over 60 percent of mobile data traffic in 2018, as consumers increase the number of videos they watch and upload [1].Not only has video consumption increased, but Indian users are also spending more than 2 hours on their mobile devices [2].
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SEPTEMBER 21, 2016
That Maurice Levy is such a tease. The Maurice Chevalier of French advertising (below) has told a Goldman Sachs conference in New York that Publicis Groupe may announce a new CEO as early as November even though he’s not stepping down until May 20 2017. And even then the new CEO – no clues emerged.
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All About Advertising Law
SEPTEMBER 21, 2016
Since its launch in 2011, the Consumer Financial Protection Bureau (CFPB or Bureau) has developed a reputation for its aggressive investigation and litigation tactics. The Bureau’s Enforcement Policies and Procedures Manual for its enforcement staff provides a peek behind the curtain at how CFPB enforcement actions unfold. Despite the CFPB’s push for transparency, a copy of the 390-page document is not available on its otherwise comprehensive website.
InMobi
SEPTEMBER 20, 2016
This piece is the second and final part of the blog post series around rewarded video pro-tips for game developers. Here is the first part - The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2 , in case you missed it. In the following sections we’ll introduce three additional tips to help gaming publishers ride the rewarded video monster wave like a pro monetization surfer: 4.
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SEPTEMBER 22, 2016
Big time media buying is the scandal that just keeps on giving and now Japanese giant Dentsu finds itself in the dock, accused of overcharging massive client Toyota for digital work over a five year period. Toyota says Dentsu has admitted “irregularities.” Dentsu says it’s investigating the allegations, first aired in Aussie publication Adnews.
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SEPTEMBER 22, 2016
Diageo has launched Haig Club Clubman, a cheaper variant of David Beckham’s Haig Club. Apparently the £45 price tag of the original was a “barrier” for some people. You don’t say. Anyway there’s going to be a print campaign, through adam&eveDDB presumably, so Diageo has unveiled a “behind the scenes” online film.
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SEPTEMBER 20, 2016
Dentsu is giving WPP, Omnicom and others a real run for their money in the digital acquisition stakes as global marketing consultancy R3’s summary of mergers and acquisitions (below) in August demonstrates. Dentsu topped the deal table in terms of numbers as well as the month’s biggest, 68 per cent of US CRM agency Merkle.
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SEPTEMBER 23, 2016
Dentsu president and CEO Tadashi Ishii (below) has released a statement, owning up to numerous charges of overbilling clients for digital advertising. There’s a lot of it (the statement that is) but it makes interesting and somewhat perturbing (for clients anyway) reading: This is an issue confined to Dentsu in Japan. We are taking this.
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SEPTEMBER 23, 2016
Here’s another ‘unsung hero’ of the movie business forom Brothers and Sisters for cinema advertising contractor Pearl & Dean. Pearl & Dean, with its iconic music, is still synonymous with the great age of cinema and B&S has produced an epic homage to that era, based on a rediscovered Warner Brothers documentary about the making.
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SEPTEMBER 23, 2016
Giving a snare drum a good whack never did anyone any harm – on Bob Dylan’s Like A Rolling Stone (the moment Bob went electric) it’s been described as “kicking open the door to your mind.” Phil Collins’ In The Air Tonight is another famous example, famously borrowed by Fallon and Cadbury for the iconic.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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SEPTEMBER 20, 2016
the American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of an ANA panel on ‘transparency’ at Advertising Week in New York next week, preferring to do its own thing at the chat fest. 4A’s president and CEO Nancy Hill (below) (who’s stepping down soon, who.
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SEPTEMBER 21, 2016
Legacy publishers are racing to become something else in the digital era and Centaur Media, owner of Marketing Week and Creative Review, is venturing into new territory by buying pitch consultancy Oystercatchers. Oystercatchers, founded by Suki Thompson and Peter Cowie in 2008, also offers training and other consultancy services. The deal follows Centaur’s acquisition of.
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SEPTEMBER 19, 2016
Here’s a teaser ad for the latest instalment of David Beckham and American comedian Kevin Hart plugging H&M Essentials, from adam&eveDDB presumably. The full version surfaces on September 26th. ‘Beckham The Musical’ is an intriguing idea. Beckham is one of the wonders of the age. He may have just moved into a £40m house in.
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SEPTEMBER 21, 2016
George Parker continues his tale of the world’s most shagorifically expensive TV shoot – for British biscuit brand McVitie’s.All too soon it was time to hit the road for “The Other Merida” in the north of Venezuela. The scenery was stunning, the climate was perfect, the people were charming, and unlike the previous.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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SEPTEMBER 20, 2016
VCCP, now owned by Providence Equity and WPP following the £374m buyout of Chime Communications, is spreading its wings with the launch of a New York outpost. The move comes via Muhtayzik Hoffer, the San Francisco agency it bought in May this year. Highly regarded Muhtayzik Hoffer has hired former Saatchi and Saatchi CCO Jay.
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SEPTEMBER 19, 2016
The Government thinks more of us should switch bank accounts more regularly to stimulate competition in the sector but, so far, we mostly moan but stay where we are. Not for profit outfit Bacs is charged with this via the Current Account Switch Service which, it says, helps you switch in a week in a.
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SEPTEMBER 22, 2016
Channel 4 CEO David Abraham has shown a sure touch since he took over in 2010, even his decision to ditch Big Brother, its biggest ratings winner, now doesn’t look quite so daft. But he may be wondering exactly what C4 has bought following the controversial decision to outbid the BBC for Love Productions’ Great.
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SEPTEMBER 19, 2016
Global media management consultancy ID Comms has announced a worldwide partnership with Population Media Center (PMC), a non-governmental organisation that uses mass media to promote the health and rights of women and girls and protect the environment. ID Comms will provide marketing advice, training and brand introductions for PMC, dedicating more than 40 days of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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SEPTEMBER 19, 2016
BT and Virgin have combined to hymn the praises of the UK’s broadband network, claiming to have invested over £15bn in five years to spruce up the creaking system. They don’t actually mention the latter. Cable outfit Virgin is the only broadband operator not to depend on BT’s much-criticised Openreach service. The ad claims that.
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SEPTEMBER 22, 2016
WPP is making yet another media investment, this time in Les Nouvelles Editions Indépendantes SAS (LNEI), a media group that investsin the French and international media sectors. Founded and controlled by Matthieu Pigasse, LNEI was launched in 2009 in Paris and has investments in leading French publishing titles in newspaper, magazine, radio, TV and online.
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SEPTEMBER 20, 2016
Will many people actually watch Jeremy Clarkson and the old Top Gear team’s new Amazon series The Grand Tour? They’d better as Amazon has invested zillions in it. If they don’t it won’t be for want of publicity as Clarkson has rarely been out of the news pages since he whacked a Top Gear producer.
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SEPTEMBER 19, 2016
Mortgage advertising is usually a case of the bland leading the blind, probably because most of it’s in the hands of banks who are always in the dock over something or other and are therefore disinclined or unable to say anything interesting in case it lands them in even more doo-doo. Yorkshire Building Society is.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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SEPTEMBER 20, 2016
Wieden+Kennedy has done its best to revive the food porn formula for Lurpack and it’s back again, advising cooks across the nation to “strap on your aprons and reach for the Lurpak.” This time by taking a pot shot at the way we devour food programmes – £25m a year Bake Off is supposed to.
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