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JULY 18, 2016
WPP boss Sir Martin Sorrell is to be a father again, at the mature age of 71. Sorrell is married to Cristiana Falcone (below with Sorrell) who is in her 40s. The two married in 2008 after meeting at Davos. Sorrell has three grown-up sons with his first wife Sandra Finestone. When the two split.
InMobi
JULY 21, 2016
InMobi and MMA recently hosted an Industry roundtable titled “Programmatic on Mobile: Ready, Wait or Rethink” in Singapore where a select group of 40 leaders across different sections of the advertising ecosystem were invited. Through insightful conversations, leaders from Rubicon, Mindshare, OMD and Standard Chartered reviewed the readiness of the APAC region to embrace programmatic.
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AdPulp
JULY 19, 2016
Last year, when “Bros” needed saving, Organic Valley and its agency Humanaut was up to the task. It’s a great campaign. Still, not every Bro knows about the dangers of pounding protein shakes with synthetic ingredients and scary chemicals. If you know of a Bro in need of better protein, please go to SaveTheBros.com and […]. The post Muscle Up The Strength To Save A Bro appeared first on AdPulp.
Gods of Advertising
JULY 21, 2016
Not in front of the kids! Have you seen this latest TV commercial from the Clinton campaign deriding Donald Trump? As far as political advertisements go, it’s pretty tight. Well produced anyway. The execution unfolds with scenes of Donald Trump laying some of his most well-known verbal turds: mocking the handicapped. Disparaging Mexicans. Et-cetera.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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JULY 18, 2016
You sometimes goggle at how stupid companies can be – and might be extra-goggled by Tesco whose rebrand of many of its food products is being investigated by trading standards. Why?
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JULY 22, 2016
We hear a lot about agency groups rationalising their offer by grouping more services under one roof – getting rid of silos as some describe it – but there still seems to be a big appetite for creating more networks. Or silos maybe. Havas is launching its third media network, Fullsix Media, which takes the.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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JULY 20, 2016
We’ve remarked on cluttered C-suites before and now new research by Morar for programmatic marketing and analytics platform DataXU highlights the growing importance of, wait for it, chief marketing technologists (CMTs). According to the survey 64 per cent of big UK advertisers have one – or someone in marketing focussing on technology, which may not.
More About Advertising
JULY 22, 2016
On this week’s #MediaSnack Tom and David discuss ANA’s Media Transparency Guidelines, which were finally published this week. This is the final stage in the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent practices among US-based media agencies and to offer guidance to those advertisers (pretty much everyone).
More About Advertising
JULY 22, 2016
Publicis Groupe has just announced some respectable half year figures, $5.3bn revenue, up 4.6 per cent on 2015, with organic growth of 2.7 per cent. But such growth slipped into negative territory in North America – down 0.1 per cent – as it digested a number of big media losses including Coca-Cola. The biggest of.
More About Advertising
JULY 20, 2016
Heathrow Airport appointed Havas a while back and here’s it debut, celebrating 70 years of getting passengers into the air – sometimes even on time. For most of us the prospect of a trip to Heathrow or any airport brings out the grumps even before we’ve anything to be grumpy about (it will happen). So.
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More About Advertising
JULY 20, 2016
Geoff Gower is executive creative director of Field Day, the customer engagement agency owned by Havas Media Group. Field Day was formed a year ago from a merger of ais London and Arnold KLP. Gower set up his first agency on leaving university in 1997 and then joined Digital Outlook before moving to TV producer.
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JULY 20, 2016
Jeremy Clarkson once observed that you’d made it when you drove a Mercedes-Benz. He meant in the days before they made smaller cars and everyone had one, but you get the point. For years Meecedes’ advertising didn’t live up to its mostly excellent machines but things have been better of late. So you expect a.
More About Advertising
JULY 19, 2016
GlaxoSmithKline Consumer Healthcare has completed the agency review it launched following the establishment of a joint venture with Novartis. The winners are: Grey and Saatchi & Saatchi for advertising; Weber Shandwick for advertising, digital, content and PR; Havas with some advertising as well as digital and content and WPP Digital.
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JULY 19, 2016
And here is the old gal, tracking down a lost love 43 years later. Adam&eve seems to be on a quest to provide work for senior actor and others, instanced in its recent print campaign for Harvey Nichols. Are the emotional chords twanging as if played by a vintage Stradivarius? Not entirely sure.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JULY 18, 2016
The Association of National Advertisers in the US has released the second part of its report into media agency rebates and others matters which says – as various consultants have been telling advertisers for years – that they ought to look at their contracts more carefully. The first bit of the investigation was carried out.
More About Advertising
JULY 18, 2016
Havas appears to have been motoring nicely since Yannick Bolloré succeeded David Jones as CEO but all isn’t entirely rosy – especially on the RB front. RB, formerly Recikitt-Benckiser, was Havas’ biggest global account but bits of it have been disappearing lately. Now McCann has won Dettol/Lysol worldwide, undoubtedly a blow as it’s the world’s.
More About Advertising
JULY 18, 2016
On this week’s ID Comms Tom and David look at how US efforts to tackle ad fraud are moving up a gear. Two Democrat senators, Mark Warner and Chuck Schemer, have co-written a letter to the Federal Trade Commission (FTC) asking for clarification on what the FTC is doing to tackle the menace of ad.
More About Advertising
JULY 18, 2016
Republican presidential candidate Donald Trump has named Indiana governor Mike Pence as his running mate – and unveiled a spanking new logo. Let’s hope Pence doesn’t get shafted in the same way as countless Trump associates and customers over the years. Do you sometimes think that attention to detail isn’t quite Donald’s thing?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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